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How To Better Understand Selling To Small Business Owner
A mentor of mine once said, “When selling a product or service, business owners are looking for two things: How does it make me money? Or, how does it save me money?” That was good advice then, but anyone who has spent time in sales knows simply providing something that satisfies one or both of those criteria doesn’t guarantee the sale. It’s a great start, for sure, but there are often variables in the products or services that make it difficult to quantify specific dollar amounts that lead to increased revenue or increased savings.
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business category is a high-level business area that helps to organize business terms. Business categories provided with IBM Industry Models are defined in Information Governance Catalog (IGC) as categories with properties that describe in business language the meaning of the business category. The business categories are defined below the Business Terms category and provide a navigation tree for browsing business terms.
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10 TIPS FOR DEALING WITH CUSTOMERSMARKETING & SALESYour company’s most vital asset is its customers. Without them, you would not, and could not, exist in business. Sure, you can attract new customers with unique products, free gifts, or reducing your prices; but if you’re not creating relationships with them, they’re not going to return or recommend you.Sometimes it can be challenging to build those relationships. The questions you get asked in a customer facing role can be in equal parts interesting, monotonous, funny and challenging. The key is to make each customer feel welcome and helped.Here are ten tips for excellent customer service that any business can use:1. Listen to CustomersSometimes, customers just need to know that you’re listening. If they’re confused or have a problem, by lending a listening ear, you’re showing that you care and that you’re not dismissing them.2. ApologizeWhen something goes wrong, apologize. It’s amazing how calming the words “I’m sorry” can be. Don’t engage in fault-finding or laying blame, but let them know you’re sorry they had a problem. Deal with the problem immediately and let the customer know what you have done.
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Developing a strategic plan
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