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Task 3 Life after Drew

Billboard

Facebook Page

GIF

Web banner

Web layout

Leaflet

Newspaper Vacancy advert Greyscale Advert

Newspaper Advert

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Task 3 Digital Comunication

Presentation layout

Email Signiture

Animation(file too big to upload)

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Task 3 Merchandise and Uniform

Diary

Shirt

Pen

Name tag and layard

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Task 3 Signage

Backdrop Banner

Roolup Banner

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Task 3 Stationery

Letterhead

Compliment slip

Envelope

Donor Card

Business Card

Notebook

Folder

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Task 2, Logo and Tagline for Malta Transplant Support Group

After conducting research on various transplant organisations such as Euro Transplant and Unos. these questions were formulated for the purpose of the brand Identity

Questions

What are the limits of their work?

How broad is their audience?

HOw do they entice customers to trust this company?

How much effort do they put in competing with foreign companies?

Do they reach abroad as well for transplant care?

What is their main colour for corprate branding?

Definition,

The Malta Transplant Suport Group is an organization who takes risks for everyone to ensure those to gain the transplant they would need =, be it that a child or adult.

Logo design process

The inspirations were revolved around the concept of organ transplant such as the heart. However after learning about it’s practicality and its cliché nature, the redesign had be renewed. During the lecture, I had stumbled upon a symbol that had a similar purpose but was branded as a superhero and remembered the presentation of the company having been inspired by Batman. The first redesign of such a thing resembled a figure with few lines as I used a pose from an Iron Man poster and added drapery for effect. However the image became too complicated. The next sketches had involved using a shield similar to that of Superman. Of course to avoid plagiarism I had searched around google to look for s shield that would represent the company more. Having heard support as a key point in the company. I used the traditional S but shaped on my own it for originality and having the S stand for Either Support of Superhero as the Tagline was made as “The power To Give” However I learned that the ncompany wished to avoid letters so i made the logo without one as well as change the line art.

Final Product:

Logo RGB:

Logo CMYK:

Logo GreyScale:

Logo Monotone:

Logo Pantone:

Logo Reversed:

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Burger King

The origins of Burger began when two people by the name of Keith Kramer and Matthew Burns started a small restourant by building an insta-broiler to make home made burgers. The least amount of effort by bthis machine gave them the idea of calling it “The Insta Burger King”. However in years time. Two nClassmates by the name of James McLamore and David Edgerton bought the company from them after creating a superior version of the insta-broiler that would fix all the problems it had. They had kickstarted the franchise by placing locations in Miami and renaming the company Burger King. During its growth, the franchise was able to gain popularity thanks to the signiture Burger the Whopper which would make it a beloved chain in the US. In 1967, the company was buaght again by another company called Pillsbury which would eventually jump start the company and have in competition with the other worldly known fast food restourant McDonalds. Through the ages it had used a varity of commercial tactics to combat against McDonalds such as creating the king mascot who was also a wizard of fries. The logo had been rebranded many times due to the number of times bought. starting off with a king on top, the logo eventually was remade and simplified to be a text in a burger and lastly on a more refined version.

The compnay is one of the most valuble chains in the fast food industry. It is currently the second most popular fast brands in the world only losing to McDonalds. In 100 countires, the company has owned over 14,000 restourant outlets across with aproximately 11 million customers a month. The company had even collaborated with the acclaimed animation studio known as dreamworks. Referencing and advertising their films by product placement in their boxes and cups and continue to promote them and vice versa with dream works advertising the company back on television. It has done this and many other franchises such as pokemon and Star Wars. Through the populairty as well as the iconism of the franchise, Burger sells over 2.1 Billions Whopper and other products per year while only losing to McDonlads on a slightly higher scale.

The logo and the identity stongly uses the colour yellow as it’s primary colours while using red and blue as colours to exclaim the product. The form od the logo is simply ising two shapes of buns opn top of eachother woth the title at the center. The buns are yellow and the font is a stong red colour with a blue croscent around the form. The background of the logo is blank with minimal white space as the logo takes up on half of the product package. The font used is custom but share a thick bold and soft edges and a thickness to emulate a burger meat center.

Brand Guidelines

Yellow, Red, Blue colour with dot highlight

curcular form

centred position

light hearted tone of voice

curved and bold typeface

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Pepsi

Caleb D. Bradham was a pharmacist who had studied medicine and own a drugstore in North Carolina. Like mnost of the Pharmacies. Bradham had tried to invent a drink to place in the vending machine outside his pharmacy for customers to consume. He had experimented with the drink chemicals such a ssugar and kola nuts. The drink was named “Brad’s Drink” however, the drink had gotten popular and more people came for the drink rather than the medicine. It was after the drink was decided on a trademark that it would be renamed Pepsi-Cola, named after the term Dyspepsia which would mean indgestion, as an ironic twist due to the fact that the drink would aid in degestion. It had started out through many developements and was later named Pepsi Cola to be in competition to Coca Cola. However due to recent lawsuits and trad4emark issues, it was shortened to simply Pepsi. The logo went through developemnts as well. As the logo went from caligraphy to a globe. The colours were made to Red white and BLue due to Pepsi’s involvment in World War 2 and showed patrioism by adding the same colours of the American Flag.

The identity of the brand is wildly known throughout the history of soft drinks. As it stands now, it is considered the most valueable brand of beverage on the market despite losing to Coca Cola in most topten lists in many soft drink websites. The company PepsiCo has become a leading food and drink company that has distributions in more than 200 countires world wide and the compoany has grown to own many other company and owns a varity of foods and drinks including Doritos and Walkers and has owned 19 of the 40 most well known tradmarks in the US. Pepsi has also been exposed to many pop culture, such as showing the product in tjhe classicly acclaimed Science fiction film trilogy, Back to the Future. The company had become so iconic and successful, it had profits of 68 Billion US dollars since its founding.

The key elements that make the logo as well as the identity of the product is the colours of Red White and Blue. the form of the logo a circular shape that encompasses a globe with the colours turned into a water like wave. It was in a symmetry in the beginign but since in the year 2008, it has taken a more changing wave like a river. The font of the text is white like the outline of the sphere. However the font that is used for the name holds some similarities to the font either Times New Roman or Caloibri. The primary colour used for the productsa that the company owns is a strong dark blue combined with transparent images of ice exclaming the desired temperature of the drink.

Brand Guidlines

red, blue and white colour scheme

centred position

curcular form and shape

curved lines between the colours

thin and straight typeface

5 cm between title and logo

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Logo designs

Less colour

Too Simplistic

Less information

Un-eye catching

Leaves little to the imagination

Colours don’t mix well

Bleaque

Weak design

yellow too light

Meaningless graphic elements

too many colours

And yes, because of the intercourse look, :P

Bad Mixture of Gradience

Font not matching the product

like mixing two seperate methods of designs

Colour not matching properly

Graphic blocks some of the letters

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Subway

The idea began when a 17 year old graduate by the name of Fred Deluca had burrowed money from his lifelong friend Peter Buck. He used that money to create a restourant in the state of Connecticut. The name was first trademarked as “Pete’s Super Submarines” because the submarine sandwhich was considered the restourants specialty. However as the popularity of the restourant came, the two had been able to incorporate a Company called Doctor’s Associates. And with that they were able to create multiple store outlets of the restourant. So then they had decided to rename the restourant Subway based on the subway system in New York and to avoid confusing when advertising on the radio.

Since then the company had achieved many grands of success and popularity that would allow it to grow due to low prices and healthy diets. By 1975, the company had already expanded to New York and Massechesitts and in 1982, there were more than 300 locations in 30 states in America and by 1984, it had kickstarter the franchises expansion by opening the outlet in Baraham. From 2011 to 1016, the number of store locations had already been over 45,000 worldwide. Thge company it the third most popular fast food brand world wide, only losing to McDonalds and Starbucks but surpassing KFC. The significance of the brand increased when a fellow man named Jared Fogle had lost tremendous weight after eat9ing nothing but subway sandwhiches, exclaiming the health the food franchises have.

The elements used for the identity of the brand revolves around the use of the green colour first and the yellow colour second. Inside outlets, the accent colour is a strong light greenwith the typography bright yellow. The logo itself uses the two colour as the font is split into three characters. The split title is coloured in white and yellow with a green outline as the first letter and the last letter of the title is turned into arrows pointing at opposite directions. The font used for the title relates mostly on the font name Impcast without the showdow outline. The space around the logo on bags and wrappers had a mid range white space as itis on the side of the product upon service.

Brand Guidlines

white and yellow with dark green outline colour scheme

arrows at end of first and last letter

curved and calibriu like typeface

centered position

lighthearted tone of voice

arrows illustrative on ends of letters

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Penguin Books

In 1935, Allen Lane once stumbled upon a bookstore that was held in a train station in England. Having felt nothing but disgust from the books he saw which were overpriced. He felt the books were made in absalute poor design and weak binded, it was then he decided to create his own book company dedicated to created proper books at a price of a ciggerrette. His secretary had suggested that the name Penguin would be the best name for the company as it it simple, edignified yet Flippant. He had sent a junior Graphic Designer named Edward Young to sketch many varityt of birds and penguins in the national park Zoo to gewt the right image and pose for the Logo. The first was with the penguin bowing to the left with a curved stomach. However the logo had gone through many revisions since the first design. And so the last design of the logo was given a straight stomach and less thickness on the black lines and white lines and had a more uniform look.

Penguin books is one of the most significant book publishing brands on the market, after it’s first publishing, it had sold over 3 Million books from ten titles after just one year. The company is known for publishing some of the most iconic book in literature history such as “Farewell to Arms” by Ernest Hemmingway and “War and What Hitler Wants. Many7 publication had even contributed during times of World War 2 when many had been able to be still in office as books were given to the Workers Education Association. Even to this day it had created many educational publications and has even created a another imprint publishing brand call Penguin Education.. Continuaing to this day, it remains as one of the top Brands and book publishing.

The componenets that make the identity as well as the logo itself. The mostimportant element would be the black colour that corresponds with the white colour that makes up the form. The form of the penguin has a simple stance that signifies the nature of the penguin as well as expressiing the age of the company. The black lines are the thinnest on the stomach while thickest on the top and bottom of the penguin. and Lastly the background is on the circular but stretched horizontially as it follows the form of the penguin. The outlines is blackened while inside is a strong orange colour to contrast the colour of the penguin. The same goes for the book covers within publishing as the penguin has no background be always contrast the colour of the book covers.

Brand Guidlines

Black and white colour scheme of penguin with oragoe circle and black outline

smooth and curved texture

Happy tone of voice

Illustrative ink style

curve and circular form and shape

bottom position on book covers

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Amazon

The origins of the acclaimed online retailer that is known as Amazon starts off with a graduate of the name Jeff Bezos had a vision of how the company would grow and develop. The company was first developed as a bookshore that would sell novels for half the price of librarys, so when Jeff started the company, he wanted to give the name “Cadabra”. However, when he told his lawyer about the name, the lawyer gave the criticism that the name sound too close to “Cadaver” which would injure the identity of the brand. And so in response, Jeff Bezos renamed the company after the largest river in the world.

Over the course of it’s growth, the company had gained immense popularity from book selling. The company had reached in so many heights that it went from retailing to furniture and then to retail. Since then it had been reached from across the entierty of the US as well as the rest of the globe. The brand had come so far as to beat Walmart. A store brand best known for selling in low prices. In the US market Stock, Amazon had reached fourth place in the amount of funding they have recieved due to the branfds acclaim only losing to Apple. Through it’s continuing reputation, they had done methods such as sending drones to deliver packages as well as create a sister company for oinline books named, Kindle. In 2016, they had invested in restourants and an app location for people to shop online with the app and buy groceries on the same day and less the effort. They had called this Amazon go. Since thejn it had spawned a number of companies such as Twitch, Comixology, Audible and many more, all owned by Amazon.

The font they had used for the logo has a plain type of font similar to that of a calibri except for the Z which curves to follow the river on the logo. The symbol on the logo is a cruves arrow pointing at the Z to not only indicate that it’s a delivery brand but it also shares the same vision of a river such ads the Amazon river. The colour used for the logo is the same colour used for most of the website pages and buildings that are owned by the company. Which are yellow and black as well as medium yellow. The logo has no background as it has only he text and symbol which allows it to be visible regardless of the colour of whatever the logo is imprinted on. It’s size also has to be stretch just halfway covering any item associated with the company.

Brand Guidlines

Black font with yellow curved shape at bottom

curved like shape with similar shape resembling arrow

position on left side of most products

round shaped typeface

arrow used for outerlayer of boxes

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IKEA

The origins of the Ikea dates back to the 1940′s when Ingvar Kamprad invested in the money his father had rewarded for his good grades. The company was first made as a tool and part shop but as it grew more popular. He later made the company sell furniture and appliances as well at an extremley low cost as his view points were simply to make a home for anyone as his slogan goes.

The name is an Acronym that has the first latters of his name and sir name. The E stands for Elmtayrd which the farm he grew up in and A for Aggunaryd, thetown he lived in.

The company had overwhelming popularity while the founder had to consider relocating to various areas of his country Sweden and to even so far as to open his company in various corners of Denmark to promote his company. As time went by the company soon had recognition for the low prices and appliances. But more than that, the design of the logo had been a good attraction in the United States as the word become common knowledge to even children and is even a comptettitor tpo those like Wall Mart and Tescos.

The elements of the Logo involve the use of the cicular dshape within the blue background that stretches as wide as any surface of the shop or stamp on furniture. Butthe circular shape is stretched across in correspondence with the letters of the name. The shapes use the colour yellow as a contrast to the blue background and the fonts within the name. The Font’s of the have a hard style as they are bold with square like shapes with cutting edge corners and few gaps of the lines that make up the lettering. The blue colours is the primary colour of the indentity as well as the secondary colour yellow within the interiors of shops and packages.

Brand Guidlines

Yellow and blue colour scheme

blue background

centred position

thick and straight cornered like rockwell typeface

circular form of yellow centre

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Star Bucks Logo

The company was fisrt started by a trio of men who had the idea of creating a genuine coffee brand, named Jerry Baldwin, Zev Siegl, and Gordon Bowker. They created brand based on the novel Moby Dick. The name of the brand was named after one of Captain Ahab men who was known as Mister Starbucks, Ahab’s First mate. They theorised that a word with the letter S would make the name more memorable for those who would see the title.

As the development of the Logo was in process. The trio had hired a graphic designer by the name of Terry heckler to create the first design of the logo and would be later refined by CEO Howard Schultz.

The logo was made inspired by woodcuts of greek mythology showing the creature known as mermaids. The intended to use the seductive sight of the mermaid as an attempt to attract customers with a twin tails look and showing nudity in the logo, However after a few decades, the company had to refine the logo and showing strands of hairs and the image would be flat.It was also have the title Starbucks coffee on the rim of the logo. As the popularity of the brand increased, so did the changes of the logo. By 1992, the logo was later changed once again but this time having the twintails be cropped as it still showed an inapropriate image of a female doing splits. By 2011, the starbucks only showed the flat colors of the logo which is green and white and had the title removed.

The elements of the logo are the shape, colour and form. The shape of the logo isnot only circular but has a slight white space mostly on the centre of the cups. The colour is a vibrant green that contrast the white colours as it uses the colour to create the patterns of the twintails as well as the strands of hair that cover the mermaids breast. And the form still maintains that of a mermaid but with a flat coloured surface that is made from the curves and lines of the green colour to make the composition of the face and figure as the green still occupies the background of logo.

Brand Guidlines

green and white colour scheme

lined white form

circular shape

illustrated image

centre position

light tone of voice