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Drawing some art of one of my favorite books from high-school that I’m rereading. A historical style dark novel about a kingdom under siege and a captured prince who is forced to be a jester

MIMUS by Lilli Thal!

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Court jester fancy dress, 1900.

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the buffoon brings me luck

Leo Hao

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Marx Reichlich - The Jester. 1519 - 1520

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here is a perfect representation of how I would like to create the ears that hes wearing. Realistic and blends with the human complexion. 

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this is a break down of Bacardi and their brand techniques.

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This is a experiential marketing project that I have been aware of for a long time, since I have always been massively interested in Team Labs immersive work. The tech company usually do not do brand commissioned work, their work is usually entertwined with nature and is exhibition or installation based. 

In this project they worked with Bacardi to promote their new flavoured rums, the goals to make it interactive and memorable was well and truly acheived in the a simple and sophisticated style. 

As the consumer puts their drink down sensory technology changes the light omitting around you. immersing you into the brand, giving the audience a wider knowledge on what they're consuming.

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Here is the basic outline of experiential marketing. It shows how the contributing factors revolve around the marketing idea. 

- create buzz around brand 

- free publicity 

- build relationships and brand affinity 

- increase in social media shares

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This TEDtalk found on youtube, is from a chief creative designer from an experiential marketing company. It highlights the importance of consumer to brand connectivity and the immersive movement that has happened during all millennials youth.

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This is an article which outlines how one small sector of boomtown works. The festivals is divided into different areas which are all themed.

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Here is an example of the immersive actors found in the almost completely immersified festival of boomtown. This festival annually holds a narrative that the consumers follow and feel a part of. these charectors and actors prevent a undeniable platform that as an audience you can not get away from.

This leads onto the idea of having immersive actors with in the bar, to make it a more experiential experience. 

MDMB - Mayfair District Monetary Bank

The bank got robbed at Boomtown!!! We made it into part of the narrative. On Sunday at Boomtown our bankers took to the streets to beg for money. Some people gave them money, some swore at us, some set their money on fire.

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When researching the form of rabbit burrows, I decided to see if there was any other work done by designers that could potentially be human sized. This man made burrow is found in New Zealand, made to replicate the endangered kiwi burrows but for humans to walk through and experience. 

I found the structural design particularly interesting. It shows a cross over of wood which accomodates for the curvature of the burrow. This is also good because of the need to put the structure of the bar up and down for festivals and as a touring attraction. 

I can also then build up around this structure as it means most materials will be fine to put up around it. 

Notice the poles in the middle, this is also structural and keeps the whole design erect and safe. 

One issue that may arise is the health and safety precautions that festivals find.