checkverifybulkmails

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What Sending Mail to Wrong Address Could Do to Your Business

Whether you’re the sender of a business-related email or your recipients are using your contact information to send unsolicited emails, this type of mistake can be costly. In fact, according to the USPS, undeliverable-as-addressed (UAA) mail is a problem that costs them $1.3 billion each year.

There are a few ways you can help keep your mail in your hands.

Notably, the USPS has a system where they can track a parcel from start to finish and if they’re able to locate it, they will try to redeliver it to the correct address. In some cases, this will even include redelivering it to the recipient’s front door so that they can collect it themselves from the local Post Office!

In other cases, the post office might be able to hold it and redeliver it in a few days. This is a great solution for those who live in remote locations or simply don’t have time to go pick up the mail themselves.

Thankfully, there are also a few steps you can take to prevent this from happening in the first place.

Step One: See if your email service offers a way to recall or unsend the email you accidentally sent. For example, Gmail users can click a link to undo the message.

Once you’ve done that, let the recipient know that the message they received was not a good one. You may want to offer a quick apology and let them know how they can contact you if they have any further questions. If the misdirected email was a legitimate business-related email, make sure to also notify your data security team about the error as it could have serious consequences.

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Check Verify Bulk Mails – Wix

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Address Validation Services

Address Validation Services provide a simple and scalable way to improve the quality of your address database. These tools use a combination of processes to cleanse, standardize and geolocate your address data for greater accuracy, which can improve customer experiences, deliverables and revenue.

Parsing, Standardization and Cross-Check against a Postal Authority

Address verification software first parses and formats addresses correctly before verifying them against an authoritative database built over time by a postal authority like the USPS or Royal Mail. This step is crucial for a validated address to be accurate and complete.

Bulk Cleansing of Addresses

Many businesses have multiple address databases that need to be purged from time to time for consistency and accuracy. This bulk cleansing solution speeds up address validation by removing any duplicates, which can lead to inaccurate address validation results.

Enhance Your Customer Experience with Address Verification

Many customer-facing businesses have a need for accurate and current addresses, such as online marketplaces. They need to know the location of their customers so they can make decisions around warehousing and delivery.

Using a customer database full of invalid addresses can be problematic for these businesses because it will affect their ability to run credit and background checks. By implementing an address validation API, these companies can ensure their customers’ information is valid and complete before they do business with them.

Some software solutions use delivery point validation (DPV) or Coding Accuracy Support System (CASS) certified address lookup engines or global reference databases to check how accurate and complete an address is. These products also have the capability to validate addresses against multiple geographic regions, which can be a critical component of delivering successful marketing campaigns.

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Check Verify Bulk Mails – Wix

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Steps Involved in Address Validation

Every business relies on addresses to do a lot of things: to find people, deliver goods, open bank accounts, and so much more. This is why it’s crucial to make sure your address data is accurate and up to date.

In order to do this, you need to ensure that all your addresses are clean and standardized to the appropriate standards. This is a process called address scrubbing.

Once your addresses are cleaned, they’re ready to be validated against a database. This database is usually based on the guidelines of the postal service in the country where the address is located or from the Universal Postal Union, a UN agency.

If your addresses match the criteria of these databases, they are considered validated and are considered to be real. If they don’t match, they are considered invalid and can be corrected.

Typically, address validation occurs “upfront” or “referentially.” Upfront verification happens as a customer inputs location information on a website, for example, when they search for a product or enter an address into a form. Referential verification is performed when the address is being sent to a shipping carrier or other third party.

For address verification to work efficiently and effectively, you need an API that is designed for speed and ease of use. The best address verification APIs, like IPQS’s, provide a simple API call that analyzes your users’ postal addresses as they perform actions on your site.

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Check Verify Bulk Mails – Wix

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How to Send Bulk Mail

Whether you are a small business owner, a realtor, or a restaurant, bulk mail can help your marketing efforts. It can be used to reach out to new customers, invite them to events, or increase brand visibility.

The US Postal Service (USPS) offers three types of bulk mail services for marketers to choose from: First Class Mail, Marketing Mail, and Every Door Direct Mailing. These services offer low prices and easy to follow guidelines for sending mail items.

First Class Mail:

This type of bulk mailing offers a flat rate for letters, cards, and parcels that weigh less than 13 ounces. This option is great for businesses who need to reach out to customers across the country without breaking the bank.

You will need to get a bulk mail permit from the USPS to send this type of mail. These permits are available online or at a post office near you.

If you are a non-profit, you may be eligible to receive nonprofit postage rates. These rates are even lower than regular bulk mail rates, but you must get approval from the USPS to use this service.

Targeting:

Using segmented lists is key for successful bulk mail campaigns. This will make it easier to target your audience and increase your chances of conversions. It will also help you save on printing costs and other mailing expenses.

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Bulk Mail Discount Rates

When you mail 200 or more pieces of a single piece (letters, postcards, bills/statements, invoices) in the same batch, the United States Postal Service offers you discounted postage. These bulk mailing rates are usually 35 to 65 percent less than first class postage and are especially good for sales flyers, newsletters and brochures.

AADC, Mixed AADC, DNDC and DSCF

There are many ways to get discounts for your commercial mail. One of the most popular is to presort your mail using an automated area distribution center (AADC). Depending on where you drop your items, this can result in postage savings of up to 50 percent.

Nonprofit Rates

The USPS also offers discounted mail for nonprofit organizations. The rates for these mailings are usually between 16 and 30 cents per piece.

Marketing Mail Rates

For most businesses, the most efficient way to send marketing materials that weigh more than 16 ounces is to use Marketing Mail. This is especially true for catalogs and printed materials that are bound.

In addition to the Marketing Mail rates, you can get a few additional savings by sending your items via Every Door Direct Mailing (EDDM). This will save you on postage for those letters, cards, flats and parcels that weigh under 13 ounces, or for any letter weighing 1 ounce or more.

Barcodes on Your Mail

You can get even more postage discounts with Marketing Mail by printing barcodes on your mailing pieces and submitting your addressing information electronically instead of on paper. This can reduce your annual mailing fee by up to $180.

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Check Verify Bulk Mails – Wix