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Data source: Quantcast

Overall, millennials made up about 18% of traffic in the top 500 quantified websites we looked. The top two websites with more than double the normal share of millennial visitors were Pinkvilla, a Bollywood and beauty site, and Rajnikant V/S CID Jokes, an Indian viral content producer. Indian Americans are one of the fastest growing ethnic groups in the U.S.; additionally, the Indian population tends to be younger than the U.S., where baby boomers still make up about a quarter of the population.

By and large, entertainment and lifestyle websites drew in the most millennial visitors, specifically the Gizmodo Media Group network of sites, including sports entertainment site Deadspin, gaming entertainment site Kotaku, women’s lifestyle site Jezebel, automotive entertainment site Jalopnik, and technology entertainment site Gizmodo.

Clearly, millennials are using the internet for entertainment. Is the same true for older generations? To find out, we looked at which websites had the largest percentage of visitors who are senior citizens.

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