brettgilbreath

[brettgilbreath]

https://brettgilbreath.mystrikingly.com/blog/an-overview-of-billboard-land-leasing-for-landowners

[brettgilbreath]

Making the Most of Your Billboard Advertising

Billboards are outdoor advertising tools brands use to promote their goods and services. Unlike signs or posters, they have long-range visibility, with nearly 90 percent of adults in the US noticing them. Despite their size, effective billboard marketing requires strategic approaches to maximize impact, such as clear campaign strategies.

A strong campaign starts with a clear strategy focused on objectives and the target audience. Most businesses aim to boost brand awareness. In busy towns or cities, billboards can grab the attention of pedestrians or motorists. Understanding the target audience's preferences and behaviors helps tailor design elements and placement for optimal resonance.

Location selection is often about numbers, and successful advertisers usually consider high-traffic routes or those close to critical infrastructure and landmarks. But even in these prime spots, ensuring ads reach the right people is crucial. Data like road traffic counts, census information, and government reports can help identify ideal billboard locations. The terrain also matters—billboards in elevated areas enhance visibility, while those obstructed by natural features may fail to reach the audience.

In crowded advertising landscapes, message delivery is paramount. Successful advertisers embrace creativity to stand out, crafting the message to spark imagination without overwhelming the audience. Even in doing so, simplicity is crucial since road users constantly move and have limited time for information absorption. For optimal engagement, the primary message should be seven words or less. Then, present contact information in a legible format.

Design is one of the attention-grabbing aspects of a billboard. When creating billboards, brands should step into the customer's shoes. What elements are visually arresting? What might make someone take a second look? Prioritizing images over words also maximizes impact, as high-quality, thought-provoking, and relevant visuals leave more lasting impressions than text alone.

Design elements like color, font, and hierarchy help combine images and text. Billboards with bold, high-contrast colors are more noticeable from afar. Font size and style determine readability, with larger, easy-to-read typography ensuring the message is easy to digest. However, font choices should also reflect the brand's identity to maintain brand recognition, consistency, uniqueness, and authenticity. Hierarchy or layout—achieved by varying font size and contrast—helps brands prioritize their message and guide the viewer's eye in a logical flow.

Billboard advertising can be costly, particularly in high-traffic zones. As such, brands are now opting for digital alternatives. Digital billboards offer more flexibility and save costs long-term as they eliminate frequent installation and printing expenses. Unlike static vinyl billboards, digital options allow advertisers to experiment with different designs and run multiple daily campaigns. In certain states and municipalities, if allowed, one can incorporate dynamic content like animations and slideshows, making them more engaging and effective at capturing attention.

Memorability in billboard design goes beyond fonts and colors; it is also about using text that triggers emotions such as humor, empathy, or desire. Some billboards even tell a brief story through imagery or motion graphics, giving audiences a glimpse of the excitement or thrill a product offers. This emotional engagement can inspire viewers to feel a strong urge to purchase the product.

When considering billboard advertising, being mindful of the campaign's impact on the surroundings is crucial. Responsible billboard design extends beyond mere aesthetics. Advertisers should prioritize cultural sensitivity and general audience appropriateness in their imagery and messaging, avoiding offensive or insensitive content. Public safety is also essential, and advertisers achieve this by ensuring billboards don't block road signs or overly distract road users. Moreover, ethical considerations demand transparency and honesty in advertising content.

[brettgilbreath]

Three Incredible African Safari Destinations

Africa is a famous vacation spot, with millions of tourists visiting the continent yearly to go on safari, a word in Swahili meaning trip. Visitors who go on safari have the opportunity to see a wide variety of wild animals in their natural habitat. Among the many safari destinations, Kenya, Tanzania, and South Africa are considered to be the best places to experience the beauty and splendor of the African wilderness.

For good reason, Kenya has long been regarded as the birthplace of the safari. It is home to the world-renowned Maasai Mara National Reserve, which gives tourists the chance to see the "Big Five" (elephant, buffalo, rhinoceros, lion, and leopard) and other wildlife including giraffes, hippos, and hyenas in one location. The Mara's diverse topography, from expansive savannahs to green riverine forests, provides the perfect backdrop for wildlife observation and photography.

The best time to go on safari in Kenya is during the dry season, which runs from July to October. This is when the spectacular Great Migration takes place, with over 1.5 million zebras, gazelles, and wildebeest moving from Tanzania's Serengeti National Park to Kenya's Maasai Mara in search of greener pasture. To reach the Maasai Mara during the Great Migration—which is recognized as one of the world's new wonders—the animals have to swim across the Mara River, which is packed with crocodiles, and sadly, many of them do not make it through the crossing. Predators such as lions, cheetahs, and leopards that lurk in the Maasai Mara still pose a threat to those animals that survive the Mara River crossing. Every year, thousands of visitors travel to Kenya and its neighbor Tanzania to witness the Great Migration.

Between July and October, travelers to Tanzania can also be a part of the Great Migration at the popular Serengeti National Park, which rivals Kenya's Maasai Mara in terms of natural beauty and wildlife. Tanzania is also home to the Ngorongoro Crater, a UNESCO World Heritage that hosts thousands of wild animals, including a large population of lions, elephants, wildebeest, and rhinos, making it one of the most densely populated wildlife areas in the world.

Another must-see destination in Tanzania is Mount Kilimanjaro, Africa's tallest peak. While not a traditional safari location, the iconic mountain adds to Tanzania's allure, offering opportunities for trekking and stunning panoramic views of the surrounding landscapes. Travelers interested in a more cultural experience can also interact with the Maasai people, a nomadic tribe living in Tanzania and Kenya who have rich traditions and a strong bond with the land and wildlife.

In South Africa, a well-liked safari attraction is Kruger National Park. This park is one of Africa's largest wildlife sanctuaries, spanning around 20,000 square kilometers. More than 500 bird species and 147 mammal species call it home, and many of the Big Five animals can also be spotted by visitors at Kruger National Park. The ideal time to go on safari at Kruger is also during South Africa's dry season, from April to October. At this time, animals congregate around waterholes and are easier to find because of the scant vegetation.

South Africa provides opportunities to visit wineries, seaside towns, and historical places like Nelson Mandela's jail cell at Robben Island, Cape Town, for people who want to mix a safari with other pursuits.