community-clicks - Tumblr blog

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Week 3 Vibes - Data Analytics

Tumblr’s algorithm approximated that in 2013 the social platform had a daily post rate of 75.8 million, highlighting the digital community’s interaction  (Hillman, Procyk & Neustaedter 2014, pp.285-286).

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Obsessed with this optimistic attitude, especially in the worlds current rough times... 

If you can't do great things, do small things in a great way.

— Napoleon Hill

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"Tumblr has been found to be a place where mostly teens feel comfortable for people to be who they  want to be. It has become widely popular with feminists, queers and trans people as it creates a safe space that provides privacy, community, respect and support online, which Keller analyzes in her research. She also finds that “Tumblr’s flexible personal profiles, often structured around pseudonyms rather than “singular” or “real world” identities, allows users to experiment with marginalized identities they may want to keep quiet”. Through the platform people are able to express themselves through the content they create or reblog which has become a creative community. Focusing on aesthetics rather than “personal profiles” and “friend networks”, users are able to communicate through their blog posts."

I completely agree with this paragraph from your post, as my research within my own post highlights similar aspects of what makes tumblr a unique digital community.  When first created in 2007 Tumblr major selling points were that the platform was able to globally connect to “…marginalized millennial communities and progressives”, which was absent from other social media’s when it was founded in 2007 (McCracken 2017, p.151).

However, I didn’t touch on the concept of digital identities as pseudos, rather I am of the opinion that an avatar profile is in some aspects an escape from “parent surveillance” allows users to have strong opinions and debates about core personal ideas (McCracken 2017, p.153).

reference: McCracken, A 2017, ‘Tumblr Youth Subcultures and Media Engagement’, Cinema Journal, Vol.57, no. 1, pp.151-161

How Does Tumblr Function as a Digital Community?

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Disclaimer ...

Swinburne University Student; All Content Relating to MDA20009 'Digital Communities':

Portions of this site and the works within it are being produced with the intention of critique and/or educational use under Australia's 'fair dealing' exceptions to copyright (Section 40 & 41). However, if you feel your IP is being infringed, please contact my service provider (tumblr) with the appropriate DMCA requests, as I, the single author take full responsibility for the content of this site.

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How does Tumblr function as a digital community?

Tumblr serves as a digital interactive platform in which creativity drives community conversations and clicks.

Tumblr generates content to individuals logistically through re-posting, likes and comments, which reflects the unique nature of every user. Thus, this illustrates a “Public Sphere’, described as the “freedom to express and publish (individual’s) opinions” (Habermas et al 1974, p.49). Further encouraging this concept is the modern media vehicle described as a “place to express yourself, discover yourself, and bond…where your interests connect you with your people” (McCracken 2017, p.159).

Unique functions of the “social media and micro-blogging platform”is its ability to create conversations between “…marginalized millennial communities and progressives” which was absent from other social media’s when it was founded in 2007 (McCracken 2017, p.151). Global connections within the digital society creates “fluidity” with the loose structure of a blog, ultimately raising issues and ideas that matter to individuals with the potential of reaching a mass scale of like minded users (McCracken 2019, pp.151-152).  Hence, the form of public sphere originally created with Tumblr created the space for many youth users to avoid “surveillance by parents and institutional…a reflection of their need to find new ways to achieve privacy authorities” (McCracken 2017, p.153).

Tumblr has ridden the digital wave of evolution, specifically as the form of “tumblelog” that enables “…photos, GIFs and pulled posts” to become re-defined and discovered in a new light within the 21st century (Burns 2017, pp.29-30). Illustrating the “always-on” culture, especially through fandoms, which have exploded through Tumblr’s algorithm, which in 2013 had daily posts of approximately 75.8 million posts (Hillman, Procyk & Neustaedter 2014, pp.285-286). Fandom culture and communication are now vital aspects of Tumblr, which form not only content to “strongly unite over” but also most importantly “…love for the Tumblr community”  (Hillman, Procyk & Neustaedter 2014, p.287).

References 

Burns, KS 2017, Social Media: a Reference Handbook, Santa Barbara ABC-CLIO, LLC, Santa Barbara, ProQuest Ebook Central, pp.25-30

Habermas, J. , Lennox, S., & Lennox, F 1974, ‘The Public Sphere: An Encyclopedia Article (1964), New German Critique, Vol no.3, pp. 49-55

Hillman, S., Procyk, J & Neustaedter, C 2014, ‘Tumblr fandoms, community & culture’, Proceedings of the Companion Publication of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing, Association for Computing Machinery, New York USA, pp.285-288, <https://dl.acm.org/doi/10.1145/2556420.2557634>

Keller J, 2019, “Oh, She’s a Tumblr Feminist” : Exploring the Platform Vernacular of Girl’ Social Media Feminisms’, Social Media + Society, Vol.5, issue 3, pp. 1-11

McCracken, A 2017, ‘Tumblr Youth Subcultures and Media Engagement’, Cinema Journal, Vol.57, issue no. 1, pp.151-161