breadtalkindia-blog

[breadtalkindia-blog]

22 BreadTalk Baked Delights You Must Try

BreadTalk, the leading global boutique bakery chain is coming to India in October 2018 and launching its first outlet at Select City Walk in Saket, New Delhi. And it is bringing it's globally acclaimed baked delights to pamper the Indian palate.

BreadTalk products in India will span across 9 key categories namely, Savory Buns, Sweet Buns, Danish, Donuts, Whole Cakes (also available in Slices), Dry Cakes, Steam cakes, Toasts, Sandwiches and Savoury Puffs. Here are 22 delightful baked goodies that you can expect to savour at the BreadTalk Bakery - Café soon:

1. Japanese Light Cheesecake

Light as air, soft as cotton this delicious treat conceived by BreadTalk is ideal for those who do not have a sweet tooth. Unlike the traditional cheesecake, the Japanese version is not overpoweringly sweet and is easy on the taste buds.

Check: BreadTalk Bakery

2. Flosss Buns

One of its Bestsellers, the multiple variety of Floss's buns together have sold over 100 million worldwide. This bun is sure to tantalize your taste buds with its flavor and texture. It is a fine mix of a western sweet cream-filled bun coated with a generous slather of a flosss of your choice.

3. Honey Crater Cheesecake

This cheesecake is yet another signature product from BreadTalk. It embodies the fluffy and soft aspect that is characteristic of BreadTalk's cakes. What you get is spongy honey cake topped with a caramelized cheese sauce made by BreadTalk.

4. Cheese Tarts

The allure of these little treats of wholesome goodness is simply irresistible. Made of Italian Mascarpone cheese and New Zealand cream cheese this signature product creates an explosion of flavour in your mouth.

5. Hokkaido Roll

Made of Japanese-milled flour, milk from Hokkaido, and the best butter sourced from grass-fed cows in New Zealand, this sugary delicacy is extremely soft, fluffy and airy. This softness is achieved using a simple but special Asian technique called Tangzhong. The result is always a tender, spongy product.

6. Pepper Dog

A classic hot dog customized in the signature BreadTalk style using fluffy bread and premium spices, it will make for a fulfilling meal.

7. Tiramisu Cake

This dessert draws influence from puddings. Dipped in liqueur, it consists of a spongy, fluffy cake along with grated chocolate, and creamy custard.

8. Chocolate Mint

This signature saccharine goodie from BreadTalk, is made of chocolate, a hint of mint and a lot of love to stimulate your taste buds.

9. Get Cheesy

Another of BreadTalk's best delights, the Get Cheesy is a baguette with a cheese-filled centre. Topped with cheese, mayonnaise and parsley, this is sure to satiate your cravings for cheese.

10. Honey Marble Dry Cake

This product has a liberal amount of cream sandwiched between two layers of cake. Primarily made of flavorsome honey and vanilla, this spongy, sumptuous dessert is sure to delight your senses.

11. Crouching Tiger Hidden Bacon

Named using a clever wordplay in reference to the movie 'Crouching Tiger, Hidden Dragon', this product is made of bacon bread and fine blend of spices. In this case, you are the 'Crouching Tiger' pouncing on the not-so-hidden bacon.

12. Pumpkin Toast

As the name suggests, this delectable, spongy toast is made of pumpkin bread and seasoned with pumpkin seeds, which are rich in anti-oxidants.

13. Spring in the City

One of the global bestsellers of BreadTalk, it is made of rolled bread filled with ham, and coated with carrots, spring onions and Flosss.

14. Raisin California

This soft, spongy cream cheesecake is made of Californian raisins stuffed between finely baked buns from BreadTalk. This sumptuous dessert will definitely satisfy your sweet tooth.

15. Choc Aleck

This soft, spongy bun is filled with a sugary, creamy chocolate custard; and laced with a crusty, snowy icing. Initially launched in Myanmar, Cambodia, Sri Lanka and Vietnam, this bestseller is coming to India to sweep you off your feet.

16. Pillow Raisin

Simplicity is the key to making a pillow raisin. This sugary roll is filled with the BreadTalk's signature sweet cream, and the best raisins. Topped with generous slather of caramel, this product is designed to give you a sugar rush.

17. Tuna Bun

This savoury bun from the house of BreadTalk has tantalized taste buds across the globe. Drawing influences from Hong Kong, the scrumptious flavor of ground Tuna inside the bun and the seasoning of parsley give this product a taste unlike anything else in the market.

18. Mango Paradiso

The surreal taste of this sweet, scintillating delicacy is synonymous with paradise. Made of mango mousse that melts in your mouth, mesmerizing passion fruit jelly and spongy cake, this product is one of the BreadTalk's best. Embellished with freshly chopped mangoes, raspberries, blueberries, pistachio and shaved white chocolate, this product is a tropical paradise on a plate.

19. Messy Buns

Do you like eating chocolate? Do you like it messy? BreadTalk's Messy Buns will leave you licking your fingers. This treat has a thick, lush coating of flavorful cream usually made of milk, or chocolate. Grab one for a messy, fudgy yet yummy dining experience.

20. Peach Danish

This sweet treat from BreadTalk is highly sought after globally. This product features a large slice of peach placed on a doughnut, and complemented with a seasoning of powdered sugar and chopped dry fruits.

21. Double-up

This savoury bun can be relished bite after bite. The fresh cheese filled within the bun and slathered on top, and seasoned with parsley and other premium herbs, is sure to get your tongue addicted to its flavours.

22. Steam cakes

These delightful steam cakes from BreadTalk come in four flavours with each of them embodying various fruits. They are strawberry, marble, green tea and orange. These are made from the freshest premium ingredients imported from the best farms around the world.

BreadTalk is widely recognized as one of the most innovative bakery chains and boasts of a remarkable repertoire of 4000+ recipes. It has picked 100 of its products to launch in its first Indian store and will introduce new products regularly, as it does in its over 800 outlets across 15 other countries.

Location: BreadTalk is located in City Walk at the first floor, near H&M

Timings: BreadTalk operates all days of the week from 10 am to 11 pm

For more information, visit the website of BreadTalk India

[breadtalkindia-blog]

10 Key Factors That Make a Global Gastronomic Giant

BreadTalk, the Singapore-based international bakery chain established in the year 2000, with over 800 outlets across 15 countries, is set to launch its first outlet in India in October 2018 at Select CityWalk Mall in Saket, New Delhi.

Establishing a global food brand is a herculean task requiring a meticulous, multi-faceted strategy. Not many brands can achieve this monumental feat, and the ones who do, share several common, inter-dependent denominators, which are instrumental in fuelling global growth. Here are the pivotal prerequisites to creating a successful, globally acclaimed food brand:

Research & Development:

A strong R&D team is the heart of innovative brands. In order to succeed, thorough research of the market, the products and the consumer is required. An R&D team with product development being its core focus can drive the growth of the brand both laterally and longitudinally. Innovative products which can provide memorable experiences can establish and expand a brand's equity.

2.       Stringent Quality Standards:

Quality is the cornerstone of a successful brand. To paraphrase Steve Jobs, brands should work towards becoming the yardstick of quality in an environment where people are unaccustomed to expectations of excellence. Some of the most influential brands are constantly in the pursuit of habituating the highest standards of quality at every level of its operations.

Food brands in particular, should implement the stringent quality checks to ensure that only the best ingredients and the utmost hygiene goes into the creation of the products.

3.      Reliable Global Supply Chains:

Any brand aspiring to become a global player must have optimum efficiency in their supply chains. Brands should work on establishing meaningful, mutually beneficial relationships with suppliers who are aligned with the brand's values of providing quality products.

The suppliers must be in a position to meet the requirements and the quality standards of the brand consistently. Ensuring a smooth and steady flow of supplies will maximize the efficiency of production and streamline organisational output.

Organisations should invest extensively in supply chain management to make sure that the organization runs smoothly across all its outlets. They should leave no stone unturned and have solutions prepared for hypothetical scenarios that can unfold in the real world; and negatively influence the efficiency of the organization.

4.      Innovation:

"The heart and soul of the company is creativity and innovation." - Bob Iger, CEO of Disney.

As the global business landscape becomes more competitive, it is important for brands to innovate constantly, in order to stay relevant and ahead of the competition. Innovative ways to better the existing products; add new products and better the brand experience needs to be researched all the time.

The people who innovate matter more than the amount of money that one invests in innovation. Finding the right people who drive forth innovation and development, can be a game changer for brands of all sizes.

Brands must focus on facilitating an innovative ecosystem in their organization, and make sure to gain inputs from employees at every level - you never know where the next big idea can come from.

5.       Communications

Branding, marketing and public relations play a quintessential role in determining the perception of the brand. Some of the most iconic products in human history come from brands created by master marketers. The inexplicable power of a strong brand can shape behaviours, change attitudes and propel the company at a rapid rate of growth.

A comprehensive, sensory branding exercise differentiates a company from its competitors; and increases a brand's recall, recognition and value. Developing ownable, memorable brand assets; and seamlessly integrating a brand's experience and communications across all the consumer touchpoints will streamline customer acquisition.

While, branding determines the identity, image, personality and other facets of a brand, marketing provides the direction. Marketing will help a brand ascertain the target market and target audience for the brand; and provide a direction for the brand to reach them.

Progressive brands must ensure that they plough back at least 5 to 10% of their Revenues on Marketing. Setting aside that amount for marketing and brand building activities will catalyse the brand's growth and create long-term value.

Hiring a reputed communication agency with a proven track record of developing and executing innovative communication campaigns is the first step to building a successful global brand.

6.      Collaboration:

In the age of the Internet, the benefits of collaboration are multitudinal. Brands from across various industries are now focused on collaborating with various partners for their progress. Collaboration can not only foster mutually beneficial relationships with partners but also lead to engaging innovative ideas and experiences.

Finding the right partner to collaborate with is one of the challenges that many brands face. The key is to pick partners who share a vision and values, which are similar to the brand. These partnerships can make a huge difference in the way in which the brand communicates and expresses itself to its customers. Brands can also collaborate with its customers to develop new products or customers' version of the brand's products.

One of the best examples is what Maggi did a few years ago. It encouraged customers to come up with their own recipes for Maggi and post them to Maggi or on social media. It incentivized customers with the promise of featuring them and their recipes on an advert and on social media. The result was a massive inflow of user-generated content and delighted customers.

7.      Cross-Cultural Impact & Assimilation:

This is by far the most crucial factor, which determines brand acceptance on a global and local level. Brands should focus on being cosmopolitan, yet manage to localize themselves. They must maintain a fine balance, in order to maintain and/or reinforce the perceptions that they have.

Brands must carefully evaluate the territories they operate in, and carve out a customized roadmap to penetrate the cultural fabric of each of these markets. They must work on imbibing the ethos of a given territory, and identify possible entry points into the same.

Food brands in particular, can achieve this much more easily. The key is to create a product(s) with the flavours, ingredients or foods, which are characteristic of the region in question. Brands can also give a global twist to the products made of native ingredients, fusing them with international cuisines. This sort of an activity will accentuate the global image of the brand. Furthermore, it will develop a localized perception of the brand.

Brands can also position themselves as possible alternatives to local food consumed on festive, celebratory or social occasions. This is one of the subtle means a brand can use to penetrate a culture, and entrench itself in the same. McDonald's, Coca-Cola, Cadbury and BreadTalk are some of the brands that exemplify this phenomenon, which is one of the reasons why they have succeeded cross-culturally.

8.     Standardized Customer Service:

The popular adage - Customer is king, is particularly true for brands in the food business. Brands with the highest standards of customer service create positive associations with the brand. More often than not, it is a delightful customer service that makes a consumer return to buy a product or service.

Brands must develop a training manual for employees in customer service, for they are the face of the brand. The manual must embody the vision, the mission, and the values of the brand. Brands must also provide soft skills training to ensure the level of customer service is at its optimum.

They should standardize the manual on a global level to ensure that the experience of the brand is the same wherever the brand is. Ensuring a seamless customer service experience will positively influence attitudes towards the brand, ultimately, generating value and profits.

9.      Award-winning achievements:

Brands that meticulously work on developing all of the aforementioned factors have a high probability that they will win prestigious awards for their achievements. Several global bodies recognize the work of brands and award them under various categories. Several national and international awards are available for various aspects of a brand's growth.

Showcasing a brand's awards and successes will ensure that a positive perception of the brand is created. The resultant perception will engender rapid growth and acceptance. Potential customers are less likely to view an internationally popular and recognized brand from a skeptical perspective. This will lead to the creation of short-term and long-term value for the brand.

10.   Standardized and Easily Replicable Franchise Model:

Franchising is one of the fastest ways that an organisation can grow to global player. After launching the brand through the first few outlets, and establishing a strong image, and identity; a franchiser can license the use of the proprietary processes, business model(s), intellectual property, the brand and the rights to sell its products to a franchisee.

The franchiser should provide the prerequisite training to franchiser, to operate the brand's business in a seamless and consistent manner. Developing a standardized training manual for franchisees will ensure that the brand's experience is consistent across all the franchises. Providing support services to the franchisees will foster symbiotic relationships; and improve the ability of franchises to exceed expectations time, and time again.

Organisations should strictly scrutinize potential franchisees to ascertain their ability to operate the brand and deliver the brand's products. One must also make sure that the franchisees are able to meet the high standards of quality set by the organization.

Partnerships and collaborations with reputed organizations having a proven record can streamline the franchising of the brand and its assets. The franchiser must also work on constantly improving and evolving the franchise model to maximize the brand's profitability. Strictly adhering to all of the above will accelerate the expansion of the business on a global level.

The aforementioned factors are fundamental to any brand aspiring to become a global player. Any brand that has a persistent focus on growing will implement each of the above into their organization. Such a food brand will encounter a rapid growth rate; grow to become a global gastronomic giant.

Location: BreadTalk is located in City Walk at the first floor, near H&M

Timings: BreadTalk operates all days of the week from 10 am to 11 pm

For more information, visit the website of BreadTalk India

[breadtalkindia-blog]

7 Amazing Facts About Brand BreadTalk

BreadTalk, the Singapore-based international bakery chain, established in the year 2000, is set to launch its first outlet in India in October 2018 at Select CityWalk Mall in Saket, New Delhi. In less than 2 decades, this bakery chain has become a premium lifestyle brand, and has managed to add several feathers to its cap. Here are 7 amazing facts about the brand that you must know:

Vast Network: With over 800 stores worldwide, BreadTalk is one of the most successful Bakery - Café chains in the world.

Global Footprint: BreadTalk has established itself in 17 countries within a short span and garnered great respect and recognition in these territories namely, Singapore, China, Hong Kong, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Myanmar, Cambodia, Sri Lanka, Bahrain, Oman, Kuwait and Saudi Arabia.

     3. Widely Acclaimed: BreadTalk has received several accolades for its achievements such as,Singapore's Most Popular Brand (2017-18), Five Star Diamond Brand - Shanghai (2006, 2012, 2013 & 2015) and Top Influential Brand - Singapore (2016)to name a few.

     4. Radical Design: BreadTalk has popularized an open kitchen concept, which is very popular with its patrons. This ensures that you can not only witness the delectable baked goodies in the making but also get a whiff of the alluring aroma. It also reflects the confidence BreadTalk has is in its stringent quality standardsand state-of-the-art processes.

     5.Innovations Galore: BreadTalk prides itself in its constant innovation, and boasts of a remarkable repertoire of over 4000 recipes prepared with the choicest ingredients sourced worldwide. The BreadTalk Master Bakers are constantly conjuring new recipes, inspired by an array of local and global cuisines.

    6. Served oven-fresh: Purity and freshness is paramountat BreadTalk. Using the purest of ingredients and serving freshly baked treats, BreadTalk ensures that its patrons get to relish the very best.

    7. Signature Best-seller: BreadTalk has several signature products. The Flosss Bun is one of them and has sold more than a 100 million worldwide.The Flosss Bun comes in a wide variety of flavours like the Thai-inspired Tomyum Flosss, the Japanese Wasabi Flosss, the fiery Fire Flosss and the wholesome Cereal Flosss to name a few. One Flosss Bun is sold every 10 seconds worldwide. This monumental achievement is a testament to BreadTalk's passion and popularity.

Throughout its 18-year old journey, consistent quality and constant innovation across all stages of its operations are the key driving factors that have fuelled the growth of the BreadTalk brand globally.

Location: BreadTalk is located in City Walk at the first floor, near H&M

Timings: BreadTalk operates all days of the week from 10 am to 11 pm

For more information, visit the website of BreadTalk India

[breadtalkindia-blog]

BreadTalk: A Journey from a Bakery to a Behemoth

BreadTalk, the international boutique bakery chain from Singapore, is coming to India in 2018 by launching its first outlet at Select CityWalk in Saket, New Delhi. At this momentous occasion we think it is imperative to delve into the history and timeline of BreadTalk.

BreadTalk was founded in the year 2000, is one of the most successful culinary brands in the world. George Quek, the man who envisioned this enterprise, has developed it into a $670 million culinary empire with several award-winning brands in his portfolio.

The brand's signature Flosss bun was conceived in the inceptive year by Katherine Quek, BreadTalk's finance director, and was an instant success, with crowds thronging the Singaporean outlet.

Within one year of starting a single store in Singapore, BreadTalk had received more than a 1000 franchise enquiries from around the world. In the year 2002, BreadTalk received the award for the 'Most Promising Brand' from the Singapore Book Publishers Association, and voted by consumers to be the 'Most Popular Brand'. George Quek, the founder & CEO won the ASME & Rotary Club's 'Entrepreneur of The Year' award in the same year.

The year 2003 witnessed the listing of BreadTalk on SESDAQ, the Singaporean stock exchange. BreadTalk also managed to open its first outlet in Indonesia. The brand also expanded to the People's Republic of China, establishing its headquarters, and opening its first outlet in Shanghai.

In 2004, Din Tai Fung - ranked as one of the world's top restaurants by The New York Times, was brought to Singapore. It instantly popularized the Xiao Long Bao, with crowds waiting in two-hour queues to grab a bite. In the same year, Breadtalk also won the 'Design for Asia Award' from the Hong Kong Design Centre.

As 2005 rolled in, the massive growth of the brand gained steam, winning multiple awards such as the Citi Business Regional Award, the Gold Award, and the Singapore Prestigious Brand Award for its success abroad. In the same year, BreadTalk also launched the first Food Republic and first Toast Box in Singapore.

As another year passed and 2006 came by, the list of awards that the BreadTalk brand amassed kept growing, with George Quek receiving the 'Emerging Entrepreneur of the Year' award from The Business Times and Ernst & Young. BreadTalk also won the prestigious 'Five Star Diamond Brand Award' from the World Brand Laboratory, Shanghai, China.

By 2007, the BreadTalk brand had opened its 100th store and launched its Food Republic in Malaysia. The year 2008 also witnessed the success of the BreadTalk group. The Food Republic brand won the 'Singapore Prestigious Brand Award' in the category of 'Promising Brands'. The brand also launched 'The Icing Room' for young adults, and encouraged them to design their own cakes. BreadTalk had also expanded to the Middle East, by opening outlets in Oman.

The year 2009 was extremely lucrative for the BreadTalk brand. It signed a Master Franchise agreement covering 12 countries, with the Bahraini partner, Pan Arabian Gourmet. BreadTalk propelled the importance of Singapore in global retail, by emerging as a finalist in the World Retail Awards, Spain. The launch of 'Bread Society' also happened in the same year, which showcased various rustic and European recipes.

Time flew fast and led to the ten-year anniversary of the BreadTalk brand, engendering the celebration of 7 brands under its belt and 445 outlets across Asia and the Middle East.

Having set the precedent for what to expect of BreadTalk brand, it continued to exceed the expectations of investors and consumers alike. It went on to win several other internationally acclaimed accolades for various achievements and grew rapidly in the global market.

By 2014, the brand expanded its global footprint to 16 territories, operating more than 800 outlets across 8 brands. The brand also won the 'Growth Retailer of The Year' at the World Retail Awards 2014, Paris.

BreadTalk launched its new concept store in Singapore- commemorating 'natural goodness, baking artistry and digital engagement for consumers'. Brands under the BreadTalk portfolio consecutively topped the 'Influential Brands' survey, 2013 - 2015.

Read More: BreadTalk Bakery

                   BreadTalk Location

[breadtalkindia-blog]

BreadTalk India, Every bite's a Joy as we continue to create products that bring an abundance of natural goodness in order to satisfy the rapidly evolving needs of consumers.

[breadtalkindia-blog]

BreadTalk Bakery, Every bite's a Joy as we continue to create products that bring an abundance of natural goodness in order to satisfy the rapidly evolving needs of consumers.