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Which Industry is Best Suitable for Utilising Instagram Influencers?

Since its inception back in 2010, the photo-sharing social media network Instagram has witnessed incredible success. Today, the platform boasts of about 700 million active monthly users, and digital marketers have made the most of its growing popularity. In fact, the platform currently aces the list when it comes to generating the highest ROIs with respect to collaborations with social media influencers who play an important role in promoting a brand’s campaign.

Brands and Instagram

What is it that attracts brands to Instagram? Well, our first, and not so surprising guess would be the visual appeal. This appeal is reason enough for anyone and everyone to make the most of the platform and proliferate. Add to it the numerous Instagrammers who have achieved celebrity-like status and become social influencers, and you have the recipe for a compelling marketing campaign!

Now that we know, why brands are heavily inclined to work with influencers of Instagram, let us find our answer. After all, which industry is best suited for utilising Instagram influencers? To be truthful, we cannot zero in on any one, but the following three industries can make the most out of it.

·         Beauty & Make-Up

The photo-centric app has a natural penchant for everything that’s beautiful, more so for human beauty. Right from high-definition images to those 60-second videos, top Instagram influencers are finding it increasingly easy to showcase the brands that they have faith in. With DIYs and how-to guides for make-up catching up like never before, our top choice stands undisputed.

·         Lifestyle & Fashion

Next on our list is fashion, and yet again for the aesthetic element that it offers. With the platform being dominated by the millennials, it is rather obvious for the lifestyle brands to take the front seat. Hence, it doesn’t come as a surprise when everything from sportswear to lingerie, and from everyday wear to designer outfits are making their way into finding Instagram influencers. And once they do so, the results are more than just jaw-dropping.

·         Food & Beverages

Never in the history of mankind did food photography attracted as much attention, as it did with the advent of Instagram. Right from Instagram followers who are constantly on the lookout for the next place to grab a bite, to the influencers who can’t stop themselves from posting their next meal, the platform is full of food. For what it’s worth, this has given food-based brands a seamless way of collaborating with Instagram influencers.

 If your brand belongs to any of the above-mentioned categories, you can be sure of making your campaign on Instagram work wonders for your offerings. However, before that, you will need to understand how to find Instagram followers? Depending on your budget and preferences, this can prove to be a tough call. Hence, it is best to outsource this responsibility to a reputable social media marketing agency. That being done, you can rest assured for your campaign to become the success you’d imagined it to be!

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How Influencers Creates A Huge Difference in A Product Launch

A new product launch plan calls for hype, recognition, trust, and referrals. This is exactly what your social influencer can achieve for you. With brands being seen walking the path of influencer marketing, what’s stopping you to make use of this available resource? And when figures say that 92 percent consumers trust personal recommendations for buying a product, you must not waste a single minute contemplating this opportunity.

Social media influencers can benefit you in many more ways that you can imagine along with the desired success of a new product launch. Let’s see how!

Social media promotions: The birthplace of digital influencer marketing, every influencer has his/her foot set in at least one social media platform. Depending on the type of product you wish to launch and the social media platform best for it, a tweet, a video on Facebook, or an Instagram post can make a huge difference in people’s perception about your brand when they see it coming from a source they trust.

Brainstorming ideas: Launching a new product is no easy job. A lot goes into the product launch strategy, and a social media influencer can help you out here. Identify the right influencer and then involve them in your brainstorming ideas from the get-go. The more familiar they are with the product and the strategy around it, more comfortably can they promote it. Moreover, there is no one better than an influencer to give you a better picture as to what works and what does not work.

Word of mouth marketing: Before you strategize to target an influencer’s fan following, target them and make them your fan. It’s time to Debunk the myths of word of mouth marketing because it works well when someone shares his/her experience. Now a days people believe in a good story more than a well thought advertisement. Be it a twitter influencer, a YouTube influencer, or an Instagram influencer that you have partnered with, once they are convinced about your product and have found it useful, it becomes more relatable to them and easier to share their experience with people around them, in this case their followers.

Marketing campaigns work successfully on long term partnerships rather than a day’s affair. Associating a renowned name with your brand for long term goals will ensure people keep recalling you every now and then through them. From product launch ideas to the campaign itself, an influencer’s involvement can be more fruitful than you would have thought of. For best results, hire an influencer marketing agency who can speed up things, strategize with you, help you find the right influencers, and execute a campaign for product launch.

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How Content Marketing Helps Grow A Brand Online

The unprecedented surge in the online ecosphere lately has opened up many doors for companies and business houses to reach a significantly larger audience. With its utmost importance being undeniable, even small scale companies are trying their hand at online platforms to create a loyal following. But given how large the online ecosphere is, it takes tremendous hard work to get noticed in the virtual world and there can be no better first step than content marketing.

Content marketing can play a tremendous role in the growth of a brand online and even lead to greater contacts and conversions. Here’s why it is a really effective idea to have a well-planned content marketing strategy when targeting the virtual sphere:

Importance of content marketing for consumers

Today, people love to devour information. From cars to cell phones, everything is searched thoroughly on the internet before it is bought. And quality content – delivered in the form of articles instead of advertising – is necessary to aid their search. Therefore, content marketing helps develop a customer base driven by quality and not by brand name.

 Importance of content marketing for search engines

Any search that a consumer makes, goes through a search engine. Therefore, most companies already have a functional SEO plan. And this plan mostly remains the same despite frequent updates in any search engine’s algorithms because all search engines reward quality. A pretty strong measure of this quality is up-to-date content as it helps a business maintain its strong position in the search engine results pages.

 Importance of content marketing for business

Effective content helps a business build strong customer relationships by avoiding methods like direct advertising and focusing instead on subject-matter expertise, highlighting important topics, etc. This form of well-crafted content draws a good amount of traffic to both the website and the social media accounts, boosts performance on search results pages, and also allows audiences to share the content with their family and friends.

Therefore, content marketing is a really powerful tool for all those who understand the value of the internet. But as is with all powerful things, it needs to be used smartly to obtain the best results. To ensure that an effective content marketing strategy works constructively to aid your business, it is ideal to hand over the responsibility to the best content marketing agency India can provide.

Blogweet, for instance, is a content marketing agency working with several proficient writers holding expertise across various industries. The agency understands the specific needs of each and every company and executes its plan according to those needs, to achieve the best possible result – whether the goal is to improve reach or increase conversions.

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Future of Influencer Marketing

For every business that is practicing online, influencer and content marketing has become more of a mandate that they need to follow, in order to get the required exposure and recognition. Without implementing such, there surely will be results, but not up to the marks, so they have to adapt and incorporate the model of influencer marketing and the best agency to reach out these influencers in Grapes Digital, a one stop destination to all social marketing needs. 

Indeed, influencer marketing is blooming, growing and trending, but many a time comes a thought, what is the future of this type of marketing? While there have been many speculations ruling in and out different possibilities, the following is what can be the most prominent future of influencer marketing:

          User generated content would become a necessity to increase the reach and exposure of the brands. Indeed, it is the end users who eventually make or break a brand, so it's more of an obvious fact that they hold the power to take brands to either extremities of success, or into the pitch black pit of failure. This depends on the quality of services and products offered, and a proper projection of them. A disappointed consumer always shares their bad experience, be it social media or feedback/comment of the business websites, and on the other hand, share positive words as well, when satisfied with the service. While the audience is getting more and more aware about the tactics of content marketing, how every message is specifically crafted to draw their attention, hence real user data will rule the market.

          Influencer marketing is all about finding the right influencers for the brand that will advocate and project the brand in the best possible manner. Only the influencers who believe in a brand, will be able to promote it properly, or else it will look like a complete charade, with no significance whatsoever. So it will be a necessary thing for brands to reach out to the right influencers, project them the brand in the right manner and then go ahead with the real promotion.

          The internet is evolving at a much faster pace than what people perceived ten years ago. For now, the audience could be targeted on the basis of location, but in the time to come, influencers will have to focus the audience on the basis of their actions, activities and emotions as well.

All these predictions for the future of influencer marketing are not from a distant future, but from a future quite near to us. This is the high time to getting prepared, adapting the relevant changes and act accordingly, in order to stay ahead of the race and keep the ball rolling.

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Do’s and Don’ts of Content Marketing

Content marketing is the need of the hour for mostly every single business that has gone online. This is the bridge that links audience to the brand and generates better exposure, brand recognition and profitability. Be it a B2B or B2C website, content marketing plays a major role in taking the site to heights of success. Content marketing services in India are best offered by agencies like Grapes Digital, providing solutions to all sorts of marketing.

Although, there are no fixed rules limiting the arena of content marketing, but not every tactic works, hence creating a pattern of do’s and don’ts to be followed to achieve the desired goals. Here is the list to be considered, while planning content marketing for businesses:

·         The use of content marketing is quite versatile, ranging from its incorporation in e-commerce sites to generate better sales, to the creation of credibility with time. This goes well, till the time brand is not sacrificing intention for attention. The content creation should be directly related to the business, instead of vague topics to merely draw attention of users, resulting in the hampering of trust and repute of the brand.

·         Defining content strategy is a necessary step for marketing the business and products. Instead of going for bulk quantity of the content, invest in quality and deliver what a reader would actually like to read and learn through it. After all, it is not only about generating traffic alone. Always audit the quality of content getting posted and how often this piece of information leads to conversions. Follow the awareness, consideration and acquisition model, where reader gathers knowledge on a broader level, followed by the importance of the product and finally, acquisition of the product by propelling the reader to buy and experience.

·         Instead of focusing on what topics will generate better traffic and hits, go for a model where the consideration is about what readers expect to seek from the business and what will they understand from the posted content.

·         Posting irrelevant data onto the website is a big no-no, as there are millions of websites offering the same, making yours exactly one of those only. Always focus on posting what is relevant, factually correct, on the point and wise content. This will not only enable the website to have a better organic reach, but at the time, assist in getting credibility due to the authenticity of content posted onto the site.

Content marketing is surely a marketing science, but not as tough as some rocket science. This can be cashed by applying simple, yet effective measures and achieving targets.

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Mistakes Done in Word of Mouth Marketing

Whether it is about a bootstrap entrepreneur or well-known brand, the best type of marketing that can assist in enhancing their sales and gaining trust of the customers towards the brand is Word of Mouth Marketing.  What could be easier than merely talking about something and ending up in getting sales in return, and this is a reason why it has become one of the most relied form of advertising. Word of mouth promotion is simple, existing customers, family and friends talk about your brand and business, and in return you roll-in the sales while making minimal efforts on marketing.  

While as effortless as it seems, many times people end up making mistakes in this type of promotion and sabotage their sales. Companies like Blogweet help the brands to avoid any mistakes during their promotion and branding, and assist them in gaining repute, trust and sales over the time.

Here are the major mistakes brands end-up doing and spoil their sales:

·         Auto-marketing: The conversion of customers is a beautiful feeling and does bring in a lot of joy. But with time, people tend to take it for granted and this is where the business goes down. When people convert into customers through word-of-mouth communication, then many entrepreneurs forget to give them the treatment they deserve. Rather, they start believing if they are doing a favour by serving the customers. The entrepreneurs leave their word of mouth marketing on an auto-pilot, which slowly goes down, affecting the sales. They become nonchalant about that someone is taking interest towards their business and giving it a try.

Business owners stop keeping a track of conversions and their promoters, stop thanking them and this is when they stop gaining customers through the most influential marketing technique. The solution is simple, maintain a written record of how a customer converted and how did he/she reach out for your business. Serve them the treatment they deserve, offer them bonuses and link their name to the records of people who referred them. And to the people who have referred, thank them enough through different means, whether serving them goodies or offers.

·         Late or no actions: When a potential customer comes to know about your business through word of mouth, the business owners delay in taking action and making their experience somewhat average. The solution is simple, do not wait to act upon, before some other advocate turns in with average experience to share. Treat the customer in the best manner, the treatment he/she deserves and throw in the benefits of turning in towards your brand. Not only this will create a great impact over the customer, but at the same time, he/she is going to share a very positive experience with others, making such customers your new brand advocates.

·         Not investing enough: People have a misconception with word of mouth marketing that while it is generating revenue, why to invest in marketing, let word of mouth work and generate sales. This makes them depend completely on this marketing, which is fine if they are okay with moderate sales. But, if they look forward for having more and more sales with the course of time, they need to invest. It is necessary to make your brand to come into recognition so that they recall it under ‘mind share’. It is rather a competition between brands to reach and stay in the mind share of customers and for doing so, they need to invest on word of mouth advertising. Your goal is to keep your brand on the top of your customer’s mind and for doing the same, you would need out of the box thinking and planning. Hire companies like Blogweet that will help you amplify your business through taking word of mouth marketing in the right direction.

These are the common mistakes made by brands and can be avoided very easily, if taken good care of. Amplify your brand through choosing right ideas and agencies like Blogweet to ladder your business to new extremities.

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8 Word Of Mouth Marketing Tactics You Must Know About

Word of mouth marketing is the most effective practice for marketers, especially when it comes down to a bloggers outreach program.

More than 90 per cent of consumers trust a recommendation during a purchase. Keeping them happy and making them the brand ambassador is what a good word of mouth promotion is all about. And to help you out in this, here are 10 word of mouth marketing tactics:

 -      Know yourself

Foremost, know your brand and product/service thoroughly. It will help you present your products and services in a way that your audience appreciates.

-      Know your competition

In order to stay ahead of competition, you need to understand your industry and the issues plaguing it; and what your competition offers as a solution to those issues. By analyzing them, you will be able to determine your rights and wrongs, to strengthen your brand.

-      Who’s your audience?

An important step for a successful word of mouth marketing tactic is to know your target group really well. Your marketing strategy and services should be around what they like and dislike. Understand the problems they face so that you are more specific in your solutions.

-      Adopt exclusivity

Giving people what they cannot have can be an effective word of mouth promotion tactic. Offering exclusive access instead of making it available for everyone will create a demand for it, and eventually help the product/service go viral.

-      What makes you unique?

For people to remember you, you need to offer an experience that’s unique. Figure out what makes you a stand-out. Is it your product, or your work culture, or your out-of-box marketing campaigns? People should have something to talk about your brand.

-      Engage on social media

With over 70 per cent consumers on social media, it is one of the best ways to communicate with your audience. This is why knowing your audience is important, to know where and how to communicate with them online, through different social media channels.

-      Engage with influencers

Influencer engagement is not only effective for generating leads but for building loyalty as well. This technique works because you reach out to the right audience through people who influence their purchase decisions. Pick influencers who are relevant, popular, engaging, and authentic, or hire influencer marketing agencies like Blogweet in Delhi, who know the in and out of influencer marketing.

-      Invest in customer experience

Customer recommendations fuel word of mouth tactics. Giving a positive brand experience by going an extra mile will make a customer feel important, thus making them loyal brand advocates.

  If used correctly, word of mouth marketing tactic can become the most effective tool to create awareness about your brand, products, or services, and will ultimately result in better sales and customer retention.