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Many of you have profile pictures that are screenshots of girls from anime.

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i hate ur boyfriend moodboard

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things in this world that kick ass

1.

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scientists: oh hey we found a new species of deep sea feather star, neat :)

the news: TERRIFYING and ALIEN creature with ONE THOUSAND ARMS discovered LURKING in the DEEP ABYSS of the sea

the public: omg im never swimming in the ocean again!!!

the animal:

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200 followers celebration post!

"drunk acts"

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The zoo in my hometown posted this picture of one of their cheetah cubs and I'm obsessed

HIS NAME IS YAM ARE YOU FUCKING KIDDINF ME

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Holy shit

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How many acres of grass do you think he could cut per hour?

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This is single handedly the funniest Pokemon clip of all time.

**The Pokémon company, sitting at a round table reviewing the episode before it airs:**

“You know what, fuck it. I don’t give a shit anymore.”

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That's fair but what gets sales doesn't equate to what players want, just what's easiest to market. Lord of the Rings did so well as a result of it being a recognizable world that lots of people already liked, not because it was the greatest set ever. I don't think this is especially fun for players in a way that merits it being the sole focus.

My second point is that just because people like something doesn't mean they want even more. I know I'm tired of the constant cycle of new sets I don't care about, so why won't the same thing happen to people who are only here because of marvel? or lotr? or mlp? I'm someone that LIKES the lotr set for it's game design but I don't care for the source material and it's not like the characters or world are coming back, so it's kinda boring for me. As fan I see this as selling out the future of the game for temporary profits.

You often say something akin to "If you don't like something Magic has done, don't build a deck with it", but that ignores the actual problem. If I don't like something in the game, I don't want to PLAY against it either. I can't control what other people play but if the things I detest keep getting made, and at a higher and higher power level, the idea of just not putting them in my own personal deck doesn't solve anything. This is doubly true with things that are competitive or exclusively with strangers, ie Arena or FNM.

Let’s me try to approach this from a slightly different vantage point. One of the core things about Magic is that it constantly reinvents itself. Much like how we design the game, it iteratively adapts.

That means we try something and then the audience, the collective whole of all the players, gives us feedback. Note, for the rest of this answer, I’m going to use the word “players”, but I’m using that word to mean the totality of everyone playing. If it’s something players like, we make more of it. If it’s something players dislike, we make less of it. If players despise it, we don’t do it again.

My example for the last point was ante. For those unfamiliar, ante made you play an extra card exiled from the game which the winner permanently took from the other player if they won. The game started with ante as a core part of the rules. Originally, it was the default. You had to opt out of it.

Players hated it. Hated, hated, hated it. I remember, whenever you would meet a stranger, you had to start by saying “no ante”. It didn’t take long for the game to reject ante. Eventually, we even banned all the ante cards in every tournament format.

Part of the social contract of playing Magic is agreeing to experience what the players want in the game. Yes, you can build your deck however you wish, but other people get to do the same.

This means if something exist in any volume, it exists because the players want it to exist. If the players didn’t want it, like ante, the will of the players would force it from the game.

A common note I get on Blogatog is “I don’t like thing X. Can we please remove thing X from Magic? Thank you.”

My answer is always some form of this: The players (again the totality of the players) have said that this is something they want in the game. It’s now part of the game because people want it to be.

This means being part of Magic means to signing up to anything the players have said they wanted. I keep focusing on how you can control what you play with, but yes, part of being in the Magic ecosystem is the agreement that each player gets to play with the parts of the game they enjoy most.

So, let’s talk Universes Beyond. The reason we tried it in the first place was because we had data that made us think players would like it. That’s what R&D does. We extrapolate based on player feedback and try new things.

The players will embrace or reject it. If they embrace it, we’ll make more. If they reject it, we make less of it. If they reject strongly, we might never make it again. Look at March of the Machine Aftermath. The players hated it, and we excised it from our future plans (surprisingly quickly, by the way).

Why are we making more Universes Beyond? Because the players are saying loudly that they want it to be part of the game. The best selling Secret Lairs of all time are Universes Beyond. The best selling Commander decks of all time are Universes Beyond. The best selling large booster release of all time is Universes Beyond. It’s not “sets” because we’ve only ever released one.

It’s not just sales. We do market research. Market research also strongly says players want Universes Beyond. Note, each individual player wants specific ones, but the collective data is they want it.

We also look at data about what creates the biggest online discussions. Universes Beyond rules supreme there as well.

I could go on and on. There are many metrics we look at to reflect the will of the people, and Universes Beyond is crushing it in (almost) every metric.

My point is Universes Beyond follows the pattern of every new thing we’ve tried. We try it in small samples and then increase its usage as the players show acceptance.

Why do you have to play against it? Because, by being a Magic player, you accept the will of the people. You accept that part of being a member of the community is allowing the community, as a whole, to dictate what the game is.

It doesn’t want ante, but it definitely wants Universes Beyond.

That’s why you have to play against it.

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