Over the course of his career, Brent Rippentrop has leveraged his accounting and development knowledge to facilitate growth in the heavy equipment industry. He entered the field as a graduate with distinction of the honors program at Iowa State University, where he majored in accounting and agricultural business. Brent Rippentrop accepted his first professional position with Deere and Company, where he conducted internal audits in the company's North American factories. Brent Rippentrop remained with Deere and Company for the next 29 years, advancing from accounting and auditing to his management role in pricing. Effective in developing initial pricing models for John Deere Credit, he went on to introduce derivatives in the use of interest rate hedging for the company as a whole. He then accepted a position as manager of business development, where he completed a number of joint ventures and secured a purchaser for the company's life insurance division. Later appointed to a number of directorial positions in marketing and development, Brent Rippentrop expanded market reach both for the parent company and for its minority investment group Sunstate Equipment Company. Mr. Rippentrop’s success in these endeavors led to his nomination as vice president of marketing for John Deere Credit, in which role he served until his departure from the company. He now leads the financial analysis and planning division at RSC Equipment Rental, where he holds the title of vice president.
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About Brent Rippentrop
Business professional Brent Rippentrop possesses extensive expertise in marketing, business development, and finance. Having spent three decades in the employ of Deere & Company, Brent Rippentrop’s experience has grown and changed with the company. From beginning his career as a summer intern to his position as Vice President of Marketing for John Deere Credit, Brent Rippentrop has demonstrated a talent for leadership and adaptability.
In the latter half of Brent Rippentrop’s career with Deere & Company, he took on numerous executive roles with the company. In every position that he tackled, the company benefitted from Brent Rippentrop’s results-oriented attitude, innovative problem solving skills, and proven ability to discover and implement new channels of opportunity. Most recently serving as the Vice President of Marketing for John Deere Credit, Brent Rippentrop played a key role in creating a hub for John Deere’s direct marketing activities throughout the United States and Canada. Brent Rippentrop’s deft management of a team of 100 marketing professionals led to incremental sales and increased finance market share against competitors. Brent Rippentrop has also held roles as the Director of Market Development for Sunstate Equipment Company, Director of Rental Marketing for John Deere’s Construction and Forestry Division, and the Director of Business Development for Deere & Company’s corporate headquarters.
After 29 accomplished years with Deere & Company, Brent Rippentrop recently accepted a position with RSC Equipment, an equipment rental business headquartered in Arizona. Operating as the Vice President of Financial Planning and Analysis, Brent Rippentrop holds responsibility for the quantitative aspects of the company’s enterprises in Canada and the United States.
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AFSA Pushes for Federal Privacy Framework to Simplify Data Protections
In January, the American Financial Services Association (AFSA), along with several other trade organizations, sent a joint letter to Senate Commerce Committee Chairman Ted Cruz (R-TX), Ranking Member Maria Cantwell (D-WA), House Energy and Commerce Chairman Brett Guthrie (R-KY), and Ranking Member Frank Pallone (D-NJ). The letter urged Congress to establish a national privacy framework, arguing that consistent, enforceable privacy laws benefit both consumers and businesses. The current patchwork of state laws, the groups warned, creates confusion and adds unnecessary complexity.
The letter emphasized the need for a federal framework that preempts state data privacy and security laws, even as the U.S. government continues its tradition of privacy protection. It identified six key areas that should shape federal privacy legislation.
The first focus is individual rights - ensuring that individuals can control how their personal information is collected, used, and shared. The second is transparency - requiring companies to clearly disclose their data practices under federal privacy law.
Another core principle is responsible data use. The letter argued that companies should limit data collection and processing to what is necessary and disclosed to consumers. It also stressed the importance of protecting legitimate uses of personal data, such as providing goods and services, processing payments, maintaining business operations, and offering loyalty programs. Federal legislation, it noted, should preserve these uses.
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AFSA Guiding Principles for Market Regulations
The American Financial Services Association (AFSA) represents the interests of consumer credit industry professionals in promoting safe and ethical lending practices. The organization follows several guiding principles for market regulations.
Since its founding in 1916, AFSA has operated under the belief that competition spurs innovation in the marketplace. Competition and innovation drive down prices, allowing for increased consumer choice. To ensure safe and fair competition, policymakers and industry professionals should approach regulatory measures collaboratively.
One of the primary objectives of the AFSA is to create a marketplace in which credit is affordable for lenders and borrowers. AFSA promotes the concept of risk-based pricing as a means of providing credit to borrowers with less-than-ideal creditworthiness. It also benefits more creditworthy borrowers due to relative pricing and thus benefits the entire marketplace.
Lastly, AFSA guiding principles also account for secondary market activities, which are critical to fixed-income credit loans and other types of credit. Finally, appropriate market funding practices yield affordable loans for millions of consumers, underscoring the importance of state and federal oversight of the financial services industry, including banks, credit unions, and finance companies.
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About Brent Rippentrop
Joining RSC Equipment after a long career at Deere & Company, Brent Rippentrop currently functions as Vice President of Financial Planning and analysis for the Arizona-based company’s equipment rental operations for the United States and Canada.
A multitalented executive with extensive finance, marketing, and business development experience, Mr. Brent Rippentrop has spent the last 30 years of his career helping to build Deere & Company into a global leader. Brent Rippentrop began his career at Deere & Company during college as an Accounting Intern. Demonstrating exceptional potential, Brent Rippentrop began his full-time career after graduation with Deere & Company as an Internal Auditor. During his tenure with the company, Brent Rippentrop earned promotion a number of times, holding diverse positions, such as Systems Analyst, Financial Analyst, and Manager of Business Development.
At an executive level, Brent Rippentrop held several important positions, including Director of Market Development for Sunstate Equipment Company, a partially owned subsidiary construction equipment rental company, and Director of Rental Marketing of the Construction and Forestry Division. Brent Rippentrop’s most recently held the position of Vice President of Marketing for John Deere Credit before leaving Deere & Company. In this role, Brent Rippentrop directed all marketing efforts for John Deere Credit's U.S. and Canadian operations, including pricing, product development, market research and analysis, advertising and communications, call center support, and e-communications. Through his leadership, Brent Rippentrop helped significantly strengthen John Deere Credit’s powerful position in a highly competitive market.
Brent Rippentrop holds a Bachelor of Science in Agricultural Business and Accounting from Iowa State University. In addition to his Bachelor’s degree, Brent Rippentrop also completed the Global Leadership 2020 Program at Dartmouth University’s Tuck School of Business. During his career, Brent Rippentrop maintained an active presence in numerous professional organizations, including the American Financial Services Association, where he served on the Board of Directors.
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