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Post 12: True Religion

Social Media: True Religion actively utilizes multiple social media platforms, including Instagram, Facebook, Pinterest, and TikTok, to engage with its audience. Their Instagram account is particularly strong, showcasing new product launches, lifestyle imagery, influencer collaborations, and user-generated content that reinforces the brand’s brand identity and connects emotionally with younger consumers. Pinterest is used to curate style inspiration boards, while Facebook offers customer service and community engagement.Their website serves as an integrated e-commerce platform providing product information, style guides, and exclusive online promotions. There is Innovation Diffusion Curve comes with the territory sales start low and reach a peak over time and at the peak after that comes the recession period diffusion less sales than the peak. Then a Progress Check is put in play to level out sales. Product Development after wards is done to introduce new product to sell at retail. Though this Sources of New Product Ideas are formed and implemented with design and creativity. The Sources of New Product Ideas Firms join forces with creative ideas and market the product together there is lower cost and a lower risk of failure increase profitability for all.

Advertising Efforts: True Religion’s advertising relies heavily on digital advertising and social media marketing, including paid ads and influencer partnerships, rather than traditional print or broadcast media. This aligns with its target demographic of millennials and Gen Z, who spend more time online.

Sales Promotions: Sales promotions such as seasonal discounts, flash sales, and exclusive online offers are common, especially on True Religion’s official website and via email marketing campaigns. These promotions help stimulate demand and move inventory while maintaining brand desirability. (EX: Nordstroms)

Personal Selling: True Religion employs personal selling primarily in its branded retail stores, where trained sales associates provide styling advice and personalized customer service. This face-to-face interaction enhances the customer experience and supports relationship marketing by fostering loyalty. Given premium pricing.

(APA style Citations): Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. & Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365. https://doi.org/10.1016/j.bushor.2009.03.002

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Post 11: True Religion

True Religion employs a selective distribution strategy that balances exclusivity with accessibility in the premium denim market. If one strategy doesn't work it will be changed right away buy the retail store, (the A,B,C,D product line sub-method). The brand avoids intensive distribution, which would place its products in every possible retail outlet, as this could dilute its brand equity and premium positioning. Instead, True Religion uses a combination of exclusive distribution in its own branded stores and select department stores or specialty retailers such as Nordstrom and Bloomingdale’s. Product mix & Product Line are the large choices of selection for the brand to market. The brand is used to establish loyalty and protection from other brand pricing. Doing this promotes brand awareness and distinguishes True Religion from other brands. Discount Stores help get the product out the customers at great prices and an increase in sales has been seen in statistics and you can not beat the value 50% off ill take it! True Religion also sells through e-commerce platforms, including its own website and luxury online retailers, supporting an omni-channel distribution approach that integrates both physical and digital channels to enhance customer convenience and reach. This strategy helps maintain the brand’s retail positioning while expanding accessibility to tech-savvy consumers.

The brand’s use of channel partners such as specialty boutiques and premium department stores ensures that its products are showcased in environments consistent with its luxury image, avoiding mass merchandisers and discount outlets, which would contradict its upscale brand image.

APA Citation: Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. & Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Pearson.

LILBABYTR

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Post 10: True Religion

Trends: One significant market trend impacting True Religion is the growing consumer demand for sustainable fashion and ethical production. Customers increasingly prioritize brands that demonstrate corporate social responsibility (CSR)and environmental stewardship. This trend poses both a threat and an opportunity for True Religion. If the brand fails to adapt, it risks losing market share to competitors embracing sustainability. Conversely, by incorporating eco-friendly materials and transparent supply chains, True Religion can strengthen its brand equity and attract environmentally conscious consumers. Marketing Research (term1) & The Marketing Research Process (term2) are important for new innovations in a business marketing sector to simplify what's needed. Design & Research (term3) is always needed to help boost sales and introduce new product line maybe for a new age group or sector of urban fashion up and coming. All this is done through Collecting Data(term4) without this there would be a lack of new product to hit shelves in stores. In Depth Focus Groups(term5) are key to gather more information about customers visits to retail store lines and fashion sense and is crucial information for development.

True Religion might respond by launching a sustainable product line, highlighting their commitment to green marketing, and leveraging this to differentiate the brand in the premium denim market.

Pricing: True Religion employs a premium pricing strategy, positioning itself as a price leader in the luxury denim segment. Its pricing reflects high perceived value, supported by quality craftsmanship and strong brand equity. The brand’s price elasticity is relatively inelastic due to loyal customers who associate the product with status and exclusivity. True Religion also uses psychological pricing, often pricing products just below round numbers (e.g., $199.99) to appeal to consumers’ price perception.

References (APA style): Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. & Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Pearson.

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Post 9: True Religion

True Religion offers several types of services that enhance the overall customer experience and add value to its premium apparel products. Primarily, the brand provides customer service through multiple channels, including online chat support, email, and phone, which helps address sizing questions, order tracking, returns, and exchanges efficiently. This after-sales service supports customer satisfaction and loyalty, especially in an e-commerce-driven retail environment. Demographic segmentation(TERM1) is applied to each age group. meaning a certain age for their product and for other age groups as well Psychographic Segmentation (TERM2), Benefit Segmentation (TERM3) Behavioral Segmentation (TERM4) & Multiple Segmentation Use (TERM 5) Additionally, True Religion offers personalized services in select retail stores, such as styling advice and fitting consultations, helping customers find the perfect fit and style. This in-store service elevates the customer experience and strengthens the brand’s relationship marketing efforts by fostering deeper engagement with consumers. True Religion’s service strategy aligns with creating value-added services that complement its premium pricing and reinforce its brand equity by ensuring customers feel supported and valued throughout their purchase journey.

References (APA style): Grönroos, C. (2007). Service management and marketing: Customer management in service competition (3rd ed.). Wiley. & Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services marketing: Integrating customer focus across the firm(7th ed.). McGraw-Hill Education.

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Post 8: True Religion

True Religion is a premium lifestyle brand primarily known for its high-quality denim apparel. The brand embodies a strong brand personality that combines a rugged, rebellious spirit with luxury and craftsmanship. True Religion has developed significant brand equity through its distinctive stitching, bold designs, and celebrity endorsements, which reinforce its brand image as a symbol of status and style.

True Religion fits into the broader product mix as a specialist in premium denim and casual wear, offering a range of products that include men’s and women’s jeans, jackets, shirts, and accessories. The brand operates multiple product lines, including the core True Religion Jeans line, as well as lifestyle collections that feature athleisure wear and outerwear. These lines support a brand extension strategy that leverages the core denim reputation to expand into complementary apparel categories.

References (APA style):Aaker, D. A. (1996). Building strong brands. Free Press.& Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Pearson.

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Post 7: True Religion

Packaging Description: True Religion’s packaging typically includes a branded paper shopping bag with their iconic horseshoe logo and bold typography. The jeans themselves often come with a hang tag and are folded inside a branded cardboard box or clear plastic bag, depending on the retail environment. The use of premium materials in packaging reflects the brand’s positioning as a luxury denim label. This is located business to busiess(term 1) for major retail store and all begins with Needed recognition(term 2) to the client while marketing the shopping experience with the brand identity. The more sale they business makes the more Order Specifications(term3) need to be met by branding creative bags limited time shopping bags and large readable, clear and branded message showing superiority in the fashion industry. This branding set and makes Organizational Buying Culture. (term4). New Buy (term5) equals new bags for display and marketing aspects for the business. What Makes the Packaging Special:

Brand Identity: The packaging strongly communicates True Religion’s brand equity with its consistent use of the horseshoe logo and signature stitching patterns printed or embossed on packaging materials, reinforcing the brand’s visual identity.

Customer Experience: The packaging enhances the perceived value of the product through premium design elements such as sturdy bags and tags, elevating the unboxing experience and aligning with the brand’s luxury positioning

APA Citations: Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2019). Marketing management (15th ed.). Pearson. & Marsh, K., & Bugusu, B. (2007). Food packaging—roles, materials, and environmental issues. Journal of Food Science, 72(3), R39–R55. https://doi.org/10.1111/j.1750-3841.2007.00301.x

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Post 6: True Religion

Key Competitors: True Religion operates in the premium denim and casual apparel market. Its main competitors include brands such as Levi's, Diesel, 7 For All Mankind, and Hudson Jeans. These brands similarly target the mid-to-high-end denim segment and lifestyle apparel market, competing on both style and quality. Not needed but desired(term 1) In fashion it's all about the desire not the want if you desire to buy it it will happen you don't want it you desire it. Also Benefit of the product vs The cost (term 2 & 3)while shopping for brands you constantly think do I need it? Yes you do you must buy says society! Post purchase customer loyalty(term 4) means giving customers an extra reason to buy this brand vs all others. EX: cash back on purchase, store credit or discounts on items after purchase to have them impulse buy creating the brand selection of choice for that person.

Market Position: Progress Check(term 5) True Religion is primarily positioned as a premium price leader in the denim category. It is known for its distinctive stitching and high-quality materials, which justify its higher price point relative to mainstream denim brands. The brand emphasizes a blend of fashion-forward design and craftsmanship, placing it alongside other premium denim labels. While not the innovation leader in technology or fabric, True Religion focuses heavily on brand image, style uniqueness, and quality, which supports its premium pricing strategy. Market Share (Estimate): While exact market share data for True Religion is not publicly available, it can be estimated that the brand holds a small to moderate share of the premium denim market, likely around 5-7% in the U.S. premium denim segment. Levi's dominates with a significantly larger share, while other premium brands like Diesel and 7 For All Mankind capture similar niche portions.

Justification with Citations: References (APA style):

IBISWorld. (2021). Denim jeans manufacturing in the US industry report. IBISWorld. https://www.ibisworld.com

MarketWatch. (2022). Premium denim market trends: Brand positioning and pricing. MarketWatch. https://www.marketwatch.com

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Post 5: True Religion

Target Market for True Religion Jeans:

True Religion primarily targets a demographic segment of affluent Millennials and Gen X consumers, typically aged 25-45, who have a higher-than-average disposable income allowing them to afford premium-priced apparel. The Macro-environment goes as is Demographic, Social, Technology Economical, Political Legal, & Cultural. These consumers are often urban professionals or fashion-conscious individuals living in metropolitan areas with a lifestyle that values exclusivity and style. The geographic segment tends to focus on North America and select international markets with strong luxury fashion demand. This is done by Understanding the Marketing Environment(term 1) Access the text alternative for slide images. From a psychographic perspective, True Religion’s consumers exhibit a strong sense of self-expression and individualism, valuing clothing that reflects their personality and social status. Competitors Know their strengths, weaknesses, and likely reactions to firm’s marketing activities. They seek brands with a distinctive brand personality that communicates confidence and authenticity. Additionally, they have a preference for premium quality and are willing to pay a price premium for products that deliver a compelling value proposition. These consumers are influenced by social media trends and celebrity endorsements, which shape their brand loyalty and purchase behavior.

APA Citations: Kotler, P., & Keller, K. L. (2022). Marketing management (16th ed.). Pearson./ Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

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Post 4: True Religion

The every so talked about SWOT ANALYSIS. This is crucial for the product to take flight as I like to say fly like an eagle! Basically strengths and weaknesses and indications on how the brand should be asserted and sold how when and at what cost. Here are strengths and weaknesses on True Religion. Marketings Greater Purpose ethical, social, & environmental performance.

StrengthsWeaknesses

* Strong brand equity in premium denim segment *High price point limits market segmentation to affluent consumers. * Distinctive brand positioning as a luxury casual wear *Over-dependence on jeans category limits product diversification * Loyal target market with strong customer loyalty *Limited global market penetration compared to competitors. * Well-known value proposition based on quality and style *Weaker digital marketing and social media presence than newer competitors *Established distribution channels in high-end retail and e-commerce *Past financial instability affects brand reputation *OpportunitiesThreats Expand into emerging markets with rising middle class- Intense competitive rivalry from fast fashion and premium brands *Launch sustainable product lines to align with consumer trends- Rapid technological change requiring digital innovation investment *Increase digital marketing to enhance brand awareness *Economic downturn reducing discretionary spending on luxury apparel *Diversify product portfolio beyond denim Major things to worry about in the fashion industry. Remember the Customers is always right when they are buying. Society place its role in how shareholders promote and sell their product though strengths and weaknesses. The Planning Phase all this is amazing strategiesing but the company strictly needs planned opinions and information as to how they can reach other people through their brand that never have heard of them before

APA Citations: Kotler, P., & Keller, K. L. (2022). Marketing management (16th ed.). Pearson. / Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

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Post 3: True Religion

The key! True Religion has held the keys in fashion of years! They did this through a very creative marketing mix(term1) and urban cultural influences. The differentiator is the Buddah. In retro spec this is associated with happiness and influenced by blessing from and to the fashion society so to speak. Buddah is an international religions based on silence, obedience and promotion of wealth and happiness in many areas of the world. The brand represents this through customer values.(term 2) They value what they buy and value their religious aspect of the brand as it is religious. Price as always has to meet the demand of people and the market. If the brand is to much for a certain demographic which most designer brand are they automatically have an advantage which is their brand and promotional tactics to promote it. The company has to have Operational Excellence which include three key areas 1. Efficient Operations 2. Excellent Supply Change Management & 3. A strong relationship with suppliers. Distribution means lots of employees and lots of help for get their product to retail stores. Implementing Marketing Mix and Allocate Resources. This means all cylinders are a go and everything is working with one another too to keep business running and profitable. Price is also important because it needs to fit in with society the more they can sell the product the better some people afford expensive clothing but some how in some way they end up wearing designer product through the grapevine aka product placement depending on where they see this product for sale also know as location of the product for sale could be close by or could be far away but its available for sale! Price and Value CapturePrice is what the customer is willing to pay for a product they perceive as good value. While shopping saving money is always key part in the transaction and purchase. This brand for me its just about the smile the buddha is always smiling and is associated with contentless while shopping as they see a pleasant Buddah with a gorgeous smile this makes that brand seen from across the room as a statement of life with fashion. Stay True Religion #Buddah #Cost #MarketMix #RURELIGION

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Post 2: True Religion

True Religion has been around for decades it has been popularized by today urban culture. My brand is a a designer clothing apparel. I personally love the brand and wear many of their cloths along with their accessories. in 2023 their sales revue was 280 million dollars this is a lot of. money as it is just over a quarter of a billion dollars. Their headquarters is 500 w 190th St. Suite 300, Gardena, CA 90248. They are a so-cal company which makes their sale more lucrative and have an attractive presence in California Urban Culture It has a great Marketing Mix. Their Image of the Buddha is a Branding Promotion and it promotes very well. True Religion is not a public co. its is privately owned & it has just around 1277 employees on the roster Creating Value for their company though employee function and appreciation to their brand. True Religion's mission is transcend boundaries and celebrate individuals through denim and sports wear. They Promote this through Mobile Marketing and social media People who were this brand love the religion aspect as to say religion is now in the cloths and you will wear it on the daily and you can wear it as you do another clothing but with style. True Religion brand Resolves Ethical and Social Dilemma through their fashion through out the world. The religion aspects comes from the Buddha and is global know as a sign of tranquility and honorable. Throwing religion into clothing indirectly with their catching wording and fonts styles has paved the way for this company to grow in the millionaire mindset fashion and they are continuing to do this today. Born from the belief that denim is a universal fabric, our mission statement: To transcend boundaries of faith, class, ethnicity, and orientation. True Religion is worn by athletes, musicians, and artists globally to express their individual style. (Baar,2025 Pg. 1) All this is done with exception growth within the next couple years with a half a billion dollar ($500 MILLION) in expected revenues for one year.

APA Citation / #1 (Baar, 2025 Pg. 1)

APA Citation / #2 ( Verdon, 2023, Pg.1)

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** Post 1: True Religion**

Hello, everyone the brand I chose that stockout to me is true religion I chose this brand because I grew up wearing this brand and are very comfterable and they were well liked when they came out in the 2000's. Founders were Jeffrey Lubell & Kym Gold. They started their brand back in 2002 and have taken off since then. Their business has always made great revenue with a top earning of just under a billion dollars @$835 million. BUT with "more money more problems". The company has since went bankrupt twice and in 2017 & 2020. They are the 50cent of the clothing industry by waking up one day grinding next day its all gone your a loser and having to get shot while recover in the half-way house. They got back up and did the same thing the knew how to do make money. People loved 50 cent and people love true religion jeans. They didn't let that get them down and brought the company back to life. Long story short it was such a good comeback that at a the end of the life of the company Kim Gold sold the company for $835 million dollars to TowerBrook Capital Partners. Their Jeans are very popular within the united states and they have made it dependable and a thing of culture associating the highest power of God with their brand.