bscworks

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About Us

Hello! Warm greetings and welcome to our blog! Our agency BSCWorks consist of 5 talented people running it, all on different sectors of the agency. 

Starting with Choong Boon Phin, He is the social media manger here at BSCWorks and he works diligently to keep up-to-date information and events from  universities/colleges all served to you on your digital platform. Moving on, Adrian Tan is a gifted worker that has talent in digital marketing. Providing some of the best online advertising to reach our more digitally inclined customers. Moving on, Lee Ting Pang and Wong Siew Yee oversee accounting and financial status of the agency. They make sure that all expenses incurred are of legitimacy and correctly valued. Lastly, Eddy Wong works as our human resource manager. He oversees the wellbeing of our team. “Where Future Begins” Our tagline, The prospect of our younger generation heading to their final step in their education needs. This is where the first step of the future begins for them, Here at BSCWorks.

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Mission and Vision

Our goal is to persuade students to enroll in the marketing course of Sunway College. The tagline of this campaign, “Where Future Begins” emphasizes our commitment to provide quality education with well-rounded courses and pursue strengths for a bright future. Our campaign applies the three product levels model, which are core, basic and augmented service to understand the needs of our target market.

Most importantly, we value the career of graduates a lot! Our marketing course offers internship and study abroad programs. Students are required to carry out a 6-month internship program to build the foundation of their career and to integrate their knowledge and theory learned throughout the marketing course while working with professionals in a company. Moreover, we provide study abroad opportunities with flexible starting dates and travel duration, whereby students can explore their career opportunities abroad as well. Additionally, we provide students with physical evidence like certificates for different levels of achievements, and separate certificates for special activities. We also offer various scholarships such as academic scholarships, need based scholarships as well as talent-based scholarships. (USF.EDU, n.d.)

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Social Media Campaign

Social media campaign activities

 The main platforms of social media are using Facebook and Instagram which are able to have conversations, share information and create web, interfacing our audience on a daily basis. The postings involve creating post offers such as giving special deals on certain periods to generate awareness. 

 We promote the scholarships as a paid video or story post on social media. We create sponsored ads that target only specific groups such as those from age 18 to 24 who are still searching for a degree course. Instagram reels also provide visual ads for scholarships details in a way of breaking down information into digestible bites as students remember some highlights details.

Social media Contests

  In addition, host a social media contest encouraging our audience to participate by requesting them to follow or subscribe and also tagging their friends in our post as a form of entry and spreading the word. We plan to do this regularly which is a great strategy to keep our followers excited and engaged. Once we plan our budget on spending the giveaways, we will break it up between ads to promote the contest and money put behind the prize. The prizes for the winner will be relevant to our specific audience to easily attract entrants to become our future customers. For the contest, participants will need to complete a times marketing quiz online, video contest sharing why they love marketing and slogan contest to stand a chance to win a scholarship for a degree in marketing, opportunity to get a paid internship in big companies and study trips.

Conduct live events on social media

  We will be hosting live videos to recruit prospective students. While college fairs and campus visits had been the traditional method of student enrolment, however now we have the ability to conduct a live discussion about our Marketing Program and campus life by going live on social media. Therefore, the prospective students and their parents will have the opportunity to engage with our marketing program members and admission team, whereby we can talk with them in real-time and answer questions. For example, we conduct Q&A sessions as well as campus tours so students feel more connected to us.

Event hashtag

  When our social media campaign host an event, we apply our event hashtag #GetMarketingMinded to create awareness about our campaign and interact with our customers. We encourage students to use that hashtag on their social media accounts when they share the contents regarding our campaign and marketing course. Once students start using the hashtag, we are able to find user-generated content on social media by searching for the hashtag. We will also repost student’s posts on our social media feeds to increase engagement with prospective students.

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We target straight thinking high schoolers!

Left brained orientated high school students.

The left-brained, which is more analytical kind that would tend to work in category management/trade marketing roles, while the right-brained, more creative type would land the advertising and communication roles. Left brain orientation has 5 different aspect that make up what a marketer’s would be like in terms of thinking methods.

1. Logical

Instead of focusing on emotional response, our customers more on the solution for their problems. They also think about facts more than following their feelings

2. Problem solvers

Left-brained thinkers are excellent planners and problem solvers, and because they are not easily swayed by emotions, they are unlikely to reject a course of action based on personal feelings.

3. Focused on facts

Left-brained people love things that can be shown useful, and in marketing, they're likely looking for something that can be proven to be superior to the competition through facts and examples.

4. Analytical

Left-brained people will analyze more before making decision. They trust the statistic based on their research more than their feelings. When it comes to high price products, they will even be more analytical

5. Linear Thinking

Linear thinking is a methodical, rational, and logical way of thinking. Their brains frequently desire to form simple straight connections in sequential order, and a linear process travels along like a line with a starting point and an ending point.

Source:

https://www.canva.com/design/DAEn0k7mJp0/0Tuk9mrpz38XKgZwGWvoWw/view?utm_content=DAEn0k7mJp0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

https://www.linkedin.com/pulse/should-marketers-more-left-brain-right-mai-fenton

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Why Study in Sunway Universities?

 Sunway University is one of the best private universities in Malaysia, it offers a variety of different courses with amazing prospect for each of them. Not to mention the fact that there are programs that are validated by Lancaster University, UK. One of the top-ranking universities in the UK and the world as well. Additionally, Lecturers and instructors of Sunway Universities are all at the top of their level with exceeding knowledge on courses and possess a high qualification. This makes the learning experience in Sunway University a truly out of this world feel.

Sunway University is also decked out with world class facilities, there are more than 120 classrooms and a total of 15 lecture theatres to house students’ classes. All of it comes equipped with air-conditioning and state-of-the-art teaching devices. Sunway Universities main campus comes equipped with high-speed wireless internet access at everyday and every hour. Giving students the much-needed opportunity to go online whenever they need to.

Specialised facilities are abundant as well, these are designated for specific courses that needs it. Psychology, computing, nursing, and ADTP each have their own labs, which include simulated wards and skills laboratories for training (nursing), observation rooms (psychology), computing research labs (computing), biological science labs, and science labs for practical work (computing) (ADTP).

 One of the highlighted facilities is the library as well, Sunway Universities library is divided into three levels, with a total floor area of 72,000 square feet and seating for 1,300 people. Individual and group study, Silent Zone, Group Project Pods, Training Rooms, computer clusters, Viewing Zone, Collaborative Zones, Instructional Lab, and an extended hour study space open until 2 a.m. every day are among the teaching and learning resources available.

Sunway University also offers plenty of various financial aid & scholarship for those who earned/need it. And lastly, Sunway University is a city university with a shopping mall right beside the campus and within walking distance, not to mention the fact that there is a theme park situated in between said shopping mall and the universities campus for a relaxed outdoor fun for students.

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Sunway University Student Testimonials

 This is a legit testimonials from alumni's regarding what they have taken away after joining our university. Hopefully these testimonials may give you an insight on what you may gain in the future after joining our amazing Sunway University Marketing program.

Source: https://student.sunway.edu.my/services/sunway-alumni-relations

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Scratching your head to ease your education cost? 😞 Fret not, we hear you 😊

Browse for the right scholarship to fund your studies in Sunway University?【Virtual Scholarship Application Day】🎓

Register Now: 🗓️ 31 Oct 2021 (Sat) 🕒 12pm-6pm ✔️ 

PM us to register! 

Why you should attend ❓ 

📚 1-to-1 consultation with Sunway University representatives 

📚 Application fee waiver* 

📚 Scholarship pre-assessment available* *T&C applies You wouldn't want to miss out on this 

✨ GIGANTIC 

✨ opportunity! 

Best part? Admission is FREE!

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Effect of Covid 19 on students and the education industry

  During the pandemic, many students are unable to study in the college because of the lockdown regulations. This will cause a lot of dilemma and downfall to both student and the education industry. Firstly, the students, experience a lot of demotivation, depression, and mental issues during the lockdown. Why though? Of course, it is because of online classes, Lmao. Many students dislike online classes, and I can be the one who guarantees that. 😂

  Another dilemma that the students are facing is financial issue. Many students cannot find part time jobs during the MCO, which means they cannot gain income, and cover their own expenses 😔 Let alone the business everywhere itself, are not doing well either way.  As for their parents, they will have trouble covering tuition fees for their kids. Imagine having to pay RM60-70k worth of tuition fee when their income is already decreased or in a bad state, while also having to pay bills and rents. Worst of all, our economy, is not doing fine too.

  The education industry is struggling in this dreadful pandemic state too, there are many students give up on studies, and proceed to work. Some of them even wait until pandemic is over, then only return to the academy. Speaking of education, the lecturer will have hard time teaching students in online classes, it is not easy to change the method of lecturing from physical to virtual in a short period of time. Lecturers in older generations will have even more hard times than the younger one when it comes to teaching online. Not only that, but it is also tremendously hard to communicate with the students sometimes, having to check their messages and email 24/7, can be very tiring too  ���

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How to cope with mental stress during covid-19?

1. Know that it is normal to feel how you are feeling.

It is normal during this pandemic to experience feelings of sadness, anger, frustration or even anxiety. I know how it feel and at this point it is important for you to communicate with others on how you are feeling. It is also okay to sit with these emotions. If these feelings worsen to the extent that you are no longer able to be your own, reach out to one of the suggestions listed below for additional support.

2. Maintain a routine.

You should start your day at about the same time each day. Set a timetable for coursework to be completed for each morning and afternoon. Maintain adequate and sufficient nutrition by eating three healthy meals a day. You should also work out on at least 20 minutes of physical activity each day.

3. Maintain good sleep hygiene. You should also maintain a consistent sleep schedule for 7-9 hours per night. Remember to limit your screen time before you sleep and avoid caffeine starting in the afternoon.

4. Connect with friends and family. It is easy for you to feel lonely and secluded from others during this covid-19 period. Try to stay socially connected with friends and family by engaging in video or phone calls.

5. Take a break. Lastly, make sure you have sufficient rest time for yourself. Take a break from your coursework and do some leisure activities you enjoy to release stress.

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Where future begins

BMCworks

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There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege

  How can I achieve success as well? When people are confronted with the success of others, they usually ask this question. Franz Schrepf encourages us to take a fresh look at our lives and uses marketing ideas to persuade us that success isn't merely a matter of luck. We can earn agency and happiness by changing how we display and promote ourselves.

  Franz Schrepf is an economics and business student at the University of Amsterdam. He was asked to talk at TEDxAUCollege because of the inspirational manner he applies major marketing theory principles to evaluate and transform our daily lives.

  This lecture was given at a TEDx event, which was organized by a local community and followed the TED conference model.

  Through AIDA, he encourages us to think more deeply about how to advertise ourselves and how to differentiate ourselves from the competition. I really like how he says that the most promoted product is the best since the product would not have gotten to where it is without the prompting. The way he tied the four P's and the four C's together with examples from his sense of humour made it much easier for anyone to relate to.

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Is Majoring in Marketing a Right Choice for You?

 Before you consider enrolling in a marketing course, there are several questions you might want to ask yourself. Are you good at highlighting the positive things? Do you know the best way to communicate what you need to say? Do others think that you’re a creative person? In my perspective, these abilities all seem to play an important role in your marketing career.

 If you are thinking of working in the marketing field, you should consider reading this blog as I am one of those people who’s already “in the know” about this field. I am glad to share my perspective on what qualities are needed if you choose marketing as your career.

What are the things that you should consider before Majoring in Marketing? Here, I shall share with you the traits and characteristics that an excellent marketing professional has.

1. You’re naturally a curious person

Have you ever driven your parents up a wall by asking the “why” and “how” questions, as a child? Do you still have that spirit of curiosity in you as you grow older? If you do love to figure out why people do this and that, or how a specific thing works, then you might be suitable for a marketing career. Curiosity enables you to continually learn and execute new skills and knowledge, as the world of marketing is constantly evolving today, with increasing new platforms and features available on a constant basis.

2. You’re a creative person

Nowadays, there’s a huge ton of competition for people’s attention in society. Hence, one of the most effective ways for you as a marketer to catch the attention of your target audience is to come out with your creativity to provide them with something very creative and outstanding. However, it’s not that every creative idea you come up with will be useful, but your ability to create innovatively and ‘out of the box’ ideas are very valuable. You surely do not want your audience to think that your advertising campaign is boring right?

3. You’re good at planning

Have you got plans for everything? Are you the type of person who has backup plans for every situation you face? You may think that a marketing professional just comes up with creative ideas. But in fact, it requires effective strategic planning and evaluates what could possibly go wrong and how to settle these issues whenever it happens.

4. You’re an analytical person

When something goes wrong in your life, are you able to pinpoint the cause of it and provide solutions? It is very important to know how to grow from your mistakes, make sure you are clear on what is working and what is not. There is a science to it if you have done marketing right, it’s not that you just try and fail, you have to measure every step you do to come out with positive results.

source: https://www.rasmussen.edu/degrees/business/blog/destined-to-work-in-marketing/

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A Marketing Course Guidance

How much do you know about Marketing?  

 Marketing is the process of determining, developing and communicating the value of a product or service to meet the needs of your target audience and while making a profit. I believe many people mistakenly think of marketing with sales. But the truth is, sales are just the tip of the iceberg when it comes to the marketing process. In fact, marketing started way long before products and services were formed. On the other hand, sales activities begin only after a product and service are conjured.

What are the Entry Requirements & Qualifications? (Degree in Marketing)

 The good news for you is that graduated with marketing degrees have the most flexible entry I can guarantee. Before enrolling in a Degree in Marketing program, you must first complete your SPM (or a similar qualification) and a Pre-University qualification first. For SPM candidates, you are required to pass your English and Mathematics subjects to pursue this course.The following are the minimum prerequisites for a degree in marketing:

A-Level: Minimum 2Es; or

STPM: Minimum 2Cs; or

Australian Matriculation: Minimum of ATAR 50.0; or

Canadian Pre-University: Average of 50% in 6 subjects; or

Diploma: Minimum CGPA of 2.00; or

Foundation in Business or Arts: Minimum CGPA of 2.00

Normally, a marketing program course is about 3 years long. What you get to learn in this course is you will get a deeper understanding of current marketing trends and includes digital marketing and marketing analytics. One of the most exciting parts in this course is you will need to carry out a final year project and also go for a semester-long internship.

What Does Your Education Pathway Look Like?

After completing your SPM, you choose to enrol for your pre-university either a foundation program or take up for a Diploma In Marketing. Thereafter, you can proceed to a Degree in a Marketing course. You can continue your education after completing your marketing degree by pursuing postgraduate study which helps you gain more holistic insights on marketing business and expand your career options.

What Subjects Will You Study in Marketing?

Apart from learning marketing main components, you will gain basic exposure related to business fields such as accounting, finance, law and management. You definitely will gain more understanding of how a business operates and apply it with marketing strategies. However, there are some popular subjects covered in a marketing course :

Principles of Marketing

Business Law

Consumer Behaviour

Marketing Research

Integrated Marketing Communications

Retail Marketing

Services Marketing

Source: https://eduadvisor.my/marketing/

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Marketing Job Scope

So, you decided you want to go into marketing. The only problem is, you don’t know squat about marketing. Conversions. Bounce rates. Analytics. These words sound so scary and confusing when you don’t have the right context or knowledge.

Attempting to start a career in a field you have little to no experience in can be quite daunting. Luckily for you and me, marketing is one of those fields that doesn’t require a specific degree. This means that it’s a lot easier to get started using your own resources (thank goodness for the internet) and you won’t have to settle for some “marketing” job that’s really just a sales job in a fancy costume.

1) Inbound Marketing Manager Job Description

As an inbound marketing manager, u will be in charge of attracting site traffic by building rich content and converting those traffic into new leads. Besides that, nurturing those leads into customers through email, content and social channels as well as developing analytics with sales to understand how marketing activities attract more customers.

2) Social Media/Community Manager Job Description

Do you ever tweet, share, or post something on your social media before you go to sleep? Do you know what it takes to build a successful online forum? Your role as a social media manager is to take over social media sites by developing strategies and techniques that help to build, engage and retain customers, as well as convert them into potential customers and promoters of our brands’ company. It must be creative and keep up-to-date on current trends in social media and understand how to both build and convert online potential customers.

3) Public Relations Manager

It’ll be very interesting if you work as a public relations specialist, your main objective is to maintain a positive public image for your company by creating media, from press releases to social media messages that could change the public’s opinion towards your company and increase the brand awareness of the product or service. It is important that you maintain relationships with customers, employees, community and public interest groups. You also need an excellent understanding of consumer marketing, as well as efficient written and verbal communication skills.

4) Content Marketing Manager Job Description

As a prolific and professional content producer, you create and publish various sorts of downloadable content and blog on a regular basis in order to extend the company’s digital footprint and gain awareness of the public. This position necessitates a high level of creativeness, conscientiousness to details and event management skills. You will collaborate with designers, product marketers and industry experts to create content that meets the needs of key stakeholders and customers.

5) Sales promotion account executive Job Description

If you’re working as a sales promotion account executive, you design and plan marketing strategies that focus on planning product incentive schemes, discount coupons, free gifts and contests. You will liaise with your clients to understand their needs and wants, carry out market research, discuss strategies and lastly present your innovative and creative ideas to the clients.

6) Email Marketing Manager Job Description

Do you have a knack to deliver the correct emails into the right inboxes at the perfect time? Do you get a kick out of seeing those open and click-through rates that keep on rising? Email marketers are needed to be experienced in such skills that are responsible for creating and tracking mailing lists to enhance the company’s email campaign success. Besides that, you are also required to manage different email campaigns, such as template designs, calls to action as well as content adopted in email sends.

7) Product Marketing Manager Job Description

You have the opportunity to act the role of the team member who is in charge of presenting the company's product narrative to the whole world as a product marketing manager. You’re the main spokesperson for a set of features and benefits, presenting both internally and externally to promote the product values together with the product team.

8) Marketing Manager Job Description

To be an outstanding marketing manager, you need extensive knowledge of marketing strategies and the ability to generate new leads. The main role of the marketing manager is to create marketing strategies, manage the marketing department’s budget, staff management and prepare forecasts. Also, keep in mind that staying up to date with digital marketing trends and potential new channels is significant in this digital era.

9) Market researcher Job Description

As a market researcher, you are responsible for collecting and analyzing data information to make accurate political, social and economic decisions. You must specialize in either quantitative or qualitative research. On the other hand, if you are employed by a company, also known as client-side, you should collect information on customer perceptions, investment and current marketing trends as well as designing specific research methods like questionnaires, together with your strong analytical and critical thinking skills.

10) Business advisor Job Description

As a business advisor, you are responsible for planning and developing business strategies to increase the efficiency of the operational and financial management of the business. You will prepare budgets, give advice on marketing and business projects, as well as performing risk analysis.

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The power of introverts

  Sometimes a career in marketing seems attractive. For example, creative men and women collaborating to produce marketing campaigns that help their client’s businesses grow. Most of the time you’d be excited to succeed in this career but still doubt that your own personality doesn't seem to fit in. There’s a misconception regarding introverts aren’t suitable for marketing positions but a perfect fit for extroverts. 

  Introverts are not scared of meeting people, they just need some time to recharge themselves, they are not as hyper as extroverts. The marketing career path won’t require you to be energetic or have a smooth talk with clients as a salesperson. Surprisingly, you will find many introverts are bound into this field. Stop worrying, start joining us to explore how we succeed in this field

Advantages of  Marketing as an Introvert

  Why do I say there are so many advantages for introverts to pursue in the marketing field? In today’s era of digital marketing, most jobs have switched to online platforms and individuals have to work independently in front of a computer screen. Studies have found each of them has its own unique strengths that can help them succeed in marketing. Introverts tend to focus on connecting people one-to-one and get deeper connections to be more valuable in getting jobs and retaining clients. As we can see, introverts bring a unique viewpoint to marketing teams, allowing them to hone their campaigns so that they are accessible to all.

What are the Marketing Roles that are Ideal for Introverts?

  In this modern world, many job titles are a great fit for introverts and one of them is content marketers. Content marketers mostly are working independently as they need to brainstorm on creating high-value content of that brand that correlates with their company’s marketing plan. They are able to express themselves creatively and develop the contents in order to raise awareness. Next, market research analysts work on analyzing data collected from surveys and sales by helping the company to search for their potential clients. They tend to spend more time on creating their questions to gain more understanding about the products, services and features they’d need and how much they are willing to pay. Furthermore, job scope for SEO experts must monitor analytics closely so they can change their strategy according to the plans that work. Detailed-orientated introverts who love working alone solving problems may discover exactly this is the one they’re searching for.

Advice for Introverts in Marketing

  The best is, learning how to fit your personality with your work might help you easily adapt to your marketing work field. By that, when you get to choose the right role in the company, it might make a difference in finding your suitable marketing career. Studies recommend introverts to search for jobs that need to apply their own creativity or analytics rather than just have direct communication with clients. As a result, introverts have to interact with others in any career, slowly but surely they will adapt to these uncomfortable and uneasy situations to improve their weaknesses. For instance, introverts can prepare and have discussions on their topic first before attending the meetings so he or she won’t be lost in front of people. In advance, thinking about the topic helps you think of thoughtful and well-reasoned points and helps you to speak well and have more confidence while present.

https://www.rasmussen.edu/degrees/business/blog/marketing-for-introverts/