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Every day we walking along of the lines, on shapes, we crossing them. Only some of us see them so clear, as constelation of something unique, which touch something metaphisical inside of us...
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Another representative of early Swiss Style is a Max Bill. This designer was exploring art fields such as: architecture, painting, typef, industrial design, graphic design and typography.
Swiss Style

Swiss Style know as International Typographic Style. Swiss Style born because of artist at the beginning of 20 century wanted to be more pragmatic and oppose to previous art practice where design process was dominated by idea of “beauty for the sake of beauty”. In 1918 Ernest Keller gave a spark to new aesthetics direction. Keller philosophy was based on rule which was saying “the solution to the design problem should emerge from its content”. His techniques were focused on simple geometric forms and colours which were very vibrant.
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