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ENEL599

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10 posts!

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Storyboarding

Storyboarding was a highly recommended tool for us to use during our development process to visually communicate how our product idea works. Using Kevin Reeder paper ‘Using Storyboarding Techniques to Identify Design Opportunities’ and our week 8 PowerPoint, we constructed a rough idea of how the product would operate in real life.

I found then when our peers and teammates tried to read our rough storyboard it was too messy and difficult to understand. To make the storyboard easier to read, I recreated the storyboard using minimalist icons:

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The diagram above showcases how all of your cards will be intergrated into the AvoCardo proximity card.

Using the app, each of your cards will be accessed using the AvoCardo app.

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For security purposes, to access your card and pay using payWave you must register your fingerprint so whenever you pay the AvoCardo requires afingerprint.

Finally, to pay using AvoCardo, simply use AvoCardo like any other payWave card.

This visual communication tool helped exemplify how the product would operate and served as a minimalistic diagram of the different aspects of the product. By using this icon-based infographic, it visually illustrated the functionality of this product helping us therefore show users how it works.

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Induction

📷It was important to us that our peers were interested in the product so to ensure that AvoCardo would function properly we observed how Creative Tech students interact with wallets, payWave and cash using a survey. During the early stages of the development process, we created a ‘in person’ survey which asked peers in BCT what their preferred method of payment.

To the left displays the percentages of those who:

· Carry wallets/like having wallets.

· Use PayWave.

· Carry Cash.

· Lose Cards often.

· Dislike wallets.

As shown in the pie chart to the left, 28% of peers use payWave more than any other method of payment, closely followed by those who carry wallets (27%). As displayed on the pie chart, it is evident that despite the majority carrying wallets filled with cards, many only use payWave.

This directly implicates the functionality of our proximity card as the original design idea was only to condense all of an individual’s cards into a single product. 27% of survey peers expressed that they carried wallets, followed by 18% disliking having to carry wallets around. This indicates that most (18%) peers were interested in carrying less, revealing to us that there is a market for carrying fewer cards. On top of this information, 28% use payWave meaning that if we intergrate a payWave system into our proximity card it would also meet the functionality requirement of our demographic.

Using the information gathered from the survey, we can induct the payWave payment style into the proximity card based off of the information observed from the survey.

📷 Despite the survey contributing to the functionality of our product, many participants found it difficult to articulate what they wanted in a product during our face-to-face polling. According to Jakob Nielsen and his paper ‘First Rule of Usability? Don't Listen to Users’, when it comes to UX its more important to pay attention to what users do rather than what they say. Often enough, self-reported claims are unreliable meaning that there is a chance that our survey results are inaccurate. Luckily, we gathered our information using face to face interaction and when users would talk about their wallet size/if they even have a wallet, they will show us evidence to support their claims. If we were to have completed the survey using an online forum, there would be a chance that our results would not be accurate, therefore affecting the usability of our product.

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Deduction

We based our product idea off of the 2011 study ‘Interactions of top-down and bottom-up mechanisms in human visual cortex’, neuroscience researchers Stephanie McMains and Sabine Kastner concluded that clearing clutter in an individual’s environment improved their ability to process information, therefore increase productivity. From this study and personal experience, we can deduce that many students (and people in general) fall victim to creating cluttered environments, tossing textbooks, stationery, and food into their bag, their cluttered environment decreases their productivity as they waste time ssearching for their belongings.

Our final project, ‘AvoCardo’, is a proximity card which enables users to store their personal cards and secure information into a single product, increasing productivity in the user’s life.

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Creative Reasoning

Another theory that interested me was Charles Sanders Peirce’s theory ‘Creative Reasoning’ which states that creative reasoning needs:

· Deduction, driven by theory.

· Induction, driven by observation.

· Abduction, driven by desired consequences.

During the early development stages of our product, we investigated two of the three sub-categories of creative reasoning, Deduction and Induction.

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Creative Technologies

During the first week of CTEC, Ricardo introduced us to the subjectivity of ‘Creative Technologies’ and how it breaks down the clearly defined roles of specific industries, allowing us to explore all fields and interests without limitation. With the ever-growing popularity of large immersive exhibits, media web-tools and interactive advertising, the term 'Creative Technologies' was coined by the advertising industry who sought to integrate interactive technology into their advertisements. This use of interactivity created new and effective medium to connect companies to audiences using VR headsets and Motion detection.

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Effectuation Logic

A logic/theory that intrigued me was Saras D. Sarasvathy’s ‘Effectuation Logic’, an entrepreneurial based logic based off of imagining possibilities using what is available.

This logic can be broken down into 5 principles:

· ‘Bird in Hand Principle’

· ‘Affordable Loss Principle’

· ‘Lemonade Principle’

· ‘Crazy Quilt Principle’

· ‘Pilot in the Plane Principle’

I applied the ‘Bird in Hand Principle’ during the early stages of the project development process, in summary, ‘Bird in Hand Principle’ is to take action rather than wait for inspiration or opportunities. Originally, I was a part of a different group, however, our original project idea was cut short after we discovered that our idea had already been created. After realising we could no longer continue with our original idea, we found it difficult to come up with an idea we could all agree on. During this time, another group who was working on a proximity card named ‘AvoCardo’ were surveying Creative Tech students. Their idea to combine the user’s debit, ID, AT Hop and Swipe Cards into one proximity card which would work via payWave. This opportunity to work on something I was really interested in was something I did not want to miss out on, so I took advantage of this opportunity.

Using the ‘Crazy-Quilt Principle’, I formed a partnership with the group members by joining their project idea and creating lasting connections with the individuals in my group. By doing so, I managed to maximise the possibilities available by staying attentive to my classmates and their ideas in order to work on projects that I am truly interested and passionate about.

Despite following two of the five principles I found that the philosophy of the theory comes from a place of privilege because it focuses on imagining possibilities based off of what is available in front of an individual. For those who come from a poorer background will be placed at a disadvantage as they have less ‘available’ in comparison to someone coming from wealth. This same debate has been bought up with someone like Elon Musk, a famous entrepreneurial figure who often described as a genius, however, many have questioned whether he is considered a genius innovator because of his disposable wealth which he grew up.

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Creative Technologies

During the first week of CTEC, Ricardo introduced us to the subjectivity of ‘Creative Technologies’ and how it breaks down the clearly defined roles of specific industries, allowing us to explore all fields and interests without limitation. With the ever-growing popularity of large immersive exhibits, media web-tools and interactive advertising, the term 'Creative Technologies' was coined by the advertising industry who sought to integrate interactive technology into their advertisements. This use of interactivity created new and effective medium to connect companies to audiences using VR headsets and Motion detection.

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what is CTEC

In the first week of ‘Intro to Creative Tech’, our lecturer Ricardo Sosa introduced this paper as a ‘deep dive’ into Creative Technologies in hopes of increasing our ‘capacity to think, do and reflect on meaningful creative tech’. In this reflective journal I will showcase how I have applied the various Creative Tech concepts and ideas taught to my final CTEC semester project.