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Blogging Tips for Small Businesses

Blogging can be a great way to connect and create a bond between your business and potential customers. Blogging can be engaging and empowering. It opens the door for your customers to get to know your brand. With that in mind, here are a few tips for creating a business blog.

Know your audience! The material you post should be engaging and directed toward your target audience.

Be consistent. Everyone understands that you don’t have time to sit down and create a masterpiece of a post every night. That doesn’t mean it’s okay to sit down and post 6 posts tonight because you have the time. Most blogs allow you to schedule posts. So spread them out!

Be engaging and interactive with your audience. The best way to keep their attention is by engaging with them directly. Post polls or conversation pieces. Get them talking, thinking, interacting with your brand. 

Spread the word about your blog. Share your blog posts on other social media sites. Most blogs let you cross post or share directly from the platform. 

#Hashtag those posts. Hashtags help to get your posts seen by different groups. It helps to get your post noticed by searchs. 

Share. Sometimes the most interesting thing you can do on your blog is to share something from someone else or share some knowledge from someone in your company. You don’t have to be the author of every post. Mix it up. Share the fun. 

Small business blogging can be a fun way to share who you are as a business, and what you are about. Think of blogging as another way to get social with your people. A way to introduce them to your brand. 

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We have our cocoa and we're getting ready to set sail on our Journey to the North Pole Cruise. #lakecoerdalene #christmaslights #familyfuntime

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Out on the Ice Ribbon. (at River Front Park, Spokane Washington)

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Hey... hey... look at me!

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Pets are part of the family and should be included in holiday festivities, buts lets be safe about it. Pets shouldn’t celebrate the same way you do.

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Sx is serious business.