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https://www.marxists.org/reference/archive/debord/society.htm

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https://journal.ethicalconsumer.org/about-journal-of-consumer-ethics/

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https://www.marxists.org/archive/marx/works/1844/manuscripts/labour.htm

||XXIII/ Let us now look more closely at the objectification, at the production of the worker; and in it at the estrangement, the loss of the object, of his product.

The worker can create nothing without nature, without the sensuous external world. It is the material on which his labor is realized, in which it is active, from which, and by means of which it produces.

But just as nature provides labor with [the] means of life in the sense that labor cannot live without objects on which to operate, on the other hand, it also provides the means of life in the more restricted sense, i.e., the means for the physical subsistence of the worker himself.

Thus the more the worker by his labor appropriates the external world, sensuous nature, the more he deprives himself of the means of life in two respects: first, in that the sensuous external world more and more ceases to be an object belonging to his labor – to be his labor’s means of life; and, second, in that it more and more ceases to be a means of life in the immediate sense, means for the physical subsistence of the worker.

In both respects, therefore, the worker becomes a servant of his object, first, in that he receives an object of labor, i.e., in that he receives work, and, secondly, in that he receives means of subsistence. This enables him to exist, first as a worker; and second, as a physical subject. The height of this servitude is that it is only as aworker that he can maintain himself as a physical subject and that it is only as a physical subject that he is a worker.

The universality of man appears in practice precisely in the universality which makes all nature his inorganic body – both inasmuch as nature is (1) his direct means of life, and (2) the material, the object, and the instrument of his life activity. Nature is man’s inorganic body – nature, that is, insofar as it is not itself human body. Man lives on nature – means that nature is his body, with which he must remain in continuous interchange if he is not to die. That man’s physical and spiritual life is linked to nature means simply that nature is linked to itself, for man is a part of nature.

In estranging from man (1) nature, and (2) himself, his own active functions, his life activity, estranged labor estranges the species from man. It changes for him the life of the species into a means of individual life. First it estranges the life of the species and individual life, and secondly it makes individual life in its abstract form the purpose of the life of the species, likewise in its abstract and estranged form.

*alienation from labour>alienation from nature>alienation from species>individualism>self improvement>purchase of “grow your own” product>…. vicious circle

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Discussion with Mani,

‘Culture shock’ of coming to the UK, family/friends have higher stature in Macedonia, here you’re suddenly expected to have so many more individual interests.

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This could be something material you offer them or give them a chance to project, through your words, to their audience that they are IIIAF (Intelligent, Attractive, Intellectual, Interesting, and/or Funny).

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fdsadf

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http://www.theatlantic.com/national/archive/2013/05/me-generation-time/315151/

every every every generation has been the me me me generation

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CSR: Corporate Social Responsibility

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wonderland trail, Mount Rainer

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http://www.victoryliving.co.uk/why-victory-living

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To Print

http://www.joams.com/uploadfile/2014/0707/20140707110944667.pdf

http://dd6lh4cz5h.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Rediscovering+the+later+version+of+Maslow%27s+hierarchy+of+needs%3A+Self-transcendence+and+opportunities+for+theory%2C+research%2C+and+unification&rft.jtitle=Review+of+General+Psychology&rft.au=Koltko-Rivera%2C+Mark+E&rft.date=2006&rft.issn=1089-2680&rft.eissn=1939-1552&rft.volume=10&rft.issue=4&rft.spage=302&rft.epage=317&rft_id=info:doi/10.1037%2F1089-2680.10.4.302&rft.externalDBID=n%2Fa&rft.externalDocID=10_1037_1089_2680_10_4_302¶mdict=en-UK

MASSLOS HIERARCHY OF NEEDS INCLUDING SELF TRANSCENDENCE.

PROFILING GREEN CONSUMER CHARACTERISTICS

http://www.greenmarketing.com/articles/complete/know-thy-target/

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http://blog.cubeyou.com/audience-analysis-patagonia

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https://medium.com/project-breakthrough/repair-is-a-radical-act-2271e2f585c4#.6rvvooi8y

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Narcissism in the modern world

day, full-blown Narcissistic Personality Disorder remains fairly rare but narcissistic traits, involving vanity, arrogance, feeling special, lacking empathy and having little regard for others are becoming increasingly common (Pinsky, 2006). These traits are attributed not to parental failure to meet the primary narcissistic needs of the child but to cultural changes in society in this ‘the age of entitlement’ (Twenge & Campbell, 2010).

“Family life, for example, has altered markedly. The professional view of what is the right way to parent is constantly changing, blocking any innate sense of how a mother should look after her child, while the extended family where advice, encour- agement and support passed through generations is largely extinct. Women are rebuked for both working and for staying at home to look after children, lead- ing to confusion and anxiety about parenting. Parents may narcissistically experience their children as emotional extensions of themselves (Pinsky, 2006)”

Narcissism in the modern world The narcissist is attracted to social media and social media may make narcissists of us all.

Narcissism in the modern world lective or organisational narcissism where there is an emotional investment in an unrealistic belief about the significance and status of an in-group (de Zavala, Cichocka, Eidelson, & Jayawickreme, 2011).

Narcissism in the modern world athological narcissism supports the individual, or his group in a view of themselves as special, entitled, exceptional and distinctive with a unique sense of purpose and understanding of events that others lack, while paranoia allows for no debate, tolerance or compromise (Navarro, 2005).

Narcissism in the modern world

Widespread materialism, vanity and an extreme dissatisfaction with appearance have all had an adverse effect on the well-being of young people in particular (Sales, 2013). A huge increase has taken place in the number of young people experi- encing depression and anxiety and over the last 10 years the numbers admitted to hospital because of self-harm has increased by 68% (Young Minds, 2013)

Narcissism in the modern world We have moved from a community-oriented culture to a narcissistic one where self-aggrandisement is all important, now seeming almost a natural part of life (Twenge & Camp- bell, 2010).

Narcissism in the modern world Yet in our hearts we long to be members of a compassionate community with shared values, one that can support us when we struggle and help us to face problems in the company of our fellow human beings. We are hungry for community, for a sense of belonging (Larkin, 2009)

http://www-tandfonline-com.ezproxy.uwe.ac.uk/doi/pdf/10.1080/14753634.2014.894225?needAccess=true

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This has been evinced – again by Bushman, alongside Eddie Brummelman – in a longitudinal study that found overpraised children showed narcissistic traits six months to a year later. It’s not so much a new kindness in parenting as a kind of lackadaisical positive assertion, where self-esteem can be conjured out of thin air simply by the people around you saying it’s so.

https://www.theguardian.com/lifeandstyle/2016/mar/02/narcissism-epidemic-self-obsession-attention-seeking-oversharing