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NETW 561 Entire Course Wireless Technology

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NETW 561 Entire Course Wireless Technology

NETW 561 Course Project Proposal Week 2 and Project Week 7 Wireless Technology Keller A +

The objective of the project is to recommend an upgraded wireless technology for a major telecommunication carrier. This is an individual project.

The course project will involve producing a professional and well-cited research report that will be due in Week 7. The report should propel management and investors to deploy services and compete against other wireless carriers.

Scenario: You are an independent consultant. You have been hired to prepare a recommendation to management on when, if at all, they should begin to deploy 4G next generation services.

The course project shall consist of a single solution: CDMA, GSM, GPRS, CDMA2000, or UMTS mobile wireless project (you decide which is the correct technology). PCS spectrum has been won in a fictional nation’s lottery, with the promise of a very quick deployment and cost-effective service by you and another competitor. The nation is a protectorate of the United States, using similar laws, language, and technology; there are no political barriers or rules that should be of concern to your company. There is a single existing 800 MHz TDMA cellular competitor with service in all 16 cities, but there is coverage-blocking issues coupled with very high charges and no wireless data services whatsoever! The nation has awarded two sets of licenses to you and another company to roll out a deployment that offers cost-effective service to their citizens…

NETW 561 Course Project Proposal Week 2 Wireless Technology Keller

NETW 561 Course Project Week 7 Wireless Technology Keller

NETW 561 Case Study Week 3 Wireless Technology Keller A+

This is the first case study assignment required for the course. Case studies are designed to give students the opportunity to analyze and solve real world problems.

Your completed case study will consist of your individual analysis and conclusions based on the following requirements:

The case study should be between 750 and 1,000 words.

Case Study 1 addresses the iPhone’s effect on the wireless industry based on the following article; as well as your supplementary research:

The Untold Story: How the iPhone Blew Up the Wireless Industry

Preview:

IPhone is a product of Apple Incorporation that was introduced to the June 2007. Although there had been several smartphone before it, the iPhone has…

NETW 561 Midterm Exam Wireless Technology Keller A+

(TCO A) Describe the evolution (1G through 4G) of wireless technology and discuss how this evolution has changed the landscape of the telecommunication market. (Points : 25)

In 1984, the first generation (1G) of mobile phones was created. It had no download capacity and only provided basic mobile voice (Sharma, 2013). In 1991, the second…

(TCO B) The lecture lists five goals of the FCC. Apply those goals to wireless. Describe how each one might apply to today’s wireless market. (Points : 25)

Since the FCC aims to promote competition, innovation and investment in broadband services and facilities, it urges telecommunication companies to further develop wireless technology. It also…

(TCO C) Compare and contrast GSM and CDMA from a technology perspective for both network operation as well as the cell phone standpoint. (Points : 25)

Global System for Mobile Communications, or GSM for short, is the most used carrier technology in the world. However, Code…

(TCO D) Describe the applications and situations you would use SMS, GPRS, 1xRTT, and WAP. (Points : 25)

SMS is used when exchanging short messages. It can also be used to send e-mail messages with less than 160 characters. Because it is…

NETW 561 You Decide Week 5 Wireless Local Area Networks Keller AS

GenMax is a large package delivery service company. While the company was once an industry leader with more than 30% market share, you now see that lead declining to 27% and continuing to slide. Your nearest competitor has gained ground and is now at 25% market share. The CEA has asked you to develop a strategy to regain market share and industry leadership. You have decided on the strategy of installing a real-time tracking system on the trucks, so that drivers can report the exact moment when a package is picked up and delivered. This information can then be made available to end-users through the website. The GenMax IT department has already selected the application that will be used for this project. The application is called ALLTRACK and is provided by an outside third-party supplier. Your team will pick a wireless transport technology and a wireless carrier to run the application….

NETW 561 Case Study Week 6 Wireless Technology Keller A + 6 Pages

This is the second case study assignment required for the course. Case studies are designed to give the student the opportunity to analyze and solve real world problems.

Your completed case study will consist of your individual analysis and conclusions based on the following requirements:

The case study should be between 750 and 1,000 words.

Case Study 2 addresses privacy concerns with mobile VoIP based on the following article; as well as your supplementary research:

Mobile VoIP – a privacy accident waiting to happen?: https://forums2.symantec.com/t5/Mobile-Wireless/Mobile-VoIP-a-privacy-accident-waiting-to-happen/ba-p/306416

Subjects Covered: Information technology, Internet, Service management, Technology & operations, Telecommunications, Telecommunications industry.

In Case Study 2, focus on the following issues:

The potential for wireless VoIP

The significance or insignificance of privacy concerns with mobile VoIP

NETW 561 Discussions Week 1-7 Wireless Technology All Students Posts 238 Pages Keller

NETW 561 Societal Changes as a Result of Wireless and Wireless Technology and Market Advantage Discussions Week 1 All Students Posts 37 Pages Keller

NETW 561 Societal Changes as a Result of Wireless Discussions 1 Week 1 All Students Posts 19 Pages Keller

Describe a major change in our society that was the direct result of wireless. Was it a good change or a bad change? Why?…

NETW 561 Wireless Technology and Market Advantage Discussions 2 Week 1 All Students Posts 18 Pages Keller

How can wireless technology provide an organization with a competitive advantage in its market? Discuss the pros and cons of wireless and wireline technologies. Give illustrative examples from the industry to support your claims….

NETW 561 The Goals of the FCC and What is the Best Way to Allocate Spectrum? Discussions Week 2 All Students Posts 36 Pages Keller

NETW 561 The Goals of the FCC Discussions 1 Week 2 All Students Posts 20 Pages Keller

The lecture lists five goals of the FCC. Use critical thinking to apply those goals to wireless. Describe how each one might apply to today’s wireless market. Use examples to support your position….

NETW 561 What is the Best Way to Allocate Spectrum? Discussions 2 Week 2 All Students Posts 16 Pages Keller

On September 18, 2006, the FCC announced that Advanced Wireless Services (AWS) spectrum auction, also known as Auction 66, closed with total bids of $14 billion. Another way to allocate spectrum is via lottery. Which way do you think is best for the wireless industry (auction or lottery)? Why do you think that? Use examples…

NETW 561 Compare CDMA to GSM and Impacts of Mobile Devices on Cellular Carriers Discussions Week 3 All Students Posts 36 Pages Keller

NETW 561 Compare CDMA to GSM Discussions 1 Week 3 All Students Posts 19 Pages Keller

The book lists eight benefits of CDMA (see pages 146-147). Compare those benefits to GSM. Do you think those benefits give CDMA an advantage over GSM? Why or why not?…

NETW 561 Impacts of Mobile Devices on Cellular Carriers Discussions 2 Week 3 All Students Posts 17 Pages Keller

The advent of smart phones (like Androids and iPhones) and tablets (like the iPad) are changing the way cellular carriers are doing business. What impacts do you see that these smart devices are having on cellular companies? How does this relate to GSM and CDMA technologies? How should carriers respond to this influx of devices?…

NETW 561 Wireless Data Revolution and Will WAP Last? Discussions Week 4 All Students Posts 32 Pages Keller

NETW 561 Wireless Data Revolution Discussions 1 Week 4 All Students Posts 17 Pages Keller

The book says we are in a wireless data revolution and wireless data did pass voice in usage in 2010. However, voice still accounts for a sizeable portion of cellular usage. Do you see the relative usage of voice decreasing further? Do you think voice has a future in the mobile space at all? What evidence do you have for your position?

NETW 561 Will WAP Last? Discussions 2 Week 4 All Students Posts 15 Pages Keller

WAP uses a microbrowser, a WAP Gateway, and a WAP Server to get Internet information unto the small screen of a mobile phone. Do you think this is a good idea, and will it last a long time? Or do you think this was just an interim solution to get to the Internet and that once data speeds and capability evolve, we will no longer need WAP? Support your opinion with evidence.

NETW 561 Is Bluetooth a Good Solution? And RFID and Supply Chain Management Discussions Week 5 All Students Posts 30 Pages Keller

NETW 561 Is Bluetooth a Good Solution? Discussions 1 Week 5 All Students Posts 16 Pages Keller

As the book says on page 249, Bluetooth is a “low-power, low-cost radio interface between mobile phones and their accessories.” Do you think Bluetooth is a good solution for connecting phones and their accessories? Do you think there will be a better solution soon? Or is Bluetooth here to stay?….

NETW 561 RFID and Supply Chain Management Discussions 2 Week 5 All Students Posts 14 Pages Keller

RFID is an important technology in supply chain management. What is supply chain management and how does RFID help in this area? Please support your opinions with strong evidence….

NETW 561 What Happened to the Local Wireless? And GPS Location Services Discussions Week 6 All Students Posts 35 Pages Keller

NETW 561 What Happened to the Local Wireless? Discussions 1 Week 6 All Students Posts 16 Pages Keller

The book talks a lot about the Wireless Local Loop (WLL) and Local Multipoint Distribution Services (LMDS), but if you scan the news today, you don’t read much about these services. Why do you think that is? What do you think is taking their place?…

NETW 561 GPS Location Services Discussions 2 Week 6 All Students Posts 19 Pages Keller

Explain the GPS technology, and describe a GPS-based application. Which other location-based wireless systems do you know? How do they differentiate from GPS?…

NETW 561 4G Technology Competition and Is Data the Future? Discussions Week 7 All Students Posts 32 Pages Keller

NETW 561 4G Technology Competition Discussions 1 Week 7 All Students Posts 17 Pages Keller

In the United States, there is a great deal of competition between LTE (Verizon), WiMax (Sprint), and HSPA+ (AT&T) for 4G dollars. Is this competition in the best interest of the general public? Europe does not seem to have this competition among technologies. Is that a better way? Should the government just pick a standard and mandate it? Or should we let the marketplace decide?

NETW 561 Is Data the Future? Discussions 2 Week 7 All Students Posts 15 Pages Keller

Many wireless carriers are spending a lot of money on promoting wireless data. Do you think that is a good idea? Is data more or less profitable for wireless carriers than voice?…

NETW 561 Final Exam Wireless Technology

(TCO A) Briefly describe the modulation process. (Points : 20)

Modulation is the process of combining a signal with a sinusoid in order to produce a new signal. It entails the superimposition of the information…

(TCO A) Briefly describe the advantages of satellite communications. (Points : 20)

Satellite communication has many advantages. For example, when using satellite communication, mobile communication can be more…

(TCO B) Describe code division multiple access (CDMA). (Points : 20)

(TCO C) Briefly discuss the advantages of GSM. (Points : 20)

(TCO D) Briefly discuss what General Packet Radio Systems (GPRS) is. (Points : 20)

General Packet Radio System, or GPRS, offered a significant improvement in the data transfer capacity over existing cellular systems. It was the…

(TCO E) List the three different types of Call Session Control Function servers in IMS. (Points : 20)

The Proxy-Call Session Control Function (P-CSCF) is a SIP proxy that is the first contact point for the IP Multimedia Subsystem (IMS) terminal. The P-CSCF…

(TCO F) List three benefits of wireless LANs. (Points : 20)

One of the main advantages of wireless LANs is mobility. In can provide LAN users with access to real-time information anywhere in their organization. It also allows…

(TCO G) What two things do LTE and WiMAX have in common? (Points : 20)

LTE and WiMAX both support advanced MIMO – multiple input and multiple output antenna technology. They also…

(TCO A) Discuss the design consideration for frequency reuse in a cellular system and how performance measure of QoS works. (Points : 30)

Cellular frequency reuse is a concept used by cellular phone networks. In the cellular reuse concept, frequencies allocated to…

(TCO C) Using the TIDAL approach to decision making, solve the problem of picking CDMA or GSM for a company that has people traveling extensively in Europe and the United States, is only interested in voice services, and is looking for the lowest cost solution. (Points : 30)

Although neither GSM or CDMA is technically better; they ultimately provide the same service, and the quality of a network depends on the carrier. When choosing whether to pick CDMA or GSM, the better…

(TCO F) The U.S. government is thinking of putting RFIDs in passports. Discuss all of the technical and business elements that would be needed to make this happen, and specifically talk about how the government could deploy the service. Discuss the security and privacy issues associated with this proposal. Do you think this is a good idea for the government or not? Support your idea. (Points : 30)

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#NETW 561 Entire Course Wireless Technology

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carrollallen-blog · 8 years ago

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NETW 360 Week 2 iLab: RF Behavior Calculations

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NETW 360 Week 2 iLab: RF Behavior Calculations

Task 1: Power calculations

Use the calculator in the Power section to complete the following steps:

1. On the lower UNII-1 band (i.e., 5.150–5.250 GHz with 100 MHz channels), the maximum output power of the intentional radiator (IR) allowed by the FCC is 50 mW. The IR is also referred to as a wireless transmitter.

Click in the watts box and type 0.05 (50 mW = 0.05 watts). What is the dBm of 50 mW?

__________

2. On the middle UNII-1 band (i.e., 5.250–5.350 GHz with 100 MHz channels), the maximum output power of the intentional radiator (IR) allowed by the FCC is 250 mW.

Click in the watts box and type 0.25 (250 mW = 0.25 watts). What is the dBm of 250 mW?

__________

3. On the upper UNII-1 band (i.e., 5.725–5.825 GHz with 100 MHz channels), the maximum output power of the intentional radiator (IR) allowed by the FCC is 800 mW.

Click in the watts box and type the given power level in watts. What is the dBm of 800 mW?

__________

Scroll down to the Receive Sensitivity section. Review the information regarding receive sensitivity.

4. The receive sensitivity of a LinksysWUSB600N wireless network adaptor at 54 Mbps is -70 dBm. Click in the dBm box and type -70. What are the watts of -70 dBm?

__________

5. The receive sensitivity of a LinksysWUSB300N wireless network adaptor at 54 Mbps is -68 dBm. Click in the dBm box and type -68. What are the watts of -68 dBm?

__________

6. If you have to choose between these adaptors based on their receive sensitivity at the bit rate of 54 Mbps, which adaptor will potentially perform better in achieving the desired bit rate?

__________

Task 2: Cable loss calculations

Use the calculator in the Loss in a Coaxial Cable at 2.45 GHz section to complete the following steps:

1. Next to Choose type of cable, select LMR 400. This is a TMS cable that supports both 2.4 GHz and 5 GHz RF signals. 100 feet of such cable used on the 2.5 GHz range decreases the signal strength by about 6.76 dB (that is, 6.76 dB signal loss per 100 feet).

2. Click in the Length (meter) box and type 30.48 (100 feet = 30.48 meters). Click m→dB. What is the loss at this length? __________

3. Click in the Length (meter) box and type 60.92 (200 feet = 30.48 meters). Click m→dB. What is the loss at this length? __________

4. When the cable length doubles, how does the loss change, approximately? __________

Task 3: Antenna gain calculations

Use the calculator in the Antenna section to complete the following steps:

1. Next to frequency band, select 2.41–2.48 GHz.

2. Next to antenna diameter in meters, type 0.1 (0.1 meters = 3.9 inches). This is an optional antenna that could be added to an access point (AP).

3. Click D→ dB. What is the maximum theoretical antenna gain? __________

4. Next to frequency band, select 5.15–5.85 GHz.

5. Next to antenna diameter in meters, type 0.1 (0.1 meters = 3.9 inches)

6. Click D→ dB. What is the maximum theoretical antenna gain? __________

7. Given the same sized reflector, which signals, high-frequency or low-frequency, can be more efficiently focused by parabolic antennas (i.e., result in a higher antenna gain)?

__________

8. Next to frequency band, select 5.15–5.85 GHz.

9. Next to antenna diameter in meters, type 0.2 (0.1 meters = 7.8 inches)

10. Click D→ dB. What is the maximum theoretical antenna gain? __________

11. Given the same signal frequency, which dish antennas, large-sized or small-sized, are more efficient at focusing the signal (i.e., result in a higher antenna gain)?

__________

Task 4: Free space loss calculations

Use the calculator in the Free space loss section to complete the following steps:

1. Next to frequency band, select 2.41–2.48 GHz.

2. Next to kilometers, type 0.1 (100 meters = 0.1 kilometers).

3. Click dB← km. What is the free space path loss in dB? __________

4. Change the frequency band to 5.15–5.85 GHz.

5. Next to kilometers, type 0.1 (100 meters = 0.1 kilometers).

6. Click dB← km. What is the free space path loss in dB? __________

7. How does the free space path loss for 802.11a (operating on the 5 GHz band) compare with 802.11g (operating on the 2.4 GHz band)? __________

8. Next to frequency band, select 2.41–2.48 GHz.

9. Next to kilometers, type 0.02 (20 meters = 0.02 kilometers).

10. Click dB← km. What is the free space path loss in dB? __________

11. Next to kilometers, type 0.04 (40 meters = 0.04 kilometers).

12. Click dB← km. What is the free space path loss in dB? __________

13. Next to kilometers, type 0.08 (80 meters = 0.08 kilometers).

14. Click dB← km. What is the free space path loss in dB? __________

15. When the distance doubles, how does free space path loss in dB change?

___________________________________

16. Next to frequency band, select 17.1–17.3 GHz.

17. Next to kilometers, type 1.

18. Click dB← km. What is the free space path loss in dB? __________

19. Next to kilometers, type 2.

20. Click dB← km. What is the free space path loss in dB? __________

21. Next to kilometers, type 4.

22. Click dB← km. What is the free space path loss in dB? __________

23. When the distance doubles, how does free space path loss in dB change?

___________________________________

Task 5: Link budget calculations

Use the calculator in the Link budget section to complete the following steps:

1. Enter the following values for an office WLAN:

Transmit—

Transmit output power: +15 dBm

Cable loss: -6 dB

Antenna gain: +2 dBi

NOTE: the previous values are used to compute effective isotropically radiated power (EIRP): (+15 dBm) + (-6 dB) + (+2 dBi) = 11 dBm. By definition, EIRP is the amount of power an ideal isotropic radiator can generate. In reality, EIRP is the power radiated from an antenna; it is regulated by the FCC.

Propagation—

Free space loss: -81 dB

Reception—

Antenna gain: +2 dBi

Cable loss: -4 dB

Receiver sensitivity: -80 dBm

2. Click Compute. What’s the total remaining margin in dB? __________

3. Is this margin sufficient to accommodate received signal fluctuations? Why?

_________________________________________

4. Enter the following values for a 10-killometer outdoor transmission link:

Transmit—

Transmit output power: +10 dBm

Cable loss: -3 dB

Antenna gain: +25 dBi

NOTE: the previous values are used to compute effective isotropically radiated power (EIRP): (+10 dBm) + (-3 dB) + (+25 dBi) = 32 dBm. EIRP is regulated by the FCC.

Propagation—

Free space loss: -120 dB

Reception—

Antenna gain: +25 dBi

Cable loss: -3 dB

Receiver sensitivity: -80 dBm

5. Click Compute. What’s the total remaining margin in dB? __________

6. Is this margin sufficient to accommodate received signal fluctuations? Why?

____________________________________________

Task 6: Link budget calculations

Use the calculator in the Fresnel ellipsoid section to complete the following steps:

1. Next to distance “D” between transmitter and receiver [meters], type 114. This is close to the maximum distance of an office WLAN.

2. Next to distance “d” between transmitter and obstacle [meters], type 65. This assumes an obstacle is at the midpoint between two antennas.

3. Click Compute radius. What’s the radius of the Fresnel zone at the middle point? ________

4. Next to distance “D” between transmitter and receiver [meters], type 16000. This refers to an approximately 10-mile outdoor point-to-point transmission link.

5. Next to distance “d” between transmitter and obstacle [meters], type 4800. The obstacle is about 3 miles from one antenna.

6. Click Compute radius. What’s the radius of the Fresnel zone at this specific location?

__________________________________

#NETW 360 Week 2 iLab: RF Behavior Calculations

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carrollallen-blog · 8 years ago

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NETW 320 Course Project QoS Design and Implementation

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Objectives

As a network engineer working for a Service Provider, design and implement QoS on a converged network. For this project it is assumed that the converged network offers triple play services and has the following traffic: VOIP, High Definition TV (HDTV), Video on Demand (VOD) and Internet.

Note 1: The project is based on the experience acquired by the students in the previous labs, hence the main sources to complete the project are the labs of previous weeks, so it is important that the students review the lab instructions of the labs that have already been completed.

Note 2: The students will have access to the same lab equipment of Skillsoft as the previous weeks. The students will need to access the iLab to complete the project.

Project Requirements

Part A: Design

In this part the student should provide the QoS design.

A1. It is assumed that the traffic sources for HDTV, VOD, VOIP and Internet are connected to switch NYCORE1 to four different ports. The following are the requirements: (10 points)

Assign a switch port to each type of traffic.

Assign a COS to each type of traffic. The COS marking has 8 classes, from 0 to 7, assuming 0 is the lowest priority and 7 is the highest. Decide which class each traffic should have, based on the importance of the traffic.

Provide your answers in the form of the table below:

Traffic Type

Switch Port Number

COS

Note that the answers for COS assignments can be slightly different from student to student, as we have 8 classes but only 4 types of traffic to classify.

A2. Explain in a short answer how or why you picked the highest priority traffic and the lowest priority traffic? (5 points)

A3. Calculate the total bandwidth required for the following customer profile. (5 points)

It is assumed that the customer subscribed to a package that allows him or her to receive to his or her residence simultaneously 2 HDTV channels, 2 VOD streams, VOIP, and Internet traffic. The bandwidth requirements for each type of traffic is as follows: – One HD channel: 5 Mbps

One VOD: 5 Mbps

VOIP: 2 Mbps

Internet: 18 Mbps

Calculate and provide the total bandwidth required for the customer based on his subscribed package above:

Total bandwidth = _______________

A4. Assuming the customer is connected to one FastEthernet port of switch NYCORE2, assign a port to the customer; it can be any free port from the switch: (5 points)

Customer port number is _____________________

A5. The switch has four queues on each port: 1, 2, 3 and 4. Assign a queue to each type of traffic based on their COS. Assign the percentage of the total bandwidth that should be reserved for each queue, based on the bandwidth required for each type of traffic, use the subscribe package description in A3. Provide your answer in the form of the following table: (15 points)

Traffic Type

COS

Queue Number

% of total bandwidth

Note that the queue assignment can be different from student to student, and for the case of the project, we assume it is not important which queue is assigned to each traffic type, as long as it has the right bandwidth percentage for the corresponding COS.

Part B: Implementation

In this part, the student will provide the configuration.

Note 3: Make sure that the QoS is enabled on the switch you are configuring QoS on.

Note 4: Configurations on switch NYCOR1 and switch NYCORE2 are independent, meaning they can be done in different days for each switch.

B1. It is assumed that traffic sources are connected to NYCORE1 switch. Access iLab NYCORE1 and enable QoS on NYCORE1. (5 points)

Provide the configuration steps.

Provide the verification using show command.

B2. Configure traffic classification based on your design from A1, configure the assigned COS on each port for each type of traffic. (10 points)

Provide the switch configuration steps.

Provide the verification of your configuration using show command.

B3. It is assumed that the customer is connected to NYCORE2, to the port you assigned in A4. Access iLab NYCORE2 switch and enable QoS. (5 points)

Provide the configuration steps.

Provide the verification using show command.

B4. Based on the total bandwidth calculated on A3, configure the bandwidth limit on the switch port which the customer is connected to and you assigned in A4. Note that the total bandwidth is the bandwidth limit for the customer. (5 points)

– Provide the configuration steps.

B5. Configure the queues, by assigning traffic types based on its COS to its corresponding queue. Use the queue assignment from A5. (10 points)

Provide the configuration steps.

Provide the verification using the show command.

B6. Reserve the bandwidth for each type of traffic, use the Shared Round Robing method and your table from A5. (5 points)

Provide the configuration steps.

– Provide the verification using the show command.

#NETW 320 Course Project QoS Design and Implementation

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carrollallen-blog · 8 years ago

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NETW 250 Full Course ILabs – latest August 2016

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NETW 250 Full Course ILabs – latest August 2016

NETW250 Week 1 iLab – How Is the PSTN Used Today?

1. What is a VPN as you understand it (before reading AT&T’s description)? (5 points)

2. What is a VPN as AT&T describes it? (5 points)

3. What is the difference between a MPLS and an IPSec VPN as AT&T explains it? (5 points)

4. What is metro Ethernet? (5 points)

5. What are SONET ring services? (5 points)

6. Does AT&T offer frame relay? (5 points)

7. Does AT&T offer T-carrier service, also called private line? (5 points)

8. AT&T offers DWDM as a service. What is DWDM? (5 points)

NETW250 Week 2 iLab: Avaya IP Office Phone System

NETW250 Week 3 iLab: Observing VoIP Protocols Using Wireshark

NETW250 Week 4 iLab: Unified Communications Server Elastix: A One-Server Scenario

NETW250 Week 5iLab: VoIP Traffic Engineering

Task 1—Calculate the VoIP traffic load in access trunks to the Internet.

Q1. What is the number of call-attempts during the busy hour at the company’s location?

Q2. What is the traffic load in Erlangs during the busy hour? Show calculation and units.

Q3. What in the dimension of traffic measurement unit Erlang?

Task 2—Calculate the number of SIP trunks and access link bandwidth required for VoIP calls to the Internet.

Q4. What is the difference between a completed call and a callattempt?

Q5. What is the number of SIP trunks (lines from the online calculator) required to meet company’s need?

Q6. What access bandwidth (Kbps from the online calculator) is required to connect the company’s location to the Internet?

Q7. If T1 bandwidth is 1.544 Mbps, T3 bandwidth is 44.736 Mbps, and there are 28 T1 in a T3, what access connection(s) does the company need to lease in terms of T1 and/or T3? Show the calculation.

Q8. Enter a screenshot below showing the results from the Erlang-to-VoIP bandwidth calculator.

Task 3—Calculate the number of backup access channels to the PSTN.

Q9. How many analog lines does the company need to subscribe from a TSP? Include a screenshot below that shows the calculator results. 48

Q10. Assume that each analog line can carry 1 Erlang of voice traffic. What is the utilization of the PSTN trunks if an Internet failure occurs during busy hour? Show the calculation.?

NETW250 Week 6iLab: Troubleshooting VoIP Traffic

Examining VoIP Call Streams

Answer the following questions based on the iLab6-Capture1.pcap file.

· Which protocol was used for the telephone to attempt to register with the PBX?

–

· What is the type or name of the message or request that is sent by the telephone to the PBX?

· The TCP or UDP port that a VoIP protocol uses must be kept open in a firewall so that the traffic can pass through. In this same file, what TCP or UDP port is used in Frame 1?

· The exchange between the telephone and PBX specifics a realm they belong to. What is the name of this realm?

Answer the following questions based on the iLab6-Capture3 file.

· In the file, SIP creates a connection between the two telephones and RTP carries the call session itself. How many frames are required by SIP to just setup this call?

· In the file, SIP creates a link between the two telephones and RTP carries the call itself. How many frames are required by SIP to just end the call?

Answer the following question based on the iLab6-Capture4.pcap file.

· The RTP protocol is defined in an IETF RFC document; it specifies how RTP operates. What is this RFC?

Answer the following questions based on the iLab6-Capture7 file.

· The RTCP protocol appears in frame 529. What does RTCP stand for?

· In the capture file, the RTCP protocol appears several times. What is the function of RTCP?

· In the capture file, another protocol appears occasionally with SIP. The frames show it as SIP/SDP. What does SDP stand for?

NETW250 Week 7 iLab: Unified Communications Server Elastix:A Two-Server Scenario

Exercise 1—Testing phone calls between extensions before the interexchange trunk configuration

Exercise 2—Configuring interexchange trunks and routes on two Elastix servers

Task 3—Take two screenshots showing the configuration parameters of newly created trunk ELASTIX2.The screenshots should show the same information included in Figure 11 and Figure12

Task 4—Takea screenshot showing that route Elastix2Exts is added to the ELASTIX_SRV1 server as demonstrated in Figure 18

Task 5—Takea screenshot showing the configuration parameters of route Elastix2Exts on server ELASTIX_SRV1 as demonstrated in Figure 17.

Task 6—Take a screenshot of the configuraion page showing that trunk ELASTIX1(iax) is created on ELASTIX_SRV2 as demontratedin Figure 19.

Task 7—Take two screenshots showing the configuration parameters of newly created trunk ELASTIX1on server ELASTIX_SRV1.The screenshots should show the same information included in Figure 20 and Figure 21

8—Takea screenshot showing that route Elastix1Exts is added tothe ELASTIX_SRV2 server as demonstrated in Figure 22.

Task 9—Takea screenshot showing the configuration parameters of route Elastix1Exts on server ELASTIX_SRV2 as demonstrated in Figure 23.

Task 10—Question:Compare and contrast SIP and IAX trunks, including typical applications where they are used and standards they based on. Cite references and sources used in this research.

Exercise 3—Testing phone calls between interexchange extensions after the trunk configuration

Task 11—Take a screenshot of softphones 101 and 204 showing the call iscoming through as demonstrated in Figure 24.

Task 12—Take a screenshot of softphones 102 and 203 showing the call iscoming through as demonstrated in Figure 25.

#NETW 250 Full Course ILabs – latest August 2016

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NETW 240 Course Project: Operating System Proposal

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Course Project: Operating System Proposal

Objectives

Your company is currently investigating the use of Linux. Your manager has asked you to research the feasibility of using Linux in both the server and workstation environments (from the operating system point of view). Your manager would like to see an 8- to 10-page paper that

compares and contrasts Linux server and Linux workstation OS products between three separate and distinct Linux distros (i.e., RedHat, SuSe, Ubuntu ); and

addresses the specific issues of total cost of ownership, training, support, performance, reliability, and application availability.

Guidelines

The following is a list of guidelines for your Course Project, due in Week 6.

Week 3: Outline (35 points)

Week 6: Paper (115 points)

Week 6 Paper

Category

Points

Description

Documentation, Editing, and Formatting

A quality paper will be free of any spelling, punctuation, or grammatical errors. A quality paper will include a title page, appropriate sections based on a table of contents (TOC), an abstract or executive summary, proper citations, and a bibliography. It will conform to APA guidelines; including citations and references.

Organization and Cohesiveness

A quality paper will include an introduction based on a well-formed thesis statement. The logical order of the paper’s content will be derived from the thesis statement. Sentences and paragraphs will be clear, concise, and factually correct. The content will be properly subdivided into sections derived from the outline or TOC. In a quality paper, the conclusion will summarize the previously presented content, and will complement the thesis statement from the introduction.

Content

A quality paper will address requirements to compare and contrast both the server and workstation products from three different Linux vendors. A quality paper will have significant scope and depth of research to support statements. A quality paper will employ sound use of reasoning and logic to reinforce conclusions. Relevant illustration or examples are encouraged.

Total

115

A quality paper will meet or exceed all of the above requirements.

Best Practices

The following are best practices in preparing this paper.

Start your research as early as possible, preferably in Week 1.

Use academic and professional journals, magazines, nonbiased websites, and so forth as the foundation for your references. Extensive use of vendors’ literature for evaluating its products will usually result in a biased perspective.

Create a functional outline before you begin to write your paper. Use it as your guide while writing to maintain proper organization and cohesion. And yes, it is okay to refine your outline as you write your paper.

Again, the focus is on the business environment, not personal or home use.

#NETW 240 Course Project: Operating System Proposal

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NETW 230 Entire Course all Weeks labs , quizzes and final exam

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NETW 230 Entire Course all Weeks labs , quizzes and final exam

NETW 230 Entire Course all Weeks labs , quizzes and final exam latest 2016

NETW 230 Week 1 Lab_Report latest 2016

NETW 230 Week 1 quiz latest 2016

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#NETW 230 Entire Course all Weeks labs quizzes and final exam

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MTH 221 Entire Course (Discrete Math For Information) Complete Course

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Description:

Individual – Selected Textbook Exercises : Chapter 1 Supplementary Exercises

MTH 221 Week 1 DQs

(A) Consider the problem of how to arrange a group of n people so each person can shake hands with every other person. How might you organize this process? How many times will each person shake hands with someone else? How many handshakes will occur? How must your method vary according to whether or not n is even or odd?

(B) There is an old joke that goes something like this: “If God is love, love is blind, and Ray Charles is blind, then Ray Charles is God.” Explain, in the terms of first-order logic and predicate calculus, why this reasoning is incorrect.

(C) There is an old joke, commonly attributed to Groucho Marx, which goes something like this: “I don’t want to belong to any club that will accept people like me as a member.” Does this statement fall under the purview of Russell’s paradox, or is there an easy semantic way out? Look up the term fuzzy set theory in a search engine of your choice or the University Library, and see if this theory can offer any insights into this statement

MTH 221 Week 1 Individual — Selected Textbook Exercises

MTH 221 Week 2 DQs

(A) Describe a situation in your professional or personal life when recursion, or at least the principle of recursion, played a role in accomplishing a task, such as a large chore that could be decomposed into smaller chunks that were easier to handle separately, but still had the semblance of the overall task. Did you track the completion of this task in any way to ensure that no pieces were left undone, much like an algorithm keeps placeholders to trace a way back from a recursive trajectory? If so, how did you do it? If not, why did you not?

(B) Describe a favorite recreational activity in terms of its iterative components, such as solving a crossword or Sudoku puzzle or playing a game of chess or backgammon. Also, mention any recursive elements that occur.

(C) Using a search engine of your choice, look up the term one-way function. This concept arises in cryptography. Explain this concept in your own words, using the terms learned in Ch. 5 regarding functions and their inverses.

MTH 221 Week 2 Individual – Selected Textbook Exercises

MTH 221 Week 3 DQs

MTH 221 Week 3 Individual — Selected Textbook Exercises

MTH 221 Week 4 DQs

MTH 221 Week 4 Individual – Selected Textbook Exercises

MTH 221 Week 5 DQs

MTH 221 Week 5 Individual – Selected Textbook Exercises

MTH 221 Week 5 Learning Team — Research Presentation

#MTH 221 Entire Course (Discrete Math For Information) Complete Course

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MT 460 Unit 9: Defender Direct, Inc. Case Study Analysis

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#MT 460 Unit 9: Defender Direct Inc. Case Study Analysis

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MT 355 Unit 4 Assignment External Secondary Research

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Conducting external secondary research can help support the need for a study when addressing a management problem identified for a marketing research proposal. In this assignment, you will demonstrate your ability to conduct secondary research to inform a proposal for a new product idea.

In this assignment, you will engage in the development of the following professional competencies: Understands how to approach unstructured problems

Scenario:

As a marketing researcher working for the McDonalds© Corporation, you are tasked with performing secondary marketing research to inform a brief proposal that introduces a new product concept that can be added to the menu. Preparation for executing this task will mean that you conduct secondary marketing research to learn the types of food that McDonald’s does and does not carry.

Do some brainstorming. Given your knowledge of what McDonald’s currently offers and your knowledge of other foods that they COULD be carrying, think up two or three possible products that you believe would be a possible good addition to the McDonald’s menu. Yes, this may mean you have to go to a McDonald’s and do some on-site research- possibly even sampling the menu items. See- not all exploratory research is drudgery!

Instructions for completing this assignment

Write a 2-3 page persuasive essay in APA Style format. Be sure to use complete sentences, and provide specific examples when applicable. As with all material you submit, check for correct spelling, grammar, punctuation, mechanics, and language usage.

In your essay, include the following information:

Provide two or three initial ideas for new products that McDonald’s can include on the menu.

Find two articles or other references in the library or the Internet from credible sources that provide some information on whether the product might be successful. For instance, if you decide that McDonald’s should offer French cuisine on their menu, you would try to find an article that provides information on how US consumers have increased their consumption of French cuisine over the past three years.

For each article: Provide a brief explanation of how each supports one or all of the possible products you have selected for candidates to be placed on McDonald’s current menu.

Provide a very brief summary of the two articles you found. The summary should be approximately one paragraph for each article.

Provide a reference list for the articles you have found in APA format.

In the past, many students have selected popular products that McDonald’s does not offer, but other restaurants successfully provide. This is an opportunity to use your creativity, so think critically on what products may positively impact the McDonald’s menu of products to increase revenues and profitability. The secondary research used in this assignment should support your new product idea. Remember you are in the process of finding data that will convince a hardened senior executive that your addition to the menu will be good for McDonald’s and their bottom line.

For additional requirements in relation to this assignment, see the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment-Unit

4.docx). Submit your file by selecting the Unit 4: Assignment Dropbox by the end of Unit 4.

#MT 355 Unit 4 Assignment External Secondary Research

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MKTG 522 Marketing Management Entire Course

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MKTG 522 Marketing Management Entire Course

MKTG 522 Week 1 Course Project – Marketing Plan Topic Form

MKTG 522 Week 1 DQ 1 Market Research

MKTG 522 Week 1 DQ 2 Strategic Marketing Planning

MKTG 522 Week 2 Course Project – MP First Draft

MKTG 522 Week 2 DQ 1 Consumer Buying Behavior

MKTG 522 Week 2 DQ 2 Target Market Selection

MKTG 522 Week 3 Quiz

MKTG 522 Week 3 DQ 1 Branding

MKTG 522 Week 3 DQ 2 Competitive Strategies

MKTG 522 Week 4 Course Project – MP Second Draft

MKTG 522 Week 4 DQ 1 Pricing Strategies

MKTG 522 Week 4 DQ 2 Marketing of Services

MKTG 522 Week 5 Quiz

MKTG 522 Week 5 DQ 1 Channels of Distribution

MKTG 522 Week 5 DQ 2 Retailing, Wholesaling, and Logistics

MKTG 522 Week 6 Course Project – MP Third Draft

MKTG 522 Week 6 DQ 1 Marketing Communications

MKTG 522 Week 6 DQ 2 Advertising Effectiveness

MKTG 522 Week 7 Course Project – Final Marketing Plan

MKTG 522 Week 7 DQ 1 International Markets

MKTG 522 Week 7 DQ 2 Ethics and Social Responsibility

MKTG 522 Week 8 Final Exam

Top of Form

Bottom of Form

#MKTG 522 Marketing Management Entire Course

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MKT 620 Action Assignment B

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Action Assignment B: Summarize and analyze a journal article or a YouTube video on virtual teams and post your analysis of the article or video below the 5 answers on the (same!) Moodle discussion forum WEB 2.0.

****Please read and follow the directions exactly stated below. Thanks!!!

Details: O’Rourke emphasizes (in Ch. 7) the growing popularity of virtual teams in today’s businesses and highlights some advantages and disadvantages of working virtually. He does not, however, discuss (1) the challenges virtual team leaders face because of the distributed and asynchronous nature of virtual projects, (2) the communication challenges team members face because they must be self-directed, politically and culturally sensitive, and able to admit their mistakes, (3) and the strong goal-orientation team members must possess to meet project objectives.

Your task is to find a journal article (does not need to be a scholarly one) or a YouTube video that discusses oneof the three points mentioned above. After reading or watching the material you found, summarize it in one short paragraph (80-100 words – call it Summary) and let your reader know which of the three topics the article or video refers to; then you analyze the information (take it apart, examine relationships) in about two or threeshort paragraphs (call it Analysis); and finally, evaluate the info (judge, critique, defend) in one paragraph (call itEvaluation).

Include the following aspects in your summary:

1. Start your summary in the present tense with a clear identification of the title, author, type of work (e.g., journal article, blog, online periodical, article from database, newspaper article, ebook, kindle, online interviews, etc. – use Wikipedia only as a starting point). Example: In the BizEdarticle, “Leadership Communication”, the author, John Norten, explains the multiple dimensions of leadership communication.

2. Do not include any of your own ideas, opinions, or interpretations into the summary.

3. Remind your reader once or twice that this is a summary by using phrases such as the article claims, the author suggests, etc.

4. Cite the source of your summary in the References. (APA FORMAT)

#MKT 620 Action Assignment B

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MKT 569 Midterm Examination Answers

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Question 1 (2.5%): Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle.

Question 2 (2.5%): Name and explain the CONSENSUS 5 most important elements of the article entitled, “Want New Products That Get Noticed? Change The Process” according to the Module 2 discussion.

Question 3 (2.5%): In what ways are the chief lessons of the article, “Honest Innovation,” relevant to the author’s assertions and recommendations in the article entitled, “Effective Gating?” Select the BEST arguments from the Module 3 discussion in answering this essay question.

Question 4 (2.5%): Identify and explain what you argue are the top 5 executive management recommendations by A.G. Lafley (P&G) for sustaining a culture of innovation and new product development.

Question 5 (2.5%): Identify and explain your top 5 recommendations for partnerships, alliances, and customer relationships (Chapter 5) to avoid the outcomes of “The Model 1100 Trial Disaster at the University of Colorado Health Sciences Center” as detailed in the Module 4 “Perspective.”

Question 6 (2.5%): Identify and explain your top 5 recommendations for marketing research (Chapter 6) to avoid the outcomes of “The Model 1100 Trial Disaster at the University of Colorado Health Sciences Center” as detailed in the Module 4 “Perspective.”

Writing across the Curriculum:

Please be reminded that ALL written assignments in this course (including examinations) require FORMAL WRITING, i.e., standard business English as employed in the typical executive management suite. Given the importance of proper business communication by masters of business administration, examination submissions exhibiting errors in spelling, grammar, punctuation, and executive business style will be grade penalized.

References regarding grammar usage and style recommended by the School of Business are: Strunk and White’s The Elements of Style and Shertzer’s The Elements of Grammar. Saint Leo University administration and Board of Trustees promise the public that we are following Benedictine values, not the least of which are excellence and integrity. Please acquit yourself in this course consistent with these values. Grades will necessarily suffer if one does not behave in accordance with these values. It deserves repeating: plagiarism of any kind, intentional or unintentional, is treated with great concern at Saint Leo University. Plagiarism must be reported to the executive administration. A hearing will then be scheduled. It is better to be excessive in citing sources throughout the body of a paper than to risk the charge of plagiarism. A “Reference” section must conclude all written work in which sources require citing.

#MKT 569 Midterm Examination Answers

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MKT 444 Entire Course Hospitality Marketing

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MKT 444 Entire Course Hospitality Marketing

Marketing Mix

· Describe the relationship between service quality and customer loyalty.

· Analyze pricing strategies for hospitality products.

· Describe development of the promotion mix for hospitality products.

Sales & Technology

· Explain the importance of personal selling to hospitality products.

· Analyze the benefits of Electronic Marketing for both the buyer and the seller.

Hospitality Markets and Research

· Compare individual and group markets for hospitality products.

· Describe the hospitality and tourism marketing environment.

· Analyze global and regional hospitality markets.

· Distinguish between internal and external marketing intelligence methods.

Hospitality Marketing

· Describe the four service characteristics that affect the marketing of hospitality products.

· Explain how the societal marketing concept is applied in the hospitality industry.

· Describe the marketing management strategies for service businesses.

Market Positioning

· Apply the market segmentation, targeting, and positioning process.

· Assess market positioning strategies for hospitality products.

#MKT 444 Entire Course Hospitality Marketing

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MKT 421 Final Exam Answers – New 2016

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A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

marketing dashboard

marketing plan

operation plan

mission statement

What is meant by “accelerating the process?”

Increase advertising costs during product launch

Speed up new product time to market

Identify major competitors early

Create a new market space

The product life cycle refers to __________.

a concept that describes the stages a new product goes through from product concept to commercialization

the average life span of a product

a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline

a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the

ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______.

marketing channel

marketing tunnel

consumer market

distribution matrix

What is the marketing objective for the growth stage of the product life cycle?

maintain brand loyalty

minimize promotion

increase market share

stress differentiation

In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in:

mainstream marketing

societal marketing

relationship marketing

market aggregation

Marketing refers to:

the production of products or services that will generate the highest return on investment.

the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.

the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers.

the process of identifying target market segments for a product or service.

Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to:

promote NAFTA.

segment an organizational market.

forecast sales to a consumer market.

differentiate products.

While pricing objectives frequently reflect corporate goals, pricing constraints often relate to:

stockholder demands.

conditions existing in the marketplace. an organization’s code of ethics.

the financial realities within the organization itself.

In personal branding, the “price” component of the marketing mix refers to:

The number of hours you spend job searching

The annual cost of maintaining online profiles (such as LinkedIn)

The expense associated with job-hunting

The salary range and job benefits you hope to receive

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.

new-product strategy development

market testing

development

screening and evaluation

Customer value refers to:

the cluster of benefits that an organization promises customers to satisfy their needs.

the need of a customer to receive the highest quality product at the lowest possible price.

a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.

the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

idea generation

product development

open innovation

new-product strategy development

The goal of a SWOT analysis is to:

identify market research questions in order to develop new products for new market segments. determine how raises, bonuses, and dividends will be paid.

identify the critical strategy-related factors that can impact the firm. reorganize the firm’s marketing department.

Marketing research refers to:

the science of using observable human behavior in order to identify and solve marketing problems.

the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.

the use of information technology to find objective solutions to a marketing problem.

the process of systematically collecting and analyzing information in order to define a marketing problem.

There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________.

available resources

the financial investment needed

the competition

the target audience and purpose

Which of the following conditions are necessary for marketing to occur?

a quality product, a fair price, a clever method of promotion, and a place where a customer can buy the product

two or more people, a product, a reasonable price, and a place to make an exchange

two or more people, a method of assessing needs, a way to communicate, and an exchange

two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange

Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______.

participating in a buying cooperative becoming a secret shopper

using a shopping “bot” to search for a product at locations with the best price becoming a member of a research group that evaluates new products

Environmental scanning refers to:

assessing any possible negative impact a firm’s activities might have on the local ecology. setting up a regular schedule to assess the performance of different divisions within a firm.

continually acquiring information on events occurring outside the organization to identify and interpret potential trends.

initiating an internal talent search to identify employees who can think “outside the box” to generate solutions to marketing problems caused by changes in the marketing environment.

Relationship selling refers to:

the assignment of a single salesperson to a single customer throughout the entire sales process.

the practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time.

when suppliers and sellers combine their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company information for their mutual benefit, and ultimately the customer.

the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service.

A global marketing strategy refers to:

the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.

the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm’s products through a host nation’s local businesses.

the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.

the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as:

socioeconomic segmentation.

psychosocial segmentation.

affective segmentation.

psychographic segmentation.

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as:

global marketing platforms.

convergent systems.

intelligence technologies.

smart systems.

The study of similarities and differences among consumers in two or more nations or societies is referred to as __________.

transnational finance

market synthesis

cross-cultural analysis

international sociographics

Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s __________.

marketing mix

promotional mix

communication source

media strategy

Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to:

It is not possible to formulate questions without bias

Consumers cannot verbalize their emotional responses

The data obtained is not quantifiable

The sample size is too small

Which of the following transactions occurred in the marketspace?

Connie sold Discovery Toys creative puzzles at an in-home demonstration.

Josh bought his mother a menorah through the Source for Everything Jewish gift catalog by calling a toll-free telephone number.

Corey bought a double-dipped chocolate ice cream cone from the ice cream person when his mobile ice cream truck came down the street.

Joan bought a brand new pair of Dansko shoes through Zappos.com.

Four trends in the past decade have significantly influenced the landscape of global marketing. One of them is:

a decrease in most countries’ GDPs and a renewal of nationalism.

the emergence of networked global marketspace.

a more aggressive attitude towards initiating international tariffs and quota systems.

an increase in most countries’ GDPs coupled with an increased degree of consumer ethnocentrism.

The term branding refers to __________.

the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them

an organization’s use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors

the establishment of a commercial, legal name under which a company does business

the identification of an organization’s products based upon individual SKUs

The term branding refers to __________.

the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them

an organization’s use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors

the establishment of a commercial, legal name under which a company does business

the identification of an organization’s products based upon individual SKUs

The initial step in the strategic marketing process is to begin planning by conducting a _______.

situation (SWOT) analysis

market-product analysis and setting goals

diversification analysis

business portfolio analysis.

#MKT 421 Final Exam Answers – New 2016

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MIS 561 iLab 3: Users, Privileges, and Roles

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MIS 561 iLab 3: Users, Privileges, and Roles

iLab 3: Users, Privileges, and Roles (60 pts.)

iLAB OVERVIEW Scenario and Summary

MySQL, like many other databases, uses the combination of specific user definitions, privileges, and roles to control access to the data in the database. In turn, it provides various layers of security. When the database is first created, there are several users created for the purpose of not only installing various components of the database, but also to manage and administer the database functionality. You have already used administrative role users in previous labs. In this lab, you will be creating a series of different users, administering various privileges to those users, and exploring how roles help provide additional functionality to the user picture.

It could be achieved in two ways:

· Using command line to access MySQL directly;

· Using MySQL Workbench User and Privileges option.

Very important!Be sure to save all screenshots on Terminal and MySQL Workbench while executing your SQL code when working on the lab.

Deliverables

Grading of the lab assignment will be based on the following.

Part 1: Using Command Line on Terminal

1. Add two new users. Grant super user access to one and read-only access to all tables in the database to the second user (Step 1, Step 2, and Step 3).

To prove the super-user access for User 1, please write query to SELECT, DELETE, INSERT, UPDATE from any created table and show successful results.

To prove the read-only access for User 2, please write query to SELECT, DELETE, INSERT, UPDATE from any created table. SELECT, DELETE, INSERT, UPDATE from any created table (Note: Only SELECT query will be eligible.)

Sample of commands to check access:

Mysql>show databases; – will list database names;

Mysql>use database name; – Access allowed or denied.

Add screenshots to Report.

1. Modify access of the second user by adding update access to Employee table (Step 4). Add screenshots to Report.

To prove the UPDATE privilege, please log in again as User 2 and update COMM column in Employee table.

MYSQL> UPDATE Employee SET COMM = 0.1;

Add screenshots to Report.

Assignment Step

Description

Points

Step 1

Creating a new user using command line on Terminal

Step 2

Finding information on users

Step 3

Finding user privileges

Step 4

Changing user specifications

Part 2: Using MySQL Workbench

Assignment Step

Description

Points

Step 1

Creating a new user using MySQL Workbench

Step 2

Finding information on users

Step 3

Finding user privileges

Step 4

Changing user specifications. Assigning users to a role

Step 5

Listing privileges associated with a role

Step 6

Verifying role content

Your lab session, showing any queries, create statements, or other SQL code, and the resulting return from the database–should be placed in a single file called yourname_Lab_3.txt to submit to the Dropbox for the Week 3 iLab.

Note! This is a difficult assignment to grade, so please combine multiple outputs in a single document in the order of execution. Addition of headings for each step helps clarity. Also, please trim out any errors and unnecessary content.

iLAB STEPS

Part 1: Using command line on Terminal

STEP 1: Creating a new user using command line on Terminal To start, launch Start, choose MySQL 5.6 Command Line Client – Unicode Enter password: Enter your password, which you’ve created during installation; Press Enter; We’ll check the existing users by: Mysql> select Host, User from mysql.user; Your response will look like this: HOST USER —————— ———————– 127.0.0.1 root Localhost student1 Now, to add new user: Mysql> CREATE USER ‘username’@’localhost’ IDENTIFIED BY ‘password’; Press Enter. Please note: Username and password are in a single quotes. Statement is ended with semicolon. Please add before and after screenshots to the Report. STEP 2: Finding information on users To verify currently defined users, write and execute the query to display the following information: Mysql> select Host, User from mysql.user; And the result set will include a newly created user. HOST USER —————— ————— 127.0.0.1 root Localhost student1 Localhost student2 Please add Before and After screenshots to the Report. STEP 3: Finding User Privileges Creating a user doesn’t give any access to databases. We have to grant the privileges to the user. For example, command below grants ‘super user’ privileges: Mysql> GRANT ALL on *.* TO ‘user name’@‘localhost’ WITH GRANT OPTION; Press Enter. Where ALL – all privileges; *.* – to all databases, all tables; Mysql>flush privileges; Press Enter. Mysql>quit To remove user: Mysql>DROP USER ‘user name’@’localhost’; Press Enter. To show all users and their privileges: Mysql>select * from mysqluser; Press Enter. To show privileges: Mysql>show grants for ‘username’@’localhost’; The result set will include grants for user and encrypted password. Please add Before and After screenshots to the Report. STEP 4: Changing User Specifications Command below grants user with UPDATE privilege to Employee table: Mysql> GRANT UPDATE on *.Employee TO ‘user name’@‘localhost’ WITH GRANT OPTION; Press Enter. Where *.Employee – to all databases, Employee table; Mysql>flush privileges; Press Enter. Mysql>quit To show grants, log in again and type command: Mysql>show grants for ‘username’@’localhost’; The result set will include grants for user and encrypted password. Please add Before and After screenshots to the Report.

Part 2: Using MySQL Workbench

1. Add two new users. Grant ‘super user’ access to one and read-only access to all tables in the database to the second user (Step 1, Step 2, and Step 3).

To prove the super user access for User 1, please write query to SELECT, DELETE, INSERT, UPDATE from any created table and show successful results.

To prove the read-only access for User 2, please write query to SELECT, DELETE, INSERT, UPDATE from any created table. (Note: Only SELECT query will be eligible. DELETE, INSERT, UPDATE will result in an access denied message.)

Add screenshots to Report.

1. Modify access of the second user by adding update access to Employee table (Step 4).

Add screenshots to Report.

To prove the UPDATE privilege, please log in again as User 2 and update COMM column in Employee table.

MYSQL> UPDATE Employee SET COMM = 0.1;

STEP 1: Creating a new user using MySQL Workbench To start, launch Start, choose MySQL Workbench, Press Enter. Choose your schema on Home page to connect to MySQL Server. Enter password; Press OK. On the left part of the screen, under the Schema, choose your database schema. Under the Management, click User and Privileges, Enter password to connect to MYSQL Server. Screen Administration: User and Privileges allows you to add a new user. Click Add Account button and fill required information in Login screen. Repeat for the second user. Please add screenshots to the Report. STEP 2: Finding information on users. STEP 3: Finding user privileges. STEP 5: Listing privileges associated with a role. Complete Account Limits, Administrative Roles, and Schema Privileges tabs for User 1 and User 2. Please add screenshots to the Report.

STEP 4: Changing user specifications. Assigning users to a role.

Add UPDATE privilege on Administrative Roles tab for User 2.

Please add screenshots to the Report.

STEP 6: Verifying role content.

Click on Create a new SQL tab for executing query (located on the left corner below the File tab) to start new Query page.

Please prove super user privilege for user 1 by writing and executing SELECT, INSERT, DELETE, UPDATE statements.

To prove the UPDATE privilege for User 2, log in again as User 2 and update COMM column in Employee table.

UPDATE Employee SET COMM = 0.1;

Please add screenshots to the Report.

This concludes the Lab for Week 3.

#MIS 561 iLab 3: Users Privileges and Roles

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