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Contextual Content with BWD

We at Business Website Developers want to spread the awareness of contextual content, and how it can help you. This will continue to become something that is more relevant in the world, across devices, locations, and purchase cycles alike. Brands should not waste time when it comes to experimenting, and utilizing these resources. The right message to the right person at the right time is not what this is limited to; people should be aware of what they need to do to make these things work. What are the actual benefits? They are not limited to marketing and results, and there are many things worth looking at for these reasons.

 Deepening Customer Relationships

 Contextual content can be the key to improving relationships with your clientele. That is because you can provide an entertaining customer experience, deeper information, enhanced and streamlined services, automated services, and many other factors that will narrow and simplify the process to be more effective and customized to your growing customer base. Valuable content is the key to success, and you can learn what you need to know here.

 Let the team at Business Website Developers tell you about these concepts, and the ways that they could prove helpful to you when marketing. Get in touch with us today, and you will know that these methods and means are one of the most useful tips and tricks of the trade when it comes to bettering yourself and your means to market. Call now, and learn about the process firsthand.

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Connections via Metadata with BWD

At Business Website Developers of Las Vegas, we understand the importance of metadata, and how it could be utilized for the good of your business enterprises. As the foundation of any organization that is driven by digital means, you need to know what it means to fit these pieces together, so that you may get what you have been looking for. Everything must be put to the proper use; everything and everyone in the business space has a role to play here, and it is important to make this happen in the best of ways,

 What This Means for a Business

 Everyone in your workspace has a duty when it comes to the use of metadata, and everyone doing their job is essential; each person relies on the other in many regards. For instance, a copywriter will be focused on how to attract interest from the key groups being marketed to. Conversely, the product manager will be concerned with how different demographics will react to product features, thereby tracking said features and the prices of competitors. A data analyst can look at what geographical regions most often by the product, as well as which ones most often return said product. There are many challenges here, but by uniting and utilizing metadata, you can give yourself an advantage.

 At Business Website Developers, we know and understand what metadata means to a business, and why it is important to bring it all together for the sake of prolonged success and prosperity. When you are ready to do these things, get in touch with us so that we may begin helping you out.

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Do Your Customers Trust Your Business?

We know here at Business Website Developers of Las Vegas how important it is to have the trust and the loyalty of your clientele, and for you to be perceived by them in the same way. As small to mid-size businesses comprise a major portion of the American economy, and with all the news headlines running rampant in the world today, it is important to be trusted and respected. For this reason, we want to help you. Even on a minimal budget and just starting out, moving up in the world, there could be essential ways for you to keep your business in the spotlight, and in a positive manner.

 What Makes People Distrust Your Business?

 These are many factors that can lead people to distrust or be less likely to use your business, and it is important that you have these factors working in your favor so that you can continue to get what you have been looking for. Things like only operating online, not having a presence on social media, not dealing in goods/services made in America, not keeping standard hours of operation, not giving back to the community, and only accepting PayPal are all things that could potentially work against you. But by knowing these things in advance, you can work towards an advantage.

 Here at Business Website Developers, we will help you to achieve your goals when it comes to having your business be trusted and respected. We would like to see you have an advantage over other similar businesses, and continue to channel and garner success. These factors can result in you ending up where you have always wanted to be; call us today and get what you need!

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4 Foolproof Email Marketing Tips

Email marketing remains one of the most effective ways you can reach your audience. According to a 2016 eMarketer report, the median ROI of 122% from emails, that’s more than 4x higher than social media, direct mail, and paid search. That’s why most marketers will turn to email to engage with customers during this holiday shopping season. Email marketing tips have been around as long as emails themselves have, but with the holidays here, marketers must not forget these basic (and frequently-overlooked) marketing tools to deliver personalized consumer experience. Check out the tips from Business Website Developers of Las Vegas below.

Marketing Smart with Email

1. Make it for mobile- When it comes to email, according to Litmus, desktop opens account for 16%, webmail 30%, and mobile a huge 54%. This means making your campaigns for mobile is a necessity. Know the basis of your mobile audience, so you can use more cutting-edge tactics to improve customer engagement.

2. Go beyond the body- You see the sender name first, so put some effort behind it. Don’t use same sender name every time. Make it reflect the content, it can increase open rates. Your subject line is equally important. Create urgency and mystery. Keep it simple. Preheaders, the short text following the subject line, are also overlooked. This is the last chance to get it opened, and avoid pasting a sentence from the body.

3. Convey urgency- Email content should be straightforward and drive action. If someone just bought your product, your follow-up email should encourage them to take a next step, like buying accessories or hiring a technician, and throw in pertinent offers. The CTA is particularly important. Don’t worry about articles, “a,” “the,” just get to the point. “Buy Now.” “Read Here.”

4. Personalize with AI- The one-size-fits-all approach is over. Personalized emails, especially those driven by the power of artificial intelligence (AI), are much more effective. You’re giving people information they’re actually interested in, instead of just guessing. AI tools can help parse consumer data to generate audience segments, allowing marketers to target a specific group with applicable messaging which speaks to their likes and shopping patterns. You can also tailor blocks of content, like product suggestions, to individual readers based on data you have about their behavior and preferences.

Share your own email marketing tips with Business Website Developers in the comments below.

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Blogging for Business

Here at Business Website Developers, we understand the importance of creating blog posts and content. Properly sourcing ideas is important, and you want to be someone who has access to the best in strategies and methods, so that you may come out on top where you want to be. Whether you are someone who has extensive experience as a blogger, or you are just getting started when it comes to this process, it is never too late to learn some new tricks and add to the process. We can tell you everything that you need to know when it comes to blogging.

 What’s the Best Way to Do Them?

 There are many ways that you can become a better blogger. Something as simple as getting tips from colleagues and peers can make for a world of difference. Do not be afraid to “free write” if you are drawing a blank; in fact, starting with a completely blank document and writing everything you know about a subject can be a solid way of getting off the ground. Outlining and doing all your main research can be effective as well. Clarity, not complexity, should be your emphasis and desired goal here. There has never been a better time for you to get what you have been looking for as a blogger, and we are happy to offer aid and assistance.

 You need Business Website Developers to show you the best way to create powerful, effective blog posts. It is vital to blog effectively as a business professional, and we understand your situation here. Get on the phone today, and we will be happy to work with you and be your guides.

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Why You Should Invest in Brand Advocacy

At Business Website Developers of Las Vegas, we know you want to reach a broader audience. Word-of-mouth marketing is still one of the hottest ways to help achieve that goal, and one of the best ways to implement that desired WOM is through brand advocacy. It’s a perfect way to generate meaningful relationships in a social media culture that values an emotional, individual connection. These third-party advocates leverage the social networks of people like you and your brand’s message and have an investment in your success. That is, they are often going to be your customers and your employees. This is one of the biggest untapped resources you will find.

Your Greatest Resource

If you can manage to turn as many of these people as possible into your advocates, you can extend your reach and generate not only greater attraction. As your greatest resource, they will be proactive in talking up and advocating for your company and brand to their own individual networks. It’s a sort of guerilla form of influencer marketing, but more credible because of the way people can identify with other people. A social media advocacy program is structured in a way to build an extensive network. But it’s best not to just rely on their WOM advocacy, and instead actually build a strategy around it that includes engagement and feedback to ensure a relationship that is mutually beneficial.

Develop Your Strategy

It’s important to first identify your ideal brand advocates before just sending them out there blind, especially if it’s your internal staff. Follow the users that follow you, engage with their content, like and share often, give shout-outs to contributing members and reward them discounts, and even send them hand-written letters. It’s important to follow a sound strategy on how to build a brand advocate community. Define your objectives, provide a clear and memorable user experience, creative distinctive branding, and remain consistent across all marketing channels. You can provide an opportunity for human intervention and also install elements of exclusivity into your marketing.

At Business Website Developers, we believe there is always a way to increase repeat customers and create an audience that fully appreciates the product or services you are offering – and creating a community of brand advocates will help earn you that.

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Using Email Signatures to Drive Conversions

At Business Website Developers, we understand that emails remain the backbone servants of digital marketing. It’s estimated that between sent and received emails, over 205 billion are exchanged daily. Even with the advent and prominence of social media marketing, the most effective channel is and always will be email. However, employee emails are often overlooked. Because they often deal with current customers, prospective customers, partners, candidates, vendors, and influencers on a one-on-one basis, there exists authentic relationships through important, vital contacts. But this channel also allows the distribution of content by internal and external means and help drive conversions – all because of the signature at the end.

CTA Banners

You might wonder how this is possible. While signatures are often considered a simple means whereby you may include contact information, it is, in a sense, a call to action to get in touch with you by various means other than email, like telephone, fax, mail, or social media. So why not create a call to action to explore your brand, product, and services as well? By pairing your signature with such a CTA in a banner, every employee email signature can help nourish the wider goals of the company and drive conversions. Promote an upcoming event, conference or webinar. Share a new e-book, industry report, or case study. Let customers know about product offerings or discounts. And incorporate videos to engage with your audience.  

Sign-Off Basics

As with any form of content for marketing, it’s best to stick to a strategy. Because email signatures are not the reason your contacts are opening your emails but are often overlooked when it comes to your company’s overall brand strategy for conversions, it’s best to stick to some simple and effective guidelines. While there are plenty of signature ideas to choose from, it’s important to make it simple, keep it short, make it informative, be consistent, break up lines of text where sensible, and include any social networking links. It might even be considered best practice to include details like title and department. But the perfect email signature ultimately depends on keeping in line with your overall marketing strategy.

At Business Website Developers, we believe that email signatures can absolutely drive conversions with personalized and relevant content sent directly to individual members of your audience.

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Making Use of a Stock Photo Library for Social Media

At Business Website Developers of Las Vegas, we know that it can sometimes be difficult to find the perfect image to use when accompanying your social media content. Visual enhancers are ideal to use to draw people in, making it an important characteristic of engagement boosting. While you can pay for an image library, we know that’s not always an ideal expense, especially if you’re a small business. And finding free images can be time consuming, if not downright tedious. Many people respond to visual content, and having that relevant photo as an attachment could mean the difference between appealing to your audience and being ignored.

Audience Engagement

There are plenty of reasons why images will help your brand extend its message and its reach with audience engagement. So it’s important to build up a library that features a variety of images, each with different themes, styles, colors, moods, tones, and relevance. And there are actually plenty of sites that offer them free. It is estimated that 90% of the information that is transmitted to the brain is visual, and on Facebook alone, posts with images get 53% more reactions than an average post. Generating engagement will also lead to generating website traffic, and that is not a goal to ignore or sabotage.

Do’s and Don’ts

Doing a simple Google search for images might be an act of sabotage too, as many images are secured by copyright as intellectual property. This is one of many strategies to be aware of when building your library. Consider the important etiquette of using stock photos in these do's and don’ts so as not to further ruin your brand, its reputation, and your business. For example, don’t just use an image for the sake of using an image, but do use a relevant image to complement your content. Some stock photos are a bit strange, creepy, or downright humorous when we see them, especially out of context. But not all of them are like that. They can be used as compelling additions.

At Business Website Developers, we know the quest for that perfect stock image can seem intimidating at first, but there are plenty of resources out there to help with finding free images, as well as beneficial ways of how to use them.

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A Brand’s Judgement of Your Pitch

Since “digital” worked its way into marketers’ vocabulary, the space between doing a digital project and becoming a digital business began forming. Brands and companies have debated how business strategies should and can link to digital plans.  From inside and outside a brand it can be tough to appreciate what the appetite and capacity to be a fast-paced digital company is. Think about it like this, if your favorite retailer is moving so quickly and digitally nimble, why don’t they have contactless payment yet? Below we at Business Website Developers of Las Vegas discuss how brands judge your pitches for their business.

Where They’re Judging You

1)      Money- Brands typically give marketers a 12-month budget. This is requested annually and can be cut at any time. Understanding where a brand is in its cycle can guide your discussion.

2)      People- Understanding both the business objectives and the people in the room will contribute to a successful conversation. Be aware of any ups and downs the company’s marketing team has had recently. However, before telling them what they did wrong remember the people in the room likely agreed to those decisions. Appreciate the knowledge the people in the room have across the board and bring in specialists to impress them. They’ve likely researched you too. Does your digital profile stand up to scrutiny?

3)      Politics- A lot of politics goes on inside brands. From where people sit to who you must ask to get something done. Check out what politics might hinder the pitch you’ve been asked to take part in. Are you going to be allowed to beat their global incumbent?

4)      Timing- During the year, budget isn’t the only thing to chance. With so many job moves, the team you’re working with, pitching to, or have been hired by could change. Ask the right questions to make sure you’re speaking with the right people.

5)      Need- Our goal, as agencies, is to fix brands’ problems. Frequently that’s a business issue, a specific long-term objective, however it may be that your brand person wants a quick win to show their boss. Do what’s required, but be honest about why you’re doing something.

Have any brand pitch tips that have worked well for you? Share them with Business Website Developers below.

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Short Attention Span Solutions

At Business Website Developers, we understand the importance of appealing to the proper in any business endeavor, and why it is important to get and keep the attention of anyone seeking your products or services. But is there a short attention span solution that could improve the way that you do things? Believe it or not, more people are spending time reading e-mails, despite an oft-believed myth that people have dwindling attention spans. It is worth noting that people on mobile devices spend more time reading the e-mails that they receive.

 Optimizing E-Mails for Short Attention Spans

 Even if attention spans are increasing, they are still short. There are many strategies and methods that should not be overlooked in this process. Subject line and preview text should align well with the content of the e-mail. Your design and composition should be mobile-aware, as more people than ever before get their mail from a mobile device. Heads, sub-heads, bullets, and other direct, “to the point” means are essential for while you have the attention of your reader. Use compelling images and the right links, and you will be on the road to getting your message across to your reader in the time you have their attention.

 Business Website Developers understands the struggle that business leaders face when it comes to getting their point across to their demographic, as well as why this is important. When you are ready to come on board and utilize these methods to achieve greater results with your e-mail marketing, give us a call!

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Thriving Without a Traditional Marketing Budget

Some brands boast being so popular, they don’t need to advertise. You’ve probably seen pieces about them and rolled your eyes. You also likely still clicked on them. However, let’s be honest, there is no such thing as a brand who truly doesn’t advertise. As marketers, we love finding out how to woo our prospective customers. The examples we’ll talk about simply choose to allocate their marketing dollars in a specific way. They defy the “best practices” most marketers live by, and it sets them apart. So, here we at Business Website Developers have presented two brands that don’t do traditional marketing.

We Don't Do Traditional Marketing

·         Zara- Their first retail fashion store launched in 1975. As of 2016, the company boasted 2,000 stores in 77 countries. They’ve created an empire based on their reputation as a brand whose technology and automation permits them to study trends and consumer input to acquire fashion from the runway and get it onto the racks in just a few days. They avoid traditional marketing tactics in numerous way. First, they go after men, women, and children in very populous cities. Next, they create cheap, fashionable clothing, which also offers great attention to detail. Lastly, they only produce a limited quantity of each piece to create urgency among customers.

·         Trader Joe’s- Google this company and you’ll find their website and a Google+ page with a single follower. It’s true. One of the most popular millennial brands does not have a social media presence. However, they do have a business model which speaks to people. As Behance noted, “The ‘Trader Joe's difference’ is its remarkableness […] The sum total of all that is not a branding illusion, but rather a distinctly remarkable Trader Joe's experience of sights, sounds, smells, and tastes that is unique from any other grocery retailer in the U.S. [...]” The one piece of marketing the brand does make is “The Fearless Flyer.” The flyer is a print and web newsletter with light copy and several discounts. It’s a staple, and the only promotional materials you’ll probably see. By buying directly from suppliers, ridding the store unpopular items faster, and skipping traditional costs such as marketing, they’re able to price products affordably.

Know of any brands that break the marketing mold? Share them with Business Website Developers below.

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Make Your Google AdWords Ads Impactful Without Breaking the Bank

Would you rather have a bigger or smaller AdWords ad for the same cost? The answer is obvious. When it comes to advertising, bigger is better. So how can you as a business go about making your Google AdWords ads larger for the same (or perhaps even a lower) cost? Ad extensions are the key to making your ads more impactful. In this article, we at Business Website Developers will review why these extensions are of great benefit, and how you can begin using them into your own Google AdWords approach.

Best Practices with Google Ad Extensions

Ad extensions grow your present ads by providing the reader with additional ways to interact with your business. They’re affixed to your ad and can provide more pages on your page where the viewer can locate additional or different info. They can showcase additional benefits to using your business like “Free Shipping,” “a 90-day return policy,” etc. They can showcase a phone number or a location to visit. They can also point directly to where the reader can download your app, and some are even automated. These extensions can make your ads more targeted, pertinent, and best of all clickable. They’ll also be much more noticeable at the top of the results page. Best of all, these extensions are free to use. You’ll pay the same price-per-click as if someone just clicked on your ad regularly. With these extensions, you’re communicating more information about your business without a price hike. It is important to note that Google will only display the extension if they believe it will improve your ads performance. This means you’ll want to keep the information you provide very relevant to prospective customers.

Have you own experience with Google Ad Extensions? Share your thoughts with Business Website Developers in the comments below.

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Improving Videos for the Web

You likely know this, but you can’t just publish a lot of content, it must be high-quality, valuable content. And now more than ever that content includes blogs and ebooks as well as media such as podcasts, visual assets, and videos. In fact, video continues to be rise, and with this rise comes the need to improve them for the web. A key place to do this is on YouTube. How does that work? What steps need to be taken to improve your YouTube channel for the best online exposure? We at Business Website Developers have outlined a couple big areas below. There is more to video marketing than what is listed, but this brief guide can help get you started.

Title & Thumbnail

When we look for videos, one of the initial things we look at is the video’s title. That's frequently what determines whether or not a viewer will click on the link and watch the content you’ve made. So, the title should not only be captivating but well-defined and succinct. It also beneficial if the title closely or exactly matches what the viewer will be typing in Google. However, don’t stress about an exact match in your title because with video the improvement in Google isn’t as strong as with written content for an exact match. Lastly, keep your title fairly short, limiting it to 60 characters keeps it from being cut off in the results. The other factor to keep in mind is your video thumbnail. This is the main image viewers see when scrolling through a list of videos on YouTube. Along with the title, the thumbnail sends a message to the viewer about the content, so it can impact clicks and views. You can choose an automated thumbnail, though we highly suggest uploading a custom thumbnail. The Creator Academy stated that 90% of the top performing videos on YouTube had custom thumbnails. Images should be1280x720 pixels, a 16:9 ratio, 2MB or smaller, and .jpg, .gif, .bmp, or .png files. This helps your thumbnail to appear with the same high quality across several platforms.

Do you have any tips for fellow video marketers? Share them with Business Website Developers in the comments below.

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Combatting the Conversion Killer

What makes your site visitors almost buy? What makes them get almost all the way to the finish line only to then drop out of your shopping cart at the last moment? What makes them come to your landing page, wanting what is offered there, and then, ultimately, close the page and go do something else? It turns out there’s a bit of a monster sitting on their shoulders, making them run. Every time the visitor is close to making that purchase, this monster scares them away. Get rid of this monster and your content will begin converting better than ever before. The monster is prospect fear. Fear of wasting money, fear of looking foolish, fear of feeling stupid. It’s haunting many pages out there. The good news is that your content can be written with built in monster repellant. Below Business Website Developers discusses some tips.

Your Weapons Against Fear

Dependability, plenty of high-value content, and heart-felt decency are your best weapons when combatting the conversion killer. Firstly, everything on your website must show that you can be trusted. Things like real contact information, your picture, complete, useful responses to FAQs, and clear, practical calls to action. Every feature is important, including hosting your page on your own domain and creating content on a regular schedule. Everything you do must build trust and defeat the monster. When you’re selling, your potential customer has likely been around the sale block several times and seen several unscrupulous or incompetent companies. Give this potential customer any reason to mistrust you and their brain will immediately kick up images of the times they’ve regretted purchases or deals. When you make a sale, especially to someone who hasn’t worked with your business before, you have assured them that you’re trustworthy, reliable, and won’t cause them the headaches that other companies have. Straightforward policies, honest communication, and being upfront with all your customers and prospects is the key to killing the fear monster lurking on your page. Prove your exceptional trustworthiness by putting your customers first, representing your value, and keeping any promises you make. Though this monster can be difficult to beat, with dedication and devotion, you can get rid of the monster once and for all.

Let Business Website Developers know your suggestions for beating the fear monster in the comments below.

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A Simple Way to Get More People to Read Your Content

Your treasured words, your content which you’ve worked so hard on. You chose your words with care, attracting just the right reader. You’ve slaved over the piece, cautiously crafting every single phrase. You hit “publish,” and what’s next? Nobody reads it. No comments, tweets, or sharing on Facebook. This can be a huge bummer and kill your motivation for writing future posts. You probably don’t need to spend another four years perfecting your writing even further. The solution is actually a lot easier than you might expect. Writing less and fashioning your text so it’s easy to read could be all that’s standing in your way of a truly readable post. Below Business Website Developers lays down the foundation of creating content worth reading.

Make it Quick

To write effectively for the internet, you need to forget a little bit of what you learned in Freshman Comp 101. First, accept that people scan pages, rather than reading every single detail. You’ll want to work with this not against it. If you want to cover a multifaceted topic, think about breaking it up into several related posts. Business Website Developers does this quite frequently. It’s a fantastic way to get people to come back for more, and the reader will find it easier to absorb your content if they read it in concise, tailored sections. Assemble your paragraphs in an inverted pyramid style, meaning state your conclusion first, then supporting it with the following sentences. This assists scanners to move from point to point and decide where they want to read deeper into the content.

Plus, don’t forget about these small but important tricks:

·         Embrace line breaks

·         Use compelling subheadings

·         Create bullet lists (like this one)

·         Try out deep captions below images

·         Add helpful links

·         Bold important concepts

·         Harness numbered list posts

Let us know what you think in the comments below.

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Creating Content for Social Media and Google

Social media marketers and those marketing for Google and the like don’t come together very much, at least not in the same piece. However, there’s no reason they can’t coexist in a single article, in one URL. You could have a piece with one topic, one message but with two separate, equally powerful sources of traffic. Can one post be written for both? Yes. When it works, it is a valuable tool as it draws from two very different places. Below Business Website Developers has put together some tips on writing for both platforms in a single, cohesive piece of content.

Writing for Google

After you’ve recognized a target keyword phrase, use the phrase in extremely noticeable places like the title, header, meta description, and of course body text. Include words and phrases semantically connected to your phrase. What are these? These words are recommended in the search box as you type and they’re in the “related phrases.” Now, get these words into the copy. This is the key to semantic targeting is to focus on the topic, not just the phrase. Cover related topics and phrases, so Google has more motives to trust that your content is pertinent. Find the questions which are related to your topic and answer them as well. Greater depth equals a greater chance of placing well.

Writing for Social

You’ve designated your relevance, worked widespread across semantically connected phrases, and gone deep into the answers which your audience is hoping to read. Now that your content is worthy of Google, make it shareworthy. Focus on headlines first as they’re critical. Always avoid creating boring content and that advice is especially true for social media and your headline. Delightful words can squeak past the other headlines, while direct words grab attention and negative words do very well in social media. However, be careful with lengthy words. Numbers in headlines also have a great chance to grab attention with clicks and shares. Also remember, your headline is a promise. Clickbait is a broken promise. Your content must uphold the promise you made in the headline. Meet or exceed your audience’s expectations. For social, customizing your images is also important. If your content doesn’t have a featured image, or a weak one, it has less stopping power. Faces and text are clicked the most, look at YouTube videos which often combine both in their thumbnails. Lastly, adding contributor quotes both improves quality and increases social reach. If contributors are invested, they’ll share it.

Attract More Readers

Images, answers, contributors, depth. As you can see the aspects of writing for Google and writing for social can easily coexist side-by-side, even if there hasn’t been much interaction between them. Whatever you are normally working for, the land of Google or the land of social, you will attract more readers if you write for both. And you’ll push yourself to write better while you’re doing it. The best content doesn’t always win, unfortunately. It is the best promoted content that typically takes the cake. Let Business Website Developers know what tools you use to write for both platforms in the comments below.

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3 Techniques to Be More Generous and Grow Your Audience

Being generous with your audience is one of the basics of any clever content marketing approach. To increase your audience and achieve better results for your business, it may be time to increase your content past blog posts, podcast episodes, or newsletters and find additional means to be really generous. The goal is to not hold back. Don’t be stingy and don’t take the easy way around things. Just be generous and give freely. Working to become a “giver,” as opposed to a “taker?” Learn more about why generosity works and how you can give your audience increased value from BWD.

Giving Generously is Effective

How in the world does giving generously help a business to grow? Generosity is effective when you are marketing your business because it:

·         Directs people toward your message and your business. You attract the perfect customers and clients to your free content.

·         Launches you as a go-to expert and reliable advisor in your field. They recognize you as someone to be trusted and relied upon.

·         Assists you to receive more referrals. You’re in front of your audience regularly which means they remember your company name when they need a product or service similar to yours.

·         You can interact without pitching. When you don’t give generously, your options for conversations are limited to one tremendously limited topic: selling. With this, you can just speak on an important theme.

Choosing What to Give Away

There are the usual content possibilities, blog posts, videos, webinars, podcast episodes, and ebooks. You can also consider giving:

·         Live appearances, group discussions, and Q & A sessions

·         Quick consultations when a service provider

·         Introductions to other beneficial sites in your community

·         Advice and content on social media groups, such as Facebook

·         Records of helpful resources, tools, sites, and blogs

Think about the perfect client or customer for your business and ask yourself: “What could I provide her that would certainly improve her life, or at least make it simpler?” With some ingenuity, you’ll be able to craft high-value resources which don’t damage your current business standard.

Stop Worrying About Giving Away Too Much

People often worry over which content they should sell and which they should give away for free. Of course, this will involve a great deal of subjective judgment. However, the good news is that we at BWD have yet to find an example of giving away too much. It isn’t likely that you’ll be too helpful or too generous, as long as you manage your time and effort, and so long as people know you are in business. Don’t be scared to give generously on a consistent basis. No matter how much you release for free, there will still be those who need execution advice or further products and services. Before you sell to your potential clients and customers, they will need to see you an authority and providing free content assists you achieve that. For more about the benefits of free content click here.

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