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Head of communications

Help to keep the brand is consistent to everybody

Make sure how they should be presenting things

Comms assistant

Marketing assistant

Looking at audiences, engaging with new audiences

Working over a range of media they work w

Closely with the pr & comms team

Terms and meanings

8th of June at 12pm

Lecture : Type in design

Type is really important and should be talked about

Destroying of an imagine can be really powerful, putting scratches onto a photo

You don’t have to do it all digitally just upload digitally

Look into shared visual codes

Hand rendered text is easy to do

Biro- drawing colour

Traditional media- pencils

Look at traditional zine design

Abusters zine - take the idea of media and manipulate it

Type in character

Think about the character of what you will talk about is going to influence your typography

Think about letter press

Type in magazines

The text goes with the imagery

Be mindful of how it flows

Kenzo did a look book had offset text , the text was sponsor Not fitting on the page

Look at Beople,little white lies

Think about illustration and text

Lula magazine - took typography made a statement by using curved and naff text

Type : your own alphabet

It can be formed by real life , lettering that was found , found in landscape/ city scape

Or illustration

Things that must be included ^^^

Homemade

Bafuo magazine

You can use your own photography or other peoples photography

Abstract backgrounds and figures

Be really creative and artsy

Task- think about front cover and the name

Mock up a cover and put it onto Padlet

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Module 103

Editorial practice for the fashion environment

Save the dates : visiting lecturers , Denzel currie(curry goat , influencer , illustrator)

12th of March

Rachel Thomas : creative director worked with Hermes , off. White , Nike , Victoria Beckham and vogue

8th of June 12pm deadline , digital submission

Checklist

Digital zine featuring fashion editorial content

Needs to me aligned the themes , launches , community , sport of music

Choose A/W 21/22 autumn winter or newest collection

Think of new brands , why they are interesting at the moment

POTENTIAL BRANDS

- [x] ESSENTIALS FEAR OF GOD

HOUSE OF SUNNY BRAND

SISTERS AND SEEKERS

MYAEMADE

500-700 words with accompanying 3-8 images

Chosen brand has to appeal to the same reader as your chosen theme

Interview or investigation

Ask to interview

Olivia grace herring

Lissy Roddy

Lauren Crowe

Leah abott

Lecture

Look at the themes and industry partner

What’s the usp

Unique point/ preposition

Format of the zine is up to you

A zine is independent, very diy and independently published , niche and tangible

We will be working with size

Launches -

Launches of a new product that’s coming out

Opinion pieces

One product that’s going to be launched on one date eg supreme drop or exclusive trainer drop

Think about a LOOK-BOOK

Community- eg enthusiasts

Feminists , blm movement

Culture

Sport -

Athlesuire ? Sort that has influenced fashion

Sporty spice

Music -

Old school hip hop linked with fashion

Drum and bass

Format needs to be A5

Minimum of 7 DPS (14 pages )

(8pages )

TASKS FOR 103 TO GO INTO WORKBOOK

Task 1

What is a zine ?

Zine short for fanzine

It’s a creative platform kind of like a blog

Definition from wiki : self-published work of original or appropriated texts and images, usually reproduced via a copy machine. Zines are the product of either a single person or of a very small group, and are popularly photocopied into physical prints for circulation

How does it differ ?

What’s the history of zines ?

Look at 3 examples of zines

3 examples of zines

1. ILLUMINATI GIRL GANG -about feminism started with a tumblr blog addresses online debates surrounding women in the art world.

https://www.peopleofprint.com/collective/illuminati-girl-gang/

https://www.polyesterzine.com

2. Polyester zine - a print magazine by ione gamble

3. Based in New Jersey and made "by teens, for teens," Crybaby is only a year old, but has already gained a cult following, each issue selling out almost as soon as it's released. This zine is all about growing up, and its contributors have no issue getting into the nitty gritty of adolescence — experimenting with your style included. GEN Z zine

4. Hate zine - explore politics and social justice through art, photography, writing, poetry and music. In print and online. Representing people from different backgrounds; female voices are important; giving young artists and writers a means to publish their work; articles that touch upon the shit that's going on; and not presenting real issues in an ignorant, glossy way," she said. All these zines combine visuals, fashion, and social justice in a way that mainstream media often seems to struggle executing. Not only will you be able to learn about current issues alongside underground trends, as well as discover new creative talent both in the beauty industry and outside it, but by supporting these independent zines, you'll know that you're money is going to those who can use it to further the causes you care about most.

https://www.hatezine.co.uk

Source - https://www.bustle.com/articles/150513-7-fashion-zines-to-support-if-you-love-underground-political-style-photos

Task 2

Potential title : How black artists paved the way for old skool hip hop

What is your angle ?

To show how black culture has always played a huge part in fashion and music

Theme - Music

How POC changed the music game with “old skool hip hop “and how this influenced the fashion industry and still does

Key words

Nas , biggie , Tupac , eazy e , n.w.a

Chosen brand

https://www.google.co.uk/amp/s/amp.theatlantic.com/amp/article/557474/

Task 3

Look at at least 3 journalists I’ve screen-shotted that I don’t already know seek out their work & start with their SM or a google search

Make a note of everything that I’ve read in the workbook

Recap on tasks

Module 103- the editors letter

“Welcome to my world”

What editorial is

Anything that’s not paid for or sponsored content

Features

Articles

Interviews

Opinion pieces

Photography

Design

Illustrations

Listings

Editors letter - editorial overview or policy

Can be called a mission statement or manifesto as well

Gives

Reputation, integrity

Promise ethics and niche

Should welcome and intrigue the reader

What are media kits?

Useful for if you’re looking at certain groups of consumers

Look at vogues media kit or pack in to google

Not all kits have them

The kit comes from the publisher

500-700 words

“ for the people by the people “

Think about pages colour matte black looks nice

Research Poster zine & club sandwich

Potential titles

Ninety

Or something to do with 90’s slang

“noventa”

Look into rappers second ethnicity’s choose most popular language to write ninety’s in

103 lecture 3

Editor / editor in cheif

Lots of different types

Junior stylist / fashion assistant

They would be working for the main stylist or creative director

More organisational work , it’s about co ordinating , working on set , getting the samples in , sometimes planning shoots and meetings

Director of photography

In charge Studio manager of photographyer

Helping prep things , looking at casting equipment, studio hiring, helping with hospitality and technical aspects

Digital / social editor

Social media person would be the leader

Would be helping to create content

Would be analysing what’s worked in the past , what trends are popular

Art director/ creative director

Responsible the visible style and the publication of the object and the branding in the bigger picture

Working with stylists and photographers and content creators and designers

Big role

Graphic designer

Thinks about how they can design or suprise the customer base

Publication design

The branding of the magazine

They might work on pos , store identity & visuals

More often called designers

The flip side of working with the press

Working with the press

Pr intern assistant

Would work under press officer

Helping a brand reach out to press and get editorial content

Doing press influencer days

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How coronavirus has impacted the fashion retail

Since the pandemic started, no one has hardly been able to shop in-store, which for some stores that don't also have an online website has been the worst year and several months for them. Many shops have suffered from the pandemic but, some more than others. Topshop has had to close all of its stores. Most of the employers had to find out through social media that Topshop was going into administration after failing to £30m loans. This left almost 13,000 employees jobless. Asos has now bought Topshop so you can shop it online but all stores are now closed until the foreseeable future many have been left unemployed as a result of this.

Why did Topshop close? they had an online store

Topshop's problems started way before the pandemic. The pandemic merely made it worse and landed the company in way more debt. Sir Phillip, who used to own Topshop before Asos took or choose to ignore that rise and popularity of the forever growing online shopping community. Before closing down, Topshop had over 510 stores across 58 different countries, the areas covered were Europe, North America, South America, the middle east, and North Africa, South Africa, central Asia, and Southeast Asia.

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The positive impact of the fashion industry

Fashion is forever changing and is a way to express yourself, there aren't a lot of right and wrongs within it; it is what you make it. The fashion market attracts people to buy things which are of course very good for the economy. Because fashion is forever changing there are loads of new jobs each year and in the future, there will be jobs that we never would have heard of 5 years from now, there are so many opportunities within the fashion and once you are in you are in! I think what impacts the fashion industry the most in a positive way is that fashion itself does not have a gender, race, age, height, language, and so forth. I truly believe that is what impacts the fashion industry positively because it is a way to communicate to others without having to use words. Instead, you are using color, pattern, design to do this. Fashion has its own language and it evolved every single day, it often moves with the times and is no longer just about runway shows and collections, it is about how you showcase the product and what message it conveys.

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Sustainability 

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SUSTAINABILITY

The fashion industry estimates for 10 percent of global carbon emissions and just under 20 percent of wastewater. The klarna app, when you buy through them, it now tells you how much of an impact on the environment you an contributing to measured in c02 emissions. It helps you keep better track of your carbon footprint. Although, this is a very recent thing and isn't making a great difference yet. One pair of denim jeans alone causes 33.4kg of carbon dioxide across their lifespan. According to the Levi Strauss company itself, choosing raw denim will have less impact on climate.

How can we take action to be more eco-friendly and sustainable within the fashion industry?

By using biodegradable materials, we can help reduce the amount of waste within the fashion world. Shopping in charity shops, recycling and upcycling clothes old clothes will help get more life out of garments. One of the most important things to help reduce waste and stop causing so many c02 emissions is to stop shopping at fast-fashion retail shops, especially online. By shopping online, we are making our carbon footprint bigger than it needs to be. Because the clothing has to travel to you, we all will eventually have to pay the price.