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COM01 PT6 - Journaling Your Response to Advertising

Advertising messages are developed to captivate audiences and leave long-lasting impressions. Due to the current pandemic, many businesses have shifted their emphasis to social distancing and safety in these unknown times. The Globe advertisement campaign, which emphasizes being connected even if we are physically apart, is one such advertisement that stands out.

When it comes to the COVID-19 virus, we cannot afford to be relaxed. Staying apart from one another is the only way to stop it from spreading, but this reasoning does not imply that we should completely cut ourselves off from the outside world. Thanks to technology nowadays, we can still communicate with our loved ones and obtain necessary services without running the risk of contracting the virus.

The message is effectively conveyed through Globe's campaign. People of all ages are shown in the advertisement staying safe by isolating themselves. Despite their physical separation, they are still in contact via their Globe network, whether through a phone conversation, email, or video chat. Ultimately, the advertisement emphasizes the value of technology in today's society and how it may aid us in surviving these trying times.

The Globe campaign serves as a great example of how companies may use their position to improve the state of our society. In addition to offering a technological fix, they have endeavored to educate individuals about the importance of keeping to themselves to stay safe rather than just marketing their goods. Ads like Globe's remind us that we are all in this together as the world struggles to contain the outbreak.

In conclusion, the Globe advertisement serves as a great reminder that everyone may still be found connection and hope even in the face of hopelessness. It highlights the necessity of avoiding one another physically while maintaining virtual relations to combat feelings of loneliness and isolation. 

Each of us has suffered dramatically as a result of the ongoing pandemic. The loss of life, the loss of employment, and the loss of mental tranquility have made us all appreciate what we previously took for granted. Nevertheless, despite all of the confusion and difficult circumstances that we have all been going through, people have discovered ways to stick together and maintain motivation.

One such case is the Jollibee commercial that aired amidst the pandemic, which demonstrates how the epidemic has honed family bonds via the sharing of meals. Despite the difficult times that we are all going through, the advertisement beautifully emphasizes the value of family and keeping in touch with each other during these times.

The beginning of the advertisement demonstrates how the pandemic has eliminated the everyday joys that we all used to enjoy, such as outdoor picnics, big gatherings, and family holidays. But despite everything, the love of family is the only thing that never changes.

The next scene in the video depicts a family choosing to order Jollibee takeouts and have a family meal after deciding they are sick of spending the day inside. The image shows a family gathered around the dinner table, enjoying one another's company while chowing down on delectable Jollibee fare.

The commercial does a great job of explaining how eating a meal with one's family may help us get through these difficult times. It exemplifies how even little things, like a family dinner, may help our lives feel more regular amidst the spread of the COVID-19 virus.

In conclusion, Jollibee's most recent commercial is a touching depiction of how the pandemic has made us respect family more. It exemplifies how sharing meals with our loved ones can help us get through difficult times and strengthen our bonds with them.

References:

Globe. (2020). Sama-sama sa Distansya | #SafeAtHome [YouTube Video]. YouTube. https://www.youtube.com/watch?v=AZNnrEKbyJ4‌

Jollibee Studios. (2021). A Message from the Future [YouTube Video]. YouTube. https://www.youtube.com/watch?v=e-N8K0xRaeY