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Mastering Media Marketing

Your step-by-step guide to landing your dream job!

What is Media Marketing?

Media marketing is the strategic promotion of products, services, or brands using various media channels. Media channels such as print, billboards, radio, television, email, social media marketing, search engine, content, mobile and influencer marketing. Marketer’s research what consumers want and find ways to provide it to them. They study demographics, lifestyles, interests and behaviours to find out who their target audience is and how best to target them.

What Skills and Knowledge Needed?

Becoming a successful media marketer requires a combination of skills that incorporate traditional and digital marketing techniques. Some essential skills and knowledge needed to excel as a media marketer include digital marketing expertise, data analysis, market research, creative skills, communication, adaptability, project management, interpersonal skills, strategic thinking, and social and cultural awareness (Simms, C. 2022). Additionally, developing skills in creating compelling written, visual, and multimedia content that resonates with your target audience is imperative.

To become an expert in Media Marketing you need to have a holistic understanding of Social Media Management. Understanding of numerous social media platforms and their algorithms is vital for content engagement. Data analysis skills are a fundamental part of media marketing to be able to track and analyse user behaviour to refine marketing strategies. Additionally, familiarising yourself with Search Engine Optimisation and Pay-Per-Click Advertising will improve traffic to websites, which will ultimately increase sales (Berman, R. and Katona, Z., 2013).  

The field of media is rapidly changing which means that media markets need to be up to date with their clientele’s interests. Creative skills like graphic design and copywriting can enhance the efforts of media marketers in reaching consumers through their prior grasp of data analysis, enabling them to discern the aesthetic preferences of the consumers.

How to develop those skills and knowledge?

Achieving the skills listed for a media marketer involves a combination of education, practice and experience. A possible route is taking online courses in digital marketing or a tertiary course in marketing, media, communication or advertising. Gaining experience from internships, workplace experience, and anywhere to gain hands-on experience is important for future employers to see.  Moreover, analysing what other companies or campaigns are doing to promote and use that to develop your own skills. Another way is to find others in the business or join marketing communities to learn from others’ experiences. Attending webinars, conferences, and workshops to learn from experts in the field, will help you stay up to date on trends and changes. To enhance your understanding of effective advertising strategies, it is crucial to thoroughly examine successful advertisements and conduct in-depth analyses of their key elements. Moreover, seeking mentorship or guidance from seasoned project managers can provide valuable insights and practical advice, aiding your growth in the field. Additionally attending networking events, conferences, and meetups can facilitate the expansion of your professional network, fostering connections that can prove invaluable for your career advancement.

What are employers looking for?

Employers are looking for applicants who have the “ability to come up with creative, shareable content” (Muntean, M. 2022). As shown in image 1 “the ideal candidate” will have a “tertiary qualification in Marketing… 5+ years' experience [and] multiple products [portfolios] …to drive strategic outcomes.”

Product Portfolio management involves the ability to manage all aspects of the products your company sells. It is important that you have previous examples of how you have developed other companies and evidence that you have the skills to thrive that their company. Moreover, the ability to “create a cohesive look” for the “brand's online presence” can increase your likeliness to get a job in this area.

Employers are looking for people who have experience in the business, which is why it is vital that internships or practice in the field has been completed. Completing internships can also lead to long term jobs, therefore expanding your knowledge and understanding through these internships are vital.  Finally, having a strong resume with experience and skills and a link to your LinkedIn Profile with updated files and products you have created is a great way for employers to see if you are the right fit for the company (Muntean, M. 2022).

To succeed in media marketing, a combination of traditional and digital skills is crucial. Creating interesting content, understanding social media, and adapting to industry changes are key. Practical experience, innovation, and effective communication strategies are important to improve skills and knowledge and are also sought after by employers.

Consider media marketing’s fusion of creativity and data, traditional and digital. How does someone master this everchanging realm? Consider the skills needed to continuously develop your expertise in media marketing.

References:

Simms, C. (2022) ‘How has advertising revenue significantly changed in the past few years?’, Medium. Access Day: 11 August 2023 Access at: < https://medium.com/technology-hits/how-has-marketing-changed-over-the-last-10-years-46473048693#:~:text=This%20is%20because%20people%20today,day%20on%20their%20digital%20devices.&amp;text=There%20are%20several%20reasons%20for,that%20it%20simply%20works%20better>

Berman, R. and Katona, Z., 2013. ‘The role of search engine optimization in search marketing.’ Access Day: 11 August 2023 Marketing Science, 32(4), pp.644-651.

Muntean, M., 2022 ‘How to get into social media marketing’. 2023 career guide. Access Day: 11 August 2023  Access at <https://www.springboard.com/blog/business-and-marketing/get-into-social-media-marketing/>

Nayler Exclusive, “Hands on” ‘National Marketing Manager’ Access Day: 11 August Published 13th August 2023 Access at: <https://www.seek.com.au/job/69266901?type=promoted#sol=e50831ad5548ca188ab5839669a665b4e0a25719>