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#Project2 : Siren Call

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#week9 INDUSTRY sound experiment

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#week8 sneeze script

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#week8 scissors script

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#Journalprompt6

The non-diagenic background music to this video clip is “In the Air Tonight” by Phil Collins ,a very uplifting ballad which commences with a slow rhythmic jungle music then a hypnotizing religious type of call “Oh Lord”, followed by a meanass crescendo drum solo at a much faster tempo. The sound track, in itself is interesting because it gathers pace, tempo and volume and changes from being slow, meditative and relaxing to frenetic, loud and ecstatic. The mood of the protagonist in the video reflects these stages, at first being in a state of deep relaxation, breathing deeply and slowly, with eyes partially closed. This changes with the drum solo in which the protagonist becomes an activated and frenetic drummer. What really exaggerates the emotional impact that this soundtrack has is that the protagonist is a gorilla -highlighting the power of music on all living creatures.Given this is an ad for Cadbury it infers that the primal hunger response to chocolate is so intense it would be just as universal, or species non-specific, and powerful as this response to music. This video is memorable because of the shock humor of witnessing a gorilla responding in an anthropomorphic way to music and because, who hasn’t thought that powerful drummers in action look like gorillas or that thrashing away on a drum set isn’t thrilling. The band stage background relies on being the opposite of naturalistic to achieve maximum effect.

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#WILproject1

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#Project1 Lost in Translation

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https://vimeo.com/852940433?share=copy

#project1

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#journalprompt4 Marina Abramovic:

"Art must be beautiful. Artist must be beautiful."

This is a 52-minute close up black and white video of a video of performance artist Marina Abramovic chanting repetitively "Art must be beautiful. Artist must be beautiful." whilst repeatedly brushing her hair with one then two brushes simultaneously. The single continuous shot taken at closeup range from directly in front of the artist is intrusive and confronting. The blank white background focuses attention on the protagonist whose face is in the spotlight. You can hear the sounds of the projector whirring, a car passing in the street and people murmuring giving the understanding that this is a video recording of a video. The volume of the diagenic sounds of the brushstrokes, her breathing and cries of pain towards the end has been increased to exaggerate their effect. The black and white film reduces distraction away from the ritual being performed. The repetition of these words becomes a manifesto. It contains a feminist statement about the body image of female performers. It describes the process of the continous grooming required as hard labour with panting and cries of pain.

Marina Abramovic is a New York-based international performance artist, active since the 1970s who explores the relationship between performer and audience, the limits of the body and the possibilities of the mind.

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#week3 task

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#journalprompt3 cont'd

...The background sound is sometimes diegetic eg cicadas, or non-diegetic train noise which provides continuity across multiple sequences and refers to the final shots of canola fields taken from a train as the daughter travels to see her mother who has dementia. The music in the background towards the end is meditative and most of the shots are long producing a slow dream-like effect. The daughter describes how both she and her mother felt inadequately mothered and needed to rely on themselves for that intimacy. In the final scenes of the video the mother is seen holding the photo still of herself and her friend, she is talking in Cambodian with English subtitles. The protagonists both appear only briefly and by themselves conveying the loneliness and isolation of immigrants who've lost family to violence in their mother countries and their inability to share these experiences with each other. The opening scenes are dark or shot from the shadows conveying a sad mood.

The scenes are bright and full of color as she travels towards her mother.

Experiencing video work online is a more personal intimate experience than when in the cinema where there are other distractions and you're aware you're sharing the experience with other people and the video artist is not talking just to you.

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#journalprompt3 "Missing" by Allison Chhorn

Review:

Aesthetically, structurally and emotionally beautiful investigation of memory and the migrant experience through diary entries of an estranged daughter to a Cambodian mother who lives on the other side of Australia and who survived Pol Pot and a refugee camp but who has a friend that went missing. Initially, text in English on screen alone conveys the daughter's thoughts and the conversation she has through the diary entries to her mother describing her mother's concerns regarding her missing friend and for her own security in her adopted country after living through genocide. At first there is only the background noise of cicadas. When there is an accompanying voice over it is the daughter speaking in Cambodian and then when the text changes to Cambodian the daughter speaks in English revealing the dual identities of the migrant experience. Cont'd...

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#journalprompt1

The concern of artists in the 1970s was that the TV networks inhabited a privileged space and controlled political discourse to do with civil, student and women's rights movements as well as other important events. Artists were concerned about the way in which networks constructed meaning through the images they chose. The networks also controlled the distribution of news. This changed in the 70s when affordable portable video cameras were invented, and anyone could create their own version of events and what they considered important to communicate.

The 70s was the time of the Vietnam War and antiwar protests, Nixon's Watergate scandal and the start of civil, student and women's rights movements. A diverse range of voices demanded to be heard.

Now, with video recording on the ubiquitous iPhone and the global reach of the many platforms on the internet, everyone can record and distribute their version of reality easily. However, some things remain the same. The internet access is blocked in China, algorithms determine what you see, and "bots" can generate and send "false news" and influence outcomes of elections. As well, Trolls can abuse the rights of women and racial groups anonymously and news networks and political groups use the internet to continue conveying whatever message they choose to.

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#journalprompt2 Cadbury Eyebrow ad

Aesthetically, the Cadbury Eyebrow ad is pared back with a grey background and predominantly grey school uniforms so that all attention is drawn to the only action on screen which are the dancing eyebrows and the children's heads as they track the camera/ robotic singer's movements as they are controlled by or in conversation with the voice. The only colours are the purple and pink of the balloon and girl's dress which are associated with Cadbury chocolate's trademark wrappers.

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#journalprompt2 Cadbury Eyebrow ad

Angled close up shot in which the protagonists appear to be controlled by and in conversation with the camera/robotic singer.

Conventional school uniforms are contrasted with unconventional electronic music.

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#journalprompt2 Cadbury Eyebrows

Sound:

The electronic music and robotic sound of the singer control the pace and the narrative of the ad with a rhythmic and narrative relationship with the cuts. In the first shot the ring of an off-stage analogue telephone draws the adult supervisor off screen and the electronic music starts after an electronic beep from the digital watch on the boy's wrist when he presses it contrasting the older and younger generation's technology.