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Always Up-to-Date Guide To Facebook Video Guidelines

Keeping a pace with your audience and performing better than competitors is a big challenge for brands. Nowadays, everyone craves to see video content more than still images or texts. Videos are always the crucial part of successful social media advertising. With so many instructions, it’s genuine for advertisers to get confused, but precise information can cool your jets.

Here, in this article, you will get a compiled list of appropriate video sizes and Facebook video guidelines for Facebook. You might know that every social media platform offers different dimensions and sizes to help you create engaging ads.

Facebook Video Size

Demand for video on Facebook is on peak over the past few years. So, when you create a perfect ad with 100% excellence, more people will come to see your ads, engage with them, and raise awareness of the brand.

Guidelines For Native Facebook Ads

Native ads are the most renowned and standard form of Facebook advertising campaign. Whether it’s due to regular updates or video rules, native ads can both be mood-spoiler or strength booster for Facebook marketers. Check out these Facebook video ad dimensions to clear your mind:-

Appropriate Video dimension: 1280x720.

Video pattern: Square, portrait, Landscape.

Quality ratio: 16:9 -landscape, 1:1-square, 9:16- portrait.

The accepted ratio for mobile ads- 2:3

Appropriate file size- 4GB (max)

Format for video ads- MP4 and MOV

Duration of ads- 240  minutes, and not more than that.

Creating videos considering the Facebook video ad guidelines & dimensions is a remarkable means to boost ads without spending money. Though it sounds straightforward, you need to put ideal plans to work.

Facebook Video Carousel Ads

Carousel ads help advertisers to create high-quality ads by adding 10 images or videos to grab attention of your targeted audience. Taking this ad pattern as an excellent opportunity, brands try to showcase different products or services to illustrate a powerful story.

Experts say that Facebook carousels are far more influential than conventional ads. With the ability to add multiple images, you can convey different messages in separate images without any trouble.

Let’s check guidelines for Carousel Ads

Cards to be used (minimum)- 2

Appropriate video size- 1080 x 1080.

Recommendation video position- Square.

Quality ratio- 1:1.

Appropriate file size- 4GB.

Video Format- MP4, MOV.

Duration of ads- 240 minutes.

Collection Ads On Facebook

Very few of you have heard the perks of Facebook collection ads, but that’s the most effective way to engage audiences/potential audiences. With this pattern, it becomes easy to browse, filter, and buy products directly through mobile ads.

Collection ads consist of a video (initially) and then multiple images that together form an eye-catchy illustration for a single ad. In a nutshell, when you want to present a product through various alluring ads templates is Facebook collection ads.

Let’s check guidelines for Carousel Ads...

Appropriate video size: 1200x628

Ads position: Square and Landscape

Prevailing aspect ratio: For landscape- 16:9 and 1:1 for square.

Maximum size of the file used: 4GB.

Accepted format of video: MP4, MOV

Video length- 240 minutes (maximum)

Cover Videos For Facebook

There isn’t any difference between Facebook cover video and cover image. Both grab the room at the top of the page. Here, the video automatically gets started as soon as any visitor arrives on your Facebook page. Remember that those visitors can expand, mute/unmute while viewing it.

Guidelines for cover videos on Facebook

Appropriate video size: 820x462.

Position of cover video: Landscape

Prevalent format of video: MP4, MOV

Length of video (minimum): 20 seconds

Length of video (maximum): 90 seconds

Summing Up

We better understand that video creation is a complicated yet risky task to do. Editors often spend hours editing, adding content, and thus making a perfect video. Apart from embracing these best Facebook video guidelines, it’s beneficial for marketers to use tools designed for Facebook ads management.

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Facebook Slideshow Ads- The Most Effective Way Of Advertising

Let's continue with an experiment to this article:

Here what we did is, we gave an article to one group, whereas a clip containing the same content in video format to the other group.

After providing sufficient time to both the groups, we asked group A to explain what they learned by reading the article and group B to describe what they acquired from the video having the same content.

Surprisingly group A ended by explaining the content with 30 to 40% accuracy whereas group B which has seen the video, completed by explaining 80 to 85 % of the things correctly.

Outcome: 

Video content is more powerful, simple to understand and easy to remember than any text. 

It is the reason why most of the social media platforms especially Facebook had welcomed the feature of video ads in their platform. While researching the impact of video ads on the crowd, Facebook declared that people spend 100 million hours watching Facebook videos in the year 2015 which is increasing exponentially with every growing year. 

Thus after rendering video ads facility, Facebook achieved a new level in the list of famous social media platforms.

Now the question arises, what lead Facebook than to move a level up and creat Facebook Slideshow ads?

The reason behind building Facebook Slideshow ads.

Where some brands were achieving quite winning popularity by utilizing Facebook video ads at its best, there were a lot of companies struggling with this conundrum. And the main reason behind that was resources!

Of course, it takes a lot of stuff to make efficient and pleasing videos that can explain your state of mind flawlessly. 

To help those needy advertisers, Facebook launched its Facebook Slideshow ads in the year 2015.

So what Facebook slide show actually is?

It is the form of video-like ads that are designed, with the perfect coupling of pictures, along with accurate and on-time sound mixing techniques. Basically, it is a set of moving pictures running with a relatable soundtrack to tell your story beautifully across devices. 

The best part is, you can run them even on slow internet connection speed. 

With this type of ad, you can create a video-like impact over your audience without actually creating a video. 

The budget required to create this form of video ads is much lesser than actual video ads.

A pleasing video ad is the result of a perfect camera in the hands of a pro with a lot of editing and mounting. Whereas to create slideshow ads, you don't need to be a perfectionist.

Through this ad format, you can add content with special effects and can also attach a colorful background with diverse text styles. 

How to practice Slideshow ads more effectively?

Now after knowing what slide show advertisement actually is and how it can add a cherry on your business, it's high time for you to learn the tips by working on which, you can make the best out of it.

So here we go:

Use the technique of text overlaying by which you can superimpose the elements of your different video ads across one another. 

Craft the images of the product offered by your brand in different slides. By this, you can sum up all your products or services in a single ad. 

Catch the eyeballs of your audience by adding colorful and attractive photographs in different slides. Just don't go dull.

Try not to look salsey by keep on bosting about your products, instead do story narration to get in the hearts of the audience. 

Let's Wrap It Up:

In this competitive environment where every businessperson is trying best to reach their audience, you can't afford to leave the most powerful form of advertising on Facebook that is Facebook Slideshow ads. With its outranging power to showcase your story beautifully, it not only helps you to bring your business to limelight but can also help you in giving a tough fight to your competitors.

So don't stop yourself just because you are lacking out of resources. Give a tough fight to competitors at the same pace with less revenue. 

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04 Upsides Of Using Adwords Spy Tool

Almost every company waits for the opportunity when they can get an edge over their rivals, and the only method to get that advantage is to spy on their activities. Technically, spying here doesn't refer to corporate espionage, it means to research the market. Keeping an eye on your competitors helps to get detailed information that you can optimize to enhance your services/products, and most importantly customer retention. Apart from that, using Adwords spy tool can lead you towards setting up an effective ad strategy. 

And competitive intelligence or spying also enables you to:

    1. Examine the areas on which your competitors are better than you so that you can improve your strategies to match them or surpass them.

    2. Analyze the things on which you are superior to your competitors so that you can take advantage of that.

    3. Procure valuable information about your organization’s stands in the industry.

In this process of tracking or monitoring, technology can be your best friend! Thus, you don't have to spend a huge amount of money on hiring a marketing consultant. With internet access, you can know a lot of things. Let’s have a look at them!

Public Conversations 

The best way to read the public conversations of your competitors and their customers is to follow them on various social media platforms! By doing this, you can learn the things that the customers of your competitors like/dislike about their brand, and also monitor the engagement level on their social media accounts.

Along with it, you can even subscribe to their newsletters, blogs, and email lists to check out what strategies they are using to target their ideal customers, new product launch, promotional campaigns, etc. This way, you can not only get a perspective about your competitor's outreach activities but also their involvement in the community.

Advertising efforts 

There so many tools available on the Internet which you can not only use to monitor your advertisements but also of your rival companies! Knowing their ad strategies, the performance of their ads, and other demographics can benefit you a lot. Though you can do these things manually, it can be a bit time-consuming. 

Apart from that, you can even take the help of several spying tools as well! Like the AdWords spy tool which can help you to find out your competitor's Adwords ads!

Website performance 

Another way to spy on your competitors is to monitor their website. You can not only get to know the performance, content, look, and feel of their website, but can also learn about their line up product and services, background, and culture. Familiarizing with their website content can let you have a closer look at the keywords they are using to increase customer engagement.

Backlinks

If you want the links for executing your new strategies, then the best thing you can do is to monitor the backlinks of your competitors! You will get detailed information about where they are getting huge backlinks, and that will help you understand their marketing tactics.

Once you know about the source of their backlinks, then you can also approach those sites for your product. They may like your product and do a better review on you.

Conclusion

Hopefully, these were the benefits, or you can also say effective ways you can get benefited from using Adwords spy tool without having any problem. So, read this article carefully to get fully updated. 

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03 Sure-Fire Ways To Hack Facebook Messenger [2020 Updated]

Before reading this article- take a deep breath, calm down, and think again, do you really wish to access someone’s Facebook messenger? Or What’s so crucial that you decided to do so?

Well, our intention was merely to make readers aware of the consequence of obtaining a user’s confidential information from a world-renowned social networking platform; Facebook.

Yes, there are various instances where one might think to hack Facebook messenge without letting the target know about it. As an illustration, parents often try to figure out what their kids are doing on social media to ensure their safety. In case you are one among them, this article will surely help you out. All you have to do is keep reading ahead.

First Technique: Key-logging

In this comprehensive list, the first technique you gotta learn is a conventional approach, called keylogging. Here, keyloggers (can be software or hardware) carry out the entire work of allowing third-party to track the keyboard activity of a user while using a specific device.

Let’s say if you write “Fabulous” using the keyboard. The same word gets stored into the keylogger memory further observation by an individual who wishes to reveal your activities.

It sounds pretty scary, right?

Unfortunately, keyloggers have got the super ability to record every detail victim write down using the keyboard. It includes the password for social media profile, username, emails, chats (only one-sided), and even web searches.

What is required for it?

The person you want to target must use a desktop or laptop with a USB port. And, this device must be the one which the victim uses to login into Facebook.

The device must be attached to a keyboard.

Make sure the PC uses a cable/wi-fi or Bluetooth connection.

Second Technique: Phishing

Most of us have heard of phishing techniques, but very few are aware of how actually phishing works? As the name states, phishing is a method of stealing someone's Facebook login credentials to gain complete access.

It’s a methodology in which you have to brainwash others to convince them to think that you are not a third-party, but someone else (the actual owner of the Facebook account) with the purpose to successfully their secret briefing information without getting caught.

Like other methods, phishing also has some specific requirements for the accomplishment of the goal to HackFacebookMessenger.

What do you need?

A desktop/laptop (Mac or Windows)

Enough patient for the step-by-step implementation of plans

Basic understanding of IT and computer operation skills

It’s an old yet powerful approach to have access to other’s information or valuable data. The only issue is, it takes more time and is considered very difficult than other hacking options practicable in the internet world.

Third Technique: Use of Tracking Software

If you have ever been a serious marketer, then you might be mindful of this most-used messenger hacking method.

With such overwhelming popularity and countless success stories in mind, it’s worth saying that using this software is one of the simplest yet result-driven solutions at your disposal.

Among a bulk of software and apps, you need to act cleverly to choose one that has the potential to help you reach the milestone. BigSpy, PowerAdSpy, mSpy are the top software in the list.

Conclusion

So, there were three ways to make it possible to hack Facebook Messenger. Before you go, always bear in mind that you must have a lawful reason to access someone's private data, such as tracking a child’s activities, detecting a cheating partner, criminal offenses, and alike. Or else, don’t go for it. We hope our article delivers the ideas that you guys needed to know about this most controversial topic.

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Facebook Lookalike Audience -The Finest Way To Reach High-Quality Leads

Facebook Lookalike Audience -The Finest Way To Reach High-Quality Leads. 

I must say Facebook has really worked hard for serving its audience.

While gazing Facebook's past few years update, it was noticed that Facebook has actually come up with several silver spoons, especially for businesses and marketers. 

One such silver spoon feature, I am going to talk about in this article is Facebook Lookalike Audiences. 

What do you mean by Facebook Lookalike Audiences?

Definition: 

Fundamentally, Lookalike audience is a strategy by using which a marketer can reach his brand new set of targeted audience who resembles their already existing best customers. It is one of the smartest approach to generate high-quality leads and offers more value on ads spend.

Still confused?

OKAY, let us clear this term to you by taking an example.

Suppose you have started an online womens' cosmetic store.

Now, what should be your next major step?

Possibly, finding the targeted audience, by which you can generate high quality leads and then make step by step process to convert them in your actual shoppers. 

At that clock of time, the best deal you can crack is - target the customer's list of those brands who are booming in your Industry. 

Fortunately Facebook has added a feature called Lookalike Audiences which is designed to help its users finding leads quickly. 

Let’s go down the rabbit hole a bit and see how deep it goes.

How to form a Lookalike audience?

For creating a lookalike audience, you first have to build a source audience (sometimes additionally known as the seed audience). 

Now for building that source audience, you have to collect data, which you can take from:

People who have visited your website. 

To get people who have visited your website perform sleekly, Facebook has also provided a feature called Facebook pixel. By using this, you can build an audience who has either looked at your website or visited a product page or ended up buying a commodity.

People who have installed your app. 

By using Facebook app events, you can track the persons who have installed your app or done some activity on your webpage. 

People who have shown high engagement with you.

This area of audience collects those who have shown engagement with your content by liking or commenting or sharing it. 

What are the steps involved in creating a Lookalike audience?

You may call it as Facebook's blessings, but creating a high-quality audience using a lookalike audience has reduced your work from level 10 to almost 0. 

And you are only 05 steps away from reaching your laser-focused audience, and they are :

Go to the Facebook Ads manager.

Select the Audience segment.

Click on the create audience button.

Now select the Lookalike Audience option.

After this, you have to create your source audience. 

What advantages do Lookalike Audiences bring?

Probably, reading the above points has made you clear how useful the Lookalike audience can be for generating high-quality leads and that too quickly.  

Let us now explore some of its other perks also:

Suppose Facebook ads manager has shown an excellent ROI on ads shown to a particular group of the audience created by yourself based on the Facebook fan foot. Now, as it is clear that this unique set of an ad has made it possible to attract a particular kind of audience, you can then generate other potential fans, one with equal conversion chances.

Based on your ad objective, you can flexibly change the size of your lookalike audience. That is, if you want your new set of targeted audiences to resemble the 90% character of your seed audience, then you can create them by narrowing the audience who are more familiar with your source audience. On the other hand, if you want to cover a broad set of audiences, then you can optimize it accordingly. 

Since lookalike audiences came from your seed audience who are highly responsive to your advertisements, the risk of people, not responding to your ads gets decreased eventually. 

Recap:

For a long-running business, you always need a set of audience in the top stage of your marketing funnel, whom you called as leads. 

Lookalike audience is that tool offered by Facebook, which has made this war easier for you by finding the audiences whose area of interest and demographics highly congruence your existing audience. 

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05 Hardly Known Facebook Marketing Hacks For 2020 And Beyond

With so many targeting options, captivating features, and utility of messenger chatbots, the Facebook advertising platform is getting competitive over the years. While every marketer is trying hard to establish a thriving brand image on Facebook, there are some hacks that only a skilled Facebook user knows.

In the second quarter of 2019, Facebook had over 2.41 billion active users across the globe, which makes it one of the biggest social networking platforms. Based on these statistics, it’s needless to say that the Facebook craze will grow tremendously in the coming time. Every one out of three people you know is using Facebook. Hence, marketers can’t miss such a biggest perk of collecting huge audience gathering from this social media platform.

No matter which industry you are in, or what’s your business size, a significant part of your targeted audience remains active on Facebook. Now, the question arises- What are the unseen Facebook marketing hacks that every marketer must know? Put your mind at ease, and read out the stuff given in this article.

Use ‘Pages To Watch’ Feature

 Though Facebook’s ‘Pages To Watch’ feature is not strange among the users, it continues to maintain popularity because of its excellent aptitudes. Using this feature, marketers can study business pages of different brands, and perform a quick comparison among such pages activity. Page activity typically includes engagement rate, audience growth, as well as the total of impressions collected over the last seven days.

Search your Previous Posts Through Definite Phrases

The majority of marketers make use of standard post performance data provided at the Insight tab. It acts as an efficient tool for evaluating post's performance employing stats such as likes, shares, unlike, reactions, clicks, etc. In addition to this, many marketers are still unaware of Facebook’s other great tool, that is ‘Publishing Tool’. With the help of this tool, you can search for your previously published posts to figure out what texts, images, or combination of both have proved fruitful in the past for your brand.

Like Other Brand From Your Business Page

An easy yet remarkable way to adore or appreciate other brands is to like their pages from your Facebook page. But, only a few people are mindful of the fact that it is now possible to like pages from your business pages as well. Isn’t it exciting?

This astonishing feature allows marketers to uphold their favorite brands on Facebook without using their pages. Well, it’s pretty straightforward to do, see how:-

Search for your desired Facebook pages (whichever you want to like).

Now, go to their timeline, and tap on the tiny gear icon.

From there, click on “Like As Your Page”.

Believe me or not, marketers are in love with this feature since inception.

‘Save For Later’ Feature

A user can't read out all the useful stuff in real-time. You might wish to save things to view later on Facebook. The ‘Save For later’ makes it easy for you to bookmark a few things like links, videos, feed posts, images, or upcoming events.

Users value this feature because they often use Facebook for different purposes. And, whenever they see something useful, this feature helps them to save things to view later. For example, they can conveniently save an article about social media marketing that potentially polishes their existing strategy.

Audience Insights

This one is probably the most-cherished feature/tool, especially when it comes to paid Facebook advertising. Facebook audience insights submit you with detailed information regarding your targeted audience, which helps you to create more engaging content. Remember, content is the king, and the more relevant content you deliver, the more outcome your every single invested penny will give.

When you have thorough information about the targeted demographic, you can create quality content without spending much of your time and effort.

Conclusion

We can’t bet that none of these five features are known to you. But, most of the users feel surprised by hearing them for the first time. Here, you need to study your business structure to choose a feature that turns out to be a great fit for your Facebook marketing.

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03 Excellent Ways To Spy On Your Competitors Ad [2020 Update]

For a company, finding out what their competitors are up to, is indeed a challenging task. Now, starting a business is no more a hard nut to crack, which is a piece of great news for all the struggling entrepreneurs out there. But, this is also going to give rise to robust competition among them.

Now, how to obtain that competitive edge? 

How will you surpass your competitors? 

Well, the first step is to have the best product or service! And for that, you will have to make people aware of your product/service.

One of the best ways to know which strategies will work and which will not work is by keeping an eye on your competitors.

In this article, we are going to discuss why you should spy on your competition and will explain to you three excellent ways to do it!

Why spy on your competitors? And is there anything wrong with it?

Spying on your competitor ads is not wrong at all! It is just a means to track their digital marketing tactics, posts, keywords, etc. And this needs to be done so you can know what your competitors are up to and can also understand their strategies as well. 

 Well, there is a particular reason for which competitive analysis is a vital part of a marketing plan. However, it gives you a great opportunity to benchmark so that you can appreciate how good your efforts for marketing pay off.

But the fact is, even your rivals are spying on you. When you get rated higher on the search engines, they would surely look for different ways to improve themselves.

Spying your competitors doesn’t mean copying your competitor's strategies! But it is a way to understand your audience and their approach.

Other things which you can get to know about them are:

What makes them eager to read a blog post?

What drives them to engage in social networks?

Now, here are the steps to get started with keeping an eye on your competitors:

1. To track your competitors, use social listening tools

Well, you can utilize such tools in various ways, from research on the market to the exploration from the niche of vital influencers.

And, of course, these tools let you track your competitors social media profiles thoroughly. 

It includes  their blogs, websites, forum communities, and other online publications. In this way, you can successfully spy on your competitors.

2. Take the help of tools to track your competitor's performance, web traffic, and SEO strategy

It is not that easy to generate traffic to your website. There are a lot of things you will have to do! You will have to use different strategies, and at the same time, look for the same audience's attention and time with several other websites.

In such a case, knowing what all your competitors perform to boost their traffic can help you a lot to enhance your own.

What amount of traffic they are getting?

From where the traffic is coming?

For which keywords are they ranking?

Which all sites are getting linked to their website? 

3. Watch and get to understand your competitor's strategy on social media!

Social media is one of the most powerful marketing tools available to us! It helps to increase customer engagement, brand awareness, website traffic, clicks, and sales, if used in the right way!

Tracking the presence of your competition on social media can aid you in setting up your plan.

Which all social networking platforms do your competitors use? Keep an eye on their social media activities. On which social media platform, do they have the most engagement and followers? Thus, it will help you select the right platform to target.

How their content strategy look like? What sort of updates they post on their social media accounts, and, are they performing well? That will help you to understand what works best for your target audience, both in terms of the subjects that they choose to address and content formats (stories, videos, photos, etc.). 

Final Words

You will have to know what your competitors are up to. And what they will be doing to promote their business so that you can then enhance your marketing strategy. Hopefully, this article will help you to get complete information on how to spy on your competitors without having any problem.

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How to Create Engaging Ads for Business?

When it comes to creating a successful business, Ads play a vital role. With the help of engaging ads, you can create more engagement and great opportunities for your 

business. As we all know that most of the audiences want to see relevant content for which they are looking, so make sure you create valuable ads.

Now, you might be thinking of what does it take to create ads to optimize more leads for business?

Well, for creating engaging and creative ads doesn't require any equipment or bulk of time. It just takes excellent strategies and the way you introduce it in front of your audience.

The concept of using ads for the promotion of products is genuinely productive if you are using it in the right way. You need to prepare a well-defined strategy to create active brand awareness among audiences.

I would like to share some of the benefits of using ads for business, which will result in immense sales, they are

Fast Traffic towards Site.

As a business owner, your only concern is to generate more traffictowards your website for your business growth. The more you advertise, the more people will become aware of your business. So you need to configure, how well your marketing is working, insights about your audience, search engine rankings, etc. To achieve all these benefits requires optimizing the website in the right way.

Better Targeting.

The best way to enhance your website leads is to target them according to their interests. By creating an engaging and attention-grabbing message, you can attract more customers towards the product. It is essential to use demographics research to understand where all your audiences are consuming time.

Greater Reach of Brands.

Optimizing your content in a precise manner will lead to a greater reach of the brand. By posting compelling content adds value for your audience, which provides more visibility to your brand and, thus, recognition of your brand increases.

Drive Immediate Online Sales.

By building practical engagement with your audience, you can create a better way to convert them into sales. Try to provide some offer and rewards on your product, to grab more audience attention which in turn drive more sales.

Now, let's look at the way how we can create compelling engagement with the audience and convert them to sales.

Design Ads According to Audience Minds.

Before creating ads, keep in mind that your audiences seeking only relevant content. So, try to find their knowledge of content in which they are interested and create ads accordingly.

Add Proper Visual with Ads.

Visuals form a more efficient way to attract visitors to your product. You can hierarchically provide your product information, which is more likely to describe your business objective. Try to use attracting fonts and backgrounds in your ads to catch visitor's attention.

Stay Focused with Call To Action.

Call-To-Action is the most significant part of the advertisement to achieve your targeted audience. The more information you will provide to your potential customers through CTA, the better the engagement will generate.

Use Long-Tail Keywords.

Keywords research strategies are the most active part to reach competition rankings because it allows users to find relevant content with the least amount of effort. Long Tail keywords work bests for blogs, as they contain a group of specified words that can simply grab any audience's attention. They will instantly boost your search engine ranking and also offers other business-friendly benefits.

Figure Out, Competitors Ads.

Have you ever wondered, to figure out what your competitors are doing for outstanding ads, that you don't?  When it comes to market competition, all you need to create a perfect strategy to achieve business objectives through ads. With the help of the right tool, you can find out all your business Competitors Ads strategy.

Final Thoughts.

Advertising campaigns can do good for your business with the right mix of targeting and innovation. And hopefully, the above-stated tips can help you to create engaging ads for your business.

Also Learn About Leading Spy Tool, From This Video:-