cleverativity02-blog

[cleverativity02-blog]

Digital Marketing Agency San Francisco - cleverativity.com is best site for growth hacking spain, growth hacking los angeles, digital marketing services san francisco, growth hacking singapore, digital marketing agency san francisco

[cleverativity02-blog]

Move Your Leads Towards Your Marketing Goals

We create goal-based campaigns utilizing industry-leading marketing automation software to take and keep your business and your leads on track. Our objective is to attract the right leads and influence them to take action. We focus on the needs, behavior and interests of your individual prospects and leads in order to give them satisfactory experience with your brand and increase their desire to convert.

It Is All About Attracting Right People

Yes, we understand right marketing is all about relevance, that why we will help you to focus your efforts on the right customer who are relevant to your business and turn them into customers. Our object is to help you strengthen your marketing campaigns and improve the channels that drive the most leads and sales.

We utilize industry-leading advanced marketing automation technology to improve your view into the marketing sales funnel of your business. Once we begin working with you, you will definitely start to see incredible insights into your marketing effort and sales practices – We will not only point out the way you can improve them, we will also help you to start seeing outstanding results right away.

Effectively And Intelligently Manage Your Leads - Clever Ativity

Marketing automation allows your business to automate, streamline and measure your marketing efforts and workflows so that you can increase efficiency and double your revenue. Without a doubt, marketing automation is the backbone of content marketing no matter you industry. It’s very important in streamlining your lead generation; lead nurturing and lead scoring, segmentation, customer lifecycle marketing, customer retention, cross-sell and up-sell, and even marketing ROI measurement.

When utilized effectively, you can completely manage and optimize almost every step of your marketing from initial lead capturing process to obtaining and submitting high quality leads to your sales team. With marketing automation, you can finally be able to improve all the aspect of your digital marketing through segmentation, testing lead scoring and analysis. Lead marketing automations comes with lots of functionalities to make your digital marketing easier, moreover is user friendly. No doubt, marketing automation when done well backed up by consistent, quality and compelling content with right products can produce outstanding results.

When we say marketing automation – it is more than just sending emails to prospects and tracking engagement, it includes other features such as landing pages, lead management, campaign management, CRM Integration, Social marketing, Prediction/Scoring, mobile marketing capabilities, customer lifecycle management, and marketing analysis. These are aspects of digital marketing that you cannot afford to ignore if you are looking for more business and increase in revenue.

Great marketing automations will help you to learn how you can effectively target right markets, buyer personas and messaging. You will understand the sales process and the sales cycle to keep on selling not just one but repeated orders. You will gain insight into demand generation and lead nurturing process. It is also important for agreeing to criteria for buy-cycle stages, which consist of lead scoring thresholds and sales-ready events and triggers. Without a doubt, there is a lot you will learn and benefit from marketing automation.

Problems With Marketing Automation

Businesses still find it difficult to take full advantage of their marketing automation software investment. This is because they find it deep and complex, requiring employing or hiring highly trained professional to manage the software. Of course it takes a talented content marketer to develop an effective process and content for lead nurturing.

At Cleverativity.com, we are well known for our expertise and professionalism in using an efficient, standard, industry-leading, cloud-based marketing automation software to drive more customers to your business and deliver overall right results in time. Our team of digital marketing experts will work hand-in-hand with you to create and operate your marketing automation system that will drive leads down the sales funnel and make them qualify for your sales team.

For more details on our products and services, please feel free to visit us at growth hacking marketing agency, growth hacking consultant, growth hacking digital marketing, growth hacking agency & digital marketing consultant los angeles

[cleverativity02-blog]

Cost Effective

Two heads is better than one does not apply when creating the same website for various devices. It is more affordable to create one single responsive design that can conform to the need of all devices than creating two separate websites for both mobile and desktop requirements. Obviously, creating one website is cheaper than creating two and this can help you to save substantial amount of money.

Creating separate websites for different devices is costly and inconvenient because it requires that the user maintain two separate web addresses for the same site. Of course with lot of options available to the user in form of your competitors, he can easily switch to another website. Responsive design saves you money and improves your SEO efforts so that your entire user can be visiting one single quality website.

Creates Better User Experience

Enhanced user experience is everything when creating your website. It the user experience that will make your visitors to stay and consume the content of your website through their device. Responsive design provides optimal user experience to your site visitors no matter the device they are using. They find it easy to navigate, scroll and click on whatever they want. Moreover they can easily find whatever they are looking for. This is how professional website designers like cleverativity.com uses responsive web design to enhance your overall user experience and keep visitors pouring into your website.

What is Responsive Design

Responsive website design is a solution to create optimal viewing experiences for your website visitors. This means that your website cannot only be viewed across all devices but also built in such a way that allows for easy reading, ideal viewing, and effective navigation with less need to resize, pan and scroll – across a wide range of devices. This implies that the layout of your web pages will adopt the viewing resolution or environment of any device, creating an optimal user experience.

A responsive website designer ensures that screen-layouts, navigation elements, text, audio, video players, images and the rest of UI elements automatically re-adjust themselves across variety of devices. Thus with responsive design, there will be no need to maintain different version of websites for mobile and different one for desktop.

As adoption of tablets and smartphone continues to increase at a very rapid rate, so does the importance of mobile-friendly websites. New technologies such as smartphones, Phablet and tablets have changed the usual approach towards design and user experience of websites. The user experience from desktop is not the same as interacting with websites on smartphones and tablets. Factors such as; screen size, click versus touch, pixel-resolution, optimized markup and Adobe’s flash support technology and many more have become vital while creating websites with responsive design.

What Are The Importance Of Creating Responsive Website?

Now that we have known what responsive web design is all about, we will now look at the benefits of creating a website that can re-adjust itself to fit any screen automatically. Below are some of the reasons why you need to create a responsive website:

Very Flexible

Responsive web design websites are super flexible, they create great website with super feel and look. This type of design makes your website fluid. This implies that your content will easily move across every screen resolutions on all devices. The images and grids in responsive design are fluid. Imagine how liquids spread out to fill an allotted space on a bowel and still retain its appearance, responsive web design’s behaves in such way with your contents on every device screen.

It is Recommended By Google

Google is the king of search engine traffics. They have 67% of search engine market share, so when they speaks, all the search marketers listen. You can only ignore Google’s recommendation to your own detriment. Google referred to responsive web design as the industry best practice. They also state that responsive web design is their recommended mobile configuration. This is due to the fact that responsive websites needs only one URL and even the same HTML no matter the device the user is using which makes the crawling, indexing and organizing content by Google machine more efficient.

Moreover, Google stated they are going to be using mobile-friendliness as a ranking signal in the future. This went into operation as of April 21st 2015. Google began rewarding sites which were built responsively for multi-device support with more search engine traffics. In the other hand, by rewarding sites with responsive design, Google are indirectly penalizing those that have no responsive design. What this implies is that responsive web design such as the ones created by cleverativity.com will help you get improved search engine rankings.

For more details on our products and services, please feel free to visit us at growth hacking spain, growth hacking los angeles, digital marketing services san francisco, growth hacking singapore & digital marketing agency san francisco

[cleverativity02-blog]

How To Create Converting Social Media Graphics Part - III

Do you notice how visual social media has become these days? We are not just talking about the text updates. Everything you now see has an image, video or graphic associated with it. There is a reason why this is trending nowadays. Social Media Graphics has ability to grab attention like nothing else. Study has shown that our brain process visuals about sixty thousand faster than text. Remember the old saying “an image is worth more than a thousand words���. But what can you do when you are not a graphic designer? An average internet user finds it hard and time consuming to design basic images, for others, designing images is simply an impossible task.

The truth is that you need visuals. What should you do then? Should you hire a graphics designer? What if you don’t have enough money to afford it?

Don’t Panic Yet! We may have a solution for you. You are about to see yourself in a completely new world where design is a simple thing to do, it’s free and in some cases painlessly affordable and most importantly, it’s repeatable.

Are you ready to see it? Below is the 5 design hacks which will help you to make your social media content engaging and shareable.

Avoid using text so much

Hey! I know you love text (who doesn’t?). Heck, am even using text now to speak to you. However, one downside of text is that it can get overwhelming very quickly. The aim of using visuals instead of text is to allow shapes, colors and textures do the heavy lifting.

It does not matter whether you are posting to Facebook, Twitter, Pinterest or Google+, don’t use text to crowd out the images.

You can use text to reiterate the title of your blog post. By pinning the graphic to the top of your blog post, you will be able to give your readers a clue that they can be able to share your visuals on their social media pages. It is even more enticing since you have the title on the graphic.

Don’t shy away from adding social share hovers on top of your images either. You can use WordPress Image Hover Lite to do it easily

Make Use of High Quality Stock Images

You should be aware that the quality of graphics you post on social media platforms are a reflection of your brand itself. So what’s the reason for using stock images? We as humans have attractiveness bias – our attention are easily drawn to things that look nice and what is nice than a nicely-shot stock photography to enhance your content?

A good stock photography will not only draw your reader’s attention but it will also boost your brand’s professionalism and credibility. Only few people will trust a brand that does not give attention to the images they use on social media platforms. For most people, using awkward, grainy and cheesy images is a big turn-off, especially when the direct competitor is using stunning stock images.

Don’t overrule the idea of using stock images by thinking they are very expensive. There are a lot of high quality, beautiful stock images for almost every category imaginable you can get as low as .

These images are of high quality and you can use them for commercial purposes and most importantly, you can get them for free.

Now you know, you have no excuse to settle for those unapologetic images that gives your brand a bad name, more importantly, you no reason at all not to use images in our post.

Use a range of visual content

The most powerful way to engage fans on social media is with the use of visual content. However, you fans don’t need to be seeing the same images over and over again. You can solve this problem by creating a variety. Here are four strategies you can use to create varieties:

Quote graphics

Quote graphics enable your fans to easily connect with the message of your brand and not just your product.

People love seeing quote-graphics because they can easily relate to them. It gives them the motivation to share the inspiration with their friends. Try experimenting with strong and bold vs. minimalistic and light so as to create series of quote graphics that will appeal to your fans.

Infographics

Telling a story is one of the most compelling ways to grab the attention of your audience with your brand and infographics allows you to tell a story in a visually captivating way

When creating your own infographics, ensure that you designed it in such a way that it contains facts and figures which are organized in a logical way that the audience won’t have problem noticing. Use appealing colors to communicate directives and also make use of icons to tell your visual story.

Screenshots

Using screenshot to answer customer’s question on your social media page is one way to engage your audience while providing him with helpful service that he will appreciate. Use screenshots to give customers a sneak peek or something that you or your brand is working on. It makes the fan feel important since they think they are getting exclusive information.

You will also have more chances of getting your contents shared when you use screenshots to explain, exemplify or demonstrate something to your consumers. Visuals make it easier and very quick to understand contents.

Photography

Put your photography skills on display. It does not matter whether you are using Instagram or Twitter; you can make use of your own photos that you snapped to bring people into your world. There are probably millions of apps available in smartphones that you can use to take pictures and share them in a snap.

Photos without any doubt are super shareable. Visit any social media platform; people are constantly sharing millions of photos every day. So when you share one insightful, stunning snapshot that you took, they have huge chances of making rounds.

When creating lots of contents that you want to share on social media, you may probably need to use template in order to make the work easier and quick for you.

Tap into visual trends

Do you doubt that your visual content won’t look cool enough? Here is what I normally do: I take a look at other images shared by people on Pinterest. Pinterest is image sharing site and my favorite place to search for visual trends. It has everything visual, from infographics to quote cards. You can make use of Pinterest to know what type of graphics the audience can resonate with through the number of repins.

No need copying the images verbatim rather find out what exactly what appeals to you about the image and what all the images you like have in common.

Graphics can be impactful without being complicated. Keep it simple, it makes more sense that way. Make sure to remove any elements which are competing with your message on the graphics.

So know what type of visuals that is trending by using image networks like Pinterest to get ideas of trends you can use in creating your own trendy, attention grabbing and very shareable content is short time.

Brand your graphics

The reason for creating super shareable social media visuals is to bring people back to your website. However, it is so unfortunate that some people failed to make their image traceable. It’s bad to find an informative graphic that grabs your attention but you can’t find information that reveals the publisher so that you can know more.

Don’t make this kind of mistake.

Ensure that you always add a watermark to your graphics, no need to make it obnoxious, full color logo sticker. Show off your brand by adding a simple link to your website towards the bottom of your graphic.

Don’t forget to use templates. It doesn’t matter whether you are using infographics, quotes, photographs or other elements; ensure that you use templates to maintain consistency. Your followers can easily identify your work when you are using templates even without adding your name to your work.

For more details on our products and services, please feel free to visit us at growth hacking marketing agency, growth hacking consultant, growth hacking digital marketing, growth hacking agency & digital marketing consultant los angeles

[cleverativity02-blog]

Ensure That Your Kpis Can Be Measured

Ensure that you keep track of your KPIs on your site and existing analytics platforms. Ensure that your KPIs are relevant to mobile

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Be Serious About Persona Development

Well, you need to get more serious about persona development this year to take your digital marketing to next level. It is actually very helpful for content development and targeting, here are what you need to do; Collect information and data about your existing customers from your websites analytics, social media profiles, database or from other resources online so that you can determine how to target similar persons. Talk to your sales department to know more about your customer demographics. This way, you can gather offline data. You can bribe your customers with discounts in exchange for their valuable survey data. Identify ways you can utilize to reach your ideal customers Identify areas where your customers are searching for solutions Find out customer preferences and interests and serve unique and personalized contents to your targets. USE THE RIGHT CHANNELS TO ENGAGE AND PERSUADE

Search Engine Optimization (SEO)

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Ensure you are using mobile-friendly templates Use implicit and explicit information to personalize your email Carry out automation of your emails so that it can better qualify leads through lead nurturing campaigns Keep track of lead engagements with your emails so that you can determine the success of content offerings, channel and messaging. Online Advertising

Use contents to generate leads and drive awareness if you are a B2B advertiser. If you are an e-commerce advertiser, use Promoted posts on Facebook and LinkedIn, Use Dynamic search ads on Google Adwords, shopping campaigns, dynamic remarking on the Google Display Network and Facebook to widen your tactics. Make use of demographic targeting if is available Determine the weakness of your mobile traffic conversion and make a plan to reduce those weaknesses.

Make a budget for your social media advertising

Show your ads to those who are familiar with your brand TRACK, MEASURE AND EVALUATE

Gathering accurate data is very crucial in proving “return on investment”. After which you can begin the continual evaluation of your strategy in order to make sure your digital marketing efforts are effective.

Get Your Analytics in Order

Ensure there is analytic tracking code in every page in your website Try and eliminate self-referral in analytics tracking which may be stripping off your referral sources Make sure you enable the “advertiser’s features” on Google analytics to get gender, location, age, and in-market audience search interest. Utilize attribution modeling in order to get a complete picture of what is driving conversions. Set targets for every campaigns Marketing Automation

Use marketing automation to get intelligence and drive customer’s action if your goal is lead generation Use the services of marketing automation platform like Marketo or Hubspot Develop more triggers to monitor your engagement Monitor the performance of your campaign Find out relationships between actions and outcomes

Digital Marketing Checklist - What You Should Expect In 2018

You may have the wrong conception that there won’t be enough changes in 2018 to warrant re-evaluating and changing your digital marketing plan. There are something much more than just the fundamental that is going to change this year which will affect you even if you’ve just update your marketing plan to accommodate the latest industry tactics – The changes we are talking about is a cultural shift in communication.

With the advancement and growth of mobile phone technology, smartphones are now primary way through which majority of internet users search and view websites and advertising online. This has already been confirmed by Google as they announced that more than half of their search engine traffic in 2017 originated from mobile devices. Here is something to think about; if 2017 was the year websites were demanded to be mobile-friendly then expect that 2018 is the year those who applied those changes will leave behind those who didn’t. Without a doubt, the rate of mobile usage will maintain its exponential rise in 2018 across search engines, social networks and website analytics reports.

The simple fact is preparing for changes is necessary if you want to get the most out of your advertising budgets and marketing efforts. Some of the changes to expect this year is the growth of mobile web traffic. You need to create a digital marketing plan that involves the tactics below in order to leverage on the changes we are expecting in 2016.

CREATE A FOUNDATION FOR A SOLID DIGITAL MARKETING STRATEGY

Here are what you need to do        

Identify and Track Goals

Select a suitable key performance indicator to track and monitor your digital success once you’ve set your marketing or sales target

Find out which KPIs you must measuree depending on your goals

Examine your current KPIs in your analytics platform to find out which one has more chances of success and the one that has no chance at all.

For more details on our products and services, please feel free to visit us at growth hacking spain, growth hacking los angeles, digital marketing services san francisco, growth hacking singapore & digital marketing agency san francisco

[cleverativity02-blog]

Don’t Make This Kind Of Mistake

Ensure that you always add a watermark to your graphics, no need to make it obnoxious, full color logo sticker. Show off your brand by adding a simple link to your website towards the bottom of your graphic.

Don’t forget to use templates. It doesn’t matter whether you are using infographics, quotes, photographs or other elements; ensure that you use templates to maintain consistency. Your followers can easily identify your work when you are using templates even without adding your name to your work.

How To Create Converting Social Media Graphics

Do you notice how visual social media has become these days? We are not just talking about the text updates. Everything you now see has an image, video or graphic associated with it. There is a reason why this is trending nowadays. Social Media Graphics has ability to grab attention like nothing else. Study has shown that our brain process visuals about sixty thousand faster than text. Remember the old saying “an image is worth more than a thousand words”. But what can you do when you are not a graphic designer? An average internet user finds it hard and time consuming to design basic images, for others, designing images is simply an impossible task.

The truth is that you need visuals. What should you do then? Should you hire a graphics designer? What if you don’t have enough money to afford it?

Don’t Panic Yet! We may have a solution for you. You are about to see yourself in a completely new world where design is a simple thing to do, it’s free and in some cases painlessly affordable and most importantly, it’s repeatable.

Are you ready to see it? Below is the 5 design hacks which will help you to make your social media content engaging and shareable

Avoid Using Text So Much

Hey! I know you love text (who doesn’t?). Heck, am even using text now to speak to you. However, one downside of text is that it can get overwhelming very quickly. The aim of using visuals instead of text is to allow shapes, colors and textures do the heavy lifting.

It does not matter whether you are posting to Facebook, Twitter, Pinterest or Google+, don’t use text to crowd out the images.

You can use text to reiterate the title of your blog post. By pinning the graphic to the top of your blog post, you will be able to give your readers a clue that they can be able to share your visuals on their social media pages. It is even more enticing since you have the title on the graphic.

Don’t shy away from adding social share hovers on top of your images either. You can use WordPress Image Hover Lite to do it easily

Make Use of High Quality Stock Images

You should be aware that the quality of graphics you post on social media platforms are a reflection of your brand itself. So what’s the reason for using stock images? We as humans have attractiveness bias – our attention are easily drawn to things that look nice and what is nice than a nicely-shot stock photography to enhance your content?

A good stock photography will not only draw your reader’s attention but it will also boost your brand’s professionalism and credibility. Only few people will trust a brand that does not give attention to the images they use on social media platforms. For most people, using awkward, grainy and cheesy images is a big turn-off, especially when the direct competitor is using stunning stock images.

Don’t overrule the idea of using stock images by thinking they are very expensive. There are a lot of high quality, beautiful stock images for almost every category imaginable you can get as low as .

These images are of high quality and you can use them for commercial purposes and most importantly, you can get them for free.

Now you know, you have no excuse to settle for those unapologetic images that gives your brand a bad name, more importantly, you no reason at all not to use images in our post.

Use a range of visual content

The most powerful way to engage fans on social media is with the use of visual content. However, you fans don’t need to be seeing the same images over and over again. You can solve this problem by creating a variety. Here are four strategies you can use to create varieties:

Quote graphics

Quote graphics enable your fans to easily connect with the message of your brand and not just your product.

People love seeing quote-graphics because they can easily relate to them. It gives them the motivation to share the inspiration with their friends. Try experimenting with strong and bold vs. minimalistic and light so as to create series of quote graphics that will appeal to your fans.

Infographics

Telling a story is one of the most compelling ways to grab the attention of your audience with your brand and infographics allows you to tell a story in a visually captivating way

When creating your own infographics, ensure that you designed it in such a way that it contains facts and figures which are organized in a logical way that the audience won’t have problem noticing. Use appealing colors to communicate directives and also make use of icons to tell your visual story.

Screenshots

Using screenshot to answer customer’s question on your social media page is one way to engage your audience while providing him with helpful service that he will appreciate. Use screenshots to give customers a sneak peek or something that you or your brand is working on. It makes the fan feel important since they think they are getting exclusive information.

You will also have more chances of getting your contents shared when you use screenshots to explain, exemplify or demonstrate something to your consumers. Visuals make it easier and very quick to understand contents.

Photography

Put your photography skills on display. It does not matter whether you are using Instagram or Twitter; you can make use of your own photos that you snapped to bring people into your world. There are probably millions of apps available in smartphones that you can use to take pictures and share them in a snap.

Photos without any doubt are super shareable. Visit any social media platform; people are constantly sharing millions of photos every day. So when you share one insightful, stunning snapshot that you took, they have huge chances of making rounds.

When creating lots of contents that you want to share on social media, you may probably need to use template in order to make the work easier and quick for you.

Tap into visual trends

Do you doubt that your visual content won’t look cool enough? Here is what I normally do: I take a look at other images shared by people on Pinterest. Pinterest is image sharing site and my favorite place to search for visual trends. It has everything visual, from infographics to quote cards. You can make use of Pinterest to know what type of graphics the audience can resonate with through the number of repins.

No need copying the images verbatim rather find out what exactly what appeals to you about the image and what all the images you like have in common.

Graphics can be impactful without being complicated. Keep it simple, it makes more sense that way. Make sure to remove any elements which are competing with your message on the graphics.

So know what type of visuals that is trending by using image networks like Pinterest to get ideas of trends you can use in creating your own trendy, attention grabbing and very shareable content is short time.

Brand your graphics

The reason for creating super shareable social media visuals is to bring people back to your website. However, it is so unfortunate that some people failed to make their image traceable. It’s bad to find an informative graphic that grabs your attention but you can’t find information that reveals the publisher so that you can know more.

For more details on our products and services, please feel free to visit us at growth hacking marketing agency, growth hacking consultant, growth hacking digital marketing, growth hacking agency & digital marketing consultant los angeles

[cleverativity02-blog]

Get Your Analytics in Order Part - I

Ensure there is analytic tracking code in every page in your website Try and eliminate self-referral in analytics tracking which may be stripping off your referral sources Make sure you enable the “advertiser’s features” on Google analytics to get gender, location, age, and in-market audience search interest.

Utilize attribution modeling in order to get a complete picture of what is driving conversions. Set targets for every campaigns Marketing Automation

Use marketing automation to get intelligence and drive customer’s action if your goal is lead generation Use the services of marketing automation platform like Marketo or Hubspot Develop more triggers to monitor your engagement Monitor the performance of your campaign Find out relationships between actions and outcomes Digital Marketing Checklist - What You Should Expect In 2018

You may have the wrong conception that there won’t be enough changes in 2018 to warrant re-evaluating and changing your digital marketing plan. There are something much more than just the fundamental that is going to change this year which will affect you even if you’ve just update your marketing plan to accommodate the latest industry tactics – The changes we are talking about is a cultural shift in communication.

With the advancement and growth of mobile phone technology, smartphones are now primary way through which majority of internet users search and view websites and advertising online. This has already been confirmed by Google as they announced that more than half of their search engine traffic in 2017 originated from mobile devices. Here is something to think about; if 2017 was the year websites were demanded to be mobile-friendly then expect that 2018 is the year those who applied those changes will leave behind those who didn’t. Without a doubt, the rate of mobile usage will maintain its exponential rise in 2018 across search engines, social networks and website analytics reports.

The simple fact is preparing for changes is necessary if you want to get the most out of your advertising budgets and marketing efforts. Some of the changes to expect this year is the growth of mobile web traffic. You need to create a digital marketing plan that involves the tactics below in order to leverage on the changes we are expecting in

Create A Foundation For A Solid Digital Marketing Strategy

Here are what you need to do

Identify and Track Goals

Select a suitable key performance indicator to track and monitor your digital success once you’ve set your marketing or sales target Find out which KPIs you must measure depending on your goals Examine your current KPIs in your analytics platform to find out which one has more chances of success and the one that has no chance at all. Ensure that your KPIs can be measured Ensure that you keep track of your KPIs on your site and existing analytics platforms. Ensure that your KPIs are relevant to mobile Be Serious About Persona Development

Well, you need to get more serious about persona development this year to take your digital marketing to next level. It is actually very helpful for content development and targeting, here are what you need to do; Collect information and data about your existing customers from your websites analytics, social media profiles, database or from other resources online so that you can determine how to target similar persons. Talk to your sales department to know more about your customer demographics. This way, you can gather offline data. You can bribe your customers with discounts in exchange for their valuable survey data. Identify ways you can utilize to reach your ideal customers Identify areas where your customers are searching for solutions Find out customer preferences and interests and serve unique and personalized contents to your targets.

USE THE RIGHT CHANNELS TO ENGAGE AND PERSUADE

Search Engine Optimization (SEO)

Create contents that are informative to address informational search queries Reply to your customer’s demographics’ question with informative data Pay more attention to what your targets are actually searching for. Make use of schema mark-up on your rich snippets and contents You can as well use schema to boost your local search visibility Track and enhance the performance of your site Increase your page loading speed Optimize images in your site Ensure you minify Javascript and HTML where it is needed Optimize your site for mobile users Find out how mobile users are accessing your websites Optimize your site for conversion Email Marketing

Ensure you are using mobile-friendly templates Use implicit and explicit information to personalize your email Carry out automation of your emails so that it can better qualify leads through lead nurturing campaigns Keep track of lead engagements with your emails so that you can determine the success of content offerings, channel and messaging. Online Advertising

Use contents to generate leads and drive awareness if you are a B2B advertiser. If you are an e-commerce advertiser, use Promoted posts on Facebook and LinkedIn, Use Dynamic search ads on Google Adwords, shopping campaigns, dynamic remarking on the Google Display Network and Facebook to widen your tactics. Make use of demographic targeting if is available Determine the weakness of your mobile traffic conversion and make a plan to reduce those weaknesses. Make a budget for your social media advertising Show your ads to those who are familiar with your brand TRACK, MEASURE AND EVALUATE

Gathering accurate data is very crucial in proving “return on investment”. After which you can begin the continual evaluation of your strategy in order to make sure your digital marketing efforts are effective.

For more details on our products and services, please feel free to visit us at growth hacking spain, growth hacking los angeles, digital marketing services san francisco, growth hacking singapore & digital marketing agency san francisco

[cleverativity02-blog]

Digital Marketing Services San Francisco - cleverativity.com is best site for growth hacking spain, growth hacking los angeles, digital marketing services san francisco, growth hacking singapore, digital marketing agency san francisco

[cleverativity02-blog]

Tap Into Visual Trends

Do you doubt that your visual content won’t look cool enough? Here is what I normally do: I take a look at other images shared by people on Pinterest. Pinterest is image sharing site and my favorite place to search for visual trends. It has everything visual, from infographics to quote cards. You can make use of Pinterest to know what type of graphics the audience can resonate with through the number of repins.

No need copying the images verbatim rather find out what exactly what appeals to you about the image and what all the images you like have in common.

Graphics can be impactful without being complicated. Keep it simple, it makes more sense that way. Make sure to remove any elements which are competing with your message on the graphics.

So know what type of visuals that is trending by using image networks like Pinterest to get ideas of trends you can use in creating your own trendy, attention grabbing and very shareable content is short time.

How To Create Converting Social Media Graphics

Do you notice how visual social media has become these days? We are not just talking about the text updates. Everything you now see has an image, video or graphic associated with it. There is a reason why this is trending nowadays. Social Media Graphics has ability to grab attention like nothing else. Study has shown that our brain process visuals about sixty thousand faster than text. Remember the old saying “an image is worth more than a thousand words”. But what can you do when you are not a graphic designer? An average internet user finds it hard and time consuming to design basic images, for others, designing images is simply an impossible task.

The truth is that you need visuals. What should you do then? Should you hire a graphics designer? What if you don’t have enough money to afford it?

Don’t Panic Yet! We may have a solution for you. You are about to see yourself in a completely new world where design is a simple thing to do, it’s free and in some cases painlessly affordable and most importantly, it’s repeatable.

Are you ready to see it? Below is the 5 design hacks which will help you to make your social media content engaging and shareable

Avoid Using Text So Much

Hey! I know you love text (who doesn’t?). Heck, am even using text now to speak to you. However, one downside of text is that it can get overwhelming very quickly. The aim of using visuals instead of text is to allow shapes, colors and textures do the heavy lifting.

It does not matter whether you are posting to Facebook, Twitter, Pinterest or Google+, don’t use text to crowd out the images.

You can use text to reiterate the title of your blog post. By pinning the graphic to the top of your blog post, you will be able to give your readers a clue that they can be able to share your visuals on their social media pages. It is even more enticing since you have the title on the graphic.

Don’t shy away from adding social share hovers on top of your images either. You can use WordPress Image Hover Lite to do it easily

Make Use of High Quality Stock Images

You should be aware that the quality of graphics you post on social media platforms are a reflection of your brand itself. So what’s the reason for using stock images? We as humans have attractiveness bias – our attention are easily drawn to things that look nice and what is nice than a nicely-shot stock photography to enhance your content?

A good stock photography will not only draw your reader’s attention but it will also boost your brand’s professionalism and credibility. Only few people will trust a brand that does not give attention to the images they use on social media platforms. For most people, using awkward, grainy and cheesy images is a big turn-off, especially when the direct competitor is using stunning stock images.

Don’t overrule the idea of using stock images by thinking they are very expensive. There are a lot of high quality, beautiful stock images for almost every category imaginable you can get as low as .

These images are of high quality and you can use them for commercial purposes and most importantly, you can get them for free.

Now you know, you have no excuse to settle for those unapologetic images that gives your brand a bad name, more importantly, you no reason at all not to use images in our post.

Use a range of visual content

The most powerful way to engage fans on social media is with the use of visual content. However, you fans don’t need to be seeing the same images over and over again. You can solve this problem by creating a variety. Here are four strategies you can use to create varieties:

Quote graphics

Quote graphics enable your fans to easily connect with the message of your brand and not just your product.

People love seeing quote-graphics because they can easily relate to them. It gives them the motivation to share the inspiration with their friends. Try experimenting with strong and bold vs. minimalistic and light so as to create series of quote graphics that will appeal to your fans.

Infographics

Telling a story is one of the most compelling ways to grab the attention of your audience with your brand and infographics allows you to tell a story in a visually captivating way

When creating your own infographics, ensure that you designed it in such a way that it contains facts and figures which are organized in a logical way that the audience won’t have problem noticing. Use appealing colors to communicate directives and also make use of icons to tell your visual story.

Screenshots

Using screenshot to answer customer’s question on your social media page is one way to engage your audience while providing him with helpful service that he will appreciate. Use screenshots to give customers a sneak peek or something that you or your brand is working on. It makes the fan feel important since they think they are getting exclusive information.

You will also have more chances of getting your contents shared when you use screenshots to explain, exemplify or demonstrate something to your consumers. Visuals make it easier and very quick to understand contents.

Photography

Put your photography skills on display. It does not matter whether you are using Instagram or Twitter; you can make use of your own photos that you snapped to bring people into your world. There are probably millions of apps available in smartphones that you can use to take pictures and share them in a snap.

Photos without any doubt are super shareable. Visit any social media platform; people are constantly sharing millions of photos every day. So when you share one insightful, stunning snapshot that you took, they have huge chances of making rounds.

When creating lots of contents that you want to share on social media, you may probably need to use template in order to make the work easier and quick for you.

Brand your graphics

The reason for creating super shareable social media visuals is to bring people back to your website. However, it is so unfortunate that some people failed to make their image traceable. It’s bad to find an informative graphic that grabs your attention but you can’t find information that reveals the publisher so that you can know more.

Don’t make this kind of mistake.

Ensure that you always add a watermark to your graphics, no need to make it obnoxious, full color logo sticker. Show off your brand by adding a simple link to your website towards the bottom of your graphic.

Don’t forget to use templates. It doesn’t matter whether you are using infographics, quotes, photographs or other elements; ensure that you use templates to maintain consistency. Your followers can easily identify your work when you are using templates even without adding your name to your work.

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Get Your Analytics in Order

Ensure there is analytic tracking code in every page in your website Try and eliminate self-referral in analytics tracking which may be stripping off your referral sources Make sure you enable the “advertiser’s features” on Google analytics to get gender, location, age, and in-market audience search interest. Utilize attribution modeling in order to get a complete picture of what is driving conversions. Set targets for every campaigns Marketing Automation

Use marketing automation to get intelligence and drive customer’s action if your goal is lead generation Use the services of marketing automation platform like Marketo or Hubspot Develop more triggers to monitor your engagement Monitor the performance of your campaign Find out relationships between actions and outcomes Digital Marketing Checklist - What You Should Expect In 2018

You may have the wrong conception that there won’t be enough changes in 2018 to warrant re-evaluating and changing your digital marketing plan. There are something much more than just the fundamental that is going to change this year which will affect you even if you’ve just update your marketing plan to accommodate the latest industry tactics – The changes we are talking about is a cultural shift in communication.

With the advancement and growth of mobile phone technology, smartphones are now primary way through which majority of internet users search and view websites and advertising online. This has already been confirmed by Google as they announced that more than half of their search engine traffic in 2017 originated from mobile devices. Here is something to think about; if 2017 was the year websites were demanded to be mobile-friendly then expect that 2018 is the year those who applied those changes will leave behind those who didn’t. Without a doubt, the rate of mobile usage will maintain its exponential rise in 2018 across search engines, social networks and website analytics reports.

The simple fact is preparing for changes is necessary if you want to get the most out of your advertising budgets and marketing efforts. Some of the changes to expect this year is the growth of mobile web traffic. You need to create a digital marketing plan that involves the tactics below in order to leverage on the changes we are expecting in

Create A Foundation For A Solid Digital Marketing Strategy

Here are what you need to do

Identify and Track Goals

Select a suitable key performance indicator to track and monitor your digital success once you’ve set your marketing or sales target Find out which KPIs you must measure depending on your goals Examine your current KPIs in your analytics platform to find out which one has more chances of success and the one that has no chance at all. Ensure that your KPIs can be measured Ensure that you keep track of your KPIs on your site and existing analytics platforms. Ensure that your KPIs are relevant to mobile Be Serious About Persona Development

Well, you need to get more serious about persona development this year to take your digital marketing to next level. It is actually very helpful for content development and targeting, here are what you need to do; Collect information and data about your existing customers from your websites analytics, social media profiles, database or from other resources online so that you can determine how to target similar persons. Talk to your sales department to know more about your customer demographics. This way, you can gather offline data. You can bribe your customers with discounts in exchange for their valuable survey data. Identify ways you can utilize to reach your ideal customers Identify areas where your customers are searching for solutions Find out customer preferences and interests and serve unique and personalized contents to your targets.

USE THE RIGHT CHANNELS TO ENGAGE AND PERSUADE

Search Engine Optimization (SEO)

Create contents that are informative to address informational search queries Reply to your customer’s demographics’ question with informative data Pay more attention to what your targets are actually searching for. Make use of schema mark-up on your rich snippets and contents You can as well use schema to boost your local search visibility Track and enhance the performance of your site Increase your page loading speed Optimize images in your site Ensure you minify Javascript and HTML where it is needed Optimize your site for mobile users Find out how mobile users are accessing your websites Optimize your site for conversion Email Marketing

Ensure you are using mobile-friendly templates Use implicit and explicit information to personalize your email Carry out automation of your emails so that it can better qualify leads through lead nurturing campaigns Keep track of lead engagements with your emails so that you can determine the success of content offerings, channel and messaging. Online Advertising

Use contents to generate leads and drive awareness if you are a B2B advertiser. If you are an e-commerce advertiser, use Promoted posts on Facebook and LinkedIn, Use Dynamic search ads on Google Adwords, shopping campaigns, dynamic remarking on the Google Display Network and Facebook to widen your tactics. Make use of demographic targeting if is available Determine the weakness of your mobile traffic conversion and make a plan to reduce those weaknesses. Make a budget for your social media advertising Show your ads to those who are familiar with your brand TRACK, MEASURE AND EVALUATE

Gathering accurate data is very crucial in proving “return on investment”. After which you can begin the continual evaluation of your strategy in order to make sure your digital marketing efforts are effective.

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Measure – Reporting

You can’t know the performance of your marketing until you carry out an accurate performance measurement and reporting to know the success or failure of your inbound marketing efforts. Tools to do this include;

• Performance measurement • Sales and Leads Tracking • ROI Tracking

What Are The Benefits of Inbound Marketing?

Inbound Marketing is the type of marketing that you cannot afford to overlook if getting right traffics, reducing the cost of leads, getting qualified leads, increasing visibility of your business and making more sales is your priority. Here are other benefits of inbound marketing:

Cheap

Inbound Marketing is cheaper than your ineffectual traditional marketing strategies. It cost 62% less per lead when you compare it to outbound marketing.

Effective

Overall, inbound marketing is more effective than traditional outbound marketing. About 66% of buyers show that what influences their decision in choosing a solution provider is consistent and relevant communication from inbound marketing.

Reduce sales cycle

It greatly reduces your sale cycle. A research shows that nurtured leads have a 23% lesser sales cycle and a 9% higher average deal size.

Increased Revenue

Inbound Marketing leads to an increase in revenue especially for companies that have automated lead management process. Despite the uncertain economy, automating lead management through inbound marketing can lead to an increase in revenue by at least 10% within 6 to 9 months.

Why choose us?

At Cleverativity, we help you to put the pieces of the often confusing inbound marketing puzzle together in order to supercharge your client connections. We make use of your brand identity and current marketing efforts to determine a step-by-step plan of attack. We not only educate you but we also analyse your current marketing efforts, implement an effective inbound marketing with experience, passion and dedication to your sales funnel. We not only analyse and attract the right traffic to your products, but we also make sure the convert into high quality leads and happy customers.

We have years of experience helping businesses with inbound marketing. We are results driven and have helped businesses to get the right results. We work within your budget while also giving you high quality of service. We know where and how to attract the right audience and channel them down your sales funnel.

With Inbound Marketing, Your Business Will

Inbound Marketing is permission based method of internet marketing that focuses on using contents on your website to bring in high quality relevant and converting traffic to your website. It is a marketing strategy that is based on creating quality content that pulls people to your product and your business, where they naturally want to be. It majorly involves aligning the content on your website with your customer’s interest so that you can naturally attract inbound traffic that is sure to convert, close and delight over time.

With Inbound marketing, your business will

• Get Found • Get a boost in your Google rankings • Generate More qualified leads • Lower cost per lead • Reduce the sales cycle and • Increase leads, sales and ROI.

Inbound Marketing combines content marketing such as engaging blog articles, effective search engine optimization techniques, social media and lead nurturing strategies that will move your leads through your sales funnel. Successful inbound marketing is the one that is targeted at generating qualified leads and reducing the sales cycle. It has proven itself to be very effective in helping both big and small enterprise-level brands to reach their marketing goals.

What is included in an Inbound Marketing Service?

When we say “sharing is caring”, we are talking about inbound marketing in summary. Inbound Marketing is all about creating attractive contents and sharing them with the world. By coming up with contents that is meant to appeal to your dream customers, inbound attracts qualified prospects to your business at the right time. Your marketing will become more relevant and helpful to your customers, not interruptive. Now that’s the type of marketing people tend to love.

Inbound Marketing includes many services depending on your company needs; below are some of the services;

Plan – Analysis and Strategy

This is the first stage of inbound marketing. It involves comprehensive analysis of your business to know where need fixing. The analysis done in this stage includes;

• Competitive analysis • Keyword research • Demand analysis • Customer life cycle analysis

Attract – Traffic Generation

This is the stage to attract the right people. The truth is we don’t just want any type of traffic, we need the right traffic. You know the one that converts to lead and ultimately become our happy customers known as “buyer personas”. Personas are the people whom you built your whole business around. Some of tools to attract these right traffics include:

• Blogging • Content marketing • Search engine optimization • Landing Pages • Social publishing • Social media marketing

Convert – Traffic Turn Into Leads

Converting the visitors you’ve attracted to your website by gathering their Contact Information is the next major step. You need to find a way to reach them at least through their email addresses. To an online marketer, getting contact information is like discovering a gold mine. You need to offer visitors something in return before they can be willing to give you their contact information. Some of the tools for converting traffics to leads include:

• Attract offers • Landing pages • Contact Forms • Filliable forms • Call-to-action

Engage – Leads Into Sales

Here is where you transform your leads into customers. To do this effectively, you need some marketing tools which include:

• Lead management • Lead Segmentation • Lead Nurturing • Email Marketing • Closed-loop Reporting • Customer Relationship Management • Marketing Automation

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Understand What Motivates The Other Side Part - I

All right, you love what you’re selling – but why should anyone care about your digital marketing efforts? How is your product or service providing value to them? Pay attention to what’s driving a potential client to your meeting and address that in your pitch.

This is one of the hardest lessons to learn. If you’ve spent months developing a great product, it’s easy to get sidetracked into talking about all the hard work and passion you’ve put into it, especially in the short number of characters allowed in many digital marketing ads. However, not a single client cares about that. Selling is always about the customer, and the more you match their motivations, the higher the chance of making the deal.

A piece of advice: No product or service is 100% perfect. During your presentation, a prospect might point out a flaw in whatever you’re selling. Instead of panicking, mention a workaround and re-pitch it with a feature the client isn’t aware of.

To do this, start preparing well before the meeting and think about a few “objections” clients might have. Write them down in Google Spreadsheets (part of Google Drive), specifying the objection, the workaround, and the other feature in three separate columns. Try to memorize these once you have them – it’s always more impressive if you can respond instantly, rather than having to check your notes. Keep It Simple.

Don’t make your pitch too complicated – trying to sound especially knowledgeable usually backfires. Besides, the true mark of knowledge is how well you can explain something to the average person. Keep the pitch simple and under 30 seconds – if you can’t shorten things that much, keep working on it until you can. Digital marketing doesn’t give you too much room, so you’ll need to pay close attention to this. As part of this, create a daily routine for yourself. Start with music that helps keep you focused, and plan your day well in advance. You can find plenty of music on places like YouTube or Spotify, both of which are freely accessible. (Noticing a pattern, here?) Just be sure you know the local rules about playing music in public places.

The most fundamental part of success in digital marketing is thinking about your audience – and I really can’t overstate how important that sentence is. Everything you do should consider what they want and how you can help them solve a problem. Everyone who seems like a “natural” was once just as new to marketing as you are – the only difference is that they’ve already learned the principles above. If they can do it, so can you.

Listen More Than You Talk

Stop thinking about what you’re selling when you start your digital marketing campaigns or when you’re in front of your prospect. If whoever you’re selling to doesn’t trust you, they’re not going to be interested in buying, no matter how good your offer is. Make sure you know the product and present yourself well. Be the salesperson that you, yourself, would actually pay attention to – if you don’t like yourself, you certainly can’t expect anyone else to.

Be sure to save all of your digital marketing material in Google Drive or another cloud storage system. Use folders to keep it organized, and star presentations and brochures you frequently use. Make sure to save copies for offline use before any meeting – this will help you avoid embarrassing moments. After all, even digital marketing needs to go offline every now and then.

Listen More Than You Talk

Bad salespeople are obsessed with their pitch – they just keep talking, trying to fill every moment with a hard sell. This is especially common when dealing with the short attention span people have for digital marketing. Good salespeople listen to what their clients are saying (and what they aren’t). Once they’ve listened, they adjust their pitch to target that particular audience.

By listening, you can figure out things like whether cost or quality is more important, how important deadlines are, and who’s going to make the final decision.

To help remember any bit of useful information your prospect mentioned, use Google Keep. Be sure to use colors to mark the most relevant notes and review everything before your next call or meeting with that client. You can also use it to save brief notes about anything you plan to say. This will help you drive a stronger message and convince more prospects in your next digital marketing campaign. The best part, though? Google Keep is free!

Know Who To Sell To.

If you’re selling a widget that costs k, don’t try to sell it to the guy whose budget for widgets is k. One of the most common mistakes in digital marketing is trying to sell to anyone and everyone. When looking at a prospect, make sure that whatever you’re selling fulfills your client’s needs (i.e., actually helps them) and is realistic for them. You’re much more likely to get the sale.

Hubspot Sales CRM is a great tool for digital marketing not just because of its CRM features, but because it comes with a database of literally millions of companies – and you have free access to it! When you send an email to a prospect, it will automatically add their contact into to your CRM and create a record for their company. After that, you’ll be able to inspect some information about them to help you better target your pitch.

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Creates Better User Experience

Enhanced user experience is everything when creating your website. It the user experience that will make your visitors to stay and consume the content of your website through their device. Responsive design provides optimal user experience to your site visitors no matter the device they are using. They find it easy to navigate, scroll and click on whatever they want. Moreover they can easily find whatever they are looking for. This is how professional website designers like cleverativity.com uses responsive web design to enhance your overall user experience and keep visitors pouring into your website.

Increase Mobile Traffic and Conversion

We are in era of mobile devices. This means people need to be able to access your website wherever they are through their mobile devices. Mobile traffic now constitutes over 50% of all internet traffic. In fact, recent study showed that the sales of tablets and smartphones beat computers by ratio of more than 6:1. This obviously suggests that people are adopting mobile devices more and tend to access internet through these devices. What this means for business owners is that responsive design is no more an option but a necessity.

Moreover, responsive web designs make lot of different in the way users interact with your website. Studies have shown that 70% of most mobile searches end up in a purchase within an hour. Consumers believe that sites that are not responsive is outdated and they are more likely to spend their money on a website that is mobile-friendly. Don’t wait to begin losing traffics before you can create a responsive website.

How Can You Create A Responsive Website

The backbone of responsive website design is the CSS which is simply the language which defines the look, feel and the formatting of your HTML page. It is this language that describes the factor that displays on the user screen such as menu, buttons, texts, images, videos e.t.c.

You need a service of professional website designers who understand everything about Responsive Design to create a website that will help you increase user experience, attract more traffic and even make more sales. Cleverativity.com can help to professionally design a website which can improve your brand for more conversion. Ranking on top of search engines is also one of the reasons why you need to create your business website with cleverativity.com. Their customized web design solutions come with a 3 months SEO and SERP optimization plan free of charge.

Overall, if you need a website for your business, cleverativity.com helps you create a modern, professional, fast and affordable website design to promote your company, your products and help you to make more money online.

The Importance Of Responsive Web Design

Web design continues changing at a very rapid pace. This is mainly due to the fact that the way people view websites continues to evolve everyday with introduction and adoption of new technology and devices. There was a time when all you need to consider when designing your website is your desktop computer. As at that time, website designs were not as flexible as needed by the gadgets having different sizes of the screens.

This have all changed. Today, you need to have a website that can be viewed in multiple ways from different devices.  Website owners are now realizing the benefits of designing their website is such a way that it can be viewed from home computer, laptop, smartphone, netbook, tablet and even through their television.  The standard for creating website is one that is responsive which implies that you need to create optimal viewing across all of the above mentioned devices or you could end up losing lots of visitors and potential business partners.

What is Responsive Design?

Responsive website design is a solution to create optimal viewing experiences for your website visitors. This means that your website cannot only be viewed across all devices but also built in such a way that allows for easy reading, ideal viewing, and effective navigation with less need to resize, pan and scroll – across a wide range of devices. This implies that the layout of your web pages will adopt the viewing resolution or environment of any device, creating an optimal user experience.

A responsive website designer ensures that screen-layouts, navigation elements, text, audio, video players, images and the rest of UI elements automatically re-adjust themselves across variety of devices. Thus with responsive design, there will be no need to maintain different version of websites for mobile and different one for desktop.

As adoption of tablets and smartphone continues to increase at a very rapid rate, so does the importance of mobile-friendly websites. New technologies such as smartphones, Phablet and tablets have changed the usual approach towards design and user experience of websites. The user experience from desktop is not the same as interacting with websites on smartphones and tablets. Factors such as; screen size, click versus touch, pixel-resolution, optimized markup and Adobe’s flash support technology and many more have become vital while creating websites with responsive design.

What Are The Importance Of Creating Responsive Website?

Now that we have known what responsive web design is all about, we will now look at the benefits of creating a website that can re-adjust itself to fit any screen automatically. Below are some of the reasons why you need to create a responsive website:

Very Flexible

Responsive web design websites are super flexible, they create great website with super feel and look. This type of design makes your website fluid. This implies that your content will easily move across every screen resolutions on all devices. The images and grids in responsive design are fluid. Imagine how liquids spread out to fill an allotted space on a bowel and still retain its appearance, responsive web design’s behaves in such way with your contents on every device screen.

It is Recommended By Google

Google is the king of search engine traffics. They have 67% of search engine market share, so when they speaks, all the search marketers listen. You can only ignore Google’s recommendation to your own detriment.  Google referred to responsive web design as the industry best practice. They also state that responsive web design is their recommended mobile configuration. This is due to the fact that responsive websites needs only one URL and even the same HTML no matter the device the user is using which makes the crawling, indexing and organizing content by Google machine more efficient.

Moreover, Google stated they are going to be using mobile-friendliness as a ranking signal in the future. This went into operation as of April 21st 2015. Google began rewarding sites which were built responsively for multi-device support with more search engine traffics. In the other hand, by rewarding sites with responsive design, Google are indirectly penalizing those that have no responsive design. What this implies is that responsive web design such as the ones created by cleverativity.com will help you get improved search engine rankings.

Cost Effective

Two heads is better than one does not apply when creating the same website for various devices. It is more affordable to create one single responsive design that can conform to the need of all devices than creating two separate websites for both mobile and desktop requirements. Obviously, creating one website is cheaper than creating two and this can help you to save substantial amount of money.

Creating separate websites for different devices is costly and inconvenient because it requires that the user maintain two separate web addresses for the same site. Of course with lot of options available to the user in form of your competitors, he can easily switch to another website. Responsive design saves you money and improves your SEO efforts so that your entire user can be visiting one single quality website.

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Problems With Marketing Automation

Businesses still find it difficult to take full advantage of their marketing automation software investment. This is because they find it deep and complex, requiring employing or hiring highly trained professional to manage the software. Of course it takes a talented content marketer to develop an effective process and content for lead nurturing.

At Cleverativity.com, we are well known for our expertise and professionalism in using an efficient, standard, industry-leading, cloud-based marketing automation software to drive more customers to your business and deliver overall right results in time. Our team of digital marketing experts will work hand-in-hand with you to create and operate your marketing automation system that will drive leads down the sales funnel and make them qualify for your sales team.

Move Your Leads Towards Your Marketing Goals

We create goal-based campaigns utilizing industry-leading marketing automation software to take and keep your business and your leads on track. Our objective is to attract the right leads and influence them to take action. We focus on the needs, behavior and interests of your individual prospects and leads in order to give them satisfactory experience with your brand and increase their desire to convert.

It Is All About Attracting Right People

Yes, we understand right marketing is all about relevance, that why we will help you to focus your efforts on the right customer who are relevant to your business and turn them into customers. Our object is to help you strengthen your marketing campaigns and improve the channels that drive the most leads and sales.

We utilize industry-leading advanced marketing automation technology to improve your view into the marketing sales funnel of your business. Once we begin working with you, you will definitely start to see incredible insights into your marketing effort and sales practices – We will not only point out the way you can improve them, we will also help you to start seeing outstanding results right away

How To Grow Your Revenue Faster With Marketing Automation

There is only one way you can increase your website operational efficiency and grow your revenue faster and that is Marketing Automation!

Effectively and Intelligently Manage your Leads

Marketing automation allows your business to automate, streamline and measure your marketing efforts and workflows so that you can increase efficiency and double your revenue. Without a doubt, marketing automation is the backbone of content marketing no matter you industry. It’s very important in streamlining your lead generation; lead nurturing and lead scoring, segmentation, customer lifecycle marketing, customer retention, cross-sell and up-sell, and even marketing ROI measurement.

When utilized effectively, you can completely manage and optimize almost every step of your marketing from initial lead capturing process to obtaining and submitting high quality leads to your sales team. With marketing automation, you can finally be able to improve all the aspect of your digital marketing through segmentation, testing lead scoring and analysis.  Lead marketing automations comes with lots of functionalities to make your digital marketing easier, moreover is user friendly. No doubt, marketing automation when done well backed up by consistent, quality and compelling content with right products can produce outstanding results.

When we say marketing automation – it is more than just sending emails to prospects and tracking engagement, it includes other features such as landing pages, lead management, campaign management, CRM Integration, Social marketing, Prediction/Scoring, mobile marketing capabilities, customer lifecycle management, and marketing analysis. These are aspects of digital marketing that you cannot afford to ignore if you are looking for more business and increase in revenue.

Great marketing automations will help you to learn how you can effectively target right markets, buyer personas and messaging. You will understand the sales process and the sales cycle to keep on selling not just one but repeated orders. You will gain insight into demand generation and lead nurturing process. It is also important for agreeing to criteria for buy-cycle stages, which consist of lead scoring thresholds and sales-ready events and triggers. Without a doubt, there is a lot you will learn and benefit from marketing automation.

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Use A Range Of Visual Content

The most powerful way to engage fans on social media is with the use of visual content. However, you fans don’t need to be seeing the same images over and over again. You can solve this problem by creating a variety. Here are four strategies you can use to create varieties: Quote graphics

Quote graphics enable your fans to easily connect with the message of your brand and not just your product.

People love seeing quote-graphics because they can easily relate to them. It gives them the motivation to share the inspiration with their friends. Try experimenting with strong and bold vs. minimalistic and light so as to create series of quote graphics that will appeal to your fans.

Infographics

Telling a story is one of the most compelling ways to grab the attention of your audience with your brand and infographics allows you to tell a story in a visually captivating way When creating your own infographics, ensure that you designed it in such a way that it contains facts and figures which are organized in a logical way that the audience won’t have problem noticing. Use appealing colors to communicate directives and also make use of icons to tell your visual story.

Screenshots

Using screenshot to answer customer’s question on your social media page is one way to engage your audience while providing him with helpful service that he will appreciate. Use screenshots to give customers a sneak peek or something that you or your brand is working on. It makes the fan feel important since they think they are getting exclusive information. You will also have more chances of getting your contents shared when you use screenshots to explain, exemplify or demonstrate something to your consumers. Visuals make it easier and very quick to understand contents.

Photography

Put your photography skills on display. It does not matter whether you are using Instagram or Twitter; you can make use of your own photos that you snapped to bring people into your world. There are probably millions of apps available in smartphones that you can use to take pictures and share them in a snap.

Photos without any doubt are super shareable. Visit any social media platform; people are constantly sharing millions of photos every day. So when you share one insightful, stunning snapshot that you took, they have huge chances of making rounds. When creating lots of contents that you want to share on social media, you may probably need to use template in order to make the work easier and quick for you.

Tap into visual trends

Do you doubt that your visual content won’t look cool enough? Here is what I normally do: I take a look at other images shared by people on Pinterest. Pinterest is image sharing site and my favorite place to search for visual trends. It has everything visual, from infographics to quote cards. You can make use of Pinterest to know what type of graphics the audience can resonate with through the number of repins. No need copying the images verbatim rather find out what exactly what appeals to you about the image and what all the images you like have in common.

Graphics can be impactful without being complicated. Keep it simple, it makes more sense that way. Make sure to remove any elements which are competing with your message on the graphics. So know what type of visuals that is trending by using image networks like Pinterest to get ideas of trends you can use in creating your own trendy, attention grabbing and very shareable content is short time.

How To Create Converting Social Media Graphics

Do you notice how visual social media has become these days? We are not just talking about the text updates. Everything you now see has an image, video or graphic associated with it. There is a reason why this is trending nowadays. Social Media Graphics has ability to grab attention like nothing else. Study has shown that our brain process visuals about sixty thousand faster than text. Remember the old saying “an image is worth more than a thousand words”. But what can you do when you are not a graphic designer? An average internet user finds it hard and time consuming to design basic images, for others, designing images is simply an impossible task.

The truth is that you need visuals. What should you do then? Should you hire a graphics designer? What if you don’t have enough money to afford it?

Don’t Panic Yet! We may have a solution for you. You are about to see yourself in a completely new world where design is a simple thing to do, it’s free and in some cases painlessly affordable and most importantly, it’s repeatable.

Are you ready to see it? Below is the 5 design hacks which will help you to make your social media content engaging and shareable.

Avoid using text so much

Hey! I know you love text (who doesn’t?). Heck, am even using text now to speak to you. However, one downside of text is that it can get overwhelming very quickly. The aim of using visuals instead of text is to allow shapes, colors and textures do the heavy lifting.

It does not matter whether you are posting to Facebook, Twitter, Pinterest or Google+, don’t use text to crowd out the images.

You can use text to reiterate the title of your blog post. By pinning the graphic to the top of your blog post, you will be able to give your readers a clue that they can be able to share your visuals on their social media pages. It is even more enticing since you have the title on the graphic. Don’t shy away from adding social share hovers on top of your images either. You can use WordPress Image Hover Lite to do it easily

Make Use of High Quality Stock Images

You should be aware that the quality of graphics you post on social media platforms are a reflection of your brand itself. So what’s the reason for using stock images? We as humans have attractiveness bias – our attention are easily drawn to things that look nice and what is nice than a nicely-shot stock photography to enhance your content?

A good stock photography will not only draw your reader’s attention but it will also boost your brand’s professionalism and credibility. Only few people will trust a brand that does not give attention to the images they use on social media platforms. For most people, using awkward, grainy and cheesy images is a big turn-off, especially when the direct competitor is using stunning stock images. Don’t overrule the idea of using stock images by thinking they are very expensive. There are a lot of high quality, beautiful stock images for almost every category imaginable you can get as low as $1. You can get cheap stock images from sites like SplitShire, Pexels, Life of Pix, and Unsplash. These images are of high quality and you can use them for commercial purposes and most importantly, you can get them for free.

Now you know, you have no excuse to settle for those unapologetic images that gives your brand a bad name, more importantly, you no reason at all not to use images in our post.

For more details on our products and services, please feel free to visit us at growth hacking marketing agency, growth hacking consultant, growth hacking digital marketing, growth hacking agency & digital marketing consultant los angeles

[cleverativity02-blog]

Understand What Motivates The Other Side

All right, you love what you’re selling – but why should anyone care about your digital marketing efforts? How is your product or service providing value to them? Pay attention to what’s driving a potential client to your meeting and address that in your pitch.

This is one of the hardest lessons to learn. If you’ve spent months developing a great product, it’s easy to get sidetracked into talking about all the hard work and passion you’ve put into it, especially in the short number of characters allowed in many digital marketing ads. However, not a single client cares about that. Selling is always about the customer, and the more you match their motivations, the higher the chance of making the deal.

A piece of advice: No product or service is 100% perfect. During your presentation, a prospect might point out a flaw in whatever you’re selling. Instead of panicking, mention a workaround and re-pitch it with a feature the client isn’t aware of.

To do this, start preparing well before the meeting and think about a few “objections” clients might have. Write them down in Google Spreadsheets (part of Google Drive), specifying the objection, the workaround, and the other feature in three separate columns. Try to memorize these once you have them – it’s always more impressive if you can respond instantly, rather than having to check your notes. Keep It Simple.

Don’t make your pitch too complicated – trying to sound especially knowledgeable usually backfires. Besides, the true mark of knowledge is how well you can explain something to the average person. Keep the pitch simple and under 30 seconds – if you can’t shorten things that much, keep working on it until you can. Digital marketing doesn’t give you too much room, so you’ll need to pay close attention to this. As part of this, create a daily routine for yourself. Start with music that helps keep you focused, and plan your day well in advance. You can find plenty of music on places like YouTube or Spotify, both of which are freely accessible. (Noticing a pattern, here?) Just be sure you know the local rules about playing music in public places.

The most fundamental part of success in digital marketing is thinking about your audience – and I really can’t overstate how important that sentence is. Everything you do should consider what they want and how you can help them solve a problem. Everyone who seems like a “natural” was once just as new to marketing as you are – the only difference is that they’ve already learned the principles above. If they can do it, so can you.

5 Essential Tips + Free Tools For Selling Anything To Anyone

Most people don’t realize how important selling is – not unless their livelihood depends on it! Every time I start talking about the digital marketing or sales process, I hear things like “I’m not good at selling”, “You have to be someone who’s good at this”, or “I just can’t figure out how to do it” – but that isn’t how things really are.

Marketers and sales people aren’t the only ones who try to sell things. Great salespeople are made, not born, and nobody achieves success without knowing how to sell. Think of the last time you convinced your children to go to bed early or talked your parents into letting you head out with friends for a weekend – that’s the sales process at work!

It doesn’t matter what you’re trying to sell – just keep the following principles in mind and you, too, can learn to be good at selling anything. You will see that it’s easier than most people think! The First Thing You’re Selling Is Yourself.

Stop thinking about what you’re selling when you start your digital marketing campaigns or when you’re in front of your prospect. If whoever you’re selling to doesn’t trust you, they’re not going to be interested in buying, no matter how good your offer is. Make sure you know the product and present yourself well. Be the salesperson that you, yourself, would actually pay attention to – if you don’t like yourself, you certainly can’t expect anyone else to.

Be sure to save all of your digital marketing material in Google Drive or another cloud storage system. Use folders to keep it organized, and star presentations and brochures you frequently use. Make sure to save copies for offline use before any meeting – this will help you avoid embarrassing moments. After all, even digital marketing needs to go offline every now and then.

Listen More Than You Talk.

Bad salespeople are obsessed with their pitch – they just keep talking, trying to fill every moment with a hard sell. This is especially common when dealing with the short attention span people have for digital marketing. Good salespeople listen to what their clients are saying (and what they aren’t). Once they’ve listened, they adjust their pitch to target that particular audience.

By listening, you can figure out things like whether cost or quality is more important, how important deadlines are, and who’s going to make the final decision.

To help remember any bit of useful information your prospect mentioned, use Google Keep. Be sure to use colors to mark the most relevant notes and review everything before your next call or meeting with that client. You can also use it to save brief notes about anything you plan to say. This will help you drive a stronger message and convince more prospects in your next digital marketing campaign. The best part, though? Google Keep is free!

Know Who To Sell To.

If you’re selling a widget that costs $50k, don’t try to sell it to the guy whose budget for widgets is $2k. One of the most common mistakes in digital marketing is trying to sell to anyone and everyone. When looking at a prospect, make sure that whatever you’re selling fulfills your client’s needs (i.e., actually helps them) and is realistic for them. You’re much more likely to get the sale. Hubspot Sales CRM is a great tool for digital marketing not just because of its CRM features, but because it comes with a database of literally millions of companies – and you have free access to it! When you send an email to a prospect, it will automatically add their contact into to your CRM and create a record for their company. After that, you’ll be able to inspect some information about them to help you better target your pitch.

For more details on our products and services, please feel free to visit us at growth hacking spain, growth hacking los angeles, digital marketing services san francisco, growth hacking singapore & digital marketing agency san francisco

[cleverativity02-blog]

Understand What Motivates The Other Side

All right, you love what you’re selling – but why should anyone care about your digital marketing efforts? How is your product or service providing value to them? Pay attention to what’s driving a potential client to your meeting and address that in your pitch.

This is one of the hardest lessons to learn. If you’ve spent months developing a great product, it’s easy to get sidetracked into talking about all the hard work and passion you’ve put into it, especially in the short number of characters allowed in many digital marketing ads. However, not a single client cares about that. Selling is always about the customer, and the more you match their motivations, the higher the chance of making the deal.

A piece of advice: No product or service is 100% perfect. During your presentation, a prospect might point out a flaw in whatever you’re selling. Instead of panicking, mention a workaround and re-pitch it with a feature the client isn’t aware of.

To do this, start preparing well before the meeting and think about a few “objections” clients might have. Write them down in Google Spreadsheets (part of Google Drive), specifying the objection, the workaround, and the other feature in three separate columns. Try to memorize these once you have them – it’s always more impressive if you can respond instantly, rather than having to check your notes. Keep It Simple.

Don’t make your pitch too complicated – trying to sound especially knowledgeable usually backfires. Besides, the true mark of knowledge is how well you can explain something to the average person. Keep the pitch simple and under 30 seconds – if you can’t shorten things that much, keep working on it until you can. Digital marketing doesn’t give you too much room, so you’ll need to pay close attention to this. As part of this, create a daily routine for yourself. Start with music that helps keep you focused, and plan your day well in advance. You can find plenty of music on places like YouTube or Spotify, both of which are freely accessible. (Noticing a pattern, here?) Just be sure you know the local rules about playing music in public places.

The most fundamental part of success in digital marketing is thinking about your audience – and I really can’t overstate how important that sentence is. Everything you do should consider what they want and how you can help them solve a problem. Everyone who seems like a “natural” was once just as new to marketing as you are – the only difference is that they’ve already learned the principles above. If they can do it, so can you.

5 Essential Tips + Free Tools For Selling Anything To Anyone

Most people don’t realize how important selling is – not unless their livelihood depends on it! Every time I start talking about the digital marketing or sales process, I hear things like “I’m not good at selling”, “You have to be someone who’s good at this”, or “I just can’t figure out how to do it” – but that isn’t how things really are.

Marketers and sales people aren’t the only ones who try to sell things. Great salespeople are made, not born, and nobody achieves success without knowing how to sell. Think of the last time you convinced your children to go to bed early or talked your parents into letting you head out with friends for a weekend – that’s the sales process at work!

It doesn’t matter what you’re trying to sell – just keep the following principles in mind and you, too, can learn to be good at selling anything. You will see that it’s easier than most people think! The First Thing You’re Selling Is Yourself.

Stop thinking about what you’re selling when you start your digital marketing campaigns or when you’re in front of your prospect. If whoever you’re selling to doesn’t trust you, they’re not going to be interested in buying, no matter how good your offer is. Make sure you know the product and present yourself well. Be the salesperson that you, yourself, would actually pay attention to – if you don’t like yourself, you certainly can’t expect anyone else to.

Be sure to save all of your digital marketing material in Google Drive or another cloud storage system. Use folders to keep it organized, and star presentations and brochures you frequently use. Make sure to save copies for offline use before any meeting – this will help you avoid embarrassing moments. After all, even digital marketing needs to go offline every now and then.

Listen More Than You Talk.

Bad salespeople are obsessed with their pitch – they just keep talking, trying to fill every moment with a hard sell. This is especially common when dealing with the short attention span people have for digital marketing. Good salespeople listen to what their clients are saying (and what they aren’t). Once they’ve listened, they adjust their pitch to target that particular audience.

By listening, you can figure out things like whether cost or quality is more important, how important deadlines are, and who’s going to make the final decision.

To help remember any bit of useful information your prospect mentioned, use Google Keep. Be sure to use colors to mark the most relevant notes and review everything before your next call or meeting with that client. You can also use it to save brief notes about anything you plan to say. This will help you drive a stronger message and convince more prospects in your next digital marketing campaign. The best part, though? Google Keep is free!

Know Who To Sell To.

If you’re selling a widget that costs $50k, don’t try to sell it to the guy whose budget for widgets is $2k. One of the most common mistakes in digital marketing is trying to sell to anyone and everyone. When looking at a prospect, make sure that whatever you’re selling fulfills your client’s needs (i.e., actually helps them) and is realistic for them. You’re much more likely to get the sale. Hubspot Sales CRM is a great tool for digital marketing not just because of its CRM features, but because it comes with a database of literally millions of companies – and you have free access to it! When you send an email to a prospect, it will automatically add their contact into to your CRM and create a record for their company. After that, you’ll be able to inspect some information about them to help you better target your pitch.

For more details on our products and services, please feel free to visit us at growth hacking spain, growth hacking los angeles, digital marketing services san francisco, growth hacking singapore & digital marketing agency san francisco