charliechanaratsopon-blog
Charlie Chanaratsopon Founder Charming Charlie
Charlie Chanaratsopon made its debut in 2004 with one very colorful and clear mission: help every woman, everywhere, find her fabulous.
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Fashion Retail Empire
Charlie Chanaratsopon was not trying to start a fashion retail empire when he founded Charming Charlie in 2004. The first-generation Thai-American was working on developing and investing in shopping centers in and around Houston and started the fashion accessories retailer, which now has over 350 stores, as a way to keep retail space filled.
It nearly folded in its first few months, but Chanaratsopon decided to keep it open an extra few weeks, and in that time its popularity with suburban moms exploded. The discount retailer expanded furiously amid the Great Recession, as Charlie Chanaratsopon and Hancock Park Associates, a private equity firm that came on board in 2007, convinced worried landlords to give them favorable lease terms. — Scott Klocksin
Originally Posted: https://www.bisnow.com/index.php/list/richest-in-real-estate-2017/charlie-chanaratsopon-79039
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Rosy Conversation with Charlie Chanaratsopon
I recently had the pleasure of speaking with Charlie Chanaratsopon, Founder of Charming Charlie. Opened in 2004, Charming Charlie is a women’s fashion and accessories brand with over 270 stores across the United States. In 2015, he was named by Forbes as one of “America’s 40 Most Successful Young Entrepreneurs.” Charlie is a first generation Thai-American who graduated with an MBA from Columbia Business School. He generously spoke with me about the emergence of the Charming Charlie brand as well as the ever-changing landscape of the retail and consumer market. Charming Charlie is most notable for its unique strategy in organizing merchandise by color. My experience speaking with him was a pleasure and I am very pleased to share my interview.
Bianca: What prompted your realization that accessories would be your business? Did you have a sense of assuredness in your vision to supply the market in the way that Charming Charlie does now? Was this because of a lack that you saw in the industry for affordable fashion accessories?
Charlie: At the core, I’m an entrepreneur, and love buying and selling “things” since I was a kid. I’m from Houston, Texas, and grew up in an entrepreneurial family. As for Charming Charlie, I knew that I didn’t want to focus the brand on apparel, as it is a highly competitive and generally difficult category to compete. I was thinking about what product mix to curate for the brand, and after studying other retail concepts, I realized that there was an opportunity in accessories. Charming Charlie could be the one stop for women’s accessories.
Bianca: I love the namesake aspect of Charming Charlie – a reference to you! How did it come about? Likely because of your charming personality?
Charlie Chanaratsopon: This is a good story! I never imagined we were going to have stores all over the country, and just wanted to quickly come up with a name and get started. So, I hired a marketing firm and explained that we were going to be selling this type of product and that I needed a name. I recall the first few names that were suggested, and I only remember the awful sounding ones like “Accessory Buffet, ” “Accessories City,” or “Funky Monkey.” I asked if we could explore other names and one of the marketers sitting in our meeting looks at me and says, “What about Charming Charlie?” That was really catchy and easy to remember, and that was it!
Bianca: The color coordination concept is fabulous; some artists would say that color becomes a color when it’s next to other colors (the way in which colors affect other colors). Did you consider from the company’s inception that color organization would be an essential part of your brand’s identity? I remember being struck by how great that was when I shopped in the store.
Charlie: When we had three or four stores, I asked myself, “How do we maintain differentiation/innovation, and give the customer what they want?” I was standing in a store on a Saturday and speaking to customers. One of our customers told me, “You should present the product by color, it’s how I shop.” We first tried the color coordination in one store. We received great feedback. We then took the three front tables and color coordinated them; the customers loved it. Since then, color is such an important pillar of the brand, and all stores changed to be merchandised by color.
Bianca: Trends, fashion, and timeless style are all integrated into the brand so well, does the design team gain inspiration from a combination of current trends in the market and occasion-oriented wear (i.e. cocktail party, everyday wear, etc.)? There really is something for everyone and it’s a good mix of timeless and trendy!
Charlie: Merchants/buyers need to constantly stay on top of trends and fashion, but most importantly know the brand’s core customer.
Merchants stay on top of trends by following influencers/brands on social media, going through magazines, working with our product partners, attending fashion shows, gaining inspiration from luxury brands, and shopping at other retailers. These activities help merchants quickly bring relevant to trend beautiful product to customers.
Bianca: What points in the history of Charming Charlie do you consider most notable? It has scaled remarkably; I read on the company website that there are ~260 stores?
Charlie Chanaratsopon: There are all sorts of milestones, but something that was very special for us was when we first expanded outside of Texas, opening in other states in the US and seeing women smile and their positive reaction as they entered the store; whether it was a woman in Georgia or a woman in New Jersey, seeing that Charming Charlie was not just a local phenomenon. It was really rewarding and exciting to see the brand resonating across the country.
Originally Posted: https://rosybvm.com/2019/04/26/rosy-conversation-with-charlie-chanaratsopon/
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Charming Charlie moves onto the world’s stage with two Dubai stores
A Houston-based women’s jewelry and accessories retailer is spreading its footprint beyond the U.S., with two international locations open and planning underway for two others.
Within the past few weeks, two Charming Charlie stores have opened in Dubai, United Arab Emirates — 8,000 miles away from headquarters.
One store is at City Centre Mirdif and the second is at Ibn Battuta Mall in Dubai. The stores are Charming Charlie’s first locations outside of North America.
The move has been in the works for about three years said Charlie Chanaratsopon, founder and CEO of the women’s jewelry and accessories retailer founded in 2004.
“What we wanted to do, first and foremost, was to have a market that would help build the brand,” Charlie Chanaratsopon said.
Charming Charlie teamed up with Apparel Group, an operating firm that oversees daily operations at the Middle East locations as it does with 1,000 other stores of different brands.
Accessory offerings differ a little for the Dubai store and have been tailored for locals, though the shopping experience is the same there as in any of the more than 350 Charming Charlie locations across the U.S. and Canada.
What made Dubai attractive was that it is a large market that can support continued growth, Chanaratsopon said. Business has been “gangbusters” since opening day, he added.
Charming Charlie has been on a growth spurt, opening about 150 of its stores within the past three years and averaging about 55 new locations per year.
A new store opened in June along Fifth Avenue in New York City.
Additional international locations are in the works. Charlie Chanaratsopon said a location in the Philippines could open this fall and a Mexico location in spring.
Originally Posted: https://blog.chron.com/primeproperty/2015/07/charming-charlie-moves-onto-worlds-stage-with-two-dubai-stores/
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Charming Charlie grows by listening to customers
Deciding to break into the market for women’s accessories, Charlie Chanaratsopon saw an opportunity for big growth with little competition, and his plan has worked. Since 2008, Charming Charlie has been opening new stores at a furious pace, and today, it is one of the fastest-growing private companies in the country.
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CEO and Founder of “Charming Charlie” Cares
“Charming Charlie” CEO, Charlie Chanaratsopon founded the accessories store in 2004 and has expanded to over 350 global retail stores. Charlie Chanaratsopon’s family is originally from Thailand, the country with the highest incidence of cholangiocarcinoma worldwide.
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Thai-American entrepreneur and investor
Charlie Chanaratsopon is a Thai-American entrepreneur and investor. He is most notable for founding Charming Charlie, the colorful 290 national chain of stores that sells women’s jewelry and accessories.
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There’s another new business coming to the retail center in front of Designer Shoe Warehouse at Greenwich Place, the 106-acre development at K-96 and Greenwich where the Wichita Sports Forum and numerous new stores are.
Have You Heard? already had reported that Charming Charlie and Bling are opening at the building, which is under construction.
Read more here: http://www.kansas.com/news/business/biz-columns-blogs/carrie-rengers/article148505829.html#storylink=cpy
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Charming Charlie, a women’s fashion and accessories retailer with more than 370 locations worldwide supports non-profit organizations through their in-store fundraising events. During 'Charming Charlie Cares' events, ten percent of all purchases are donated to the hosting charity.
On September 17th, the Charming Charlie store in Happy Valley, Oregon at Clackamas Town Center held an event to raise awareness and much-needed funds for the Cholangiocarcinoma Foundation. The event was hosted by Lisa Layton who describes herself as the #1 Charming Charlie Fan. She is a parent, a speech-language pathologist and patient living with a diagnosis of stage IV cholangiocarcinoma, a rare form of liver and bile duct cancer.
Source: http://www.einpresswire.com/article/346752793/award-winning-retailer-teams-up-with-the-cholangiocarcinoma-foundation-to-support-research
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Charming Charlie's first NYC store took six months to build and more than a year and a half to plan, anathema to a chain that has been opening a new location nearly every week the last few years. Founder, CEO, and namesake Charlie Chanaratsopon tells Forbes the delay is acceptable in this case. In fact, selling merchandise isn't the store's primary objective.
"We don't open stores to lose money, so we think we can be profitable here. But it's bigger than that. One of our objectives is building a brand larger than a business, and New York is the epicenter of that," Chanaratsopon says.
The 37-year-old Chanaratsopon started the company in 2004 as a side business to fill his Houston shopping mall development projects. But the business outgrew his real estate plans, as cheap prices on watches, necklaces, scarves, and handbags--displayed throughout the store by color rather than type--powered the chain to nearly $500 million in sales last year.
Original Posted https://www.forbes.com/sites/briansolomon/2015/06/03/charming-charlie-keeps-chasing-zara-playbook-with-first-nyc-store/#3a2f9d8b15c3
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Charming Charlie, the rapidly growing women’s contemporary jewelry and accessory retailer, today announced it donated more than $3.7M of product to women in need through its charitable giving partnership with the nonprofit organization K.I.D.S./Fashion Delivers. Over 260,000 pieces were recently given away to various community partners aiding women impacted by poverty and tragedy across the country in an effort to bring happiness and hope during the holidays.
Related Reading https://www.givingtuesday.org/blog/2015/11/charming-charlie-donates-37m-accessories-kidsfashion-delivers-hosts-givingtuesday
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Lisa Layton has a diagnosis of stage IV intrahepatic cholangiocarcinoma. She was first introduced to the brand “Charming Charlie” while a patient at Oregon Health Sciences University in Portland, Oregon. While undergoing treatment in the oncology unit, Lisa received a darling “Charming Charlie” hat with an adorable pom-pom. She proudly wore the donated hat and garnered many compliments. Lisa then visited her local “Charming Charlie” store in Happy Valley, Oregon and her life has never been the same.
Original Posted http://cholangiocarcinoma.org/charlie-chanaratsopon-ceo-and-founder-of-charming-charlie-cares/
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Beginning, running and growing a business is a tedious work. With so many difficulties, stress and meeting deadlines, it becomes hard to be a successful entrepreneur. Basically, the business enterprise isn’t for everybody. You have the keen vision to become a fashion entrepreneur. There is a secret formula of success. In this fashion industry, to set up a unique fashion business is not so easy. Some of the traits necessary to become a fashion entrepreneur are shared by Charlie Chanaratsopon a leading fashion entrepreneur.
Let’s talk about below characteristics that can help you become a fashion entrepreneur.
Assurance
Achievement doesn’t occur incidentally. A business needs the determination to begin and develop. Fashion makes the person and represents its personality. Assurance is the contrast between the individuals who stopped on their fantasy and the individuals who transform their fantasy into an incredible achievement. There will be difficult circumstances. Things will look inconceivable. You want to surrender and quit but your strong assurance to tackle hindrances will help to turn your dreams true.
Read more article about Charlie
Charming Charlie opens another store : thepeninsulaqatar.com News
Charming Charlie opens new store at Mall of Qatar : gulf-times.com News
Charlie Chanaratsopon : On a Winner’s Mindset : huffingtonpost.com News
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With nearly 340 stores spread across 42 states, you'd think Charming Charlie, the brand known for its incredibly inexpensive jewelry and accessories selection, would be a household name. Founded by 37-year-old Charlie Chanaratsopon (yes, Charlie is a real person!) in 2004, Chanaratsopon opened the first store in Houston, Texas, with leftover consignment returns from his family business, Silver Express.
The brand's name was actually created in jest: "It was kind of a wink-and-a-smile type of thing," says Chanaratsopon. "One of my friends was like, 'What about Charming Charlie?' and I started laughing because it kind of has a rhythm to it. Obviously, it has less to do with accessories, but it's unforgettable." The retail chain opened its first New York City store last week, so we're betting it doesn't stay a secret for long. Here's why Charming Charlie is about to become you are go-to for all of your accessory needs.
Original Posted http://www.glamour.com/story/charming-charlie-inexpensive-j
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Women’s contemporary jewelry and accessory retailer Charming Charlie opened its new store at Mall of Qatar.
The store was officially inaugurated by Charlie Chanaratsopon, founder of Charming Charlie, and Dana Shell Smith, US ambassador to Qatar. The event featured a ribbon-cutting ceremony along with a Spring Summer collection preview for the media and other guests.
The store is operated by Apparel Group, Charming Charlie’s international licensing partner. Known for carrying a “wide array of accessible fashion accessories merchandised by colour”, the Charming Charlie store in Mall of Qatar offers a full range of products – including fashion jewellery, handbags, apparel, small leather goods, scarves, watches, sunglasses, a special occasion collection and more, according to a press statement.
Each location “showcases the brand’s newest retail concept” with signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.
Original Posted http://www.gulf-times.com/story/533638/Charming-Charlie-opens-new-store-at-Mall-of-Qatar
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Beginning, running and growing a business is a tedious work. With so many difficulties, stress and meeting deadlines, it becomes hard to be a successful entrepreneur. Basically, the business enterprise isn't for everybody. You have the keen vision to become a fashion entrepreneur. There is a secret formula of success. In this fashion industry, to set up a unique fashion business is not so easy. Some of the traits necessary to become a fashion entrepreneur are shared by Charlie Chanaratsopon a leading fashion entrepreneur.
Original Posted https://yourstory.com/read/1f8593c1fb-how-to-become-a-fashion-entrepreneur
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Benefits Of Buying Jewellery Online
Shopping online is a way of life in the 21st century. It is how people get their stuff these days because it is more convenient to shop while you're at home using your desktop PC, laptop, or even your phone. This also goes for buying jewelry online. But you will also find more benefits when shopping for the latter since the fashion industry is an ever-growing business, especially on the web.
Below are just some of the benefits you'll enjoy while shopping for jewelry online:
[1] Aside from convenience, you will find many online fashion jewelry shops that sell unique items. These are mostly hand-made pieces and sets that would cost a hefty amount if branded or sold in high-end shops and malls. But on the web, fashion jewelry can be as low as $10 each, depending on the material and intricacy of the design.
[2] Another benefit you can get from buying fashion jewelry on the web is the variety of options. You won't be stuck with a few choices and sky-high prices at once. As you browse the web, you will find more and more stores that cater to most buyers who love to shop without having to splurge. In connection with this, it is also possible to find more discounts online versus offline. You'll be glad to find sale items that have price drops of more than 50%.
[3] As a frequent-buyer, you may also encounter online jewelry stores that offer 'frequent buyer' deals and discounts exclusively. Many online sellers provide e-mail notifications when these deals are about to commence. So, if you have submitted your e-mail address to one or more of these online jewelers, you can be sure to get the notification a few days prior to the sale event.
[4] Getting the best price for bulk orders is also possible. Not only can you get the best discounts on certain collections or pieces, but you can also pay less for more items. Look for the details or ask the customer service for information.
[5] The best online sellers, in general, will provide money-back guarantees and return/replacement policies. As a consumer, you have the right to be given these provisions because it is part of doing business online and offline as well.
There are many more benefits of shopping for jewelry online. The key is to search for a couple of stores and compare their offers based on the above-mentioned benefits. You can always ask around for opinions, but it is also imperative that you do your own research.
If you've been looking for legit jewelry online, it is best to check out OzBling. They offer a wide variety of fashion jewelry that you cannot find in many stores.
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