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Digital Marketing for Startups - Bdigimarketer

Are you a startup company? Are you looking at the top digital marketing agencies in India for your startup venture?

Definition of a startup: A startup or start up is a company initiated by individual founders or entrepreneurs to search for a repeatable and scalable business model. More specifically, a startup is a newly emerged business venture that aims to develop a viable business model to meet a marketplace need or problem.

Startups refer to setting up a business on with a clear intention and vision for it to grow into a large global organization. Though most start ups don’t develop into a mature businesses and often die an early death, the few which manage to strive and get ahead do go on to become the most successful new age companies.

The startup has to begin with: 1. Defining its USP 2. Embracing digital marketing 3. Hiring a professional Digital Marketing or Internet marketing company

In the early stages of business, it is difficult to find the best digital marketing company who can provide you with the most effective marketing strategies within limited resources. It is therefore important to know your goal and how you are going to achieve it.

Digital Marketing for Startups has to include 1. Website development 2. Social Media Marketing 3. Email marketing

Why digital marketing for a startup?

1. Build visibility: When Google has a 75 percent online search market, it is a clear indication how many of us use it to search for products, services, or information. Therefore, visibility on Google is an important consideration for every startup business. If the visibility or reach is limited in the search market, then however good your product or service may be there will not be enough buyers. Digital marketing or online marketing has a wider target audience. In addition, marketing campaigns are structured to reach out to the buyers and the influencers who are constantly online searching for products and services. The right marketing strategy will assist the startup either to find a niche market for their product/ service or help to compete against established businesses in the global markets.

2. Create a brand: Your brand should create the right impact to deliver the results you are looking for. The brand has to attract attention and stand out amongst competitors. A digital marketer will work on the logo and graphic design to build a brand. A good brand with high recall creates and impactful connection for the target audience to the company product.

3. Competition: Competition is no longer restricted to local markets. With the Internet and digital marketing, the markets have shrunk drastically and your product may need to compete on a global scale.

4.  Increase traffic to your website: A website is a basic requirement for any startup. Today 93 percent of online experiences begin with a search engine with consumers surfing the net for products and services. The startup must invest in a website with Search Engine Optimization (SEO) to boost their website's visibility to generate organic traffic to their website. Digital marketing campaigns generate leads. Also, some startups invest in PPC advertising (pay-per-click) to generate more qualified leads to their website.

5.  Build an Audience: Social media marketing companies not just promote products or services. Digital marketers help the startup to connect with their target audience. The target audience can be well informed of the product or service of the startup through the company's website or videos or social media content. Also, interaction on websites through feedback and testimonials helps to build confidence and loyalty amongst the audience.

6. Product launch and Digital Coverage: A startup launch on digital platforms can be a part of the startup's marketing strategy to showcase their company, product, and service. Digital marketing agencies work closely with the startups to build audience interest on Social Media platforms before a grand launch of their product/ service.

5. Video: A new product especially if it has an instruction manual, then the easiest way for the startup is to post videos. YouTube is searched extensively for videos. Your video on YouTube can be ranked for specific terms. Startups with the creativity to create viral videos can also bring in more customers.

7. Drive sales: The ultimate goal of any startup is to make a sale. Selling your product or service for revenue and profits is required for the startup to grow and survive in competitive markets. Digital marketing campaigns help the products and services to reach the target audience converting clicks to final sale. Without sales, startups can be short-lived.

8. Options: Early businesses had to rely on word of mouth to bring in clients. Then came about advertising in local newspapers or distributing door-to-door handouts. Later it moved to TV advertising. Again this had its own limitations for startups mainly because of the high cost involved and the channel coverage. Social media marketing came with options like YouTube, Facebook, Instagram and more, to showcase a new product at a cheaper price with wider coverage.

9. Stay in the race: For a startup, it is crucial that from day one it stays in the race. A startup cannot solely think of doing offline business initially and later entering online platforms. The longer it takes for them to know the importance of digital marketing services, the more the delay in getting profits. The startup has to monitor the Return on Investment (ROI) from the very beginning.

10. Specialization With the ease of doing business, with funding available, with government benefits to boost startups, as per NASSCOM, in 2018, India had approximately 7200 startups. Digital marketing agencies in India, are gearing up to serve this segment of industry understanding the needs of this business. Startups can avail of the internet marketing company specialized in offering digital solutions to the startup. 11. Optimizing A startup with a digital marketing strategy will have its website and advertising on social media platforms all of which can be optimized for best output. Digital agencies in Mumbai, India and elsewhere use Analytics to review and rework their marketing strategy in real time.

With this said, it is important for a startup to work with a team comprising of SEO experts, Digital marketers, Content developers, Graphic designers, and Web developers to ensure all their needs are taken care of in-house.

For More Information Visit at - www.bdigimarketer.com/blogs/read/things-to-look-out-for-while-selecting-a-digital-agency

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The growing Need for Ethics in Digital Marketing - Bdigimarketer

What is business ethics? Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment. These norms, values, ethical, and unethical practices are the principles that guide a business.

With more and more entrepreneurs, businesses and corporates demanding digital marketing, it is increasingly important to understand and keep a close eye on ethics while interacting on various digital platforms. Digital marketing, Internet marketing or Online marketing is the process of promoting a product, service or brand using a variety of online platforms. They include websites, blogs, social media marketing (SMM), mobile apps, and emails. It mainly defers from traditional advertising by way of larger engagement with the target audience in the shortest time.

Therefore, while preparing a marketing strategy, every digital marketer has to have an ethics mechanism in place, which serves as a guideline to conduct fair business in digital space. There are a number of things to consider when dealing with the ethics in digital marketing.

1. Product information: Providing complete information on product features or service specifications is a must. Non-disclosure of some feature or specification is also not advisable if it is an important component of the product which can affect the consumer.

2. Truthful advertising: When advertising using social media, it is important to be as truthful as possible. The company should be able to back every claim (like prizes, free gifts, etc) while promoting and advertising their products. The company should be able to take full responsibility in case it fails to meet the product/service claim.

3. Endorsing a product or service: Whether you are endorsing a product, a restaurant, an airline service or any other idea, you need to explain the reason behind why you are endorsing it. False endorsements are a misrepresentation of the product or service.

4. Vulnerable customers:  digital marketing allows marketers to target campaigns based on specific demographic groups. It is extremely delicate while targeting such groups. The campaign should neither be sexist nor have any misrepresentation of competitor product or service etc.

5. Outsourced operations: Companies, which outsource manufacturing operations, should ensure regularities in the factories that are supplying their products. Work conditions, pay scales, child labor, and such issues need to be addressed in line with the laws of the land.

6. Truthful tweeting: On a Twitter handle, any error may lead to embarrassment and negative perception of the brand for numerous followers.  Therefore, it is very important to authenticate what you share before sending it out.

7. Culture differences: Selling products in global markets requires understanding different cultures and their code of ethics and values. A successful marketing strategy for a product in one culture, may not work in another. It is often beneficial to strategize with local suppliers, intermediaries, and distributors.

8. Refrain: It is important for the corporate and its digital marketing team to stay away from any adverse political, religious, ethnic comments on any social media. Controversial advertising damages the image of the brand.

9. Commitment to stakeholders: The common man has a stake incorporates. With increased marketing comes increased responsibility towards these stakeholders who have invested in the company. Any wrongdoings adversely affect not only the corporate image but also impact the overall profitability of the company, which ultimately affect the stakeholders.

10. Respect privacy: In digital marketing or Internet marketing, the company has to ensure it does not violate privacy rules. Extracting data wrongfully via platforms like Facebook to build campaigns is a complete mistrust of privacy. Email marketing should also include an unsubscribe option especially since the company is reaching out to customers without their consent.

11. No mismatch: Every organization provides information to consumers about their product/ service through emails, website, Facebook, Instagram, etc. It is extremely important that the information communicated on each of these digital platforms is exactly the same. Also, the company should offer products or services of value that duly provides what the product or service claims in every communication.

12. Honoring commitment: The company should honor their commitments and promises. If they fail to deliver a claimed benefit or deliver the product within the stipulated timeframe, etc, they should stand behind their product, ready to accept a return without any questions asked, while refunding immediately the amount paid by the customer.

13. Loopholes in the system: Getting new overseas contracts by using bribery or any unfair means to increase revenues may come at steep environmental and human costs. Loopholes in the system can surely boost short-term profits but in the long run, it can damage the company standing and hamper relationship between the two countries. There are strict actions against anti-dumping, illegal mining etc that need to be taken into account while conducting businesses in different countries.

14. No SEO cheat tactics: Content is King. Digital marketers sometimes use content and keywords and backlinks inadvertently only to rank websites to increase search ability.

15. Mobile Friendly Design: It is important that your website is mobile friendly since the majority of Google searches today are done on mobile devices. While it is required that the mobile design is responsive, the mobile app should not be different from the primary website because this will steal authority and link equity from your primary domain.

16. Collection of data: Digital progress has led to plenty of data available on different platforms. However now, there are laws like General Data Protection Regulation (GDPR) law, which restrict companies from collecting and utilizing personal and sensitive data without consent.

If ethical practices are ignored, a moral lapse may occur. This may or may not be found out immediately, but it is certain that when it surfaces the company's reputation and the brand image will be at stake. Every company has a responsibility towards its buyers, suppliers, shareholders, investors, and employees. Thereby, understanding the importance of inculcating ethical principles in every strategy whether it is marketing or financial or human.

digital marketing need to provide SEO Audit and Analytics to their clients on a regular basis to monitor the effectiveness of every campaign within ethical boundaries. The best digital marketing company knows the importance of working and reworking on the digital marketing strategy to be in tune with changing environments and in line with the legal framework, to ensure that the profitability of the company/ service/ product/ brand continues to grow in the most ethical manner.

For More Information Visit at - www.bdigimarketer.com/blogs/read/things-to-look-out-for-while-selecting-a-digital-agency

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Things to look out for while selecting a Digital Agency - Bdigimarketer

For More Information Visit at - www.bdigimarketer.com/blogs/read/things-to-look-out-for-while-selecting-a-digital-agencyFor any business wanting to venture into the digital space, it is no easy task.

Many traditional business houses have believed in the old tried-and-trusted methods of conducting business, which primarily embraced: 1.The one-on-one approach:  Here the company heads/ owners had regular interaction between with their buyers and suppliers. If the business was small to medium scale, they also had regular interaction with their employees. In addition, they were well versed with local competition and regional markets, which they mostly dealt with.

2. The traders approach: With the world having shrunk and trade between countries having facilitated, businesses wanted to grow beyond local boundaries. Import-export started to flourish. Import-export opportunities came through trade associations or knowing someone in another country. Traditional companies/ business saw this as a profitable opportunity, thus reaching out beyond local and regional markets.

3. No boundaries approach: With the era of digital marketing, the very concept of markets changed. Markets grew beyond cities and countries. Global marketing was only a click away. The 4P’s of marketing i.e. Product, Pricing, Promotion, and Place needed a rethink. The Product, Pricing and Promotion had to cater to a Place without boundaries. Markets worldwide had opened up. Marketing concepts having changed, organizations small, medium or large, realized the need to go digital. That was the only way forward. Having said that it was time to look for a website development and digital marketing agency that could bring a definitive change, which would also be in line with the way business is conducted today. So how do you choose a digital marketing agency that helps your business grow?

To explain the need for digital marketing for any business in Mumbai, India, let us understand: 1. Why website and digital marketing platforms and

2. How to select the top digital marketing agencies in Mumbai Why website and digital marketing platforms: Mumbai is the financial capital of India. It houses Head Offices of industrial houses, the likes of Tata group, Reliance group, Birla group, etc. It also has multiple organizations in jewelry trade with a large volume of import-export. Mumbai also has a fair share of IT companies to multinationals, factories to trading companies, the food industry to the airline and shipping industry. Old methods cannot function due to the far and quick reach expected of modern day business. For growth in business, new/additional customers are required. If a potential customer does not know that you exist, how can they reach you? With search engines like Google today everyone is searching for a product or service they require. Hence, a good conversion focused website is required to showcase and grow your business.

A good digital ad agency in Mumbai will help to construct a website which helps to build an image while helping the company to reach global markets. The top digital agencies in Mumbai, prepare a marketing strategy which primarily begins with setting up a website and extending your presence on various digital platforms like Facebook, Twitter, Instagram. Firstly, the website design should be such that it is easy-to-navigate for whoever is searching for your product/service. Secondly, should include high-quality content as that will help in conversions and ranking of your company on Google pages.

Digital marketing also includes advertising your product/service on other digital platforms. Facebook advertising is a tool. Also, companies have a presence on Instagram and Twitter. Remember to shortlist an Internet marketing company that offers the best digital marketing strategies containing a mix of organic social media, blogs, SEO, paid search, and social media advertising for your product, service or brand.

2. How to select the top Digital Marketing Agencies in Mumbai Some of the factors to take into consideration while shortlisting the digital marketing agency to handle your digital business are:

a. The SEO, SMM package: A digital marketer that offers website building with SEO along with Social Media Marketing (SMM), is required for preparing the best marketing plan for your business. You should not be availing of separate services of a SEO marketing agency and a SMM marketing agency. A competent agency should be able to offer the complete package.

b. Understanding your company’s philosophy: When you are moving from a traditional business to an online business, it is very important for the digital marketing service provider to understand your background, your culture and your way forward. It is important that they align their thoughts with those of yours. The digital marketing services offered should outline a very specific marketing strategy for your company. One-size fits all approach by the agency will not work.

c. Local customer service: The best advertising agency is equipped with staff that is efficient and easily approachable. Not everyone is well versed with digital jargon, digital marketing, analytics, etc. Thereby you will need experienced digital marketers to handle your account. The best ad agency in Mumbai, will explain and guide you through the entire process.

d. Agency specialization: While searching for a perfect agency do consider if the agency is specialized in some core areas E.g., A healthcare specialized digital marketing agency for doctors, hospitals, will be a go-to if you are in the healthcare sector looking for the best digital marketing company in your line of work. Digital Saline is one such agency in India which is doing phenomenal work in their niche for healthcare Digital marketing. Thereby, find an agency that has appropriate understanding and thorough knowledge of your field and can represent you and your business in the best way possible.

e. Agency clientele: The digital marketing company in Mumbai should have some local businesses they have worked for. It is good to understand or see the work done for like clients. You can either cross check with the agency clients or check testimonials/feedback on agency website before appointing the most well known digital marketing agency for your business.

f. Trust your gut: The best digital marketing agency In Mumbai should be able to adapt to new tech and new trends. It should be able to constantly change your marketing strategies to remain in the race. Thereby, find an agency that is quick at integrating changes in keeping the best interests of your establishment, company or organization. Go with your gut.

To conclude, it is all about how well your business is ranked on Google, how do you compare to competitors and is the online advertising bringing you results as perceived. Find the company that offers the most services and the best expertise at the most optimum pricing for you to achieve your goals.

For More Information Visit at - www.bdigimarketer.com/blogs/read/things-to-look-out-for-while-selecting-a-digital-agency

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The Increasing Need for Traditional Businesses to Embrace Digital Marketing

Increasing consumer presence online facilitates the growth of digital marketing. There is a large demographic worldwide who is constantly online to buy products, to utilize services, to provide feedback or even just to gather information.

This propels the traditional businesses from the smallest to the largest to be on the digital platforms available to the consumer for and at their convenience.

Going digital for any company from sole proprietorship to a large corporate is not only about going tech but also about a complete transformation in strategies that will benefit both the employees as well as the customers. Ultimately, digitalization has to bring about higher customer satisfaction while reducing operational costs.

Organizations in recent times have felt the need to change their business format from being only a brick-and-mortar establishment to having an added online presence. For a foray into the digital world it has to take into account both it's Unique Selling Proposition (USP) and the challenges it wants to overcome.. It requires preparing its teams for a successful digital shift.

Companies in multiple dimensions offering products and services, marketing and distribution channels, business processes, supply chains, as well as entrepreneurs need to embrace digital media marketing. According to NASSCOM’s report 2018, the Micro, Small & Medium Enterprises (MSMEs) in tier-II and III cities are also witnessing fast growth due to penetration of the Internet with cheap data availability and easy access to mobiles. Social media marketing companies offer expertise in digital marketing services. Today few companies have even created the role of Chief Data Officer only to guide them through the digital transformation.

Why should businesses need to go digital? 1.Staying ahead: Businesses that are slow to digitize struggle to remain competitive. To realize long term goals the company needs to transform with changing times in building a digital culture and developing capabilities that allow for deeper integration with both internal and external systems. Bold, tightly integrated digital strategies prepared by the best digital marketing company will be the biggest differentiator between companies that win and companies that are left behind.

2. Increase in profits: As per statistics business revenues see a growth of around 20-23% by initiating digital strategies to reach new markets by using data to make right decisions in the shortest time. Evolving markets need ever-evolving concepts and strategies.

3. Empowering employees: Digital tools offer transparency, learning opportunities, open communication thereby reducing the age old structures and hierarchies to empower employees to make quick and informed decisions contributing towards new ideas which adapt to growing new demands.

4. Availability and analysis of data: In traditional business compiling files and files of weekly, monthly and yearly reports was time consuming. With digitalization companies are able to collect and analyze data in the shortest period. Digital agencies can provide quick structured data, which can be effectively used to make swift changes within the company in line with current market trends.

5. Employee loyalty: Teaching employees to learn new technology to support the changes keeps the employees engaged and committed. When the employees know their skills are being upgraded they don't feel redundant. The overall changes in the fast evolving digital world need to be integrated with the employees work contribution.

6. Data storage: Cloud based services make it economical to save data as per the needs of the company. Physical storage space for storing old files is no longer needed with the advent of digital medium. This helps to reduce the infrastructure, warehousing and land costs for the company.

7. Mobile App usage: With hand held device like a mobile which is most widely used, from mega cities to rural areas, customers expect ease and convenience from businesses and services offered. Today where more than half of all web traffic is generated via a mobile, the company should be able to offer it's products and services on mobile apps to reach a wider audience and their target markets. With digitalization the end users are no longer from the local area only but can also originate from overseas markets.

The most relevant platforms used by top digital marketing agencies in India for digital marketing services include: - 1. Google: Google India, will cross 650 million Internet users by the year 2020. Today Search Engine Optimization offered by a digital marketer helps to rank a website on Google. The best digital marketing agency will help to bring visibility to the products and services offered by the company.

2. Facebook: Currently, 22% of the world’s population is on Facebook. 66% of those users are accessing Facebook to to know of new products and services. As customers move online, companies also need to be on the same platform to influence customer perceptions and to increase sales.

3. Instagram: Instagram is a young and emerging platform which when used correctly can help brands and businesses to reach out to a niche and specific audience. Instagram Ads and Instagram influencers also help to reach the right demographic target audience.

4. YouTube: YouTube is the second biggest search engine from the house of Google. It is the best platform for posting videos of your product especially if there are instructions to follow to install the product or the likes. You can also have links of your videos embedded on your company website. That way you will be able to redirect your potential consumers both ways.

5. Email marketing: Email marketing campaigns are being launched to create brand awareness. While an advertisement placed on TV or newspapers is expensive, email marketing is the cheapest. People surely go through their emails on their mobiles even when tight on time.

Today an average global Internet user is understood to have around 4-6 social media accounts. Once you decide to proceed with Internet marketing, the selection of the digital agency will be the key to an efficient and effective business. Example, if you have manufacturing unit in Thane, look for the best digital marketing agency in Mumbai that will help to select the right mix of the digital platforms to showcase your product/service. Different anlaytics are available for all social media platform to access and accordingly modify your digital strategy where required.

So ultimately, for any organization small, medium or large to embrace digital marketing means to provide the best product and service to the consumer, to provide the best work environment to the employees and to make the maximum profit for share holders.

For more info visit - www.bdigimarketer.com

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The Age-Old Real Estate Sector on its Way to Digitalization

Today the power of digital marketing cannot elude a real estate developer or an agent who is looking at getting more business. With potential homeowners using the Internet to research their future homes, it has become imperative for the real estate developers to have a strong presence on digital platforms for Internet marketing. Why digital marketing?

In India, there are 450 million active users on the Internet, which is expected to grow to 635.8 million by 2021. In days bygone, the homebuyer would either just walk-in to a construction site or to a builder’s office or be guided by a property broker. This trend in recent times is changing.

Top Digital marketing agencies in India, are working closely with the professionals in the real estate sector. These social media marketing companies are here to explain why the old real estate sector has to move towards digitalization. The need arises from:

Home buyers- 1. Lack of time to visit numerous sites: It maybe cumbersome to visit numerous properties if they are not offering the amenities someone is looking for e.g. Facilities like gymnasium, swimming pool etc. More than 90 % of potential buyers are looking online before making that offline purchase. 2. Limited reach to other cities: Often a home buyer maybe living in one city while they want to purchase a home in another city. Tier 2 and 3 cities are witnessing a growth apart from the tradiitonal urban market.

For real estate developers- 1. Wider reach: Builders need publicity at a lower price than traditional marketing offered, with wider reach towards their selected target market. 2. Understanding the demographics of the audience: With loans easily available the homebuyers are younger and thereby consumer behavior is different. 3. Targeted campaigns: Property developers working with the best digital marketing company can understand consumers better and create more targeted personalized campaigns quickly and effectively. Campaigns are easier to alter and improve basis data analysis easily available on digital platforms.

Benefits of Digital marketing in the real estate sector: 1. Brand building: Your website is your online shop, it is the first impression you create. Make sure you highlight your key projects, any offers, positive testimonials from satisfied homeowners. Also importantly highlight various commercial/ residential projects in your kitty.

2. Cost-effective: Social Media Marketing companies, help a real estate developer to advertise on the best social media platforms at a lower pricing than that traditional advertising. The web content can be specifically designed by the content marketing agency to target the website visitors who have engaged with your post so that the ad is displayed to a most potential homeowner, also increasing the probability of selling the property at a higher price.

3. Increase sales: Digital marketing in real estate provides a builder or developer a plethora of opportunities and strategies to acquire a larger audience. A digital marketing services provider takes advantage to channel every resource on the digital platform to maximize search results of the property thereby leading to an increase in sales.

4. Wider reach:Your website or your facebook page can help you highight your projects in different segments. Without your audience knowing who you are and the various real estate projects you offer, you cannot expect to sell large number of residential /commercial units/ warehousing in any project in India.

5. Constant Performance Audit: Every Digital marketing agency in India, is bound to use various analytical tools to measure the performance of an advertisement in the competitive marketplace, making it easier for real estate developers to understand what marketing mix works best for the sale of their apartments, town houses, row houses, bungalows, commercial spaces.

6. Change of perception: With a shift in the buyers demographics, spending ability, tastes, requirements, home loan availability, real estate sale is no longer viewed as a one-time investment. With informed choices and a vast home selection available, the homebuyers are adding to their list of holiday homes, beach homes and second homes.

7. Creating value for homebuyers: Consumer engagement, quick feedback and changing demands of the homeowner require developers to constantly realign their designs creating value for the potential home buyers. A house today is viewed not as a roof over one’s head but also as a status symbol. Internet marketing and branding is vital to succeed.

8. Mobile penetration: The availability of low cost smart phones along with much lower data packages has led to a splurge of internet users. If as a real estate developer your business is not mobile app friendly, there are high chances of missing out opportunities and sales.

9. Customer queries: Interaction with customers on the digital platform is almost instant. Customers may be located in different town/city seeking information or having queries related to your project. With online tools it is easier to increase user engagement and to understand the potential buyer better which ultimately results in increase sales for the company

10. Documentation: With property documents going digital, cumbersome paperwork is curtailed. A property buyer no longer needs to wait in serpentine queues at registrar offices, as quite a few online services are available to view property details.

11. Expand portfolio: Having an online presence does not restrict interaction between real estate developers and a homeowner. The best digital marketing company will understand the extended requirements of the real estate developer helping to quickly connect online with architects, interior designers, brokers, contractors, third party providers etc.

To succeed in the vast and competitive real estate industry, developers need real estate digital marketing techniques that work for them. Developers not using this medium will be restricting their growth opportunities.

In India, wherein not a lot many digital marketing agencies are specializing in real estate marketing, focus should also be on multilingual approach to cater to the regional audience from different parts of the country.

Top digital agencies in India, will offer a mixed bag of digital marketing services, which include: User friendly website design Search Engine Optimization to help rank your website in Google’s search engine Social Media Marketing on platforms like Facebook, LinkedIn, YouTube etc Data Analytics

Choosing the right agency will help in building a platform for future growth. So step up your real estate marketing game to beat competition.

Data suggests- 92% of homebuyers search online to find their dream home 82% of real estate market investors trust online information 42% of real estate buyers resorted to the Internet as their first search medium These numbers point towards an opportunity as well as a challenge for real estate developers in the competitive Indian real estate market.

The Prime Ministers vision and Government of India’s aim of Housing for All by 2022 is also driving residential development activity, while Real Estate Regulation and Development Act (RERA) 2016 is making the sector more transparent.

Go digital to look out for the best homes to eventually become a happy home owner!

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How Digital Marketing can Help Your Business Grow.

Today the power of digital marketing cannot elude a real estate developer or an agent who is looking at getting more business. With potential homeowners using the Internet to research their future homes, it has become imperative for the real estate developers to have a strong presence on digital platforms for Internet marketing. Why digital marketing?

In India, there are 450 million active users on the Internet, which is expected to grow to 635.8 million by 2021. In days bygone, the homebuyer would either just walk-in to a construction site or to a builder’s office or be guided by a property broker. This trend in recent times is changing.

Top Digital marketing agencies in India, are working closely with the professionals in the real estate sector. These social media marketing companies are here to explain why the old real estate sector has to move towards digitalization. The need arises from:

Home buyers- 1. Lack of time to visit numerous sites: It maybe cumbersome to visit numerous properties if they are not offering the amenities someone is looking for e.g. Facilities like gymnasium, swimming pool etc. More than 90 % of potential buyers are looking online before making that offline purchase. 2. Limited reach to other cities: Often a home buyer maybe living in one city while they want to purchase a home in another city. Tier 2 and 3 cities are witnessing a growth apart from the tradiitonal urban market.

For real estate developers- 1. Wider reach: Builders need publicity at a lower price than traditional marketing offered, with wider reach towards their selected target market. 2. Understanding the demographics of the audience: With loans easily available the homebuyers are younger and thereby consumer behavior is different. 3. Targeted campaigns: Property developers working with the best digital marketing company can understand consumers better and create more targeted personalized campaigns quickly and effectively. Campaigns are easier to alter and improve basis data analysis easily available on digital platforms.

Benefits of Digital marketing in the real estate sector: 1. Brand building: Your website is your online shop, it is the first impression you create. Make sure you highlight your key projects, any offers, positive testimonials from satisfied homeowners. Also importantly highlight various commercial/ residential projects in your kitty.

2. Cost-effective: Social Media Marketing companies, help a real estate developer to advertise on the best social media platforms at a lower pricing than that traditional advertising. The web content can be specifically designed by the content marketing agency to target the website visitors who have engaged with your post so that the ad is displayed to a most potential homeowner, also increasing the probability of selling the property at a higher price.

3. Increase sales: Digital marketing in real estate provides a builder or developer a plethora of opportunities and strategies to acquire a larger audience. A digital marketing services provider takes advantage to channel every resource on the digital platform to maximize search results of the property thereby leading to an increase in sales.

4. Wider reach:Your website or your facebook page can help you highight your projects in different segments. Without your audience knowing who you are and the various real estate projects you offer, you cannot expect to sell large number of residential /commercial units/ warehousing in any project in India.

5. Constant Performance Audit: Every Digital marketing agency in India, is bound to use various analytical tools to measure the performance of an advertisement in the competitive marketplace, making it easier for real estate developers to understand what marketing mix works best for the sale of their apartments, town houses, row houses, bungalows, commercial spaces.

6. Change of perception: With a shift in the buyers demographics, spending ability, tastes, requirements, home loan availability, real estate sale is no longer viewed as a one-time investment. With informed choices and a vast home selection available, the homebuyers are adding to their list of holiday homes, beach homes and second homes.

7. Creating value for homebuyers: Consumer engagement, quick feedback and changing demands of the homeowner require developers to constantly realign their designs creating value for the potential home buyers. A house today is viewed not as a roof over one’s head but also as a status symbol. Internet marketing and branding is vital to succeed.

8. Mobile penetration: The availability of low cost smart phones along with much lower data packages has led to a splurge of internet users. If as a real estate developer your business is not mobile app friendly, there are high chances of missing out opportunities and sales.

9. Customer queries: Interaction with customers on the digital platform is almost instant. Customers may be located in different town/city seeking information or having queries related to your project. With online tools it is easier to increase user engagement and to understand the potential buyer better which ultimately results in increase sales for the company

10. Documentation: With property documents going digital, cumbersome paperwork is curtailed. A property buyer no longer needs to wait in serpentine queues at registrar offices, as quite a few online services are available to view property details.

11. Expand portfolio: Having an online presence does not restrict interaction between real estate developers and a homeowner. The best digital marketing company will understand the extended requirements of the real estate developer helping to quickly connect online with architects, interior designers, brokers, contractors, third party providers etc.

To succeed in the vast and competitive real estate industry, developers need real estate digital marketing techniques that work for them. Developers not using this medium will be restricting their growth opportunities.

In India, wherein not a lot many digital marketing agencies are specializing in real estate marketing, focus should also be on multilingual approach to cater to the regional audience from different parts of the country.

Top digital agencies in India, will offer a mixed bag of digital marketing services, which include: User friendly website design Search Engine Optimization to help rank your website in Google’s search engine Social Media Marketing on platforms like Facebook, LinkedIn, YouTube etc Data Analytics

Choosing the right agency will help in building a platform for future growth. So step up your real estate marketing game to beat competition.

Data suggests- 92% of homebuyers search online to find their dream home 82% of real estate market investors trust online information 42% of real estate buyers resorted to the Internet as their first search medium These numbers point towards an opportunity as well as a challenge for real estate developers in the competitive Indian real estate market.

The Prime Ministers vision and Government of India’s aim of Housing for All by 2022 is also driving residential development activity, while Real Estate Regulation and Development Act (RERA) 2016 is making the sector more transparent.

Go digital to look out for the best homes to eventually become a happy home owner!

For more info visit - www.bdigimarketer.com

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5 Ways You Can Boost Your Business on LinkedIn

LinkedIn is an emerging and highly promising social media platform being used to promote businesses today.

To boost your business growth, you need to have the LinkedIn profile which makes you the center of all attention.

Therefore, in this article, we are going to have a discussion on how you can build a killer LinkedIn profile to get more targeted customers, services or products you require.

So, let’s dive straight in!

1. Let People Easily Find You

If you have a LinkedIn profile or business page, you have laid the foundation for bright business success.

Still, you won’t get attention if your LinkedIn profile doesn’t come on top of LinkedIn Search Engine.

Although on Google, people are searching using semantic long tail keywords, for example, how to make a LinkedIn profile. But when it comes to LinkedIn search, people are not going to use those general keywords.

LinkedIn is ‘Specific’ and ‘To-The-Point’. People usually search by using terms like ‘LinkedIn graphic designer’ or ‘LinkedIn content writer or LinkedIn social media manager’.

You get the drift.

If your profile or page has missed the keywords related to your specialization or the niche of your brand, you will not show up on search engine and people will not be able to connect with you.

So, try to have keywords integrated into your profile description which will make you easy to be found on LinkedIn.

2. Give Attractive Prospects To People

We need to understand that creating a profile with a mentioned service or the keyword is not enough to help you build connections.

You need to have an exciting value proposition that goes along with that which makes people want to come in contact with you.

To be specific, you need to use one or two value-providing attractive sentences, targeting the circle of people which you want to share your services with.

The things you can write in your LinkedIn profile as an attractive approach can be like the examples stated below:

American Content Producer who has been working in Content Marketing field from 8 years, and has successfully promoted many brands in record time.

Danish Accountant with a passion to help out many businesses to start up and grow quickly.

Marco Tax Expert is helping people to effectively understand tax and business tools.

So, you should always work hard on creating your profile in a way that attracts people to your LinkedIn profile.

3. Give People Reasons and Options To Contact You

In a quest to attract clients and customers through the LinkedIn profile you just created, you should refrain from promoting your business using your curriculum vitae or your biography.

Well, that is just a written piece of information that doesn’t really bring any value to the people. Results do.

People will want to be in contact with you for the services and products you provide.

To spread your network, you should tell what services or products you offer and how you can come of help.

At the end of the summary, you can provide your potential customers with contact details like your email or phone or any other medium they can use to easily come in contact with your business.

4. Build your Network & Connect with Community

Even if you have a completely optimized and professionally built LinkedIn profile, you are limited as to who can find you in the search results.

You need to make more and more connections with other profiles on LinkedIn and try to connect with a maximum number of people.

The only way someone can find you is if you are in his or her first-, second- or third-level network or are a member of the same group.

You can connect with people from different groups, and this will allow you to reach more people even if they are not from the category you belong.

When trying to connect with more and more people, having a personalized ‘Request to Connect’ message will do wonders for your business network.

5. Connect and Grow With New Connections

Trying to grow on LinkedIn and attract businesses?

Focus on sending requests to connect more and more people and growing your network.

Another great tactic you can use is sending out a welcome message after someone accepts your request to connect.

This helps to give the connection a personalized and emotional feel, making the people you connect with feel happy to stay in touch.

Always stay connected with the network you build, reach out and interact often and never forget to add value to your conversation.

It will allow you to grow your network and business on LinkedIn as this will make more and more people want to connect with the good image of yours.

Conclusion

LinkedIn is the platform to be on today if you have a business and you want it to grow quickly.

It has emerged as one of the fastest growing networks of business professionals that will in future take the world of business by a storm.

Since you are here, don’t forget to subscribe to our weekly newsletter and stay updated with the latest trends and news in the field of Digital Marketing!

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9 Social-Media Marketing Strategies Relevant to All Businesses

Social Media is of extreme importance when it comes to the success of any brand’s digital marketing strategy.

However, there are businesses and organizations in the world that are still not using this tool to its full potential.

Of course, the number of ‘Follows’, ‘Likes’ and ‘Comments’ are important, but today the credibility of a brand doesn’t depend on these metrics anymore.

Today, social media and the associated marketing strategies require businesses to employ a unique set of skills to understand the needs and behavior of their audience.

Therefore, to help you out, we have compiled 9 social media marketing strategies that your business can implement in 2019.

So, without any further ado, let’s dive in!

1. Care to Use Chatbots

Well, most of you might have already heard, but Chatbots are in!

For us, it doesn’t come as a surprise.

Chatbots are the result of the requirement for a digital tool that can effectively communicate with your customers without any human intervention.

Along with that, Chatbots have very well integrated with the online platforms that the customers spend their time on which is Social Media.

There are platforms like Chattypeople that have made the integration of an AI-powered Chatbot with your social media a cakewalk.

With these tools, one can develop a Chatbot which does not need any coding knowledge, and it is able to answer all customer inquiries, etc.

2. Customers Crave Personalized Experience

Social media should be fun for your audience.

Therefore, you should focus on creating an entertaining experience for them.

Chatbot can let you develop more personalized experiences for customers.

If you want to accomplish an interactive user-experience, quit linking your advertisements only to your landing pages.

Create ads which redirect the audience to a Messenger window, specifically with your Chatbot.

When you link your ads to a Chatbot you can instantly break the traditional views customers have of businesses trying to sell them.

Always remember, customers, don’t like being sold.

3. Strong Content Marketing Strategy

Having quality content is more than necessary.

Brands today are not linking their quality content with a correct posting schedule.

Let alone maintaining the correct frequency of posts.

But it is true that having high-quality SEO content with all of the above will help you in your quest to bring in qualified customers at the correct time.

Well, you can implement a content marketing strategy for free.

Therefore, develop a relevant hashtag strategy with content that is optimized and thorough at the same time.

4. Build a Community around your Brand

It is important to show the audience that it’s not a robot they are interacting with.

You need to integrate personality via emotions within your social media posts and ads.

Creating content that will relate to the audience will provide great value to your brand.

All Social Media Communication should be made highly interactive.

This helps your products to be ‘The Conversation’ in your targeted market and successfully build a community around your brand.

5. Diversify the Forms of Content Used

What if we tell you that you will be served just one kind of food, every day for an entire year?

Would you like it?

Of course, you’ll not!

So, don’t treat your audience the same way as well.

Surprise them with a variety of content ideas and forms.

Individuals respond to amazing imagery and fun videos.

Couple that with an interesting Podcast and you’ll have a killer of a social media marketing strategy.

6. Employee Brand Advocates

Who is your brand’s most effective marketing medium?

It’s your fans.

A company’s best promotional tool tends to be the people that love their brand.

Rather than focusing all efforts upon finding new customers, you can leverage the present ones.

You can use your own employees too as brand advocates.

This can be done by developing social media guidelines that are particular to your brand, add a leader to every section of the social media advocacy plan, etc.

7. Profiles Should Be Made On Relevant Channels

You should not work hard at maximizing your reach on all social media channels.

Research to find the social media channels that can be important to your business and prepare strategies for them.

To be honest, you should focus on Depth instead of Width.

What we mean by that is your profile and content should have the answers to queries and questions your audience have related to your company, product, and services.

Create profiles on all social media channels present is not a ticket to higher brand awareness.

One must consider buyer personas when selecting social media channels.

8. Have Cross-Channel Campaigns

Cross-Channel Campaigns can be run across all the social media channels that you have in your target.

But to be successful at them, you will have to stand out from the crowd as these campaigns are pursued nearly by all companies.

Make sure you work on the emotional aspect of your campaigns.

Adding an emotional component to the campaign allows the audience to relate to the cause.

You can do the below in your cross-channel campaign:

Create an engaging story

Carefully link to a certain landing page which will provide the audience with more information concerning your campaign.

Create a unique name and have relevant hashtags.

9. Go Live And Tell A Story

The only content marketing left today is Story-telling.

Both Facebook and Instagram have developed live streaming features that can be used to accomplish effective story-telling.

These show the audience that you are not producing content just to make money, but to provide value.

Live stories can engage, inspire and intrigue an audience to know about you.

Final Thoughts

Social Media is not just a platform where you can sell your business ideas, products, and services.

It is where people are today.

The primary objective of every business today should be to be where the attention of their audience is.

Social Media, therefore, is one of the best platforms for marketing and creating value for your customer.

If you consider the above strategies, you can definitely compete with other brands.

Subscribe to our weekly newsletter and stay updated with the latest trends and news in the field of Digital Marketing!

For more info visit - www.bdigimarketer.com