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Kita kits' with Mcdo pandemic commercial

McDonald's is a fast-food giant that has been providing meals to millions of people worldwide for decades (McDonalds | Meaning of McDonalds in Longman Dictionary of Contemporary English | LDOCE, 2022). Amid the pandemic, McDonald's released an ad campaign titled "Kita kits' with Mcdo," which translates to "Come together or together with Mcdo" This ad campaign highlights how McDonald's food can bring people together, even during challenging times.

The ad features various Filipino families and friends enjoying McDonald's meals together, despite the restrictions brought about by the pandemic. The ad shows people bonding over food, which has always been a significant part of Filipino culture (Escalona, 2017). It sends a message that despite the difficulties brought by the pandemic, people can still connect with each other over food, even if they are not physically together.

The intended audience of this ad is the Filipino community, specifically families and friends who have been affected by the pandemic. The ad aims to remind people of the importance of togetherness and the role that McDonald's can play in facilitating that bond.

When it comes to the nutritional value of McDonald's food, it's difficult to say whether the products advertised to the target audience were necessarily good for them. McDonald's food is known to be high in calories, sodium, and fat (Frey, 2022), which can lead to health problems if consumed excessively. It's up to the consumers themselve on whether they want to buy and their satisfaction is what matters.

In terms of media manipulation, there may be some present in the ad. The ad highlights the positive emotional experiences that people can have when they eat McDonald's food. The use of emotional appeals can be seen as a form of manipulation (Otamendi & Sutil Martín, 2020). However, it's important to note that all advertisements are designed to manipulate the viewer in some way. The goal is to convince the viewer to buy or consider a particular product.

The "Kita kits' with Mcdo" ad campaign managed to capture the attention of the viewers by tapping into the emotional connection that people have with food. The ad appeals to people's desire for connection and togetherness during a time when many are feeling isolated and alone (Ernst, 2022). It also highlights McDonald's role as a facilitator of those connections, positioning the brand as a source of comfort and familiarity during difficult times.

In conclusion, McDonald's "Kita kits' with Mcdo" ad campaign (Philippines, 2021), sends a powerful message about the importance of togetherness during challenging times. It highlights how food can bring people together, even when they are physically apart. While there may be some media manipulation present in the ad, the goal is simply to connect with the viewer and remind them of the role that McDonald's can play in facilitating those connections. Ultimately, the ad campaign is successful in capturing the attention of the intended audience and reminding them of the emotional connection they have with the brand.

References:

Ernst, M. (2022). COVID-19 pandemic led to increase in loneliness around the world. Apa.org. https://www.apa.org/news/press/releases/2022/05/covid-19-increase-loneliness

Escalona, K. (2017, August 17). How to Eat Like a True Filipino. Culture Trip; The Culture Trip. https://theculturetrip.com/asia/philippines/articles/how-to-eat-like-a-true-filipino/

Frey, M. (2022, January 9). What to Order at McDonald’s. Verywell Fit. https://www.verywellfit.com/mcdonalds-fast-food-meals-under-500-calories-3495690

McDonalds | meaning of McDonalds in Longman Dictionary of Contemporary English | LDOCE. (2022). Ldoceonline.com. https://www.ldoceonline.com/dictionary/mcdonalds

Otamendi, F. J., & Sutil Martín, D. L. (2020). The Emotional Effectiveness of Advertisement. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.02088

Philippines, M. (2021). Kita-kits pa rin with McDo. Www.youtube.com. https://www.youtube.com/watch?v=JvwVcOLFGYw

[blogsterist]

A blog about RC cola weird commercial

Have you seen the online sensational RC Cola commercial that is circulating from the Philippines? If not, let's dissect it. The advertisement portrays the tale of a son who confronts his mother after becoming suspicious that he is an adopted child due to the hints made by his peers. It begins as a conventional soap opera drama, but by the halfway point a mother with a bottle in her mouth and a son with a cup behind his back completely change the course of the story.

The independent agency Gigil, with offices in Manila, produced the ad for RC Cola, a company that has been a customer of theirs for two years. To distinguish the brand in the eyes of Gen Z drinkers was the goal of this particular promotion. Other brands' prices had caught up to the soda, so RC needed to stand for something more significant. The concept behind the campaign is around the word "basta," which is used in both the dialogue and the ludicrous title of the commercial ("Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!"). The English translation of the Tagalog term Basta is "whatever" or "It just is" (BASTA: Definition of the Tagalog term Basta, n.d.). Jake Yrastorza, managing partner of Gigil (Jake Yrastorza, 2018), claims that the insight reflects the thinking of the brand's target Gen Z audience. They act spontaneously and don't need an explanation for their actions; they can act or make a purchase for any reason at all. No need for an explanation. We adopted that mentality and made the brand embody it. making our drinker's reflection in the RC."

The Gen Z market in the Philippines is the target demographic for the RC Cola advertisement, which employs humor and absurdity to engage with this audience and set the RC brand apart from rivals in a competitive market. The ad's outrageous humor may seem more typical of Thai advertisements, but according to Gigil Associate Creative Director Dionie Tanada (Dionie Tanada, Creative Director, n.d.), it's an unconventional strategy for the Filipino market. "That's why we went for it. The Gen Z audience is familiar with that sort of offbeat humor and storytelling because they are exposed to everything digital on a 24/7 basis, which is why it completely resonated with them," she says.

Now, let's discuss whether the products advertised to the target audience were necessarily good for them. It's difficult to say without more information about the ingredients and nutritional value of RC Cola. However, we can say that the ad does not make any explicit health claims about the product. It's simply using humor and storytelling to connect with a specific audience and differentiate the brand.

When it comes to media manipulation, there may be some present in the RC Cola commercial. The ad uses humor and absurdity (Garza, 2020) to grab the viewer's attention and make the brand stand out in a crowded market. However, it's important to note that all advertisements are designed to manipulate the viewer in some way. The goal is to convince the viewer to buy or consider a particular product. In the case of the RC Cola commercial, the humor and absurdity may be seen as a form of manipulation, but it's not necessarily a negative one. The ad is not making any false claims or trying to deceive the viewer. It's simply using creative storytelling to capture the attention of the viewer and make the RC brand more memorable. In conclusion, the RC Cola commercial from the Philippines is a viral sensation that has captured the attention of millions of viewers (RC Cola Philippines, 2021). The ad uses humor and absurdity to connect with a specific audience and differentiate the RC brand from competitors in a crowded market. While there may be some media manipulation present in the ad, it's not necessarily a negative form of manipulation. The goal is simply to grab the viewer's attention.

References: BASTA: Definition of the Tagalog word basta in English. (n.d.). Www.tagalog.com. Retrieved May 2, 2023, from https://www.tagalog.com/words/basta-2d3ad.php Dionie Tanada, Creative Director. (n.d.). Best Ads on TV. Retrieved May 2, 2023, from https://www.bestadsontv.com/profile/366445/Dionie-Tanada Garza, J. (2020, May 11). The Art of Humor: Intro to Surreal Comedy. Medium. https://medium.com/the-reckless-muse/the-art-of-humor-intro-to-surreal-comedy-53288e06826e Jake Yrastorza. (2018). Gigil. https://gigil.com.ph/partners/jake-yrastorza/ RC Cola Philippines. (2021). Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola! - YouTube. Www.youtube.com. https://www.youtube.com/watch?v=hXWj5BK7evM