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SMS Marketing Portal: Affordable and Reliable Bulk SMS Service in Nigeria

I believe SMS marketing is all about database marketing. What’s database marketing? Database marketing according to Alan J Katz, in his book Loyalty Marketing Secrets Of Successful Entrepreneurs “… is defined as identifying your customers, then relating or sending relevant correspondence (direct mail) to them based on information you have about that customer.” I will define it as, “using the lists of customers you have to build a relationship that will result in profits.”

Do you want to;

To build good customer     relationships.

Build customers for life.

Learn how to keep your customers     from going to the competition.

Then you’ll need to turn database (direct mail) marketing into SMS marketing.  Remember all the advantages of SMS marketing? In tip #1 above? Well! Database marketing fulfils all those too. And that’s why it’s a great medium for SMS marketing.

Here are some key points/objectives you can use SMS marketing to achieve.

1. Research – SMS marketing can be used to analyze and cross reference information about your customers with purchase history. Speak to customers, send them Questionnaires, find out what they like and dislike about your store or service.

2. For Testing - With today’s modern SMS technology it is possible to test hundreds of variables. But the most important are lists segmentation, creativity and your offer.

3. Niche Marketing - SMS Marketing can help identify niches within your customers. You then use this information to cross sell and to market to each niche separately.

4. New Markets - Use information about your customers to find out who your target prospects are. You can also enter new markets by testing new lists of people that match your best customer profile.

5. Determine Lifetime Value of the Customer - With SMS marketing application you can figure out what each customer is spending and determine what each typical customer is worth. When you know what the value of the customer is you will know how much you can afford to invest to get new ones.

6. Sell Direct - Retailers who service customers from a wide geographical base could benefit from selling them by SMS marketing, especially during off season.

7. Sales Promotion - Used primarily for short term revenue boosts sales promotions can help build database information and then fuel later sales efforts.

8. Relationship Building – SMS marketing can help you build lasting fulfilling relationships with your customer.

9. Private Advertising – Your SMS marketing campaigns can be entirely focused on advertisements only.

10. Event Support - Store events can be huge successes when driven by database Information -SMS marketing- that identifies previous attendees and customers.

11. Reactivation - When you keep records of last date of purchase, you can then use SMS marketing to reactivate fading customers with incentives and questionnaires.

With any of the following objectives in mind you are set to use the other tips in this book to launch a successful money making SMS marketing campaign.

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How to do SMS Mobile Marketing in Nigeria cum Africa.

Mobile marketing is the promotion of goods, services and information through the use of mobile technological mediums like phones, tablets, Personal digital assistants, etc. Its slowly but steadily gaining grounds as more and more Nigerian entrepreneurs

Mobile marketing can reach a large section of your prospective customers and marketers are adopting it as part of their business strategy.

A large part of mobile marketing is sms marketing. There are other parts of mobile marketing in Nigeria which includes; using QR codes, creating relevant Business Apps, Doing proximity marketing through WiFi and Bluetooth connections, etc.  Many of these are not yet popular in Nigeria. Besides this article is just on teaching you how to do sms mobile marketing in our dear country.

Even the mobile social Network, Eskimi rated as the number 2 mobile destination in Nigeria believes that mobile marketing tops the media channels here in Nigeria. I believe mobile marketing must provide relevant value to the average Nigerian. Though we dont have a collective mobile marketing association in Nigeria yet, our mobile marketing industry, particularly sms is way ahead of that of some countries like US. SMS shortcodes for instance became popular in Nigeria long before it was introduced to the US.

Here’s how to go about  doing SMS Marketing, the Naija style.

1. First brainstorm on what you want to achieve with your sms marketing strategy; Do you want to increase sales? or improve brand awareness? or rather get quick feedback about a new product you intend creating? Your goal will determine how and what tools you use.

2. Look for well rounded experts and partners that can help: I will be biased here and tell you, that you should use my Nigerian Bulksms marketing site

3. Use tools and resources that are easy to use and set up your campaign; One of such tools I recommend you use is SMS shortcode. Another is SMS longcode or SMS autoresponders. These tools have various services and functions. It’s left for you to find out what they are, How they work and how they can be of benefit to you. Quick tip: with sms autoresponders you can automate reply sms messages that can be sent out to your customers each time they text-in to your phone number.

4. Join other mobile/sms marketing groups, associations, businessmen, etc. both offline and online: Here’s a facebook Mobile marketing group , you can join and find out more about running successful sms marketing campaigns as a Nigerian or African.

So hope you have learn how to do sms marketing in nigeria. What will be your next step? Drop your comments below and let us know.