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Google: Click Depth Matters More for SEO than URL Structure

New Post has been published on https://bluecrestmedia.com/google-click-depth-matters-more-for-seo-than-url-structure/

Google: Click Depth Matters More for SEO than URL Structure

[s/o Search Engine Journal] In this post, Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure.

This topic came up in a recent Google Webmaster Central hangout, where an ecommerce store owner asked about the best way to structure their site.

This was the question from the store owner:

“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.”

In Mueller’s response, he stated that the number of slashes in a URL does not matter.

What does matter is how many clicks it takes to get to a page from the home page.

If it takes one click to get to a page from the home page, then Google would consider the page more important. Therefore it would be given more weight in search results.

On the other hand, Google would see a page as being less important if it takes several clicks to visit after landing on the site’s home page.

So the key takeaway for site owners is: if you want a particular page to rank better than others, make sure it’s easy to get to from the home page.

The full question, along with Mueller’s response, can be seen in the video below at the 31:09 mark.

“In general, both of these setups would work. So I don’t see any big advantage in having the URLs in separate sub-directories even further. From our point of view we don’t count slashes in the URLs. If you put it into ‘/stores’ and then ‘/location’ and that’s how you want to kind of keep your website on your server that’s perfectly fine.

What does matter for us a little bit is how easy it is to actually find the content. So especially if your homepage is generally the strongest page on your website, and from the homepage it takes multiple clicks to actually get to one of these stores, then that makes it a lot harder for us to understand that these stores are actually pretty important.

On the other hand, if it’s one click from the home page to one of these stores then that tells us that these stores are probably pretty relevant, and that probably we should be giving them a little bit of weight in the search results as well.

So it’s more a matter of how many links you have to click through to actually get to that content rather than what the URL structure itself looks like.”

We thank Search Engine Journal for this content.

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The Three Pillars of SEO: Authority, Relevance, Trust

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The Three Pillars of SEO: Authority, Relevance, Trust

The Three Pillars of SEO: Authority, Relevance & Trust

For just a moment, remember a time before the Internet and search engines.

What did we do if we needed information?

In most cases, we began our own quest for a source to supply the needed information.

Let’s say you wanted to know the difference between Einstein’s General and Special Theories of Relativity.

You could ask your next-door neighbor, but you probably wouldn’t – unless you happened to know that your neighbor was a physicist, a science teacher, or was at least well-read on the topic.

If you had access to a nearby university, you might seek out a physics professor to get your question answered.

Alternatively, you could go to a library and ask the librarian to recommend the best book on relativity.

In each of those cases, you’re making a decision about authority.

You know the closer the connection of your information source to deep knowledge about physics, the more likely you are to get a good answer.

In other words: You want the most authoritative answer, which will come from the most authoritative source.

Of course, we need more than information. Sometimes we need stuff!

Say you’re looking for a new dishwasher. Before the web, you might have picked up a copy of Consumer Reports. Or you might have asked friends or neighbors if they were happy with a particular brand. Unlike the physics example, in this case people you know might actually be good authoritative sources.

As soon as it was apparent that the World Wide Web was going to become the major repository for human knowledge – not to mention the primary source for products, services, entertainment, and much else – the need for search engines was obvious.

Search engines help connect us with authoritative sources for our questions and needs, whether that’s a physics professor’s blog or dishwasher reviews by real users.

There were a few early attempts to do human indexing and categorization of webpages, but it didn’t take long to realize that effort would never keep up with the growth of the web.

Modern search engines use complex algorithms to find, read, and ascertain the topicality of webpages. They can then match those pages with search queries looking for the information they contain.

In other words, search engines are trying to find the most authoritative (and relevant) sources to match the query.

For any given query, there are typically a great many pages that potentially satisfy that query.

Users expect the search engine to take the role of the knowledgeable librarian and direct them to the best pages for the query.

That’s a judgment, then, of the relative authority for the topic of the query of all the possible pages, so search engines must be able to assess that relevance and authority at a huge scale.

How Search Engines Evaluate Authority

In reality, modern search engines such as Google use hundreds of factors (or signals) when evaluating the authority and relevance of webpages, but we can boil them down to two main categories:

Content (relevance).

Links (external citation authority).

First, a search engine must read and analyze the actual content and other features on a page.

From this, the engine associates relevant topics with the page.

In the early days, on-page assessment pretty much ended there, but now search engines are much more sophisticated in being able to analyze a page’s language, structure and other features to determine things like how completely the page addresses a topic and how useful it might be to a visitor.

Once the search engine understands the page and adds it to its index, it turns next to external signals that help validate and gauge the level of authority of the page for any given topic.

Ever since the invention of PageRank by Google founders Larry Page and Sergey Brin, links have been the primary signal used for such assessment.

Search engines use links much like we might treat scholarly citations. The more scholarly papers relevant to a source document that cite it, the better.

The relative authority and trustworthiness of each of the citing source comes into play as well.

In the next two sections, we will go into more depth about how search engines use content and links to assess authority, as well as what you need to do to gain such authority for your own site.

Why Links Still Rule the Roost

The big innovation that made Google the dominant search engine in a short period was that it used an analysis of links on the web as a ranking factor. This started with a paper written by Larry Page and Sergey Brin called “The Anatomy of a Large-Scale Hypertextual Web Search Engine.”

The essential insight behind this paper was that the web is built on the notion of documents inter-connected with each other via links.

Since putting a link on your site to a third-party site might cause a user to leave your site, there was little incentive for a publisher to link to another site, unless it was really good and of great value to their site’s users.

In other words, linking to a third-party site acts a bit like a “vote” for it, and each vote could be considered an endorsement, endorsing the page the link points as one of the best resources on the web for a given topic.

Then, in principle, the more votes you get, the better and the more authoritative a search engine would consider you to be, and you should therefore rank higher.

Read the rest here: https://www.searchenginejournal.com/seo-guide/search-authority/

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Get a free quote today on SEO services.

New Post has been published on https://bluecrestmedia.com/get-a-free-quote-today-on-seo-services/

Get a free quote today on SEO services.

Get a free quote today on SEO services.

[bluecrestmedia-blog]

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call (833-258-3736) for a free analysis and consultation.

New Post has been published on https://bluecrestmedia.com/seo-works-on-any-website-and-vertical-even-non-profit-entities-learn-more-about-it-here-https-bluecrestmedia-com-and-give-us-a-call-833-258-3736-for-a-free-analysis-and-consultation/

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call (833-258-3736) for a free analysis and consultation.

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call (833-258-3736) for a free analysis and consultation.

[bluecrestmedia-blog]

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call for a free analysis and consultation.

New Post has been published on https://bluecrestmedia.com/seo-works-on-any-website-and-vertical-even-non-profit-entities-learn-more-about-it-here-https-bluecrestmedia-com-and-give-us-a-call-for-a-free-analysis-and-consultation/

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call for a free analysis and consultation.

SEO works on any website and vertical, even non-profit entities. Learn more about it here: https://bluecrestmedia.com and give us a call for a free analysis and consultation.

[bluecrestmedia-blog]

No need for Google: 12 alternative search engines in 2018

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the time to check out what they are using and what those platforms are up to.

Read on for my hotlist of 12 alternatives to ‘The Big G’. As you’ll see, there’s been some changes in the alternative search world since my colleague Christopher Ratcliff wrote his comprehensive listicle back in early 2014. Since then, some have dropped off the map and others have been usurped in usefulness by Google’s increasingly rich functionality, and are not featured here.

Bing

Globally, Bing is still the second biggest search engine after Google and it also still powers the third biggest, Yahoo!.

  With its clean white background, blue links, and green URLs, it sure looks familiar although it also features a few things that sets it apart. For example its ‘Rewards’ scheme gives you points when you shop or search via the service that can then be used to go towards buying things like apps and movies.

Bing also has a ‘My Saves’ function acting as a bookmark tool. It also boasts some prominent – and handy – filters for results by date, language, and region.

Baidu

If you have an interest in digital in Asia, you need to know about Baidu.

Baidu is the search engine of choice for around 77% of China’s internet market. Though its dominance can be seen to fluctuate – thanks to fierce competition from other domestic rivals such as Shenma and Haosou.

Like Bing, you have to look closely at Baidu to see many differences between it and Google (other than it being in Mandarin). It is similar aesthetically, has a reliance on ads, and is also making moves to incorporate more rich features in the SERPs.

On the flipside though, the service is noted for its censorship of certain images and blocking of pro-democracy websites – to the extent that might seem quite extreme to searchers who are used to Google.

Yandex

Yandex is to Russia as Baidu is to China. More than 53% of Russian search engine users favour Yandex. It also has a presence in Ukraine, Kazakhstan, Turkey, and Belarus.

The search engine is available in English and Cyrillic and incorporates social logins. And if users choose to use Yandex Disk – its cloud storage service – it is easy to search your files right from the search bar.

Ecosia

As more of our computing moves into the cloud, users are becoming increasingly aware of the environmental impact of day to day digital activities.

Googling is – perhaps surprisingly for such a quick innocuous activity – a formidable Co2 producer.

Launched in 2009, Ecosia is a Co2-neutral alternative. With every search made, the social business uses the revenue generated to go towards its tree-planting scheme. On average, 45 searches are needed to make a single tree.

Much of the engine itself is powered by Bing.

DuckDuckGo

We have covered DuckDuckGo extensively in the past and the engine is still going strong.

Its USP is simple: it doesn’t collect, store, or pass on any personal information about its users. It’s a logical choice if you want a search experience which is free from ad targeting and if potential data storage about your search activities makes you feel uneasy.

While the service doesn’t target users with ads or suggestions based on search history, it is not free from ads altogether. The ads it does deliver are syndicated via Bing.

StartPage

Like DuckDuckGo, StartPage was founded with strict user Privacy as its USP. Again, it doesn’t track and store your data, and it doesn’t target ads based on your behaviors.

The engine is powered by Google and does use ads (delivered by Google) to generate revenue. Each search result is also delivered with a ‘Proxy’ option which allows users to browse the following site anonymously.

Twitter

I’ve included Twitter because I think its search functionality can be useful in certain situations.

For instance, during a breaking news event, tweets from people in the vicinity are likely to be the quickest up-to-the-second updates of what’s going on before initial news sites and Google’s algorithms catch up.

You can see this ‘First For News’ authority being something the service is increasingly exploring. Any search on Twitter will lead to a filtered ‘News’ tab initially, but users can easily click over to the ‘Latest’ tab to see updates come in from anyone using that search term second by second.

CC Search

CC Search is a great tool for finding copyright-free content.

Whether you want an image to use on a blog post, a piece of music to add to a video, or you just want a piece of media to remix – it is a really h engine.

The site works by drawing in search results from existing platforms – such as Flickr, or Soundcloud – which have been tagged as Creative Commons material.

Internet Archive

Continuing in the spirit of accessible content, Internet Archive (often known by its URL, archive.org) is a vast collection of documented material – including music, books, video, educational texts, and more.

It is also home to the endlessly fascinating Wayback Machine, a tool which has been taking snapshots of the internet since the 90s.

Wiki.com

You are probably all familiar with Wikipedia but there are thousands of other wikis which are an amazing resource on a range of topics – from politics to pop culture.

Wiki.com is a handy search engine which draws in content from wikis only if you want community-led encyclopedic know-how about something (aside from Wikipedia).

Boardreader

Boardreader is a search engine which pulls in results from forums and message boards.

It’s a convenient tool if you’re searching for content written by everyday users about a topic, but you aren’t necessarily familiar enough with the niche to know the best forum or board to visit from the outset.

Slideshare

Slideshare, now hosted by LinkedIn, is a great tool for searching documented slideshow presentations, as well as PDFs and eBooks.

If you’re tasked with needing to do a presentation yourself, or you need information about a topic that is likely to have seen a presentation made for it in the past, Slideshare is a valuable repository. You can save slides you might need to refer to later and download entire slideshows direct from the platform.

Want to stay on top of the latest search trends?

Get top insights and news from our search experts.

Source

https://searchenginewatch.com/2018/05/21/no-need-for-google-12-alternative-search-engines-in-2018/

[bluecrestmedia-blog]

No need for Google: 12 alternative search engines in 2018

New Post has been published on https://bluecrestmedia.com/no-need-for-google-12-alternative-search-engines-in-2018/

No need for Google: 12 alternative search engines in 2018

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the time to check out what they are using and what those platforms are up to.

Read on for my hotlist of 12 alternatives to ‘The Big G’. As you’ll see, there’s been some changes in the alternative search world since my colleague Christopher Ratcliff wrote his comprehensive listicle back in early 2014. Since then, some have dropped off the map and others have been usurped in usefulness by Google’s increasingly rich functionality, and are not featured here.

Bing

Globally, Bing is still the second biggest search engine after Google and it also still powers the third biggest, Yahoo!.

  With its clean white background, blue links, and green URLs, it sure looks familiar although it also features a few things that sets it apart. For example its ‘Rewards’ scheme gives you points when you shop or search via the service that can then be used to go towards buying things like apps and movies.

Bing also has a ‘My Saves’ function acting as a bookmark tool. It also boasts some prominent – and handy – filters for results by date, language, and region.

Baidu

If you have an interest in digital in Asia, you need to know about Baidu.

Baidu is the search engine of choice for around 77% of China’s internet market. Though its dominance can be seen to fluctuate – thanks to fierce competition from other domestic rivals such as Shenma and Haosou.

Like Bing, you have to look closely at Baidu to see many differences between it and Google (other than it being in Mandarin). It is similar aesthetically, has a reliance on ads, and is also making moves to incorporate more rich features in the SERPs.

On the flipside though, the service is noted for its censorship of certain images and blocking of pro-democracy websites – to the extent that might seem quite extreme to searchers who are used to Google.

Yandex

Yandex is to Russia as Baidu is to China. More than 53% of Russian search engine users favour Yandex. It also has a presence in Ukraine, Kazakhstan, Turkey, and Belarus.

The search engine is available in English and Cyrillic and incorporates social logins. And if users choose to use Yandex Disk – its cloud storage service – it is easy to search your files right from the search bar.

Ecosia

As more of our computing moves into the cloud, users are becoming increasingly aware of the environmental impact of day to day digital activities.

Googling is – perhaps surprisingly for such a quick innocuous activity – a formidable Co2 producer.

Launched in 2009, Ecosia is a Co2-neutral alternative. With every search made, the social business uses the revenue generated to go towards its tree-planting scheme. On average, 45 searches are needed to make a single tree.

Much of the engine itself is powered by Bing.

DuckDuckGo

We have covered DuckDuckGo extensively in the past and the engine is still going strong.

Its USP is simple: it doesn’t collect, store, or pass on any personal information about its users. It’s a logical choice if you want a search experience which is free from ad targeting and if potential data storage about your search activities makes you feel uneasy.

While the service doesn’t target users with ads or suggestions based on search history, it is not free from ads altogether. The ads it does deliver are syndicated via Bing.

StartPage

Like DuckDuckGo, StartPage was founded with strict user Privacy as its USP. Again, it doesn’t track and store your data, and it doesn’t target ads based on your behaviors.

The engine is powered by Google and does use ads (delivered by Google) to generate revenue. Each search result is also delivered with a ‘Proxy’ option which allows users to browse the following site anonymously.

Twitter

I’ve included Twitter because I think its search functionality can be useful in certain situations.

For instance, during a breaking news event, tweets from people in the vicinity are likely to be the quickest up-to-the-second updates of what’s going on before initial news sites and Google’s algorithms catch up.

You can see this ‘First For News’ authority being something the service is increasingly exploring. Any search on Twitter will lead to a filtered ‘News’ tab initially, but users can easily click over to the ‘Latest’ tab to see updates come in from anyone using that search term second by second.

CC Search

CC Search is a great tool for finding copyright-free content.

Whether you want an image to use on a blog post, a piece of music to add to a video, or you just want a piece of media to remix – it is a really h engine.

The site works by drawing in search results from existing platforms – such as Flickr, or Soundcloud – which have been tagged as Creative Commons material.

Internet Archive

Continuing in the spirit of accessible content, Internet Archive (often known by its URL, archive.org) is a vast collection of documented material – including music, books, video, educational texts, and more.

It is also home to the endlessly fascinating Wayback Machine, a tool which has been taking snapshots of the internet since the 90s.

Wiki.com

You are probably all familiar with Wikipedia but there are thousands of other wikis which are an amazing resource on a range of topics – from politics to pop culture.

Wiki.com is a handy search engine which draws in content from wikis only if you want community-led encyclopedic know-how about something (aside from Wikipedia).

Boardreader

Boardreader is a search engine which pulls in results from forums and message boards.

It’s a convenient tool if you’re searching for content written by everyday users about a topic, but you aren’t necessarily familiar enough with the niche to know the best forum or board to visit from the outset.

Slideshare

Slideshare, now hosted by LinkedIn, is a great tool for searching documented slideshow presentations, as well as PDFs and eBooks.

If you’re tasked with needing to do a presentation yourself, or you need information about a topic that is likely to have seen a presentation made for it in the past, Slideshare is a valuable repository. You can save slides you might need to refer to later and download entire slideshows direct from the platform.

Want to stay on top of the latest search trends?

Get top insights and news from our search experts.

Source

No need for Google: 12 alternative search engines in 2018

[bluecrestmedia-blog]

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We Can Help You Reach the Top of Local Search Engine Pages in Central Texas and in Costa Mesa, California.

We are a digital marketing agency team with offices in Kyle, Texas. We serve Central Texas: from Austin to San Antonio. We also have an office in Costa Mesa, California, serving Costa Mesa, Huntington Beach and Newport Beach.

In addition to helping businesses increase revenue and top rankings in the search engines, we have also made strategic relationships with other partners in our industry. This enables us to stay ahead of the curve with the information and education Google and the other search engines offer us. We use that information to hit our client’s goals.

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Best SEO Tips for Web Designers

To run a business more successfully, online presence has become every important. This requires building a good-looking affordable website and utilizing correct marketing techniques that can stand head-to-head with tough competitors. A well optimized website that is both SE (search engine) and user friendly can build a powerful presence in the online world. Below are few SEO tips that can attract web visitors to their sites.

Focus on keyword research

Keywords, key phrases and key items are the bread and butter of SEO and search engine marketing. Take some time to better research keywords. Main focus should be on intelligent keyword selection and analysis. Use LSI (Lateral Sementic Indexing) keywords in your website to increase SEO traffic. The LSI tools will help you find the appropriate variations to your main target keyword. Use your LSI keywords in titles, your descriptions and throughout the body of the content of the page. This will enhance the SEO ranking of your website page.

Limit the use of keywords

While keywords are essential to build the SEO of a site, web designers should take extra care in strategy of the keywords. Do not overuse keywords and generally go after 3 to 4 LSI words in one page. Some of the best places for keyword placement are title tag, H1,H2 and H3 tags, bullet points, navigation, URL’s, internal links and breadcrumb tails. Unnatural repetition or ‘keyword spamming’ will not help you rank and can even cause penalties.

Optimize SE Navigation

SE friendly navigation is the best way to increase clients to your blog or site. This includes adding things that search engines can follow. Implement semantics in your webpage navigation. The concept of navigation means the study of meaning, the relation between signifiers (words) and what they signify. By assessing your links, home navigation and blog posts, Google spiders make use of enhanced semantics to attract clients to your website.

Avoid Flash Navigation

Flash was considered as one of the best SEO tool by web designers, but it is no longer so. Although Flash gives a nice effect to the interface of the site, but it makes it difficult for search engine bots to read the content. So, it is strongly suggested to avoid it, sometimes it is better to use standard HTML, CSS or JavaScript.

Do an Audit of Your Website

You need to make sure that your website is 100% SEO friendly and this can only be determined by doing a through SEO audit of your website. There are several SEO audit tools available like Hoth SEO Tool that can help you identify issues that might be hampering the growth of your website on the web.

URLs and Folder Names

Your URL (uniform resource locator) is a great place to start to optimize your web design. An SEO friendly URL means search engines can easily find out what your page is about. You can include keywords in URLs to increase search engine visibility. The URL of your website or blog should be as short as possible. A good URL describes the content so that both visitors and search bots can relate it to your page content.

Connect with Social Media

Social media like twitter and Facebook have become an integral part of every one’s life. Most Internet users are taking part in various social media networks. Hence, a simple act of Tweeting a link to your latest product or post increases its visibility. Take advantage of social media by joining Facebook, Linkedin or Twitter by integrating appropriate sharing buttons on your website’s pages.

Take Time for Proper Planning

Last but not the least, proper planning, research and advanced study are required to understand the aspects of SEO marketing. Therefore, you should spend enough time to plan your design in advance to increase SEO marketing of your website or blog.

Source

https://ppc.org/best-seo-tips-for-web-designers/

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Best SEO Tips for Web Designers

New Post has been published on https://bluecrestmedia.com/best-seo-tips-for-web-designers/

Best SEO Tips for Web Designers

To run a business more successfully, online presence has become every important. This requires building a good-looking affordable website and utilizing correct marketing techniques that can stand head-to-head with tough competitors. A well optimized website that is both SE (search engine) and user friendly can build a powerful presence in the online world. Below are few SEO tips that can attract web visitors to their sites.

Focus on keyword research

Keywords, key phrases and key items are the bread and butter of SEO and search engine marketing. Take some time to better research keywords. Main focus should be on intelligent keyword selection and analysis. Use LSI (Lateral Sementic Indexing) keywords in your website to increase SEO traffic. The LSI tools will help you find the appropriate variations to your main target keyword. Use your LSI keywords in titles, your descriptions and throughout the body of the content of the page. This will enhance the SEO ranking of your website page.

Limit the use of keywords

While keywords are essential to build the SEO of a site, web designers should take extra care in strategy of the keywords. Do not overuse keywords and generally go after 3 to 4 LSI words in one page. Some of the best places for keyword placement are title tag, H1,H2 and H3 tags, bullet points, navigation, URL’s, internal links and breadcrumb tails. Unnatural repetition or ‘keyword spamming’ will not help you rank and can even cause penalties.

Optimize SE Navigation

SE friendly navigation is the best way to increase clients to your blog or site. This includes adding things that search engines can follow. Implement semantics in your webpage navigation. The concept of navigation means the study of meaning, the relation between signifiers (words) and what they signify. By assessing your links, home navigation and blog posts, Google spiders make use of enhanced semantics to attract clients to your website.

Avoid Flash Navigation

Flash was considered as one of the best SEO tool by web designers, but it is no longer so. Although Flash gives a nice effect to the interface of the site, but it makes it difficult for search engine bots to read the content. So, it is strongly suggested to avoid it, sometimes it is better to use standard HTML, CSS or JavaScript.

Do an Audit of Your Website

You need to make sure that your website is 100% SEO friendly and this can only be determined by doing a through SEO audit of your website. There are several SEO audit tools available like Hoth SEO Tool that can help you identify issues that might be hampering the growth of your website on the web.

URLs and Folder Names

Your URL (uniform resource locator) is a great place to start to optimize your web design. An SEO friendly URL means search engines can easily find out what your page is about. You can include keywords in URLs to increase search engine visibility. The URL of your website or blog should be as short as possible. A good URL describes the content so that both visitors and search bots can relate it to your page content.

Connect with Social Media

Social media like twitter and Facebook have become an integral part of every one’s life. Most Internet users are taking part in various social media networks. Hence, a simple act of Tweeting a link to your latest product or post increases its visibility. Take advantage of social media by joining Facebook, Linkedin or Twitter by integrating appropriate sharing buttons on your website’s pages.

Take Time for Proper Planning

Last but not the least, proper planning, research and advanced study are required to understand the aspects of SEO marketing. Therefore, you should spend enough time to plan your design in advance to increase SEO marketing of your website or blog.

Source

Best SEO Tips for Web Designers

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Click Here To Dominate Google in Austin Texas!

What We Do in Austin TX

Austin SEO Marketing

SEO Marketing in Austin Texas, otherwise known as search engine optimization or local search marketing, is the discipline of bridging the gap between what a visitor types into the search box with what the visitor ultimately wants. Our goal is get you to the top of the search engine results for when a visitor enters your products/services search terms into the search box.

Website Design in Austin

Design is not primarily how your website looks, although if not well thought out, it can certainly make visitors leave. It is also about how search engines interact with your website. Search engines want to deliver the best search result possible for Austin web searchers and accurate design and on-page Austin SEO elements will enable the search engines to do a better job.

Social Media Management

Social Media Management for the Austin TX area, uses a tool-set that is designed to build relationships between you and your prospects and customers which builds trust and increases engagement. Of the many platforms to do this are Facebook, Instagram, Pinterest, Google+ and Yelp, etc. The LinkedIn social media platform can attract many Austin B2B prospects and customers.

Click Here to Start Dominating Page One of the Search Engines for Your Austin Texas Small Business!

How We Work in Austin TX

Goals + Plans Discussion

1 Before anything meaningful can develop between us, we need to understand your goals: what you want and need for your business. We will take a strong look at your metrics to determine where you are so we can make the next step of correlating your goals with what we can do for you. Our goal for your Austin business is to get your more business.

Build a Strategy Roadmap

2 After analyzing your website history including your on-page SEO and your backlinks (off-page SEO), we can build a roadmap (with Google-friendly strategies and specific tactics) to determine how to get from here to where you want to be. The roadmap will include actions that will take from 3 months to 12 months to execute and get stellar results.

Execute Strategies

3 Executing proven Google-friendly strategies and tactics that were developed in our roadmap will result in outstanding success: dominating page one of the search engine results pages and thereby meeting your goals of attracting more business. Through periodic discussions, we will always be on the same page as we move forward to a successful outcome.

7 Things To Consider Before Hiring An Austin SEO Marketing Company

Suitable for your Company’s Goals

The Austin SEO company you hire, must have the ability to satisfy the needs and requirements of organizations of all natures and sizes. Of course, not all businesses are the same or require the same nature of service. We at Blue Crest Media understand the importance of creating custom marketing solutions and strategies for all our clients in the Austin Texas area. It is important for each brand to gain visibility that it is marketed in a unique manner. Only then, it will be able to engage target audience and lead to sales.

Proper Keywords and Strong Backlinks for the Austin Area

There are two important parts of SEO in Austin Texas: one is the proper optimization of keywords and the other is quality backlinks. If both of these are used and optimized properly, it will drive your niche specific audience to your website. This will result in increased leads and prospects and your sales will soar upwards. Your Austin small business will gain more visibility online and you will start engaging with your demographic. A key part of this puzzle starts with a comprehensive analysis of your competition and your website’s metrics. No one does this better than us in the Austin TX area. Blue Crest Media’s keyword and backlink optimization model is the pride of our marketing firm. We don’t just promise, we over deliver! You will receive frequent reports for the traffic data, which will help you analyze and determine the increase in traffic on your website.

Customer Success Service

Don’t you hate it when companies treat you like your concerns are not important? You must make sure that the Austin SEO firm you hire, offers a great customer service. Are you tired of waiting in lines to get an answer to your question? Join us at Blue Crest Media to experience our unparalleled customer service model. Your queries and concerns are responded to swiftly. We don’t hide anything from our clients and maintain a total disclosure and transparent policy. You will always be in the driver’s seat if you choose us!

Time is Money, Literally!

You need to act now to get ahead of your competition here in Austin Texas. Not tomorrow, not next week. However, make sure that the SEO company you hire is not offering you overnight results. Search engine optimization of your Austin local search results is not a quick fix and anyone who promises you this should be suspect. While you should not have to wait for years to see results, steady improvements over time is what you want to see. Businesses don’t do well under the pressure of uncertainty. At Blue Crest Media, we offer you steady positive results and you’ll get the frequent reports to see it. 

Quality Industry Standards

An Austin SEO company like ours, spends a lot of time and effort on hunting down the best keywords that offer great value (high rate of traffic and low competition) in addition to building great backlinks and citations to your site.

We synergistically combine our intellectual resources to create a great marketing strategy for your Austin brand. However, it only works if a quality roadmap is designed and executed. Don’t settle for “ifs.” Life is too short to live in uncertainty. Choose Blue Crest Media for results.

Linking to Greatness in Austin Texas

You can create a nice marketing campaign, you can also find best suitable keywords, but you won’t achieve success without an effective and aggressive linking strategy. Creation of in-bound, social media and citation links must be offered by your Austin local SEO agency, as these are highly important considering search engine algorithms. Don’t just settle for a good link building strategy, make sure that they offer to improve on this strategy from the beginning; like we do at Blue Crest Media.

Continued Focus on Results and Goals for Your Austin Small Business

What we promise, we deliver! This is the major reason behind Blue Crest Media’s success. A good SEO marketing agency in Austin Texas will explain to you what results you can expect with their marketing campaign. You will begin with the end in mind, and that’s what successful people always do.

Use these guidelines as a rule of thumb as you search for a suitable local search marketing company in Austin. Following these points, you will be able to find a company that can help your brand gain the visibility that you have envisioned.

Gaining the top spot on Google’s search results for Austin Texas is the ultimate goal of SEO strategies and tactics. If you are not on the top, you are losing valuable business and an opportunity to capitalize on the potential profits in your market.

If you are unsure about hiring a local Austin SEO expert, you are not thinking about how the world has become accessible through just one gadget; the smartphone. Who uses a phonebook these days? Just summon SIRI or Google Assistant, ask them to show results for local service providers and boom; it shows you results for whomever is offering the service a person requires in their local area. You see the importance of SEO in Austin now? This is exactly why you need to get on the top of that search engine results page!

Blue Crest Media will help you accomplish what you have envisioned for your business and beyond. We provide you a platform that opens up a door of opportunities with great potential for your brand. Contact us now to get an Austin SEO consultation.

CLICK HERE to Start Dominating the Austin Search Engines!

Service Area

Offices in the Austin TX Area

Call Us

(512) 262-6362

Email Us

media at bluecrestmedia dot com

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New Post has been published on https://bluecrestmedia.com/expert-austin-seo-services/

Home

Click Here To Dominate Google in Austin Texas!

What We Do in Austin TX

Austin SEO Marketing

SEO Marketing in Austin Texas, otherwise known as search engine optimization or local search marketing, is the discipline of bridging the gap between what a visitor types into the search box with what the visitor ultimately wants. Our goal is get you to the top of the search engine results for when a visitor enters your products/services search terms into the search box.

Website Design in Austin

Design is not primarily how your website looks, although if not well thought out, it can certainly make visitors leave. It is also about how search engines interact with your website. Search engines want to deliver the best search result possible for Austin web searchers and accurate design and on-page Austin SEO elements will enable the search engines to do a better job.

Social Media Management

Social Media Management for the Austin TX area, uses a tool-set that is designed to build relationships between you and your prospects and customers which builds trust and increases engagement. Of the many platforms to do this are Facebook, Instagram, Pinterest, Google+ and Yelp, etc. The LinkedIn social media platform can attract many Austin B2B prospects and customers.

Click Here to Start Dominating Page One of the Search Engines for Your Austin Texas Small Business!

How We Work in Austin TX

Goals + Plans Discussion

1 Before anything meaningful can develop between us, we need to understand your goals: what you want and need for your business. We will take a strong look at your metrics to determine where you are so we can make the next step of correlating your goals with what we can do for you. Our goal for your Austin business is to get your more business.

Build a Strategy Roadmap

2 After analyzing your website history including your on-page SEO and your backlinks (off-page SEO), we can build a roadmap (with Google-friendly strategies and specific tactics) to determine how to get from here to where you want to be. The roadmap will include actions that will take from 3 months to 12 months to execute and get stellar results.

Execute Strategies

3 Executing proven Google-friendly strategies and tactics that were developed in our roadmap will result in outstanding success: dominating page one of the search engine results pages and thereby meeting your goals of attracting more business. Through periodic discussions, we will always be on the same page as we move forward to a successful outcome.

7 Things To Consider Before Hiring An Austin SEO Marketing Company

Suitable for your Company’s Goals

The Austin SEO company you hire, must have the ability to satisfy the needs and requirements of organizations of all natures and sizes. Of course, not all businesses are the same or require the same nature of service. We at Blue Crest Media understand the importance of creating custom marketing solutions and strategies for all our clients in the Austin Texas area. It is important for each brand to gain visibility that it is marketed in a unique manner. Only then, it will be able to engage target audience and lead to sales.

Proper Keywords and Strong Backlinks for the Austin Area

There are two important parts of SEO in Austin Texas: one is the proper optimization of keywords and the other is quality backlinks. If both of these are used and optimized properly, it will drive your niche specific audience to your website. This will result in increased leads and prospects and your sales will soar upwards. Your Austin small business will gain more visibility online and you will start engaging with your demographic. A key part of this puzzle starts with a comprehensive analysis of your competition and your website’s metrics. No one does this better than us in the Austin TX area. Blue Crest Media’s keyword and backlink optimization model is the pride of our marketing firm. We don’t just promise, we over deliver! You will receive frequent reports for the traffic data, which will help you analyze and determine the increase in traffic on your website.

Customer Success Service

Don’t you hate it when companies treat you like your concerns are not important? You must make sure that the Austin SEO firm you hire, offers a great customer service. Are you tired of waiting in lines to get an answer to your question? Join us at Blue Crest Media to experience our unparalleled customer service model. Your queries and concerns are responded to swiftly. We don’t hide anything from our clients and maintain a total disclosure and transparent policy. You will always be in the driver’s seat if you choose us!

Time is Money, Literally!

You need to act now to get ahead of your competition here in Austin Texas. Not tomorrow, not next week. However, make sure that the SEO company you hire is not offering you overnight results. Search engine optimization of your Austin local search results is not a quick fix and anyone who promises you this should be suspect. While you should not have to wait for years to see results, steady improvements over time is what you want to see. Businesses don’t do well under the pressure of uncertainty. At Blue Crest Media, we offer you steady positive results and you’ll get the frequent reports to see it. 

Quality Industry Standards

An Austin SEO company like ours, spends a lot of time and effort on hunting down the best keywords that offer great value (high rate of traffic and low competition) in addition to building great backlinks and citations to your site.

We synergistically combine our intellectual resources to create a great marketing strategy for your Austin brand. However, it only works if a quality roadmap is designed and executed. Don’t settle for “ifs.” Life is too short to live in uncertainty. Choose Blue Crest Media for results.

Linking to Greatness in Austin Texas

You can create a nice marketing campaign, you can also find best suitable keywords, but you won’t achieve success without an effective and aggressive linking strategy. Creation of in-bound, social media and citation links must be offered by your Austin local SEO agency, as these are highly important considering search engine algorithms. Don’t just settle for a good link building strategy, make sure that they offer to improve on this strategy from the beginning; like we do at Blue Crest Media.

Continued Focus on Results and Goals for Your Austin Small Business

What we promise, we deliver! This is the major reason behind Blue Crest Media’s success. A good SEO marketing agency in Austin Texas will explain to you what results you can expect with their marketing campaign. You will begin with the end in mind, and that’s what successful people always do.

Use these guidelines as a rule of thumb as you search for a suitable local search marketing company in Austin. Following these points, you will be able to find a company that can help your brand gain the visibility that you have envisioned.

Gaining the top spot on Google’s search results for Austin Texas is the ultimate goal of SEO strategies and tactics. If you are not on the top, you are losing valuable business and an opportunity to capitalize on the potential profits in your market.

If you are unsure about hiring a local Austin SEO expert, you are not thinking about how the world has become accessible through just one gadget; the smartphone. Who uses a phonebook these days? Just summon SIRI or Google Assistant, ask them to show results for local service providers and boom; it shows you results for whomever is offering the service a person requires in their local area. You see the importance of SEO in Austin now? This is exactly why you need to get on the top of that search engine results page!

Blue Crest Media will help you accomplish what you have envisioned for your business and beyond. We provide you a platform that opens up a door of opportunities with great potential for your brand. Contact us now to get an Austin SEO consultation.

CLICK HERE to Start Dominating the Austin Search Engines!

Service Area

Offices in the Austin TX Area

Call Us

(512) 262-6362

Email Us

media at bluecrestmedia dot com

[bluecrestmedia-blog]

Linking Strategies Guide 2018 | Best Tactics for SEO

New Post has been published on https://bluecrestmedia.com/seo-linking-strategies-guide-2018/

Linking Strategies Guide 2018 | Best Tactics for SEO

Linking Strategies Guide 2018

What Strategy And Tactics Gets The Best Links for SEO?

[Thanks to Kotton Grammer for providing a very relevant Linking Guide for 2018 list. Links go to his post.]

This linking strategies 2018 guide, is the most cutting edge source you will get. Quality links provide the life blood, that powers your website to authority.

To Rank Well Your Link Strategy Is Critical To Your Success

Having the best link strategy has always been important.

If your strategy or tactics for getting links is below par, then your site will be under powered.

If You Fail To Get The Best Links Possible, Then Your Competitors Will Keep Thrashing You Down.

Day in, and day out.

If you have been languishing behind your competition.

It is likely because of the perception Google has of your site.

So use each different linking strategy, and all the various tactics to ensure you rank well. Power your site only with quality links. Then, enjoy the traffic that flows to you as a result of each backlink.

You absolutely have to power your website up. In the best way possible. And also in a way that Google is happy with. With backlinks Google likes. Hence the focus on quality links. You do after all, want your site to stay up at the top. Above your competition. For the long term. Right.

Every backlink counts. Along With every trust building strategy here.

So this guide will take you through the various backlink tactics and strategies that you can use. Plus you will find insight about link value that blows your mind in here. Backlink��value has changed!

Seriously, 2018 ranking and linking strategy finds a curve ball in the mix.

Read the rest here: https://kottongrammer.com/best-link-building-strategies-seo-2018/

[bluecrestmedia-blog]

5 Ways to Improve Your SEO Strategy in 2018

New Post has been published on https://bluecrestmedia.com/5-ways-to-improve-your-seo-strategy-in-2018/

5 Ways to Improve Your SEO Strategy in 2018

Shoutout to Social Media Today for these actionable tactics to increase organic traffic.

Are you looking for key tactics to improve your SEO strategy in 2018? With the constant algorithm changes, it can be overwhelming trying to keep up and stay up-to-date on your SEO.

Yet, there are some key steps you can implement that will improve your ranking and online presence straight away.

Here are five best practices to help amplify your SEO efforts this year.

Interactive content pieces – like quizzes, surveys, polls, assessments, videos, and infographics – can be huge assets to your content marketing and SEO strategy. Not only do they keep visitors on your website longer (dwell-time), they can also improve the user-experience.

The more people stay on your pages, and longer, the more it alerts Google that your content is indeed valuable and relevant to what the user’s looking for.

Use interactive content to your advantage.

According to Backlinko, the average Google first page result contains 1,890 words.

Long-form content enables you to delve deeper into content topics, providing users with a wealth of information. You help people get everything they need when you publish comprehensive content, and this is what Google aims to do.

Long-form content also gives you the opportunity to add your primary and LSI keywords to help you rank better for them.

Your headline gives the first impression of your content, and is often the key factor which will determine whether people will click or not. Therefore, taking the time to craft the most compelling headline is crucial to getting search users to engage with your content.

Use tools like CoSchedule’s Headline Analyzer which grades you on elements like if your headline will foster engagement, how it would perform on social media, and if you need to add (or delete) words for better results.

Also, numbers and how-to’s make excellent headline titles, and be sure to add descriptive words to give it more oomph.

Search Engine Land reports that nearly 60% of Google searches now occur on mobile devices. More people are accessing the internet from their smartphones today than ever before – it’s imperative that your website is mobile-ready to engage this audience.

It’s also important that your website is responsive on mobile. Page load speeds, navigation (how easily people can find what they’re looking for on your website), and formatting are key ingredients that impact SEO and user-experience.

Finally, encouraging visitors to comment on your posts is a sure way to improve your SEO strategy.

Google has previously noted that “community” can help a lot in increasing rankings. Engagement reveals that not only are people reading your content, but that they’ve also been compelled to interact. Again, this also helps keep people on your website longer, and underlines that your message is spot-on to what they’re looking for.

Include a strong call-to-action in your post encouraging people to give their thoughts. Ask an open-ended question or provide people a chance to ask you questions to initiate conversations.

Improving your SEO strategy doesn’t have to be a complicated feat. Use these tips in your content marketing to experience better results from SEO. With consistency, you’ll see an increase in engagement, and better visibility in search.

https://www.socialmediatoday.com/news/5-ways-to-improve-your-seo-strategy-in-2018/516899/

[bluecrestmedia-blog]

Costa Mesa SEO

New Post has been published on https://bluecrestmedia.com/costa-mesa-seo/

Costa Mesa SEO

What We Do for Costa Mesa SEO

SEO Search Marketing

SEO Marketing, otherwise known as search engine optimization or local search marketing, is the discipline of bridging the gap between what a visitor types into the search box with what the visitor ultimately wants. Our goal is get you to the top of the search engine results for when a visitor enters your products/services search terms into the search box.

Website Design

Design is not primarily how your website looks, although if not well thought out, it can certainly make visitors leave. It is also about how search engines interact with your website. Search engines want to deliver the best search result possible and accurate design and on-page SEO elements will enable the search engines to do a better job.

Social Media Management

Social Media Management uses a tool-set that is designed to build relationships between you and your prospects and customers which builds trust and increases engagement. Of the many platforms to do this are Facebook, Instagram, Pinterest, Google+ and Yelp, etc. The LinkedIn social media platform can attract many B2B prospects and customers.

Start Dominating Costa Mesa's Page One of the Search Engines!

How We Work in Costa Mesa SEO

Goals + Plans Discussion

1 Before anything meaningful can develop between us, we need to understand your goals: what you want and need for your business. We will take a strong look at your metrics to determine where you are so we can make the next step of correlating your goals with what we can do for you.

Build a Strategy Roadmap

2 After analyzing your website history including your on-page SEO and your backlinks, we can build a roadmap (including strategies and specific tactics) to determine how to get from here to where you want to be. The roadmap will include actions that will take from 3 months to 12 months to execute.

Execute Strategies

3 Executing proven strategies and tactics that were developed in our roadmap will result in success: dominating page one of the search engine and thereby meeting your goals. Through periodic discussions, we will always be on the same page as we move forward to a successful outcome.

7 Things To Consider Before Hiring A Costa Mesa SEO Marketing Company

Suitable for your Company’s Goals

The Costa Mesa SEO company you hire, must have the ability to satisfy the needs and requirements of organizations of all natures and sizes. Of course, not all businesses are the same or require the same nature of service. We at Blue Crest Media understand the importance of creating custom marketing solutions and strategies for all our Costa Mesa clients. It is important for each brand to gain visibility that it is marketed in a unique manner. Only then, it will be able to engage target audience and lead to sales.

Proper Keywords and Strong Backlinks

There are two important parts of SEO: one is the proper optimization of keywords and the other is quality backlinks. If both of these are used and optimized properly, it will drive your niche or Costa Mesa location specific audience to your website. This will result in increased leads and prospects and your sales will soar upwards. Your company will gain more visibility online and you will start engaging with your demographic. A key part of this puzzle starts with a comprehensive analysis of your competition and your website’s metrics. No one does this better than us in the Costa Mesa and Orange County area. Blue Crest Media’s keyword and backlink optimization model is the pride of our marketing firm. We don’t just promise, we over deliver! You will receive frequent reports for the traffic data, which will help you analyze and determine the increase in traffic on your website.

Customer Success Service for Costa Mesa SEO

Don’t you hate it when companies treat you like your concerns are not important? You must make sure that the SEO firm you hire, offers a great customer service. Are you tired of waiting in lines to get an answer to your question? Join us at Blue Crest Media, to experience our unparalleled customer service model. We respond swiftly and we don’t hide anything from our clients, maintaining a total disclosure and transparent policy. You will always be in the driver’s seat, if you choose us!

Time is Money, Literally!

You need to act now to get ahead of your competition. Not tomorrow, not next week. However, make sure that the Costa Mesa SEO company you hire is not offering you overnight results. Search engine optimization of your local search results, whether you are a local business in Costa Mesa, Huntington Beach, Newport Beach or other parts of Orange County, is not a quick fix and anyone who promises you this, should be suspect. While you should not have to wait for years to see results, steady improvements over time is what you want to see. Costa Mesa businesses don’t do well under the pressure of uncertainty. At Blue Crest Media, we offer you steady positive results and you’ll get the frequent reports to see it. 

Quality SEO Industry Standards

An Orange County, CA SEO company like ours, spends a lot of time and effort on hunting down the best keywords that offer great value (high rate of traffic and low competition) in addition to building great backlinks and citations to your site.

We synergistically combine our intellectual resources to create a great marketing strategy for your Orange County, California brand. However, it only works if a quality roadmap is designed and executed. Don’t settle for “ifs.” Life is too short to live in uncertainty. Choose Blue Crest Media for results.

Linking to Greatness

You can create a nice marketing campaign, you can also find best suitable keywords, but you won’t achieve success without an effective and aggressive linking strategy. Creation of reciprocal and one-way, in-bound citation links must be offered by your local Costa Mesa SEO agency, as these are highly important considering search engine algorithms. Don’t just settle for a good link building strategy, make sure that they offer to improve on this strategy from the beginning; like we do at Newport Beach’s Blue Crest Media.

Continued Focus on Results and Goals

What we promise, we deliver! This is the major reason behind Blue Crest Media’s success. A good SEO marketing agency in Costa Mesa will explain to you what results you can expect with their marketing campaign. You will begin with the end in mind, and that’s what successful people always do.

Use these guidelines as a rule of thumb as you search for a suitable local search marketing company. Following these points, you will be able to find a SEO marketing company that can help your brand gain the visibility throughout Orange County in general and Costa Mesa in particular, that you have envisioned.

Gaining the top spot on Google’s search results is the ultimate goal of all our Costa Mesa SEO strategies and tactics. If you are not on the top, you are losing valuable business and an opportunity to capitalize on the potential profits in your Southern California market.

If you are unsure about hiring a local Costa Mesa SEO expert, you are not thinking about how the world has become accessible through just one gadget; the smartphone. Who uses a phonebook these days? Just summon SIRI or Google Assistant, ask them to show results for local service providers and boom; it shows you results for whomever is offering the service a person requires in their local area. You see the importance of SEO now? This is exactly why you need to get on the top of that search engine results page!

Blue Crest Media will help you accomplish what you have envisioned for your business and beyond. We provide you a platform that opens up a door of opportunities with great potential for your brand. Contact us now to get an Costa Mesa SEO consultation.

Start Dominating the Search Engines in Costa Mesa!

Service Area

Costa Mesa, Huntington Beach and Newport Beach areas

Call Us

(833) BLUESEO (833-258-3736)

Email Us

media at bluecrestmedia dot com

[bluecrestmedia-blog]

Local SEO: Title Tags and Descriptions Are Easy SEO Wins

New Post has been published on https://bluecrestmedia.com/local-seo-title-tags-and-descriptions-are-easy-seo-wins/

Local SEO: Title Tags and Descriptions Are Easy SEO Wins

Google: Titles and Descriptions Are Easy Wins For Local SEO

Shout out to Search Engine Roundtable: For Local SEO, one of the easiest things to help your website be found on Google is to tune up the title and description tags of your website pages. It’s not the silver bullet of SEO but it’s an easy task to execute and it will go a long way to help you match searchers with your product or service offerings.

This is a no brainer and one of the easiest things you can do to help a site perform better in search – make sure their title tags are reflecting the content on the page and what the searcher would query to find their content. John Mueller from Google said on Reddit “good titles & descriptions are some of the easiest wins you can get on webpages.”

He wrote:

Good titles & descriptions are some of the easiest wins you can get on webpages.

https://www.seroundtable.com/google-titles-descriptions-easy-25352.html

[bluecrestmedia-blog]

Book Appointment

New Post has been published on http://bluecrestmedia.com/appointment-booking/

Book Appointment

Use my online scheduling page by vCita to schedule an appointment with me:

Online Scheduling with Blue Crest Media