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Ippon Weiss – Haarlem Hefe’t!
For the launch of Ippon Weiss, a locally brewed Hefeweizen-style wheat beer, I developed the visual identity, including photography, art direction and design for campaign visuals and print.
Shot in Haarlem with iconic backdrops and bright summer tones to reflect the beer’s crisp character and regional roots. The campaign name “Haarlem Hefe’t!” tied local pride to the beer’s German brewing heritage (Reinheitsgebot).
The beer was created by local judoka legends – world champions and Olympians – under the “Kenner Amateur Brouwers” label.
Clean design. Strong roots. And a beer with kick – just like the founders.
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