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7 Benefits of email marketing

There is no doubt that today, e-mail marketing has become a fundamental channel for any brand, company, or business that has a presence on the Internet. Its effectiveness has led it to be included in all self-respecting online marketing strategies and represents a fundamental action within them.

For this reason, in this post we have proposed to analyze what its benefits are, from different points of view, such as capturing emails, generating a community, or customer loyalty.

If you are starting in this mass mailing or you are considering capturing the mail of the visitors who come to your website to generate a list of subscribers, pay close attention to these recommendations, because they will be very useful.

The Main 7 benefits of email marketing

1 - Direct channel of information and communication

E-mail marketing is possibly one of the most direct channels that exist when communicating a message on the Internet.

It is a two-way channel in which only two actors intervene: the sender (you send an email to your subscribers) and the receiver (your subscriber, who receives that message).

That is, there is no noise or interference, as is the case, for example, in social networks, where there are a lot of distraction points (ads, videos, comments, etc.).

In this way, e-mail marketing is a very effective tool to communicate to your subscribers the news of your brand, the latest entries in your blog, or your new products/services. You can thus create a regular communication flow with your readers and potential clients.

2 - Reinforce your brand image

Another benefit of mass mailing is the possibility of reinforcing your brand image and also improving your positioning concerning your community.

How can you reinforce and improve your image?

At this point, my recommendation is to use storytelling techniques to capture the attention of your subscribers and connect emotionally with them.

Tell them a story (your story), hook them up, make them fall in love. The goal is to create a close bond with them, build trust and increase your credibility.

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3 - Build loyalty to your customers

If you have an eCommerce, sell a product or offer some type of service, this point will be interesting for you. Mailing marketing also allows you to retain your customers with a triple objective:

i)First of all, that your post-purchase experience is satisfactory.

ii)Second, that they buy from you again in the future.

iii)Third, that they become prescribers of your brand so that they speak well of it and recommend you to other users (you already know the importance of word of mouth).

4 - Promote and sell your products or services

As I mentioned in the first section, mailing marketing is a very powerful channel when it comes to communicating your news regarding products and services.

Best of all, it allows you to segment shipments by user groups based on their interests or characteristics: gender, age, preferences, etc. In other words, you can choose which users you send an offer to and which users a promotion, for example.

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5 - Perform A / B tests

Another advantage of mass mailing is that it allows you to do tests before making a final shipment.

This means that, before launching a message in bulk to your database, you can do different tests by selecting a small group of subscribers.

Once this test has been carried out and its results analyzed, you can carry out the definitive sending to the entire list of subscribers.

With these A / B tests you can test different subjects (they are very important to guarantee the opening of emails ), different copies, and also the design and layout of your newsletter.

6 - Analyze and measure campaigns: calculate ROI

The concept of ROI (Return On Investment) is very important in the world of online marketing and sales, as it will allow you to measure the level of economic profitability of a specific action.

That is, this data will allow you to know the performance and benefits that investment has had.

Regarding the analysis of email marketing campaigns, you can extract a series of data to know how effective your actions have been.

Some examples are: number of open emails (views and readings of your emails), number of clicks on your newsletter, number of bounces, unsubscribes from your subscriber list, best days and hours of the week to send, or the origin of the users in your list (country, device, operating system, etc.).

7 - Save money and resources

Developing an e-mail marketing strategy is much cheaper than other types of marketing actions, such as mailboxes or other online media campaigns.

You only need to have a mass mailing provider, a list of subscribers, and a well-defined strategy.

Also, the design of the newsletters is very simple (you don't need great knowledge) and you can benefit from other advantages such as the possibility of scheduling the sending of your campaigns or the automation of certain actions thanks to auto-responders.

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Advantages of using WhatsApp marketing

It is a new form of marketing based on communications through WhatsApp. The objective can range from sending valuable information and content to establishing more direct communication to manage orders and questions about products and services.

This platform allows you to create content and messages with different formats such as gifs, audio recordings, videos, icons, text, etc. However, many times it is best to combine several formats to get a more dynamic and fun message.

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The company can use this medium to send a newsletter about its products, offer an advisory system, or even as one more way of customer service.

Also to be a platform that transmits closeness, the use of the application to carry out marketing strategies has other advantages:

1. The scope and frequency of use of the application allow messages to reach a wider audience.

2. The number of different formats that can be sent allows the content to be much more dynamic and generate greater value for the potential consumer.

3. To be able to send communications by WhatsApp you need explicit permission to do so, so once you have it, there are no algorithms that interfere between the company and the client.

4.The consent of the consumer implies an interest in the information that the company communicates.

5.There is not so much competition since not many companies are yet implementing strategies on this platform, so it is not yet overcrowded.

Success stories using WhatsApp marketing

In recent years, more and more companies are verifying the potential that WhatsApp offers. However, for other brands, this tool is not unknown since they decided to incorporate this platform as part of their marketing campaigns a long time ago.

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Three advantages of marketing with WhatsApp

1. The reach of your messages is guaranteed as long as you send them to contacts who have already started a conversation with your business. Why? Because no algorithms are deciding who your shipment will reach. This is a great advantage when compared to the organic reach that a post can have on social networks like Facebook.

2. The visibility of your messages will be high. Comparing it with other channels such as email, where the average open rate is around 22%, on WhatsApp people will see your messages: not only because text messages have an open rate close to 98%, but also because WhatsApp notifications are consulted much more than those of other applications.

3. Investing resources in developing WhatsApp as a marketing channel will help you capitalize on it in other areas such as customer service, support, or sales. The platform facilitates the sending of all types of content, so it is easily adaptable to the requirements of other areas. Do you need to send a payment link, a pdf with technical information, or the location of your business? Did you design a special offer on a graphic piece, or did you record a tutorial in Loom to help a client? In all cases, with WhatsApp, you can share it one by one, or upload it to your status so that your entire contact base can see it.

It is also a great tool for sales teams, who can take advantage of the advantages mentioned in the previous section to provide a better shopping experience to their customers. In this case, it is probably useful to have an integration that records conversations in the CRM.

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Benefits of Email Marketing - Bulk Database

In the following article, we will talk about the benefits of Email Marketing and databases.

Email Marketing is one of the most used online communication techniques currently in the Digital Marketing environment and how we can get the most out of this practice for our companies.

Email Marketing is a powerful tool through which we communicate with users by sending emails, to attract potential customers to our business.

A good Email Marketing campaign must be based on prior planning, on which its success will largely depend, it is not as simple as sending an email to a large number of users As in all planning, the first step is to set objectives both in the short term and in the medium and long term.

Also, we must define the target audience in the most concrete way possible, analyzing its characteristics and the conditions of the potential market, the content, and the time of delivery.

Perhaps the most important aspect of the use of this technique is to have the prior authorization of the users, to use it correctly, and to comply with the requirements.

In this article, we will discuss the benefits of email marketing for the activity of our company.

The benefits of email marketing that we obtain from putting this communication technique into practice are:

Profitability

If we compare the cost of conducting Email Marketing campaigns with other communication channels, such as radio, television, SMS, etc., it is truly profitable for our companies.

Carrying out Email Marketing campaigns, we manage to reach our potential clients by optimizing time and available resources. Also, we avoid incurring costs for printing, stamps, sealing, etc.

Compared to other direct marketing tools, Email Marketing offers great capacity and high potential.

The most important reason that the marketing departments of companies take into account to carry out Email Marketing campaigns is, precisely, its low cost.

       2.Speed ​​and efficiency

Thanks to Email Marketing, we manage to reach our target audience quickly, directly, and efficiently, regardless of where they are.

If we compare it with the rest of the advertising media, we can personalize and segment our campaigns as much as possible and we can even spread them through social networks, thus optimizing the impact on our followers.

       3.Versatility

Another advantage that we can highlight from the use of this online communication medium is that it gives us the possibility of using different formats when creating our templates: we can include images, videos, music and use a variety of tools that help us call the attention of our clients.

       4.Measurement

One of the main differences between traditional marketing and digital marketing is that the latter gives us the ability to measure our actions very precisely.

Email Marketing gives us data almost immediately successful with our campaigns across different indicators: open rate, clicks, or bounce rate.

Many Email Marketing tools even give us the ability to measure the impact of our shipments in real-time.

The importance of measuring lies in the fact that, through the results obtained, we can make different decisions and even personalize shipments according to the movements of users.

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       5.Segmentation

Another truly important and beneficial feature of Email Marketing is the enormous segmentation capacity that we can carry out when sending to our customer database, being able to apply different criteria and segmentation models.

We can even divide our list of subscribers into segments, taking into account in advance when collecting data those that are not more relevant, since some of them will be available in the tool that we use to make our shipments, such as IP address, the response rates to our shipments or if they have purchased a specific product and/or service.

       6.Personalization

We can personalize the messages we send to our clients or potential clients, unlike what happens with other communication channels where our actions are massive.

As we have personal data in our lists, we can personalize shipments by addressing our customers by name and, also, we can use information such as their city of residence, their age, their purchase history, etc., to personalize the maximum our shipments.

For example, if we have an online store, thanks to Email Marketing we can send automated and personalized messages to customers who have left the shopping cart with a reminder and including a discount or promotion to encourage them to complete the purchase and step, we take the opportunity to retain these customers through these offers.

In summary, Email Marketing has established itself as one of the most powerful tools to reach users and it gives us excellent results.

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Thanks to this direct channel, we can adapt the content to each client to achieve better results.

The segmentation capacity that it gives us is key in our communication strategies, since our results may be negatively affected if we send information to users who are not interested in our products and services.

It is a direct technique that is characterized by not being invasive, as long as the users have accepted the receipt of our shipments.

Email Marketing measures results in near real-time, which gives us valuable information about our campaigns and these awaken the interest in our customers.

Thanks for reading, If you want to buy a trusted email marketing database for your business Kindly Check  out https://www.bulkdatabase.info/. You can also request free sample data before buy