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the 1980s Philippine Pop Culture

1980

The music scene in the Philippines in 1980 reflected both global trends and local tastes. The disco craze, which began in the late 1970s, was still prominent in 1980. Filipino bands like Hotdog, famous for their catchy, upbeat songs like "Manila," became synonymous with the city's vibe, while still staying rooted in Filipino culture. The song "Manila," in particular, became iconic, capturing the essence of urban Filipino life with its fusion of pop, rock, and disco influences.

At the same time, local ballad singers continued to enjoy immense popularity. Sharon Cuneta, often called the "Megastar," was beginning to emerge as one of the dominant figures in Filipino entertainment. In 1980, she was already releasing songs that would solidify her reputation in the years to come.

The Philippine film industry was undergoing a transformation in 1980. Directors like Lino Brocka and Ishmael Bernal continued to create films that not only entertained but also commented on the political and social issues of the time. ​

Another defining figure in Philippine cinema during 1980 was Fernando Poe Jr. (FPJ), the king of Filipino action films. His movies, marked by explosive action and larger-than-life heroes, provided an escape for many Filipinos from the harsh realities of the time.

1981

Television in the Philippines in 1980 was a major source of entertainment for Filipinos, with programs like Eat Bulaga!—a variety show that first aired in 1979—becoming a beloved part of Filipino culture. It blended comedy, games, and live music, engaging audiences across the country. This kind of show, along with other variety programs like The Student Canteen, played a major role in defining Filipino television during this era​.

Filipino soap operas, or teleseryes, also began to gain immense popularity. These drama series, often filled with familial conflicts, love stories, and moral lessons, continued to dominate the evening slots on TV, becoming integral to Filipino households.

While the Philippines was still under the regime of Ferdinand Marcos, the film industry in 1981 saw both government-backed and independent efforts flourishing. Martial Law had been lifted in 1981, which allowed for greater freedom in the arts.

1981 had several hits like "Katorse" (a drama-comedy), which starred Sharon Cuneta. Other popular movies included "Bilog ang Mundo" and "Patrolman", which contributed to the growing popularity of local action and drama genres.

The fashion in the Philippines in 1981 mirrored global trends in the early '80s, with big hairstyles, neon colors, and bold fashion choices. High-waisted jeans, shoulder pads, bright-colored shirts, and oversized jackets were common, with a flair for glam and excess.

 In 1981, President Ferdinand Marcos officially lifted Martial Law, though he maintained strong authoritarian control over the country. This political shift had a direct impact on pop culture, as a wave of freedom and political expression began to permeate the arts and entertainment scene.

While it would hit its peak later in the decade, 1981 was the start of karaoke's integration into Filipino social gatherings, and it would soon become a huge part of Filipino entertainment and culture. 

1982

Ishmael Bernal's Himala (1982) starring the "Superstar" Nora Aunor, gained local and international acclaim (even up to this day) as a script and technical achievement and also as a masterful exhibition of impressive ensemble acting.

1983

INCTV is the flagship television station of the Church of Christ. It first launched into TV evangelism with the “Ang Iglesia Ni Cristo” program, which premiered on a major TV (MBS, now known as PTV 4) network in the Philippines in February 1983. Even in their homes, Iglesia Ni Cristo members gladly fulfill their responsibility to share their faith.

1984

The year 1984 in the Philippines was a dynamic period for popular culture, reflecting a mix of entertainment, art, and the socio-political climate of the time. 1984 saw a number of significant occasions and classic pop culture moments. These events are still remembered today, even though many people might not be aware that they took place in this specific year.  Freddie Aguilar's folk songs, including Anak, resonated deeply due to their emotional and political undertones. "Anak" remains more than just a song; it is a cultural anthem that bridges generations and touches hearts around the world. It stands as a testament to the power of music to tell stories and convey universal emotions.

Serialized graphic stories were a staple for entertainment, with works by Carlo J. Caparas (Panday) being widely read. As one of the most influential creators in the Philippine komiks industry, Caparas has cemented Ang Panday as one of his most enduring legacies. Panday remains a popular character in Filipino pop culture, with fans still celebrating its legacy through cosplay and fan art. Panday is not just a story it's a reflection of the Filipino people's enduring faith in heroism, justice, and the power of good.

1985

"Katarungan" is a song that speaks out against social and political inequality. Freddie Aguilar, known for his bold and socially conscious lyrics, used this song to criticize the lack of justice in the country, particularly during the dictatorship of Ferdinand Marcos. 

In 1985, the Philippines was experiencing increasing unrest. Marcos' regime was facing mounting criticism, and there were growing calls for reform. "Katarungan" tapped into the national sentiment of those seeking justice and change, aligning with the broader political atmosphere of the time, especially leading up to the People Power Revolution in 1986. The song became an anthem for those who were calling for an end to corruption, human rights abuses, and the lack of democratic freedoms under the Marcos government.

Despite attempts to create an atmosphere of command and confidence, the government of President Marcos continued to reel in 1985 from the political and economic after-shocks of the August 1983 assassination of former Senator Benigno Aquino, Jr. 

In 1986, President Corazon Aquino took the position after Ferdinand Marcos had been dismissed from the presidency. She was the President of the Philippines from 1986 to 1992. As president, Aquino restored democracy by dissolving the legislature, declaring a revolutionary government, and appointing a fifty-member commission to write a new constitution, which was approved in 1987.

1987

Eat Bulaga!, the longest-running noontime show in the Philippines, reached new heights of popularity in 1987. Its combination of variety, comedy, and audience participation made it a staple in Filipino homes. It became a platform for local celebrities and launched several memorable segments, solidifying its position as a key part of Philippine pop culture.

This comedy film directed by Leroy Salvador starred Sharon Cuneta and Herbert Bautista. The movie was a hit for its humorous take on sibling relationships and gender roles, with Sharon Cuneta portraying the iconic role of Jill, a tomboyish jeepney driver. It became a cultural phenomenon because it showcased relatable Filipino family dynamics and Sharon Cuneta’s growing influence as the “Megastar” of Philippine cinema.

The ratification of the 1987 Philippine Constitution marked a critical point in the country’s history. After the fall of the Marcos dictatorship, the new constitution restored democratic governance and civil rights. This event had a profound impact on Filipino society, directly influencing politics, freedom of expression, and the media landscape during that time.

1988

MTB, fully spelled as  Magandang Tanghali Bayan (transl. good afternoon, people) and Masayang Tanghali Bayan (transl. A noontime afternoon full of fun, people), and later known as MTB Ang Saya Saya, is a Philippine noontime variety show broadcast by ABS-CBN. It aired from November 30, 1998, to February 4, 2005, replacing 'Sang Linggo nAPO Sila and replaced by Wowowee. The program was also broadcast worldwide through The Filipino Channel

Ganyan Kita Kamahal (trans. / international title: That's How Much I Love You) is a 1998 Philippine television drama romance series broadcast by GMA Network. Directed by Jay Altarejos, it stars Carmina Villarroel, Bobby Andrews, and Onemig Bondoc. It premiered on April 13, 1998. The series concluded on August 7, 1998, with a total of 85 episodes.

1989

In 1989, the TV commercial for the sarsaparilla drink Sarsi debuted as part of a series that showcases Filipino pride, highlighting the tagline "Angat sa Iba!" (Standing Out in the Crowd!). With a catchy jingle composed by Ryan Cayabyab and visuals deemed ahead of their time, the commercial is regarded as one of the shining moments of Philippine advertising.

The Motorola MicroTAC 9800x became popular in the Philippines shortly after its global release on April 1, 1989. It became available in the Philippine market within the same year, but specific dates for its introduction to the Philippine market are not well-documented.

reflection

What story does your portfolio tell about this specific decade in the Philippine Pop Culture?

The 1980s in Philippine pop culture was a time when entertainment became a way for Filipinos to make sense of a changing world. As the country grappled with political turmoil, music, film, TV, and fashion helped people process their emotions. Songs like Sharon Cuneta’s heartfelt ballads and Freddie Aguilar’s Anak spoke to the struggles and love within Filipino families. Films like Himala and Fernando Poe Jr.'s action-packed roles offered both a mirror to reality and a brief escape.

TV shows like Eat Bulaga! and the rise of karaoke brought communities together, turning ordinary moments into shared joy. And as the country gained freedom through the EDSA People Power Revolution, pop culture reflected a new sense of hope, creativity, and identity. The 1980s weren’t just about entertainment—they were a time for Filipinos to reclaim their voice and celebrate resilience.

What role did this Pop Culture play in shaping the general history of the Philippines?

Pop culture has played a significant role in shaping the general history of the Philippines by acting as a mirror of societal trends, values, and struggles. From traditional folk songs and dances to contemporary music, films, and social media trends, pop culture reflects the evolving identity of the Filipino people. It serves as a medium through which historical events, collective experiences, and cultural narratives are preserved and communicated to future generations.

For instance, during periods of colonization, Filipino pop culture became a platform for resistance and unity. Songs, plays, and literature were used to subtly critique colonial rule and ignite nationalism. In the modern era, pop culture continues to influence public opinion and social movements, addressing issues such as inequality, corruption, and environmental concerns.

Moreover, the global influence on Filipino pop culture has fostered a unique blend of local and international elements, demonstrating the adaptability and resilience of Filipino identity. It has shaped how Filipinos perceive themselves in a global context while preserving a sense of pride in their roots.

In essence, pop culture is more than just entertainment it is a powerful force that captures the pulse of the nation and influences the course of its history.

How is Philippine Pop Culture Significant to you, as a Filipino citizens, when it comes to learning from its past, determining what is best at present, and in writing the nation’s future?

Philippine popular culture holds great significance in understanding the nation’s identity, history, and aspirations as it plays a key role in shaping collective memory, values, and social norms. It is important to understand and gain ideas/knowledge with regards to the Philippine Pop Cultures so that we can be aware on how our culture has been influenced and evolved over time. More over, it is very essential for Filipinos to better know the cultural history of the Philippines as it serves as our personal identity. Filipino culture contributes to a richer, more diverse global cultural landscape, promoting understanding and tolerance among different cultures. Tracing and studying cultural heritage give us with a better understanding of a certain culture and helps us understand and respect each other's culture.

Learning from the past allows us to gain knowledge while preparing for the future, and empowers us to take control of what is within our reach. Studying history helps us to gain insights into the past so that we can understand events in today's world. Moreover, it helps us to predict future events and outcomes from past patterns. Popular culture is a mirror of the present-day values, issues, and challenges facing Filipino society. Contemporary music, television shows, social media, and fashion reflect the current pulse of Filipino life, from debates on politics to questions of identity and societal norms. It becomes a tool for assessing what resonates with the people, highlighting shared concerns like economic inequality, education, or environmental preservation. It also celebrates Filipino creativity and innovation, showing how local talent and modern-day heroes contribute to the shaping of the present.

Philippine popular culture not only reflects the present but also plays a crucial role in shaping the future of the nation. As Filipinos, it is our responsibility to understand and embrace our cultural heritage while adapting to the changing times. Popular culture serves as a bridge between the past and the future, connecting generations and fostering a sense of unity and pride in our identity. By preserving and promoting Filipino creativity, values, and traditions, we contribute to the nation's progress. Through this, we become active participants in shaping a society that values its roots, embraces its present, and takes bold steps in writing the nation’s future.

references:

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“A Timeline of Popular Culture in the Philippines: Tracing the Evolution from Past to Present.” Knowledge and Science Bulletin Board System, 23 May 2023, www.knbbs.com/a-timeline-of-popular-culture-in-the-philippines-tracing-the-evolution-from-past-to-present/. 

Shunwei, Liu, and Li Jia. “Multicultural Education Establishment of Philippine Popular Music Industry.” Multicultural Education, vol. 8, no. 6, 2022, ijdri.com/me/wp-content/uploads/2022/06/6.pdf, https://doi.org/10.5281/zenodo.6618973. 

“The Evolution of Popular Culture in the Philippines: A Look Back at the Decades.” Knowledge and Science Bulletin Board System, 17 June 2023, www.knbbs.com/the-evolution-of-popular-culture-in-the-philippines-a-look-back-at-the-decades/. 

ABS-CBN Studios. November 30, 1998. Magandang Tanghali Bayan (1998–2003)

Cruz, E. S. (2017, September 25). Cinema on martial law. Philstar.com. https://www.philstar.com/opinion/2017/09/23/1742008/cinema-martial-law

R.J. Nuevas.  April 13 – August 7, 1998. Viva Television. That's How Much I Love You

Reddy, K. (n.d.). 1980-1989 | Fashion History Timeline. Fashion History Timeline. https://fashionhistory.fitnyc.edu/1980-1989/

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taasnoopilipino.com. (2024, July 17). Karaoke in the Philippines: a cultural phenomenon - TAASNooPilipino. TaasNooPilipino - Kahit Kanino. https://taasnoopilipino.com/karaoke-in-the-philippines-a-cultural-phenomenon/

Castro, A. D. (n.d.). 63. Creative Guild’s 1989 TV Ad of the Year: SARSI, “ANGAT SA IBA” TVC 45s. https://isamunangpatalastas.blogspot.com/2016/06/63-creative-guilds-1989-tv-ad-of-year.html

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Jack & Jill. (n.d.). The Movie Database. https://www.themoviedb.org/movie/288030-jack-jill#:~:text=new%20rating%20system!-,Overview,really%20Jack's%20sister%20or%20brother.