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How to promote my business on facebook with a complete guide？

promote your business on facebook is a process that requires persistence and constant testing, but if it works, the benefits are huge.

Facebook stands on 68% of the world's social resources, has an absolutely large user base on facebook, but the process of building contacts requires patience and perseverance, the following is facebook, promote the business of a complete guide, hope to help more businesses.

1.Starting a company business page

Go to facebook, click on the top right corner of your facebook page, and select "create home page". Based on your product positioning, select "Business or Brand" and "Community or Public Figure".

Then set the page name and industry, set the logo, address, contact information, website, business hours, products and other specific information.

2. Release regularly

Posts follow the 80/20 principle, 80% interesting news and 20% related business. Posts get more attention when users spend the most time online.

Frequency of Posting; Post at least one post a day.

Post to pay attention to quality. A few important comments, high-quality video, and interesting pictures can attract users.

3.Facebook Messenger app tips

Now that people have easy access to information and many choices, it's hard to establish that trying to drive people's buying behavior through exposure. Even if it is heavily promoted and seen by people, it is not easy to attract people's attention and impression.

Therefore, we should try our best to retain customers and promote the interaction rate

Use the built-in functions of the fan page to achieve the automatic reply function, or set the automatic reply robot according to keywords.

Go to the Facebook fan page and switch your prompt response to "yes."

4. Promote facebook pages

Expand your audience by placing a link to your Facebook page on your email signature and business card, or the most powerful offer code on your Facebook page.

Synchronize all industry messages in a timely manner. It can attract more followers.

5. Carry out activities

Some holiday marketing industry to do, such as valentine's day, women's day, children's day, Christmas, and so on, these are marketing activities can be launched a good time.

Each festival has a new exhibit to promote or a marketing campaign.

Or use the facebook stories series to introduce products to users in a more personal way.

6.Join a facebook group and create your own

Facebook groups are a good way to get publicity. Facebook groups have already gathered a group of potential users.

Also, to create your own group, try adding other contacts to the group or sending regular industry messages to your group to attract more users.

7. Start a facebook AD campaign

If you think the natural way to attract users is too slow, or the natural way to attract users is not very good, you can open Facebook to get traffic.

The Facebook advertising management tool is very perfect, facebook's advertising format has pictures, video, rotation, and other styles 1

Video advertising Video Ad, single Video

Carousel Ad shows multiple pictures or video's in a Single Ad

Slideshow Ad, which combines multiple photos into a single video, applies to any Internet speed

A Collection Ad that displays a single image or a single video, followed by multiple product images

Full-screen advertising Canvas Ad, combined with any of the above advertising formats, brings full-screen experience

Facebook AD location:

Facebook

Feeds (mobile and desktop)

Right Column (desktop only)

Instant Articles (mobile-only, with dynamic message version bits)

In-stream Videos (mobile only)

Instagram (similar to photo-only or video tweets)

Feeds (mobile and desktop)

Stories (mobile-only, this bit can only be launched separately)

Audience Network (Facebook's advertising alliance)

Native, Banner and Interstitial (mobile only)

In-stream Videos (mobile and desktop)

Rewarded Videos (only support mobile end)

8. Choose the right marketing target

Facebook has 11 marketing goals, each with its own usage scenarios

1. Awareness: at the top of the marketing channel, raise awareness and become familiar with the face

Brand awareness: promote to users who are more likely to spend more time browsing ads

Local awareness: use local awareness to attract people near your company.

Coverage: reach as many users as possible

2. Precautions: the middle layer of marketing channels can increase participation

Traffic: promoted to users who are more likely to visit their target location (site, etc.)

Engagement: promote to users who are more likely to interact, comment, share, and respond to events.

Application installation: promote to users who are more likely to install applications

Video views: promoted to users who are more likely to watch video

Lead generation: collect lead information from interested users

Message: attract more users to contact you through Messenger

3. Transformation: marketing channel bottom increase transformation

Conversion times: promoted to users who are more likely to convert, including operations added to the shopping cart, etc.

Catalog sales: automatically displays catalog items based on the target audience

Store access: promote multiple stores to nearby users

9.Pick the right crowd

Core audience: region, gender, age, language, and other segments.

Custom audience: resell to customers who have already been converted.

Lookalike audience: there is already a similar audience of transformed customers

10. Appropriate advertising content

Facebook has strict limits on the content of ads, and all ads must be vetted before they can be shown to users.

When making advertising materials, ad spy can be used to analyze successful advertising ideas. For example, I use a free ad spy tool called BigSpy. To view successful game footage.

Open bigspy's facebook ad spy page. Positions type "game" and CTA selects "PLAY_GAME" and Sort By Like. The following results were obtained:

Above is a simple guide to promote the business, now there are many tools to help us do better marketing, a powerful tool will help us a lot.

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5 Instagram marketing tools to help us better photo marketing

Instagram is a marketing platform with over one billion users per month. Whether it is big brands or small and medium-sized enterprises, they all do marketing publicity on Instagram. What tools can be used to help us better manage and analyze ins and do good Instagram marketing?

1.later

Instagram does not support postponing posts and later uses the Instagram Graph API to help users plan a week's Instagram posts in advance, fully automating 100% publishing.

Function: Arrange an Instagram story

Arrange an Instagram story: Later, you can plan your story in advance to make your Instagram look better.

Best release time: Later supports regular release, you can post the post through software after setting the time.

Stay in touch: Save time and stay engaged by replying to all Instagram comments directly from the dashboard.

Fee: Free to 49 monthly per month

2.Hootsuite

Connect to all social media platforms and post a post to all social media at once. With Hootsuite, you can increase brand enthusiasm and customer satisfaction.

Features: The social media platforms supported by Hootsuite are: Instagram, Twitter, Facebook, LinkedIn, YouTube, Pinterest.

Establish important relationships by quickly responding, participating, tracking and listening to people's evaluations of your business. Set keywords, location and other information to automatically respond to user messages quickly.

3.RITETAG

With RiteTag, you have a simple solution for finding non-obvious trending tags in 28 languages ​​that increase the coverage of your posts and increase your Insta attention.

Function: 1. Find the correct topic tag to find the image. Get instant topic label suggestions for images and text on desktop and mobile devices. Based on real-time topic tag engagement.

 2. RiteTag allows you to right-click on any image or text and then provide you with a list of suggested topic suggestions based on real-time subject tag participation.

3.Call-To-Action on links: Add your own branded call-to-action on links and track clicks and conversions

Different colors indicate different label strengths:

GREEN = Use this hashtag to be visible immediately.

BLUE=Use this hashtag to be seen over time.

Red = Do not use this hashtag and your post will disappear in the crowd.

Gray = Do not use this hash, and few people pay attention to it.

Price: 7 days of trial. The 1000 subject tag queries per month are $49/year.

4.BigSpy

With bigspy, Instagram spy ads and search and filter out competitors' ads from a variety of perspectives.

Features: 1. Using Instagram spy, you can view all the ads on Instagram, through the search method, for example: search for "game" in bigspy, you can find all the ads containing the game.

2.bigspy can download creatives, including all images and videos, click on "download" on the image to download the creative.

3. Ads for spy competitors, enter the competitor's brand words and find all competitors' ads on bigspy.

4. Use the sort function to find the user's favorite ads and the most commented ads.

Price: completely free

5.BrandFollowers

BrandFollowers is a tool for checking the Instagram brand follower. Analyze brand user information on each Instagram, such as country, gender, age.

Features: 1. Detailed analysis of the brand followers on Instagram and generate reports.

2. Track the country in which the Instagram brand is mainly distributed, gender and age ratio.

3. List top100 brands in terms of user participation rate, number of brand users, and fan growth rate.

4. Calculate the Unfollowers and New Followers for each brand, as well as the quality of followers, fake followers, and other specific information.

Price: completely free

The above are 5 commonly used Instagram marketing tools, using these 5 tools to help us post posts, analyze tags, spy ad, analyze brand followers, and analyze Instagram data.

Use tools to help us do better Instagram marketing.

[bigspyblog-blog]

How to find ads on facebook？

On Facebook, I sometimes see some favorite advertisements, but after a while I find that it suddenly disappears. How to find these advertisements is a question that we often ask, and today I will find out how to find various kinds on facebook. The ads you need. 

How do I find brands on my Facebook ads?

Want to find multiple brands on facebook, use the facebook ads spy tool is better, enter industry keywords, such as: women's clothes, mobile phones, restaurants, etc., we can find ads and brands related to keywords. We can also continue to divide these brands according to the country and find the brand you want to know the most. If you already have a brand you want to know, you can enter the brand name directly and view all of his previous ads. 

How can I see the ads I've clicked on Facebook?

On the facebook app,open the Facebook app and tap the more tab. Scroll down and look for the Recent Ad Activity option. Again, not everyone will be able to see it. PC of the facebook page,Go to your facebook page and find the activity log,You can see the ads you looked at before.

 How do I find competitors on Facebook ads?

It is a wise move to find competitors on Facebook. Through the analysis of competitor advertisements, learn the advantages of your opponents and find your own shortcomings. 

For example, the competitor we are looking for is the game app. We use the facebook ads spy tool, enter "game" in the search box, select "INSTALL_APP" or "INSTALL_MOBILE_APP" in the cta type, and you can find the ads that competitors serve. Sort the found ads in the way that users like, and you'll see better game app ad sponsors, which are our main competitors. Find one of the ads, click on the "top" corner, and click on "search" to see all the ads for that sponsor. How do you find old ads on Facebook?

A new product on Facebook called the fcebook library, he can see all the ads that the sponsors are advertising, but as a user, where are the ads that have been stopped, where do we go? I use some facebook ads spy tool to find old ads. Bigspy is the largest facebook advertising tool in the market. By August 2019, there are already 163,223,747 advertisements. We only need to enter the brand of old ads in bigspy. Words, advertising content and other elements, you can search for the ads you want to find, super easy to use and convenient tools. How do I find my Facebook ads and info?

To access the Facebook AD library, you can directly access the AD library Facebook. Com/ads/library. You can also navigate to "Page Transparency" by visiting a brand Page, click "See More", and then click "Go to Ad Library" at the bottom right of the summary.You can find the advertising that the brand is running.If you've signed up for bigspy, you can type in your brand words and see the ads you're running.

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CBO( Campaign Budget Optimization) facebook ads you should know