cloudcommunications-blog1

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Top 5 Reasons to Use SMS API for Every Business

Today, businesses are changing at a fast pace today. Companies are trying to be agiler and save time. They literally now believe and embrace the phrase “time is money”. Most businesses try to garner the most exposure in a fairly less amount of time. This has led to technological advancements. And one of the top developments that have happened is API. APIs are interfaces used to connect and relay a message from one end of the server to the other end and vice versa (simplest way to put it!). Taking advantage of this phenomenal development, APIs have come out in all forms and for every industry. In our cloud telephony industry, we have Call API & SMS API to name a few. You must be thinking why should a business using SMS resort to using SMS API to send bulk SMS to their customers. We will tell you the top 5 reasons why SMS API can be a boon to their business. 1. Flexibility: SMS API provides the one thing that other SMS gateways can’t provide and that is flexibility. An SMS API easily integrates with your existing CRM (like Pipedrive, Zoho, Freshdesk) and allows to send bulk SMS with the click of a button right from your CRM. You don’t need to switch between tabs to send SMS. 2. Lightweight: APIs are nimble. An SMS API isn’t heavy to be deployed to the server and some of them doesn’t even require separate application servers. 3. Platform-friendly: APIs are extremely platform friendly. They just “copy and paste” on your platform without much hassle and coding. 4. Simple to use: Once set up, an SMS API is an easy-to-use tool. APIs are user-friendly and you don’t need to be a techie to go around using an API. It’s all CLICK! 5. Customization Friendly: API (like call API and SMS API) are highly customizable. One API can be customized as per your system to integrate it seamlessly.

[cloudcommunications-blog1]

7 Reasons to Use SMS for Your Business

SMS is one of the most cost effective ways to market your business and place yourself in the good books of your target audience. It is also a very convenient way to get your message in front your customers/prospects.

Whether it’s an offer, a delivery confirmation, a new feature in your product, business SMS is the go-to way.

In this article, we’ll attempt to make you understand the power of using SMS for your business and how you can benefit immensely from the same.

Take a look at the top 7 reasons of using business SMS:

1. Almost Instantaneous:  You don’t need to figure out what your landing page design should be or what CTA to put. You can almost immediately get your message to your customers or prospects by sending bulk SMS to a list you created. Companies like Exotel provides you with a reliable system to help you in your SMS marketing campaigns.

2. Mobile-friendly: We all know that we’re living in the mobile era and it’s here to stay. Needless to say, SMS is mobile-friendly. SMS is practically viewable on every mobile phone be it a smartphone or a featured phone. So, segmenting customers on that basis is not needed at all.

3. 24/7 Direct Delivery: It’s not a surprise that companies are investing heavily on bulk SMS. Just imagine this: you are able to get your message to your prospects 24*7 for 365 days. It’s the most lucid way to get your business in front your customers easily.

4. Completely Measurable: You’re sending business SMS to 1000s of folks. You might think that’s not measurable. But you’re wrong. SMS service providers like Exotel provides extensive measurement on their portal in terms of deliverability rates, reason for non-delivery, etc.

5. More Leads: Yes. You can actually use bulk SMS service for your business to get more leads. I guess you have received SMS like this one: “Text OFFER to 58XXX for special discounts”. When you send the SMS they qualify you as a potential lead. Simply, business SMS helps generate leads more conveniently.

6. Highly Cost-Effective: This is no secret. SMS as compared to Emails or Ad campaigns are quite pocket-friendly. Business SMS service providers can allow you to send SMS for as low as 8 PAISA/SMS without compromising on the quality and deliverability rates.

7. Highly Personalized & Targeted: One more important feature of SMS that stands out is that you can actually segment your prospect list into different categories and send personalized SMS to each category to attain high response rate and better engagement.

If you think your business can use SMS and reap it’s benefits, please Sign Up here and get Rs.1000 worth of credits for Calls & SMS FREE for 15 Days!