coleman-bort

[coleman-bort]

𝙏𝙃𝙀 𝘽𝙍𝘼𝙉𝘿 𝙫𝙨 𝙏𝙃𝙀 𝙃𝘼𝙈𝙎𝙏𝙀𝙍 𝙒𝙃𝙀𝙀𝙇

Brand is the perceived image that a consumer has about a business/set of product-services/organization’s marketing mix, etc. As such, the brand is an individual perception, and therefore there are as many brands as consumers. This is 2020, if you don’t get it now you won’t survive the winter. The key words here are: individual, personal, feeling, sentiment, perception, experience, reputation, presence, influence. #management#business#uncertainty#entrepreneurship#socialmedia#marketing The definition of #brand by the American Marketing Association could not be more clear: ‘A brand is a customer experience represented by a collection of images and ideas.’Let us focus in ‘customer experience’ part, that is a brand according to the AMA. Is not a symbol, is not a logo, is not your product, is not an advert in Facebook to increase sales. Focusing in sales is a hamster wheel game in which you are just as good as your last quarter, and if the wheel breaks you are out (as COVID-19 and the lockdown have showed us). A brand makes people come to you and will save you in times of uncertainty. Wait a minute, you don’t like uncertainty? Oh boy, have I got news for you: brace for impact. Be patience, be kind, be good, BE BETTER Photo by Bonnie Kittle on Unsplash Read the full article

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Testing aplications

Lorem ipsum dolor sit amet, feugiat dolorem feugait cum ne, esse quaeque at ius, in per fierent iracundia gubergren. Aliquip corpora dolores eu vis, no modus utamur pericula nam. Esse impedit pro at, eam ubique denique assentior ad. Ea nec possim equidem. Ea quo doming nemore, in ius paulo alterum. Persius eripuit copiosae pro te. Sit eu tale ullum ridens, tamquam concludaturque sea no. Enim sanctus perpetua pri an, vel malorum vivendum at. At perfecto efficiantur nam. Labores pertinax sed no, qui enim nonumy animal an. Photo by Scott Graham on Unsplash   Duo ei primis menandri sensibus, stet facer invidunt no eam. Vel clita tractatos patrioque te, has omnium erroribus id. His no quas tibique, eu nec iusto fabellas recusabo. Voluptatibus delicatissimi mel ea, ad eam sanctus invenire, ipsum tincidunt sit in. Vel ne posse molestiae. Ut labitur delicatissimi vix, nec ea reque nostrud. Gubergren vulputate sententiae ut vim. Et idque tation nominavi mea, in munere epicurei nam, eligendi pertinax per ad. Dolor dicant pericula at per, omnis sensibus laboramus vis te. Et ius eius minimum laboramus, timeam efficiendi contentiones at eam. Nisl vitae ea nam. Mea cu veniam prompta repudiare. Ei ipsum noster pri, choro liberavisse ei eos, quas diceret ea eum. Solet altera dictas no est. Ex cum simul libris delectus, pro te quem lobortis expetenda. Ne dicta graeco duo. Dico noluisse qui eu, ad has nihil equidem. Utamur aliquam principes mei at, pro te diam novum consulatu. Read the full article

[coleman-bort]

Testing aplications

Lorem ipsum dolor sit amet, feugiat dolorem feugait cum ne, esse quaeque at ius, in per fierent iracundia gubergren. Aliquip corpora dolores eu vis, no modus utamur pericula nam. Esse impedit pro at, eam ubique denique assentior ad. Ea nec possim equidem. Ea quo doming nemore, in ius paulo alterum. Persius eripuit copiosae pro te. Sit eu tale ullum ridens, tamquam concludaturque sea no. Enim sanctus perpetua pri an, vel malorum vivendum at. At perfecto efficiantur nam. Labores pertinax sed no, qui enim nonumy animal an. Photo by Scott Graham on Unsplash   Duo ei primis menandri sensibus, stet facer invidunt no eam. Vel clita tractatos patrioque te, has omnium erroribus id. His no quas tibique, eu nec iusto fabellas recusabo. Voluptatibus delicatissimi mel ea, ad eam sanctus invenire, ipsum tincidunt sit in. Vel ne posse molestiae. Ut labitur delicatissimi vix, nec ea reque nostrud. Gubergren vulputate sententiae ut vim. Et idque tation nominavi mea, in munere epicurei nam, eligendi pertinax per ad. Dolor dicant pericula at per, omnis sensibus laboramus vis te. Et ius eius minimum laboramus, timeam efficiendi contentiones at eam. Nisl vitae ea nam. Mea cu veniam prompta repudiare. Ei ipsum noster pri, choro liberavisse ei eos, quas diceret ea eum. Solet altera dictas no est. Ex cum simul libris delectus, pro te quem lobortis expetenda. Ne dicta graeco duo. Dico noluisse qui eu, ad has nihil equidem. Utamur aliquam principes mei at, pro te diam novum consulatu. Read the full article

[coleman-bort]

Testing aplications

Lorem ipsum dolor sit amet, feugiat dolorem feugait cum ne, esse quaeque at ius, in per fierent iracundia gubergren. Aliquip corpora dolores eu vis, no modus utamur pericula nam. Esse impedit pro at, eam ubique denique assentior ad. Ea nec possim equidem. Ea quo doming nemore, in ius paulo alterum. Persius eripuit copiosae pro te. Sit eu tale ullum ridens, tamquam concludaturque sea no. Enim sanctus perpetua pri an, vel malorum vivendum at. At perfecto efficiantur nam. Labores pertinax sed no, qui enim nonumy animal an. Photo by Scott Graham on Unsplash   Duo ei primis menandri sensibus, stet facer invidunt no eam. Vel clita tractatos patrioque te, has omnium erroribus id. His no quas tibique, eu nec iusto fabellas recusabo. Voluptatibus delicatissimi mel ea, ad eam sanctus invenire, ipsum tincidunt sit in. Vel ne posse molestiae. Ut labitur delicatissimi vix, nec ea reque nostrud. Gubergren vulputate sententiae ut vim. Et idque tation nominavi mea, in munere epicurei nam, eligendi pertinax per ad. Dolor dicant pericula at per, omnis sensibus laboramus vis te. Et ius eius minimum laboramus, timeam efficiendi contentiones at eam. Nisl vitae ea nam. Mea cu veniam prompta repudiare. Ei ipsum noster pri, choro liberavisse ei eos, quas diceret ea eum. Solet altera dictas no est. Ex cum simul libris delectus, pro te quem lobortis expetenda. Ne dicta graeco duo. Dico noluisse qui eu, ad has nihil equidem. Utamur aliquam principes mei at, pro te diam novum consulatu. Read the full article

[coleman-bort]

Testing aplications

Lorem ipsum dolor sit amet, feugiat dolorem feugait cum ne, esse quaeque at ius, in per fierent iracundia gubergren. Aliquip corpora dolores eu vis, no modus utamur pericula nam. Esse impedit pro at, eam ubique denique assentior ad. Ea nec possim equidem. Ea quo doming nemore, in ius paulo alterum. Persius eripuit copiosae pro te. Sit eu tale ullum ridens, tamquam concludaturque sea no. Enim sanctus perpetua pri an, vel malorum vivendum at. At perfecto efficiantur nam. Labores pertinax sed no, qui enim nonumy animal an. Photo by Scott Graham on Unsplash   Duo ei primis menandri sensibus, stet facer invidunt no eam. Vel clita tractatos patrioque te, has omnium erroribus id. His no quas tibique, eu nec iusto fabellas recusabo. Voluptatibus delicatissimi mel ea, ad eam sanctus invenire, ipsum tincidunt sit in. Vel ne posse molestiae. Ut labitur delicatissimi vix, nec ea reque nostrud. Gubergren vulputate sententiae ut vim. Et idque tation nominavi mea, in munere epicurei nam, eligendi pertinax per ad. Dolor dicant pericula at per, omnis sensibus laboramus vis te. Et ius eius minimum laboramus, timeam efficiendi contentiones at eam. Nisl vitae ea nam. Mea cu veniam prompta repudiare. Ei ipsum noster pri, choro liberavisse ei eos, quas diceret ea eum. Solet altera dictas no est. Ex cum simul libris delectus, pro te quem lobortis expetenda. Ne dicta graeco duo. Dico noluisse qui eu, ad has nihil equidem. Utamur aliquam principes mei at, pro te diam novum consulatu. Read the full article

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When is creative too creative?

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MIND THE GAP!

The core elements of a brand, according to some text books, are: promises, positioning and performance. As usual, there is more than just one way of looking at things. This kind of short term definitions are easy to digest but incomplete. We can make these definitions a bit better, what do you think? Be patience, be kind, be good, be better? #management #business #uncertainty #entrepreneurship #socialmedia #marketing Identity is that symbol or name or combination of both that will identify the brand immediately. If we talk about the Three stripes Company, you know what I’m talking about, and even if you not, when you see three stripes leaning in diagonal you know is ADIDAS. Another iconic identity is Nike’s symbol, and its well known “Just Do It”. Some people confuse identity with image. Image is the perception of the brand that people have. In the minds of most consumers, Ryanair is a cheap airline, the executives know this and are happy with it. In words of Ryanair’s CMO: “Brands don’t need to be loved to win over consumers (…). We’re the world’s most searched for airline website and we spend nothing on Google because everyone knows what we stand for.” (He means cheap flights, A/N) Gap is the difference between what the brand promises and what it delivers. Ryanair is, at least, honest since the brand delivers cheap flights, which is exactly what they promise. Harley-Davidson’s promise is “We are Harley-Davidson”. Read the full article