bestmarketingautomationtool

[bestmarketingautomationtool]

Top 5 Marketing Automation Software For Lead Generation

Are you a B2B marketer? Chances are that you already use marketing automation software and tools for generating leads.

You might have invested in some marketing automation software and tools. However, something doesn’t feel right.

The tools don’t have features that you were looking for or they haven’t proved to be useful for lead generation or they are just too complicated and difficult to use.

If you are pretty serious about generating leads, you just need the right marketing automation software to invest in.

Here is the list of the best marketing automation software 2020 for generating maximum leads and sales.

 1. Expandi

 Expandi tops our list for some good reasons. It is the safest LinkedIn automation tool when it comes to generating the best leads on LinkedIn. It is extremely easy to use and can run on your computer 24/7. They give a dedicated as well as a local IP address which makes it difficult for LinkedIn to track.

This marketing automation software for LinkedIn focuses on making connections and generating leads by using advanced targeting. Some of the amazing features of this advanced marketing automation to are lead generation, drip campaign, personalized campaigns, contact database, etc.

The price starts from $99/Month

 2. Phantombuster

 The next on the list is Phantombuster that is another marketing automation software used by businesses to extract important leads’ data, generate leads, scrap your audience, and automate business growth.

It’s a chrome extension that automates most of the activities on the web, schedule tasks, and more. It works on multiple platforms including LinkedIn Instagram, Google, and Twitter.

It’s key features work best on LinkedIn as it is used as a network booster that visits profiles, extracts the relevant prospects, sends connect requests, and highly personalized messages to maximize engagement.

The price starts from $30/Month

3. Dux-Soup

 Dux-soup is another marketing automation software designed to maximize your outreach on LinkedIn. The tool is very straightforward, easy to use, and provides a lot of support in increasing brand awareness and lead generation for beginners.

Dux-soup is liked by users due to its effective outreach features such as managing prospects, find the right prospects, download profile details, increase outreach, automation, and more.

Though it is a good marketing automation software for lead generation, however, the only problem with Dux-soup is that it’s a chrome extension. This means you need to keep your browser on all the time to run your campaigns.

The price starts from $11.25/Month

  4. LinkedCamp

LinkedCamp is a cloud-based marketing automation software for LinkedIn outreach. The tool is designed for B2B marketers and startups that want to maximize their outreach and generate qualified leads in less time.

The tools provide LinkedIn Sales Navigator Support and also an advanced filtering system to sift through the prospects and find your ideal customers.

The tool is relevantly new but has gained an extensive customer base as it gives dedicated IPs that make it difficult for LinkedIn to track your activities.

The price starts from $34.99/Month

 5.MeetAlfred

 MeetAlfred is a renowned marketing automation software that’s primary function is to run end-to-end social selling campaigns.

The tool is loved by B2B marketers as it runs effectively LinkedIn campaigns automates outreach sequences and gets you real-time analytics on the dashboard. The tool is best-used driving engagement, leads, and boost conversions using its built-in CRM.

The price starts from $59/Month

[bestmarketingautomationtool]

Why Marketing Automation Tools Should Be Part of Your Marketing Strategy?

There are two schools of thought into the B2B marketing landscape; some B2B marketers think that automation is useless and spammy and others think that marketing automation is vital for an effective marketing strategy.

The truth is that B2B marketers and businesses that use marketing automation tools are performing much better and gaining more sales. Reason? Marketing automation tools help to speed up business processes, increase efficiency, and productivity which ultimately leads to more sales.

 What is automation?

 Automation refers to a combination of tools and technologies to automate complex and repetitive business tasks. Nowadays, businesses are using marketing automation tools for different social media platforms, however, for the sake of this article, we’ll stick to marketing automation tools for LinkedIn.

According to the recent marketing surveys, almost 48% of the B2B marketers rely on LinkedIn automation tools to generate leads. The best marketing automation tools for LinkedIn are used to automate activities, run campaigns, build large networks, and generate hundreds of qualified leads.

  How automation tools work to grow your business?

LinkedIn is known to be the goldmine of the best leads. How? There are more than 675 million active users on this platform. Unlike other social media platforms, LinkedIn is purely for professionals who want to build their connections and find more opportunities to grow their business.

Marketing automation tools are effective to maximize the outreach, build connections, generate leads useful for your business easier and faster. The best marketing automation tools automate only certain activities that too within the LinkedIn safety limits so you don’t need to worry about spam. Top marketing automation tools 2020 are used to engage with prospects and strike up conversations with them, helping you build strong relationships with them.

 1. Building Your Network

As a B2B marketer, how do you plan to build your network on LinkedIn? A traditional way to hire a team and ask them to work on networking building and brand awareness. However, your progress would be too slow as there are almost 675 million prospects out there.

A better alternative is to invest in the latest marketing automation tool that would do the work of a team and ay too fast. Advanced marketing automation tools have smart features to run powerful campaigns, find the right prospects that can be your potential clients.

 2. By Giving Value to Your Network

 When you use automation tools to automate your business processes, you can save a lot of time. As a B2B marketer, you need to pay attention to core business tasks and you need more and more time for that. When you automate your workflows, you’d have time to focus more on things that matter the most.  

Moreover, marketing automation tools also add value to your network by sharing valuable content that attracts the attention of the core audience. Latest marketing automation tools are capable of sharing personalized and valuable content that converts prospects into valuable leads.

 3. Use Automation the Right Way

 There are many people out there who think automation is spammy. The reason is that might have used the wrong tool or adopted the wrong approach while using a marketing automation tool.

These tools are very beneficial for businesses when used with the right approach. Social selling on LinkedIn doesn’t mean sending sales pitches to everyone’s inboxes because this approach doesn’t work anymore.

Social selling is all about connecting with the right people who might need your services and then building relationships with them to turn them into your customers.