casestudy19-blog

[casestudy19-blog]

Case Study #2 - British Independent Film

What was the Significance of the title?

It signifies the plot of the story, which tells us that some person wrote an account on what blindness really is.

Production Companies?

Arte France (Owned by ARTE France/ARTE Deutschland TV Global)

Creative England (Funding Organization)

Impact Partners (Funding Organization)

BBC Storyville (BBC Four)

British Film Institute (BFI)

Important Looking Pirates (Special Effects)

Other Productions from the Companies

Arte France

Personal Shopper

Happy End

Love And Friendship

Creative England

Transformers: The Last Knight

Lady Macbeth

45 Years

Impact Partners

Meet The Patels

Step

The Queen of Versailles

BBC Showville

Men on Wire

Honest Liar

Why We Fight

BFI (British Film Industry)

The Wizard of OZ

Avengers: Age Of Ultro

The Lobster

Seven Psycopaths

Who were the Directors?

- Peter Middleton

- James Spinney

Any other movies they directed?

Peter Middleton

Snow

Business is picking up

Honeymooner

James Spinney

WaveLength

Audiobook

Budget of the movie?

20,000$

Stars of the movie?

Daniel Skimmer

Highrise

Simone Kirby

England is Mine

Alice Through The Looking Glass

Season Of The Witch

Genres?

Documentary

Drama

Cameras used?

Red Epic Dragon

Baush and Lomb Super Balter Lens

Color Grading: Baselight Lenses

Lighting: Natural and HMI

Marketing And Synergy?

- VR Experiences

- VR Glasses

- Oculus Glasses

- Apps

Cross Media/Technology Convergence

VR Glasses

Apps on IOS and Android

Oculus (Samsung)

Release Dates?

24 January - 2016 - USA - Sundae Film Festival

6 April - 2016 - USA - Cleveland International Festival

13 June - 2016 - UK - Sheffield Doll Fest

What type of Cinemas?

Multiplex Film

2D/3D/Digital or VR?

2D and VR

Targeted Audiences?

All Audiences

[casestudy19-blog]

CaseStudy #1 - Hollywood BlockBuster

Film Title: 

Deadpool

Who produced This Movie?  

Simon kin berg

Ryan Reynolds

Lauren Shuler Donner

Production companies Involved:

Marvel entertainment

Kinberg Genre

The Donners company

TSG entertainment

Famous Movies produced by Marvel Entertainment

Xmen Series

Logan

Fantastic 4

Ghost Rider

Spiderman Series

Famous Movies produced by TSG Entertainment:

Diary Of A Wimpy Kid – Long Haul

Logan

Kingsmen – Secret Service/Golden Service

X-Men

Let’s be cops

Alvin And The Chipmunks

Famous Movies produced by Kinberg Genre:

Lets Be Cops

Fantastic 4

Xmen Apocalypse 

Logan

Famous Movies produced by TSG Entertainment:

Xmen 

Constantine

Logan

Legion

Director Of The Film: 

Tim Miller

Other Films Directed By the Director:

It was his first experience in directing a movie

What was the Budget Of The Film?

$58 Million

Stars:

Ryan renolds

Edsterein - Transporter : Refuled

T.J miller - Big hero 6

Gina Careno

Lesile Uggern

Morena Baccarin

Brianne Hilde Brend

Stefen Kapicic

What tech was used to shoot the film ?

Arri Alexa  -> 3K ‘’ open gate’’ ARRIRAN

RED and phantom high-speed cameras from 2k to 6k

Edited by:

Julian Charles

Matt Carson 1st assistant editor

Joan Bierman – post production supervisor

Vashi Nedomasky – editorial consultant

Editing work done by in Adobe premiere pro 2015

EFILM – final digital intermediate used for :

Variety of raw media was trans-coded to 2k

ProRes ‘’Proxies’’ for editorial

Given a ‘’dailies’’ style color grade

Adobe after effects was used heavily

Re-positioning

Temporary  visual effects

Green screen keying

The dynamic link and render and replace features

1200 visual effects , with about 500 big green screen keys

 How was film marketed?

- The marketing of this film can be described as Absurd marketing. As it involved ways that were never thought of before and yet were very effective and were appreciated alot

Tinder profile was set up for Deadpool to promote and reach a much greater audience and of course for the gigs

Bill boards with put up with emojis  "💀💩L" that said “Dead Poo L” when translated.

Email newsletters

SFW promotional material

Stills and Gifs 

Custom emojis

Ryan Reynolds himself was very active in promoting the movie with his regular tweets and appearances on TV shows.

 For Halloween, Reynolds released a video with himself in the Deadpool costume, interacting with a group of children dressed as X-Men

Cross Media Convergence 

- Cross Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the Internet to reach a greater audience and promote the media more.

Deadpool’s own website

Galleries

Posters

Interactive Texts

Single button links on:

Facebook

Twitter

Pinterest

Instagram

Channels

MTV

Spike

Logo

VH1

Comedy Channels

Fox Co-operated with VUDV and Itunes to distribute movies

Technological Convergence

-  Technological convergence is a tendency for technologies that were originally quite unrelated to become more closely integrated and even unified as they develop and advance

Definition Via: Wikipedia

Social Media

TV

Billboards

Ads

Commercials

Trailers

Emojis

Where and When was it released?

Taiwan 21 January 2016(Taipei) (premiere)

France 8 February 2016(Paris) (premiere)

Hong Kong 9 February 2016

Taiwan 9 February 2016

Belgium 10 February 2016

France 10 February 2016

UK 10 February 2016

Indonesia 10 February 2016

Ireland 10 February 2016

Luxembourg 10 February 2016

Philippines 10 February 2016

Albania 11 February 2016

Argentina 11 February 2016

Australia 11 February 2016

Azerbaijan 11 February 2016

Brazil 11 February 2016

Chile 11 February 2016

Colombia 11 February 2016

Czech Republic 11 February 2016

Germany 11 February 2016

Denmark 11 February 2016

Georgia 11 February 2016

Croatia 11 February 2016

Hungary 11 February 2016

Israel 11 February 2016

Cambodia 11 February 2016

Kazakhstan 11 February 2016

Republic of Macedonia 11 February 2016

Malaysia 11 February 2016

Netherlands 11 February 2016

New Zealand 11 February 2016

Peru 11 February 2016

Portugal 11 February 2016

Serbia 11 February 2016

Russia 11 February 2016

Singapore 11 February 2016

Slovenia 11 February 2016

Slovakia 11 February 2016

Thailand 11 February 2016

Ukraine 11 February 2016

Uruguay 11 February 2016

Austria 12 February 2016

Bangladesh 12 February 2016

Bulgaria 12 February 2016

Belarus 12 February 2016

Canada 12 February 2016

Estonia 12 February 2016

Finland 12 February 2016

India 12 February 2016

Iceland 12 February 2016

Sri Lanka 12 February 2016

Lithuania 12 February 2016

Latvia 12 February 2016

Mexico 12 February 2016

Norway 12 February 2016

Pakistan 12 February 2016

Poland 12 February 2016

Romania 12 February 2016

Sweden 12 February 2016

Turkey 12 February 2016

USA 12 February 2016

Vietnam 12 February 2016

South Africa 12 February 2016

Egypt 17 February 2016

Greece 18 February 2016

Italy 18 February 2016

South Korea 18 February 2016

Cyprus 19 February 2016

Spain 19 February 2016

Japan 1 June 2016

China 15 April 2018(Beijing Film Festival)

Information of Release Dates via: IMDb

2D? 3D? Digital?

It was released in 2D and Digital format.

What were the Targeted Audiences for this movie?

Teenagers

Adults

Marvel Comic Book Fans