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Local Landing Page SEO - Breaking It All Down!

What Is Local Landing Page SEO? 

Every business needs a landing page, and there are many ways to get one. The two most popular methods of getting your own customized landing pages are through website design or hiring someone who specializes in this type of service. Landing Pages start with creating an enticing headline that entices readers to explore further; these can be eye-catching images, big bold text headlines, and other strategies like soft-selling the benefits before presenting any details about the product itself as well as providing contact information so people know how they can reach you if necessary after reading what's on offer here today!

What Is The Difference Between A Local Landing Page and A Normal Landing Page?

Creating Local Landing Pages:

A local landing page is a web page that is optimized in your area. This can be for the state, county, or city you live in and these types of pages are best when optimizing for keywords like "plumber in charleston" instead of just using the keyword "plumber". When adding geographic modifiers to this type of search engine optimization drastically improves rankings on localized searches.

Creating Normal Landing Pages:

Now, let's take the example above and say a landing page is built for the keyword "plumber" and no geographic modifier is added. You might think that the company with a landing page for "plumber" will rank better than one who has set up their site to target Charleston's plumbing market, but Google knows its user is looking specifically for plumbers near them. So who do you think will actually have an edge? The professional here in town or the anonymous business on google?

How Do Search Engines Handel Local Search Results Differently? 

The internet is a wild and crazy place. Search engines are constantly evolving to keep up with the ever-changing methods of communication, so it should come as no surprise that they have also evolved in how they deliver search results for user queries. Below we will discuss ways in which google handles different types of queries--primarily those related to location or region--specifically focusing on their handling of "local" type requests such as service-based business and local brick and mortar stores among other things.

Google Understands User Search Intent

Google's among other search engines like Yahoo and Bing know that depending on what words or phrases are being searched for, the searcher is looking for someone (or something) local. Someone searching "emergency plumbing service" will show drastically different results from those of a person who searches "how to unclog your sink." One person clearly wants help locally while the other wants educational information so they can handle their own plumbing issues themselves without any assistance.

More Actions on Google Maps for Local Searches.

More and more google has been adding more features to their maps with the ability to see a list of local establishments in one's area as well as places that are nearby, or popular destinations. This makes it easier for people who want to find a specific type of business in a specific area to be able to find it quickly and easily.

What Makes A Great Local Landing Page?

There are many components needed to make a great landing page that will not just rank well, but convert visitors to high-quality leads.

Page URL Structure

This is the simplest, yet most important step when it comes to ranking in local SEO. A local landing page URL should have the keyword and the geographic modifier in it.

Examples:

www.companyname.com/plumber/charleston

or

www.companyname.com/charleston/plumber

or

www.companyname.com/plumber-in-charleston

The Page Title Needs To Be Local SEO Optimized

The page title needs to follow needs to be well optimized for local search by following the same rules as above and should have your keyword and geographic modifier in it.

Example:

The Best Plumber In Charleston

Get The H1 Title Tag Right Too!

You should never use more than an H1 Title Tag on your local landing page. Often you can use the same title as the page title or you can add different modifiers at the beginning of the H1 Title Tag.

Optimizing Local Landing Page Content For A Search Engine

The copy should be concise and clear - no redundancies or too many words in one sentence! A lead-generating local landing page needs to have the primary keyword plus secondary keywords plus geographic modifiers throughout the content so keep this in mind as you design yours for your local SEO ranking boost. Write the content with user experience in mind that is engaging relevant to the services or products you offer and keep it location-specific for it to rank high in search.

Business Contact Info Is Very Important!

If you have a physical location where local customers visit your business for goods or services, it is important to list the name of the store along with its address and phone number on an optimized landing page. This will ensure that when Google visits this page, they can cross-reference other sites like Facebook or Yelp so they know not only that it's relevant geographically but also trusted enough by these outside sources in order for them to list accurate information about your product/service without being spammy.

Eye Catching Call To Actions

If you're wondering what a Call To Action is, think of it as your landing page's most powerful tool. It is the thing that prompts a customer to take action and do something, like buy your product, sign up for more information or download an app or call to schedule a service with your local business.

The best call to action is eye-catching, concise, and highlights a specific action that is desired.

Call To Actions are usually found at the top of the page or in bigger text than other parts of the content because they draw attention to themselves.

When designing your call to actions keep these best practices in mind:

Use bright colors

Use big text

Use words or phrases that trigger action

Use in multiple places throughout your local landing page

Let Customers Know How To Get In Touch

Customers who find your local landing page in organic results when searching for a city-specific service or place of business need multiple ways to connect you. Make sure to have a phone number, contact form, and a live chat widget. This will almost always lead to higher lead conversions when a client or customer is looking for what your business is offering.

Embed A Relevant Map On Your Landing Page

A map embed is powerful visual enhancements that show your customers where you are located. It's a common misconception that Google Maps will automatically be embedded on all of your local pages, but this isn't the case and it needs to be added manually.

Embed Map Directions On Your Landing Pages

You should always embed driving directions from the center of a city you are targeting on your local landing pages to your location if you have a physical location. This will give you an added boost to your landing page and your Google My Business listing.

Link Out To Niche Related Authoritative Sites

You should have a list of niche-related websites that you are targeting on your local landing pages. Each page should be linked out to these sites with anchor text to send a signal to Google relating your content to the niche term you are trying to rank for in search. New Paragraph

Link Out To Local Authoritative Sites

If you want to rank in organic search for your local business using location pages for your brick and motor or service area business for lead generation you must link out to local authoritative websites too. This means governmental sites, education, hotels, airports, etc. These will once again send strong local signals back to Google that you service this area.

Embed YouTube Videos On Your Local Landing Pages

Video is also a powerful way to rank your local landing pages in search engine results pages. Embedding videos from YouTube are a great way to power up local landing pages and see even faster local SEO ranking improvements. This is because Google owns YouTube and therefore passes that love on to your location pages. This is something that many digital marketing companies have not capitalized on for their clients. This is a powerful and often overlooked strategy that can help to give your business an edge over competitors.

Reviews From Trusted Sources

Another must-have for your optimized local landing pages are reviews from your social media accounts, directories, and your Google My Business listing. The more authoritative, local and niche related the better. The more you provide high-quality reviews on your landing pages, the higher that page will rank in Google.



To make your reviews even more powerful they should include your keyword and locations where you provided services. When a local customer or client writes relevant reviews about your business this way it will lead to a better user experience, higher ranking in search in multiple areas you service, and in turn bring more traffic to your site overall.

What About Ranking In The Map Section of Google?

If you want to rank higher in Google's map section, it helps to know what kind of ranking your website gets. A Google My Business listing and an optimized website can both help you rank better. If you want to rank in a larger service area that says 5 miles around your office, you need a way for search engines to understand that you service the areas and local landing pages on your site, and citations on other websites are how you do it. Google is now adding services it finds on your website to a companies GMB listing automatically. If they are doing this with the services they find on your website don't you think they are also taking into account the cities listed on these service pages too?

Are Local Landing Pages Really Important?

Yes, they are! If you think for a minute that using some generic service pages on your website and sending backlinks to them will rank them in all your cities and generate you a ton of leads, you will be very disappointed. You want local clients or customers then you need to target local keywords and phrases with your local landing pages.

Bonus Tip For Ranking?

If you want to really power up your local landing pages you need to get generating user signals to the search engines.  This will tell the engines that people love your services and are actively using them.

So get like shares, comments, links, phone clicks and forms filled out and you will see your pages rank even faster!

Lastly, Do Not Forget About Responsive Design.

Location-based SEO will get you ranked better and faster, but you still need to make sure that your website is fully responsive. It needs to look great on all devices and browsers. More and more clients and customers search the web on their mobile phones so make sure your website rocks no matter the screen size or device!

Conclusion

The most important thing is that you create a landing page for every single city and neighborhood in your area. When it comes to local SEO, the more specific you can be on where people are searching from, the better chance they have of finding what they're looking for. It's worth investing time or money into creating customized localized pages so that when someone searches "pizza near me," Google will know just who they’re talking about! If this sounds like something you'd like help with, we've got experts waiting by to do their best work for you. We'll make sure that all of your online marketing efforts lead back to one place--your custom-made landing page! Contact us today if you want to see how at 843-327-8644.

About Us

Disruhptiv Marketing & Media is a full-service website design and SEO company that specializes in helping small businesses grow their online presence. We provide the latest web design, search engine optimization, and social media services to help you take your business to new heights. Our team of experts will work with you every step of the way from start to finish so that your site not only looks good but it also performs well on Google for all potential customers searching for what you offer.

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