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cavscout81-blog1 · 7 years

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You're Pregnant! Just Kidding. Here's the News You Missed This Week.

Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops."

That was certainly the underlying theme of some major news items this week, like the one our headline alludes to -- more on that below.

After all, the digital landscape is a setting that can be described at once as a playground and a hellscape, where mistakes never really disappear (even if you quickly delete them, thanks to screen shots), contentious competition never ends, and consumers are often left wondering, "What the hell is going on? I just want a machine to read my schedule to me in the morning."

This week -- as with many others -- was a busy one in the worlds of tech and marketing. Here's what you missed.

It's a Boy! Nope, It's Just a Glitch From Amazon

If our headline freaked you out, you're not alone: a yet-to-be-determined number of Amazon customers experienced a similar sentiment this week when they mistakenly received emails regarding phantom baby registries.

Last Tuesday, several Amazon customers reported receiving an email from the online merchant reading, "Someone great recently purchased a gift from your baby registry!" And while the internet typically can't be used for a pregnancy test -- unless you count Target's 2012 public relations disaster after predicting a teen's pregnancy by tracking her shopping habits -- it still caused brief moments of panic among those who got the email.

There were some fears that the emails were a result of phishing attempts, but in the end, Amazon confirmed to TechCrunch that the emails were the result of a technical glitch, going on to send apology emails to the customers that received them. It's not clear what exactly happened or what the the glitch entailed, but let this be a lesson to marketers: triple check your email workflows.

Among the panic, Twitter had quite a bit of fun with the error:

More Trouble for Targeted Ads

Following last week's ProPublica revelation that Facebook was allowing advertisers to use anti-Semitic targeting criteria for promoted content, it was quickly discovered that Google and Twitter had similarly flawed advertising technology.

BuzzFeed was the first to discover that the Google allowed advertisers to use anti-Semitic and racially-charged search terms to target certain audiences, and soon after, the Daily Beast reported that Twitter allowed similar targeting criteria, which resulted in an audience of roughly 26.3 million users.

All three companies have since responded that they either have or are working to remove this criteria, with Facebook COO Sheryl Sandberg publishing a very lengthy, formal apology on Wednesday:

And More From Facebook

Yesterday, Facebook released an official statement on its plans to hand over important documents regarding the ads it sold to Russian organizations to Congress, as well as a second one with answers to several "hard questions" on what happened to cause something like that to happen in the first place.

The gravity of that move is one that cannot be emphasized enough. As Mike Isaac writes for the New York Times:

" ... the move to work with the congressional committees underscored how far the social network has strayed from being a mere technology company and how it has increasingly had to deal with the unintended consequences of the tools it provides to reach the more than two billion people who use the site regularly."

Shortly after those posts went live, Mark Zuckerberg delivered a live address on his own Page to address the efforts it would make moving forward to "protect the integrity of the democratic process."

Some believe that this address, along with Sandberg's statement form the previous day, is the first of many efforts by Facebook to proactively dodge federal regulation by staying one step ahead of congressional actions or attempts to curb what such channels and platforms can actually do. It's even, perhaps, a defensive move, as the legality of the aforementioned ad sale remains in question.

Meanwhile, Twitter is also due to appear at a Senate Intelligence Committee briefing nxt week to further examine its own possible role in influencing the most recent U.S. presidential election.

The Uber-Alphabet Lawsuit Got Even Messier

Last week, we filled you in on the ongoing lawsuit between Uber and Alphabet, Inc company Waymo over proprietary self-driving technology. Since then, there have been a few key developments.

First, over the weekend, Alphabet requested that the trial be postponed after receiving crucial information that the court ordered Uber to turn over. Seeing that information, it seemed, made Waymo realize just how much was at stake with Uber being in possession of these materials, and needed more time to review all of the evidence supporting its case. Megan Rose Dickey of TechCrunch tweeted a key portion of its statement on the issue:

Waymo wants to postpone the trial w/ Uber. Here's Waymo's statement.

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Uber, of course, objected to that request, charging that Alphabet is trying the delay the trial -- December 5 is the proposed postponed date -- not because of surmounting evidence, but because of a lack of it. The full opposition can be found here:

That same judge also gave Uber permission to publicly disclose some of what Waymo is hoping to gain from the lawsuit: $2.6 billion for one stolen (allegedly) trade secret. But there are still eight other secrets that Waymo says to have been stolen by Uber, and no monetary figure has yet been assigned to them.

At this point, the trial is still set to begin on October 10, and recently-appointed Uber has a decision to make: whether or not he wants to settle out of court, or continue to defend the company's name in what promises to be a complex, drawn-out trial.

It's just one of many problems for Uber these days. With the release of iOS 11 this week, Uber was forced to allow users to block the app from tracking their locations.

Additionally, the BBC broke news this morning that Transport for London would not renew the ride-sharing app's private hire license, calling it "not fit and proper" to carry on operations there. Uber has 21 days to dispute that decision and can continue providing services in London until then.

Attack of the Flying Eggplants

I'll admit it -- my new favorite feature of iOS 11, the latest operating system available on the iPhone, is probably the ability to fill your iMessage recipient's screen with the next, image, or emoji of your choice. But just for the sake of due diligence, I tested it by sending this gem to one of my colleagues:

But my low bar for amusement aside, the new operating system comes with some features that are actually, you know, productive. Here are our five favorites:

Screen Recording. So, just how did I capture the magical moment above? iOS 11 has a screen record tool that saves the video in your camera roll.

Do Not Disturb While Driving. This "do not disturb" feature uses your car's bluetooth connection to turn on automatically while you're driving.

Screenshot Tools. The new iOS has a brilliantly simple new screenshot feature, which lets users draw on, crop, or highlight with ease.

GIFs in Camera Roll. The camera roll now allows users to save and view GIFs, plus the newest editing tools even enable you to turn your live photos into GIFs.

Notes App Upgrade. The notes app now features useful tools like a document scanner, and the ability to insert all kinds of formatting into your note.

And, finally -- we can't forget ARKit -- Apple's mobile augmented reality technology -- which has been a big portion of the talk of the iPhone town in the days following iOS 11's release. I tweeted about my experience with using it on Wayfair's home shopping app:

So, I don’t think this is gonna fit. #ARKit

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What's Google Up To?

A lot happened for the search giant this week, beyond its parent company's lawsuit and a significant team acquisition. First, there were some leaks around the rumored October 4th release of the Pixel 2 and Pixel XL, but they were mostly limited to the device's available colors, as per Droid Life.

That same outlet also leaked the rumored Google Home Mini, a much smaller version of the Google Home, which many are calling the company's response to the Echo Dot. And on Tuesday, a “media streaming device” -- the same language used to describe the original Google home -- with features remarkably similar to the first Google Home was submitted to the FCC. These developments all align with the timeline leading up to the October 4th press event.

In non-Pixel or Home news, Google announced four new features this week:

The Google app on iOS will now have a suggested content feature, in which users are provided with visual links to more information on what they're reading about.Source: Google

Contact information like phone numbers, addresses, and email addresses will now -- finally -- be automatically converted into hyperlinks on Gmail. Official announcement here.Source: Google

Natural language processing has been added to Cloud Search -- a search tool within G Suite -- to help users more quickly find information based on the words that Google deemed to be the most frequently used among G Suite customers: "what," "who," "how" or "when." For example, if you remember which one of your colleagues sent you a shared document, but can't remember what it was called, now you can search for it with a query like, "Docs shared by Karla."Source: Google

Read receipts are coming to Gmail -- kind of. On Wednesday, Google announced the launch of Email Log Search, which allows G Suite users to track the status of sent emails, such as where it is (e.g., the trash), or if it's been opened.Source: Google

Actually, No, Equifax Still Isn't Handling This Data Breach Well

Remember all of those marketing takeaways from the Equifax hack that we outlined last week? Well, it turns out that Equifax hasn't exactly heeded that advice -- or that of too many others, it seems. In fact, it was revealed earlier this week that the company's customer service agents on Twitter were directing customers to a fake website that, visually, was nearly identical to the site Equifax set up for users to enroll in free credit marketing.

The clone site was created by by software engineer Nick Sweeting, whose intentions weren't malicious, but rather, were to show how poorly Equifax was monitoring and managing the situation.

Not only did they tweet the wrong link, they tweeted it 3 times. #Equihax

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Sweeting was quite transparent about that in creating the site, which has since been taken down, along with any tweets directing customers to it -- it was titled, "Cybersecurity Incident & Important Consumer Information Which is Totally Fake, Why Did Equifax Use A Domain That’s So Easily Impersonated By Phishing Sites?”

The "fake" site did not collect any personal information, but Sweeting pointed out how easily it would be for other hackers to create an equally identical site that did using the Linux command "wget" -- and he blamed that on Equifax's choice to establish an entirely new domain, rather than create an equifax.com subdomain.

"wget" essentially permits anyone -- yes, anyone at all -- "to just suck their whole site down with wget and throw it on a ... server,” Sweeting explained in an email to the New York Times. His version, he said, had "the same type of SSL certificate as the real version, so from a trust perspective, there’s no way for users to authenticate the real one vs. my server.”

Creating a subdomain should have been the obvious move for Equifax, Carnegie Mellon IS Professor Rahul Telang told the outlet, "so that if somebody tries to fake it, it becomes immediately obvious.”

This development comes amid news that Equifax actually suffered more than one hack this year. In addition to the headline-making breach in July, the company experienced an earlier one in March, creating even more confusion around the decision to wait until September to alert customers, as well as the massive August stock sale by its executives.

Odds and Ends

I Don't Want to Grow up, Because That Means I Have to File for Chapter 11

For anyone who grew up begging their parents to take them to the toy store, this week came with some sad news: Toy store chain Toys ‘R’ Us filed for Chapter 11 bankruptcy protection this week. Many were quick to blame its demise on Amazon, which has been named the culprit for the financial woes of many other brick-and-mortar retailers, but in reality, the cause may have reached far beyond that. As Recode reports, the move is largely the result of a "cocktail" of limited product selection, a lack of competitive pricing, and piling debt after several 2005 buyouts.

For the sake of our own childhood memories, we hope Toys 'R' Us is able to turn things around.

The DHS Got Served ... By an Association of VCs

Allow us to introduce you to the International Entrepreneur Rule: a federal measure that, had it passed in July 2017 as planned, would have made it easier for foreign entrepreneurs to obtain visas for the purpose of founding startups in the U.S.

However, the same month it was slated to be effective, the current presidential administration delayed it until March 2018, with many believing that it will only go on to be completely dismantled. But this week, Axios reports, the National Venture Capital Association (NVCA) has brought forth a lawsuit against the Department of Homeland Security, on the grounds that the decision to delay the enforcement of the rule violates the Administrative Procedure Act -- which says that the department must first "solicit public comment."

The formal complaint can be downloaded here.

No Empty Nest Here

Nest, which was acquired by Google back in 2013, held its first major press event this week, where it unveiled a number of new products. Among them were the Nest Cam IQ -- this writer's personal favorite unveiling from the launch -- an outdoor security camera that can detect movement and differentiate whether it's coming from a person or an object. If it's a person, the system alerts you, as well as letting you know if it senses a barking dog or a talking person. Even better: it's equipped with facial recognition, so that if someone familiar comes into the camera's range, like your regular dog walker, the system will recognize that it's likely not an intruder.

Also announced was the Nest Hello video doorbell, which uses similar camera technology to the above to alert users if a person is within range, even if they don't ring. Finally, an overall comprehensive security system was unveiled called Nest Secure, which exists of three key components: Nest Guard, where the system is armed and disarmed with the second component, Nest Tag, which is similar to a key fob and can be used to turn off the alarm system. The first piece is Nest Detect, which can sense general motion and the opening or closing of windows or doors.

Check out the video summary here:

That's all for this week! Next week, we're off to INBOUND 2017: one of the world's largest and most remarkable marketing and sales industry events. We'll be back with our regular news coverage the first week in October.

Until then -- happy autumn.

Originally published September 22 2017, updated September 23 2017

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cavscout81-blog1 · 7 years

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Leadership #LikeABoss 5 Steps That Took Tai Lopez From Rags To Riches! The modern day American dream can be best summarized with a garage full of luxury cars, connected to a jaw-dropping mansion, sitting under California sun while an entrepreneur in casual clothes says into his handheld camera, “Hey guys, I’m here in my garage…” This is the phrase that took Tai Lopez, someone whose story begins with him not having more than a few dollars to his name, from his friend’s couch all the way up to making YouTube videos of him in the garage of his California mansion, talking about the importance of his books and their enclosed knowledge—which so strategically sat just above a Lamborghini. What has made Lopez an Internet sensation, however, hasn’t been his lavish lifestyle (although that’s certainly played a part). It has been his desire to educate his audiences on the importance of establishing good habits, learning from valuable resources, and most of all, reading. Watch on Forbes: He calls this intersection “edu-tainment,” giving his audiences just enough lifestyle footage that they feel entertained, without losing the educational aspect of his message. I had the opportunity to sit down with Lopez and reflect on his journey. How did this entrepreneur with hundreds of millions of views to his name go from rags to riches? 1. Take Risks At An Early Age Lopez had the hunger to be an entrepreneur ever since he was a young kid. His first step into the world of entrepreneurship was at six years old, when he began selling tomatoes for his mother. “My mom had these cherry tomatoes she would sell. The problem was, nobody really bought the tomatoes. So, I took it upon myself to sell lemonade with sugar instead. In the time I had sold one bag of tomatoes for 25 cents, I was able to sell ten times more with my lemonade stand,” he said. In a sense, this is a metaphor for how Lopez executes his social media content today. He knows that in order to reach large audiences, he needs to give the people lemonade—not tomatoes. 2. Adopt A Lifestyle-Focused Mindset Part of becoming successful, he said, is about figuring out the lifestyle you want to live and then working backwards. You have to reverse engineer where it is you want to end up, and what you can do in order to get there. “I always knew whatever I ended up doing, it needed to involve traveling,” he said. “I enjoy meeting new people, interesting people, smart people. I like reading. I wanted a life with a bit of adventure. So I thought hard about what I could do that would allow me to do all of those things. I asked myself what my business would have to look like in order to accomplish those personally satisfying goals. And the personal brand you see today reflects exactly that.” If you want to live your ideal lifestyle, you need to ask yourself what you can do that will manifest that lifestyle in the first place. From there get excited about that lifestyle and mentality and that passion will overflow into your work and success. 3. Develop And Promote A “Daily Brain Budget” Lopez, who frequently advocates for books and mentors over a college education, believes there is no excuse for someone to not be reading and learning every single day. From autobiographies to self-help, celebrity stories and beyond, Lopez has built a following off of sharing stories and lessons from every industry that people can learn from. His theory is that we should all have a “daily brain budget.” What he means by this is understanding how much input you need in order to continue a positive growth curve for yourself. “If you aren’t prioritizing and setting aside time for your own development, you’re going to fall stagnant,” he said. “You have to make the time, and invest that time wisely, no differently than if you were to invest any amount of money in yourself.” Subscribe To The Forbes Careers Newsletter Sign up here to get top career advice delivered straight to your inbox every week. 4. Test, Optimize, Repeat What many people don’t know about Lopez’s viral YouTube ad, “Here In My Garage,” is that it was recorded multiple times, and different versions were tested. “Everything you do, especially the things that become successful, have some element of luck and skill attached to them,” he said. “With that video in particular, I had an idea for it and shot a few different versions, but really I didn’t know how it was going to perform. So we split tested it, and one of them ended up going viral.” He went on to explain that part of entrepreneurship is to always be doing and improving. You have to try things in order to know if they’re going to work or not. And, as his grandpa had told him, “Once is luck, twice is skill. I’ve done it more than once at this point, so now it’s a skill.” 5. Build A Personal Brand Around What You’re Best At Lopez has a personal brand recognized by millions around the world. But ask him how he’s built that for himself, and he won’t say self-promotion. “People think it’s a show, but these are just the things I like to do. I built a personal brand around who I already am, instead of who I wanted people to see me as, and I think that’s where a lot of people go wrong. It has to be authentic, otherwise no one is going to get on board,” he said. He went on to explain that while people can’t necessarily succeed by following his same formula, because each person succeeds in different ways, they can learn from the principles he shares and apply them accordingly. After all, he said, “If I can do it, you can do it.” More On Forbes Leadership © 2017 Forbes Media LLC. All Rights Reserved.AdChoices Privacy Statement Terms and ConditionsContact Us Jobs At Forbes Reprints & PermissionsForbes Press Room Advertise

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cavscout81-blog1 · 7 years

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Somebody has to say it and it might as well be me because I have the platform. Instagram was not created for you to post motivational quotes you screengrabbed from around the web. I don’t think you realize what you are doing “people who do this.” I’m not some anti-conforming hipster trying to tell you what content to post or to ignore trends in life-casting. There are plenty of Instagram habits in existence that are pretty annoying for everyone, but on some level I understand them. I don’t know that I get what the fuck is going on with “duck face” pictures, but I get that you are girl and you are probably excited about your lipstick and you have burnt out your “sorority squatting” photos and “planking” was so 2010 and really, the only planking you do is at the gym after you read a workout motivational instagram (we’ll get there.)

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cavscout81-blog1 · 7 years

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There are over 100+ slides in Dr. Pete Meyers’ deck, “Beyond 10 Blue Links: The Future of Ranking” that show where Google’s search landscape used to be, how it has changed, and where it’s headed. Dr. Pete concludes with some time-old sagely advice that can be summarized by saying we may be wise to focus our attention first on designing with the user in mind instead of ranking tactics. Now I’m admittedly a big fan of Dr. Pete and believe this to be yet another great example of the quality content he continuously delivers. That said, I believe there is plenty more that can be taken away from the 100+ slides prior to his conclusion. In my opinion the slides building up to the conclusion reveal the significance of SEO strategies in taking advantage of these search engine results page (SERP) changes. Companies with strategies that revolve solely around moving their blue links to number one are really missing out! I’d love to see someone put together a deck that compares each different strategy that revolves around SERP changes. For example, what was the lift of adding video markup, compared to the lift from adding a G+ brand page, compared to schema X,Y, and Z, and so on, on through each tactic. The reality is that results are really going to vary by industry. Recently, I discussed this further with a good friend who said, “I think it all depends on the vertical you’re in and the product/service you sell. If I was blogging for a local business such as a restaurant I would focus on local schema, rating and review schema, G+ brand, and rel=’author.’” Larger brand sites may require different strategies depending on the product and services the site is offering. If your website is devoid of video, for example, video markup would be irrelevant. This would obviously change if your company decides to get into hosted video in the future. As SEO folks it’s our job to think these things out on a case-by-case and site-by-site basis and to help our teams prioritize accordingly. Although I am all for designing with the user in mind, let’s not forget there is also a huge arsenal of SEO strategies that can really bring those designs to life in more ways than one.

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cavscout81-blog1 · 7 years

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cavscout81-blog1 · 7 years

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Social Innovation Life 18 Must-Have Social Media Marketing Tips For Business By Kristina Cisnero 24 FEBRUARY 2015 SOCIAL HootSuite Twitter Facebook LinkedIn Google + Image by Jerry Nihen via Flickr You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled 18 blog posts that touch on the topic of social media marketing tips that will help you improve promoting your business on social media. Here are 18 social media marketing tips for anyone using social media for business Social Media Marketing Tip #1: Create a social media marketing plan before you begin Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish. Social Media Marketing Tip # 2: Do a social media audit of your social media presence Before creating a new social media profile, run a social media audit of your current social media presence. Social media audits are useful to keep all your social media ducks in a row, such as social profiles and passwords. To help you conduct one, use our social media audit template to get you started. Social Media Marketing Tip #3: Your social media strategy must include social media engagement Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The 3 steps to doing social media engagement right are being proactive, always listening, and being engaging. Learn more in this blog post. Social Media Marketing Tip #4: Know when to outsource your social media management Whether or not you should keep your social media management internal or outsourced is a decision many business, big or small, encounters. It takes time to weigh the pros and cons of the decision to give up the keys to your social media accounts. To learn about the kind of things you should consider, here’s a blog post that talks about the pros and cons of outsourcing your social media management. Social Media Marketing Tip #5: Increase your website traffic with social media Every (smart) business has a website, but not every business gets the desired amount of traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master. If used strategically, these 5 tips found in our blog post that talks about how to increase website traffic with social media marketing will help you reach your website traffic goals. Social Media Marketing Tip #6: Social media monitoring is your biggest missed opportunity When it comes to social media, people have all the power to say whatever they want about your company and brand. What they are saying can be positive or negative. Regardless of how or why they give you feedback, not monitoring your social media audience is a missed opportunity. There are 3 ways to get the most out of social media monitoring, and this blog post explains them and more. Social Media Marketing Tip #7: All Businesses Should Be On LinkedIn You’ve probably heard this many times already, but I want to stress it once more: LinkedIn is no longer optional for any business, big or small. This social networks provides you with credibility, a large network of professionals, sales opportunities, and a marketing platform for your business. Educate yourself on the 4 reasons why your business should be on LinkedIn in this blog post. Social Media Marketing Tip #8: Learn how to schedule tweets so you can save time Social media tools like Hootsuite take the stress out of managing multiple Twitter accounts by providing you the ability to schedule Tweets ahead of time. There are 3 ways you can use Hootsuite to schedule Tweets and this blog post goes over how to schedule Tweets with Hootsuite. Social Media Marketing Tip #9: Avoid social media strategy mistakes at all cost Knowing what to include in your social media strategy is key to your social media success. But do you know what not to do on social media? There are many common social media tactics that can be damaging to your social media presence and this blog post touches on the social media mistakes you should put on your ‘what to avoid list.’ Social Media Marketing Tip #10: Tell all social media skeptics that social media is beneficial to their business There are many who support the use of social media for business, but there are still skeptics out there who don’t see or understand the benefits of social media for their business. This blog post uncovers 10 benefits of social media for business that will make any social media skeptic think twice about not using social media. Social Media Marketing Tip #11: Target your audience better with the use of social media statistics Social media statistics allow marketers who use social media for business to guide their social media strategies. With so many studies being done on social media, it would be a shame not to take advantage of these very informative numbers. This blog post puts together a healthy selection of social media statistics that every social media manager should know. Social Media Marketing Tip #12: Use Hootsuite’s content management tools to manage and share your content Even with a social media content calendar in place, content management can be tricky—especially if you’re juggling several social channels. Picking out the right piece of content to share out to your social media audience can be a daunting task for any social media manager. Learn 4 content management tips you can do with Hootsuite in this blog post. Social Media Marketing Tip #13: Know which social media metric you should use to prove social media ROI Every article you read online about social media analytics seem to discuss a new social media metric you should be tracking. Identify which social media metric(s) suits your business’s unique needs in this blog post—it goes over examples of social media goals and which social media metrics you should measure to report on those goals. Social Media Marketing Tip #14: Use URL shorteners to track and measure engagements on your URLs Tracking retweets and likes is no longer enough to give you sufficient data about engagement. Remember that link you included in your post to drive people back to your website? Well, when you use URL shorteners, you’re provided with a trackable URL, so you can measure the success of that social media post in driving traffic to your website. Learn about what are URL shorteners and get answers to frequently asked questions about them in this blog post about URL shorteners. Social Media Marketing Tip #15: Learn the do’s and don’ts of using hashtags You’ve probably seen people use a hashtag with every word in their Tweet, or dedicate a separate Instagram comment to include hashtags. But that doesn’t mean that’s the right way to use hashtags. Educate yourself on the do’s and don’ts of how to use hashtags in this blog post that goes over the fundamentals of hashtags. Social Media Marketing Tip #16: Use a social media content calendar to keep your social content organized Getting organized and figuring out a social media content schedule is imperative to your social media success. By using a social media content calendar you’re able to figure out a social media content schedule that works for your business. Not sure where to start when it comes to creating a content calendar? This blog post goes over how to create a social media content calendar and the benefits of having one for your business. Social Media Marketing Tip #17: Increase your social media reach with social media advertising Using social media advertising to expand your social media reach is an opportunity that any business should take. Investing in social media ads should be an integral part of your social media strategy. However, knowing how to use social media ads effectively is something everyone should take the time to learn before investing a hefty budget into advertising. This beginner’s guide to social media advertising will provide you insight into the different advertising opportunities available on Twitter, Facebook, LinkedIn, and StumbleUpon. Social Media Marketing Tip #18: Social media templates will provide you guidance If you’ve made it down to this last tip, congrats! We’ve talked about various social media marketing tips; now, to provide you with a final takeaway, download these 6 social media templates to help boost your social media presence and save you valuable time and effort.

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