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Best Ideas for Content Marketing for Financial Advisors. If you wish to create such an impactful and successful content for your business, reach us at Content Catalyst.

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7 Best Content Marketing Tips 2020

Marketing is all about identifying and addressing the needs and wants of the customers and to fulfil them with effective strategies. The backbone of marketing rests upon the content creation for effective marketing of the product and services so that the potential customers can be drawn towards the business. Marketing is that tool which bridges the gap between what your prospects are interested in and what you, as a brand, have to offer to your target customers in order to retain them with your brand for a longer duration.

1. Brand Impression and Trust is Built with a Good and Well-designed Content

The more engaging, informative and valuable your content is, the higher is the engagement of the prospective customers and a greater chance to establish your brand as the best brand in the market.

2. Content Helps in Customer Retention for Your Brand

Well-designed content with information on usage of the product or emails about how to get started with the product upon purchasing, if delivered to the customers makes the customers feel they have made the right purchase decision and helps to build long-lasting trust and strengthen their relationship with your brand, thereby increasing the repeat purchase opportunities.

3. Content Conveys the Personality of the Brand

The content of a company is the voice of the brand which it represents. It’s a known fact that the customers always prefer a personalised touch, thus the personal touch imparted through focused approach in the content makes the brand unique and sets it apart from the competition.

4. Content Plays a Vital Role to Increase the Sales Volume

An engaging and informative content enables the customers to step into the next edge of their journey, and the customers may progress to the purchasing stage if the content is valuable and promises to be highly rewarding.

Best Content Writing and Content Marketing Tips 2020

Every year is different from the previous one and the year 2020 holds great potential for content marketing strategies as content marketing in the year 2020 is no longer restricted to push the content with an objective to impart knowledge and retain the prospective customers but the content marketing has moved an edge ahead and has evolved into engaging with readers and the target audience with the aim of making them take the desired action instantly. There are plenty of best content tips for marketing. However, here are a few best content marketing tips.

1. Narrating Approach

The approach of storytelling or narrating in the content has been proved to be the most effective tip since it helps in engagement of the customers at a much higher rate. It appeals to the customer’s emotions and makes them more attached with the brand. Also, adding personalized experiences helps the customer to relate with their own experiences which increases the trust factor towards the brand.

2. Video and Live-streaming 

These have made a vital space in the content marketing approach in the year 2020. It has been significantly researched that content delivery through the medium of videos is the most effective because the audio-visual mode increases the interest of the customer to spend more time on the content. But care has to be taken to deliver a short video of 3-5 minutes with good explanation and entertainment so that the visitors do not get bored while the visitor enjoys the content and retains the message delivered in it so that a brand image can be built alongside developing trust towards the brand. Additionally, live streaming is one of the most preferred video formats for conveying the message to the masses as it helps to get more hand-on experience in comparison to blogs and social posts on the same topic.

3. Focus Must Be Laid on User Generated Content

User Generated content enables the engagement of the customers with the company using fewer resources and also this approach is less time consuming. Through this content the customers get the opportunity to visualize the solution provided by the company in the content and this also shows a brand’s perspective.

4. Increasing the Content Marketing Budget

This tip needs to be carefully examined and executed with proper research because this tip has the involvement of money and budget has to be kept in mind. In the case of content marketing, a balance has to be set between paid, owned, and earned parameters. However, this tip will definitely prove to be helpful since increasing the content marketing budget will induce the inflow of creative minds to prepare exciting content for the brand.

5. Promoting the Content

Developing content does not end the job and merely getting it published will not achieve results. A content marketing campaign should also include promotion of that content so that the content gets noticed time and again which will help to retain the existing customers and develop new prospects also. Best promotion strategies have to be chosen for this purpose such as PR aspect, email outreach or other promotional tactics based upon the research strategies to check which approach will suit the best.

6. Avoid Obsession of SEO in the Content

SEO based contents are the most important and desired content, but in the end a content is made for the target audience, so it is very important to make sure that the content imparts value to your visitors’ lives because publishing content which is SEO-focused and has no substantial value won’t get you anywhere in the competition. So, there must be a balance between the satisfaction of the visitor and the search engine.

7. Increase Partnership and Collaboration

Collaboration enables to expand the customer base and helps in identifying the target audience with ease.

So, it is the time to work out on the best tips of 2020 to design innovative content marketing strategies for your brand, which will help to take the business to new heights.

Let us help you with content at Content Catalyst.

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6 Best Types of Content Marketing for SEO

In the modern days of digital marketing, content marketing is considered to be one of the most powerful tools for small, medium and large scale industries. However, it is a difficult task to choose the different types of content, to take your business to the next level. 

Let’s discuss high performing content marketing for SEO to get good conversion rates and increase sales. 

·         Blogs

·         Videos

·         Infographics

·         Case Studies

·         eBooks

·         User-generated content

·         Checklists

·         Memes

·         Testimonials/Review

Blogs

A blog has a separate special place on your website where you can place your content; it gives information to the visitor to read about the product or the service you are using. It attracts customers looking for their solutions your business solves. Blogs also boost Search Engine Optimization, also to attract traffic. 

When writing blog posts, there are a few things to keep in mind:

·         Optimize your content for SEO.

·         Use a paragraph style to organize your blog topics.

·         Content should be focused and relevant to your product. 

Videos

Videos are the most influential tools that attract an audience very quickly. 59% of the audience prefers watching videos for any information they require rather than reading large content. In today’s world one-third of them are engaged in watching videos. It is a vital tool to grab the audience’s attention and keep them engaged. The audience prefers a good video that has all the information about the product which helps them to decide on buying the product. Video marketing strategy is also worth investing in. Based on research, consumers now prefer to watch the video before buying the product. It can be the description, the user manual, and surely look for it online. There is up to an 80% increase in the conversion rates for the video content that is available on the landing page. 

Infographics

Info graphics help businesses educate their audiences and supply useful information, which will add value for leads and customers. This visual content marketing format helps viewers better visualize data like statistics, so that they can have a far better idea of why something is effective or how something works. 

·         Improve existing media and you might stand out from skilled competitors.

·         Combine all the ingredients: promotion on the right channels, an excellent design, an emotional topic, and a touch of controversy.

·         If the infographic that you created doesn’t gain any traction together with your readers and followers, don’t hand over. Instead, sell to other sites.

·         Make use of data, research, or studies published by different sites in your infographic.

Case Studies

It is also one of the most important types of content marketing for SEO, which involves the stories of the customers. It narrates how the business has helped the client, these success stories can be used as highlights in the further interaction with other customers; it contains key points and applications of products or services. 

Case studies help the customer to understand how our business is going to help them. A real-life example is more valuable as it helps develop the business and build trust with the new leads. It also creates a new image for the brand value. If you want to use the case study as part of your content marketing for SEO then it is very important that you carefully choose the positive testimonials and how your product has benefited in a significant way. It is also necessary to take permission from the customer that illustrates how your business has helped them. 

eBooks

It is a very effective and long form of content marketing for SEO; the keyword here is of value. Ebooks require little more investment when compared to the other types of content marketing like social media posts, blogs, etc. It should not be like a few pages ad; instead, we should provide some valuable information for the customer and target the audience about their needs and challenges. 

eBooks are not all about just selling. It is all about building long-term relationships and trust, which makes them, come to you when they are ready to purchase. This will help you generate more positive leads, through the content.

White Papers

White papers are almost like eBooks. Similar sort of long-form content, which can be effective as a lead generating strategy. Whitepapers are more information-dense, data-driven, and detail-focused, making them the simplest among all sorts of content marketing for large and other small businesses, to create leadership and gain more respect in their industry.

One of the best benefits of white papers is that they can help your small business gather information about new leads. The information that buyers share together with your business not only gives you better insight into your audience, but provides how to stay in tune with a lead long after they have downloaded the content.

Social Media Posts

It is a very common SEO content strategy and effective in content marketing. Even very small businesses have a clear idea about the audience requirement and achieve success. Nowadays social media platforms like Facebook, Instagram, and WhatsApp have reached the audiences and built a good relationship with the customers. The content you post is very important because that’s how your business engages new leads and existing customers.

Social media posts as a part of your SEO content marketing strategy will depend upon what your goals are. They often don’t help new leads discover your products, alert consumers about sales and promotions, supply leads, and additional information about your products.

Though social media content directly doesn’t influence a sale, it’s important to recollect that social media is one of the simplest sorts of content marketing for lead nurturing. You’ll use social media posts to start out a conversation with consumers and have interaction. Confirm that you simply have a mixture of promotional and informational content across your social media channels.

Content marketing for SEO has become an important component of any marketing strategy today to optimize the Search Engine. Using content, marketers can generate sales, attract customers to their website, and make a positive brand image. It’s a part of an inbound marketing strategy that involves providing the web with interesting information.

Let Content Catalyst help you with this. Reach us.

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Content Marketing Tips – Content Catalyst Provides Best Tips of 2020 to Design Innovative Content Marketing Strategies for Your Brand.

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Content Marketing for SEO - Using content, marketers can generate sales, attract customers to their website, and make a positive brand image.

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How Does Content Marketing Affect Your Online Sales?

What is Content Marketing?

Content marketing is a systematic approach to deliver creatively designed content with information and education about the product and the services in order to attract and retain potential customers alongside promoting avenues to expand the business base by providing relevant and consistent contents on regular intervals along with updated information so that the existing customers develop trust and faith upon the brand and in return, the customers serve the purpose of promotion to drive in new customers for the brand. However, the market is full of examples where several brands overlooked or did not pay much attention to the connection between content marketing and online sales while planning their strategy. This disparity has led to an immense loss to the businesses which has lost their potential customers which could have been retained with the efficient content marketing effort.

Content marketing is a marketing technique of creating and distributing valuable content and there are several ways content marketing affects your online sales.

Content Marketing Builds Faith and Creates Awareness

Online shopping platforms have gained tremendous popularity in recent past and in this phase of pandemic, online sites have become a boon for all the sections of the society owing to their contact-less home delivery options and cashless transactions. But online sales is completely based on the see and buy approach without any personalized experience of touching or feeling the products, therefore it becomes utmost important for the brands and the companies to expertise themselves in delivering the best content about their product and services so that they can garner large traffic. This stage is the primary stage where trust and confidence can be developed, which sustains for years. Therefore, introduction of the business through the content is needed and this can be done through referrals, event marketing or television and print ads while for online mode, you-tube and Facebook serves as the best platform. The content marketing should be as such that the business gets noticed and the content should be explanatory and informative to convert it into sales. In the initial stage, an informative content works best to build trust and credibility in the mind of the people, which in turn leads to increased sales of the products offered by the business.

Content Marketing Encourages Consideration

Once the customer’s confidence is gained, it is time to move on to the second stage as now the audience is interested in the products and services offered by the business, but needs to consider what has been offered to them by your business in comparison to what the competitors have to offer. Content such as case studies, whitepapers and testimonials are suitable to show value to the prospective consumers and one of the best ways to gain the trust of the potential audience is through case studies, and it has been researched that this strategy is been implemented by 76% of the B2B marketers by delivering quality blogs to the potential consumers which gives them a sense of difference between your brand and that of the competitor with explanation why your brand is better and eventually it gets converted to sales.

Content Marketing Increases Sales

The consumer in this phase has become ready to make a purchase, but the responsibility does not end here as purchase means expenditure and expenses are always done after various considerations; hence, a well drafted content at this stage will enable the consumer to cross the last hurdle and for this the content in this phase needs to be subtle. This will not only convince people to make a purchase, but also by making the buying process simple, lessening the burden of the consumers. Different types of content like explanatory videos about the usage of a product, articles that feature the instructions or a FAQ page that answers common queries are highly beneficial at this point to increase the online sales rate, since the customer gets solution to all the queries floating in the mind.

Content Marketing Enables To Retain the Existing Customers While Focusing on New Customers

A business brand is considered to be successful not just by doing sales but by retaining those customers so that a constant trust and loyalty can be infused about the brand and these existing customers will promote the brand to others and the business will gain more customers without any extra effort. Therefore, in order to build long-term relationships with customers keeping in touch with them after the sales is imperative. Content marketing can prove to be an effective tool in this context. Email is one of the best forms of content marketing to be used post sales to retain customers. Customized emails based on the preference of the customers with a decent frequency of sending those emails can send a positive vibe to the customers that the brand is always with them and the relationship of the customers with the company is just not restricted till the sales, whereas the brand makes every effort to provide after sales services. This form of content marketing will lead to loyalty and advocacy, with high chances that the existing customers will re-purchase as well as help to bring new leads to the business.

The strategically defined content marketing proves to be an overall approach to increase online sales by generating traffic to the website which is very important. Thus, converting a customer into a prospective buyer will become easier if the content has been designed while keeping the perspective of customers in mind. This will increase the chances of being noticed on the search engine by new audiences as well.

There are several approaches to content marketing when it comes to increasing online sales, but these are the fundamental steps which cannot be ignored if the business wants to grow and flourish. Now that you know how content marketing affects your online sales, you must definitely get started implementing these strategies.

Let Content Catalyst help you with this. Reach us.

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Now that You Know How Content Marketing Affects Your Online Sales, You must definitely get Started Implementing These Strategies. Let Content Catalyst Help You With This. Reach us

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What are the Advantages of Content Marketing?

Contents are usually written and published for attracting customers which involves digital marketing.

What skills are required to run a successful business through content marketing? 

To be a successful content marketer, one has to hire a content creator or needs to have the following attributes:

·         Content should be planned accordingly before applying it for publishing onsite.

·         Content should be well-versed with consistency, should be precise and clear. 

·         It should be innovative and pertinent to the topic or product at hand.

·         Should provide satisfactory and informative details.

·         Should have the ability to communicate and connect through words effectively.

·         Should use SEO friendly keywords for targeting online visitors.

·         Constant updation to provide the latest information.

·         Be familiar with social media stuff.   

What Is Content Marketing? Why Is It Essential? 

Content marketing refers to the tactics of digitally attracting customers through different forms of content or blog posts. Today, the world is more dependent on digital marketing as people are internet savvy. They tend to rely on a digital advertisement. 

Content marketers focus on producing and delivering relevant and useful content to attract customers on digital surfaces through many other business tactics. They use the techniques of content marketing to reach out to their customers by creating productive content that netizens often find useful to apply in their real-life or by advertising any useful products. 

A Contents may necessarily need not to be a specific content. It can be anything related to informative writings or any other products. 

What Sets The Businesses To Opt for Content Marketing?

·         It forms the bases of attracting huge customers on internet platforms.

·         Helps to form a cordial relationship with customers.

·         Provides the platform to study the cognition of customer’s choice and preferences.

·         Builds an honest and trustworthy relationship.   

What Are The Different Forms of Content Marketing?

·         Articles 

·         Products description 

·         Newsletters 

·         Social Media Advertisement 

·         SEO Friendly Contents 

·         Podcasts 

·         Video Contents

·         Informative Contents

·         Events recordings 

·         Short-Video contents

·         E-books 

·         Webinars 

·         Tweets

What Are The Strategies To Be Taken for Content Marketing?

To improve the quality of your business, a content marketer needs to own the following tactics: 

1.     Form Cordial and trustworthy relationships with online visitors on your websites. Your contents need to be clear and relevant to online visitors. 

2.     Focus on creating brand promotions through digital advertisement and online trafficking. You need to showcase the qualities of your products to convince visitors and for that, your content must be appealing. 

3.     You need to be more specific and relevant about using SEO friendly keywords. So, when an online visitor types a particular word, the browser can bring down the related content of your page relevant to the visitor in hand. 

4.     Be particular about increasing sales leads through useful and informative content. 

5.     Use attractive and unique content. You need to specify your product in detailed and informative phrases to attract genuine buyers. 

6.     You have to nurture your leads by concentrating on the visits of visitors to your websites.

What Are the Advantages of Content Marketing? 

Content marketing is the most trending way of generating leads for your business. Moreover, it’s already on the verge of extension due to the recent global crises followed by the pandemic. 

Some of the useful advantages that benefit the content marketing business and promotes organization growth are stated below:

1. Achieve Targets and Gather More Visitors 

Business can target and gather more audiences through social media advertising and by increasing online trafficking. 

2. Brand Promotion 

Branding is easier than any other retail outlet. Through social media advertising, online visitors find it attractive to follow and view the content. 

3. Build a Cordial Relationship

Customers find relevant informative content at hand using keywords. It helps to convince and provide relevant and satisfactory information to online visitors.

4. Satisfy Customers 

People can meet their demands as per their needs. Customers can fetch a superior quality of informative content and products at their comfort.

5. Enhance Conversion

When customers are convinced of the views and contents of your product, they find it appealing to purchase it. Hence, you should always provide a support number and guidelines to your viewers. 

6. Gain Trust 

When you create effective content, it helps to build trust in your business. As a result, your content can rank at the top in search engines. And also, then people start viewing you as an industry expert. When you provide proper guidelines to your visitors, they find it helpful and show engagement to your content.

7. Check Quality Updation

Enhancing the quality of your product’s content at regular intervals makes people attracted to your content. It becomes essential to keep your customers updated with the latest information. This in turn helps to build frequent and genuine visitors to your content and allows room for your business to flourish. 

How to Increase the Leads of Your Content through Marketing? 

1.     Use SEO friendly keywords for your contents as it helps visitors to find quick and relevant informative contents

2.     Build a cordial relationship through cognitive customer’s behaviour

3.     Keep a check on your visitors visiting your website contents

4.     Create productive and relevant content for your visitors

5.     Very convincing and appealing contents 

6.     Genuine contents

 How Content Marketing Proved as a Modern Approach to Your Business? 

Competitive markets provoke the business houses to build an online cordial relationship with customers and this becomes possible through content marketing and digital advertisement. It becomes easier and helpful if you prefer content scoring. When you provide scoring of your content, there is more probability of generating leads from the particular scored content. 

As a modern business approach, you can place your content for scoring to convert more leads. Content Marketers should use the tactics of content scoring as it is considered the most productive way of making business earn profits.

With so many benefits of content marketing, you might have already decided to take the advantage of content marketing. However, hiring an expert and experienced content writer is very important to create original, creative, effective and error free content. Content Catalyst team with 10 years of expertise can help you with that.  Reach us now.

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What are the Advantages of Content Marketing? Content Marketing is the most Trending way of Generating Leads for Your Business

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What Are the Latest Content Marketing Techniques?

It is the strategy in digital marketing which creates informative and relevant content to attract the customers and help them in buying the product. In content marketing the goal is to target the audience and drive them to some kind of action, which is not necessarily a sale, for example content marketing helps the visitor on a web page to download an ebook or a PDF file. 

In content marketing it is important to create necessary and important content which brings the traffic on the website and spends the time. It is not always focused on selling, it is a marketing strategy where we provide some information to the audience, educate them, or sometimes it is purely for entertainment.

No surprise that those companies who do have a technique are presumably to feel that their content marketing efforts are successful. Without a technique, success or failure is simply a matter of luck – and you risk all of your efforts getting to waste. 

So, the content marketing can be used to grow the traffic on your website, increase the conversation rates and finally to increase the business.  Here are few steps for easy reference, which helps in developing and implementing a content marketing plan. It will give a good result for the time and the money you have invested. 

 Latest Content Marketing Techniques

Learn a few content marketing techniques and content creation techniques before getting started with it.

Your Mission and Your Aim

Set a mission with a perfect start and try to analyse what is important and what is not; this gives a perfect direction to the content marketing strategy. 

Mission outlines: 

·        Target audience on the website

·        Contents to reach the audience

·        Content that is beneficial for your audience

The mission statement covers what the audience will get from the content marketing strategy. What is the benefit your business is going to get on using content marketing strategy? Making definite business goals that are helpful to grow the business. 

Some Goals Include ·        

Improving sales and getting positive leads, which will help to increase your revenue        

Increasing revenue using the content marketing strategy 

Getting more traffic on the landing page of your website; this helps in achieving a high ranking in search engines

Seen on top clicks in search engines which leads to more traffic 

As content becomes more effective the cost decreases on marketing Getting to High Growth

When fixing your content marketing program, it’s important to not rely too heavily on any single tool. The best strategies will leverage multiple content marketing tools, all of which overlap and support each other in myriad ways. By leveraging all five of the content marketing tools, you can turn your online presence into a lead generation machine, catapulting your firm into the high growth/high profit category.

Key Performance Indicators

By setting the milestones to your goals, these key performance indicators help to check what you have achieved so far. These milestones include the plan you made to achieve traffic, SEO rankings, sales, to grow your revenue, and different aspects of digital marketing such as social marketing ads, etc. 

 These are specific milestones you have to set: 

Achieve revenue targets in a short period of time, maybe a month, quarter, or a year 

Get more signups, means getting more positive leads

Getting many numbers of email subscribers

Increase in the traffic flow on your website

Improve the search ranking results

Pay attention to all the expenditure you made on marketing, campaigning, spent on acquiring leads and making sales. 

Research on Internet Users

In successful content marketing, we need to focus on the audience, trying to know clearly who the audience is. This is to create and write content to reach the audience. In the first step, collecting the demographic data off the audience, such as their age, gender, interest, education, income, etc. 

For example, a social media site like Facebook collects the same data from the visitors; this provides the information of the audience, their interest, and followers. 

Try to collect the feedback from the audience to know better about the target audience: 

What is the feedback of the content you are giving?

What are their most urgent needs?

How can you help them with your content?

Create Content That’s Readable and Shareable Write long stuff. Long is not boring. Long is trustworthy, shareable, engaging, and valuable. If you’ve never written a 2000-word article, then try it. Add images in the content to make it more interesting.

Want to know why some articles go viral? A popular website statistic say that 100 million articles came up with some of the attributes of viral articles:

 Longer length – 3,000 or more up to 10,000 words

Includes images

Appeals to emotions

Is a how-to article, a list, or an infographic

Shared by at least one influencer

Promoted several days, weeks, and months after it had been originally written

Analyze Your Content Performance

Analyzing your content performance is the best thing to do in order to understand what sort of content is connecting your audience with you, then determine what pieces should go next. Your audience will offer you clear signals about what attracts their interest the foremost, making it easier for you to return with new content that intrigues them.

Content metrics fall into four categories:

User behaviour: unique visitors, bounce rate, pages per session

Engagement: likes, shares, comments, mentions

SEO results: organic traffic, dwell time, backlinks

Company revenue: leads purchased, existing leads affected, conversion rate from the leads

Content marketing best practices could be considered standard, but that doesn’t mean that it’s getting to make yours successful.

These content marketing techniques seem obvious, except for some businesses caught within the content marketing hamster wheel, they might completely change things:

 Go visual with your content

Stop creating boring stuff, and make your content eminently shareable, readable, and interesting

Figure out where your customers are

 Think outside the blog. Maybe there’s a better way to do content

Share your content

If these content creation techniques have helped you understand why it’s important, reach us to get it done practically for your business.

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Content Marketing Techniques - Content Marketing can be Used to Grow the Traffic on Your Website, Increase the Conversation Rates and Finally to Increase the Business

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Which Are the Good Content Marketing Tips In SEO?

In modern Days of marketing the two important factors are content marketingandSearch Engine Optimisation (SEO). It is often known that both factors work together. SEO and content marketing strategy really help to take the business to the next level. Using digital marketing strategy, it is important to utilise the Integrated Marketing strategy; it means we need to implement both SEO and content marketing techniques simultaneously. When we move a little deeper, we come to know how SEO and content marketing work together to achieve the benefits? Here are the best content marketing tips in SEO that will help improve your sales.

Search Engine Optimisation (SEO)

Search Engine Optimisation is nothing but bringing website traffic from the search engines. All the search engines such as Yahoo, Google, ask.com give their results based on the keywords and phrases that a user has typed in the search bar and the results are based on the relevance of the keywords and phrases used in the search engine bar; results are based on most relevant ranking and top clicks. 

By optimising your website, you can improve your business by increasing its online visibility. Most of the consumers start buying by doing research on required topics on Google or any other search engines. By ranking for relevant keywords, you’re helping relevant buyers find your brand they require. It’s important to notice that your content isn’t the sole factor that goes into your program ranking. There also are a variety of other on-page and off-page factors which will impact your SEO. 

Content Marketing

It is the strategy in digital marketing which creates informative and relevant content to attract the customers and help them in buying the product. In content marketing the goal is to target the audience and drive them to some kind of action which is not necessarily a sale, for example, content marketing helps the visitor on a web page to download an eBook or a PDF file. 

In content marketing it is important to create necessary and important content to bring traffic to the website and spend some time there. It is not always focused on selling, it is a marketing strategy where we provide some information to the audience, educate them, or sometimes it is purely for entertainment purposes. For example, any website that provides information about celebrities or actors in Hollywood, Bollywood or any of their regional languages is

for entertainment purposes or to provide information to their fans. 

Content Marketing and SEO Work Together

Both content marketing and SEO work together hand in hand that helps the website to achieve good ranking, with relevant keywords and reach more customers. 

Nowadays many businesses rely on social media to promote their content, that is effective for the marketing strategy. There are many powerful digital channels that come with good marketing strategies. When using these marketing strategies there is no guarantee that this content will reach the audience at the right time. In this case, SEO helps to improve the chances of reaching the audience when searched.

When today’s consumer questions a few products or services, they address search engines like Google to seek out the knowledge they have. If you would like to succeed and reach the consumers when they need you, you’ll have to provide them with proper content at the right time. Thus, SEO and content marketing play an important role in marketing.

These best content marketing tips in SEO will help you take your business to the next level.

Best Content Marketing Tips In SEO

Reach the audience with targeted keywords. Search engines cannot reach the audience if you fail to optimise it with right keywords. 

What are targeting keywords?

These are the words which audiences search actively.

·         Who are your audience?

·         What information they need? 

·         Why they need this information? 

·         Which keywords did they use? 

Let’s Simplify into Few Activities

Visitors Research: Identify the traffic looking for the product you offer. Try to contact them to figure out their requirements and preferences that they are looking for. 

Keyword Research: Find the most relevant keyword that relates to your product or service, the audience had searched for or looking for. 

Topic Research: Providing the information based on keywords that the audience wants to learn. 

Dwell Time

When the audience searches for some information using a keyword on a search engine, different websites appear. When a visitor clicks on the most relevant website and continues to read the information given and stay on it, the time spent by the visitor on that website is called dwell time. When the visitor stays for a longer time on a particular website then Google considers that particular page popular or favourite. It means that the visitor has got the information which he or she is looking for. 

Time depends on the readability of the content available on the website. Few qualities observed are: 

·         Clarity

·         Understandable language 

·         Logic

·         Simplicity 

The content should be understandable. The simpler the language is, the more people prefer to stay for a longer time and read the content, which in turn helps in Google rankings. 

Providing Deeper Content

Just search for information which has logic as well as depth in the subject. It is interesting for the audience to read when the subject goes deeper and farther in a topic, near the chances of learning are more for which the audience is looking for. 

Google also classifies its ranking not only on Dwell time, but also on the content quality. 

Moving further, how should a website create deeper content?

·         Writing lengthy blogs with more than 2000 words

·         Topics should be written in different angles and points

·         Creating ultimate guides

Furnish the information in depth rather than bottom level research or go ahead with collecting information from industry publications to find new data and studies. 

Improved Page Speed

A simple way to improve SEO content is to improve your page speed, which helps your pages to load faster and display better. Loading the pages slower will frustrate the user and urge them to leave the page. The audience doesn’t want to wait around for the website when it is taking a lot of time for loading.

Investing Video Marketing

Video marketing is one of the good ideas to include in marketing plans because the audience prefers to watch video rather than reading content. The pictures and visuals are more attractive when compared to reading the text. To insert high quality and very informative content videos on the landing page to attract the audience to stay on the page for a longer time. 79 % of the audience look for the pages containing video and 50% among them have good conversion rates.

Using the ideas above, you’ll get rewarded through leads for creating a killer SEO content marketing strategy. It’s not a fast or easy process, but once you begin to ascertain more qualified web traffic and improve conversion.

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Content Marketing Tips in SEO - Both content marketing and SEO work together that helps the website to achieve good ranking and reach more customers

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Why is Content Marketing Important?

Whenever you want to know about something, the first thing you do is search online. So, there’s no doubt that content is king. There is nothing that can’t be found online but why do people put so much information online? For nothing? There’s definitely something they are getting back, don’t they? The content they put online or on their websites is for a purpose and that is marketing. Content marketing is a type of digital marketing to drive organic traffic to their website.

 What is Content Marketing?

It is a digital marketing strategy that is all about creation, publication and distribution of relevant content in order to target the right audience, attracting them to visit your website. If they are pleased with your content and your services, they may convert into prospect customers. Now, what type of content is it and where do we publish it? There are plenty of types and we publish them in plenty of ways on plenty of platforms. Social media posts, blog posts, video content, infographics, downloadable pdf files, ebooks, emails are few of many. These are created in a way that they let the customers take an action to visit a landing page or interact with the business via call, text, form, etc.

Why is Content Marketing Important for Your Business?

1. Establishes Brand Awareness

Most people don’t know your business yet but if done correctly, content marketing can bring a lot of traffic to your website. Using various techniques like inbound links, you can establish your brand online. Bringing awareness to your website or brand can be easily taken care of by content marketing strategies. For example, if yours is a restaurant, creating a blog post around your restaurant or writing a review on the food available at your restaurant can grab a lot of attention to your business. There are many bloggers; partnering with travel bloggers and food bloggers can do the job.

2. Builds Trust with Your Website Visitors

This is a crucial part for any business. If you want your business to keep going without any negative feedback, building new and strengthening old bonds with your visitors is very important. Suppose you are a weight loss expert. You might write plenty of blogs on this topic giving valuable tips and suggestions on your blog. Some of them might finally trust you and opt for a free consultation and talk to you. Once there’s trust, they may pay the fees to opt for your service.

3. Brings Organic Traffic

When you provide genuine and helpful information on your website that is actually useful to your users and avoid creating spammy content that waste user’s time, then Google recognizes it as useful content and shows at the top of the search results to the users. Algorithms keep changing and thus, it’s important to keep the information updated. This means, all the visitors you get from Google search through your content are quality ones and organic.

4. Real Leads are Generated Turning Them into Buyers

We spend a lot of time and money on marketing to generate leads and make them buy what you sell. With the help of some useful and attractive content you can get leads before they even make the decision to be your lead or buy something from you. There’s no doubt that your service or product should be as pleasing as your content because trust matters the most in business. Once we convince them that your product is worthy enough, they turn into buyers.

5. Visitors Return to Be Your Loyal Readers

Anyone would follow a website or blog that provides valuable content of their interest. If you are making just sales and not giving out rich content, you are missing a lot many leads. Most of the customers are loyal readers and followers of any business because that involves trust and they believe in you and your services.

6. Your Customers Share Your Content

When you are not writing just sales posts and are putting some real efforts on providing valuable content proving yourself as an expert in your field, you are likely to get plenty of subscribers and followers. Loyal readers usually share the content they follow. Isn’t it amazing that your visitors or customers turn into marketing people for you? This increases your reach giving more leads.

7. More Backlinks to Your Website

Not just sharing your content on social media sites but the bloggers and influencers who follow your content might give you backlinks wherever appropriate. Besides, you can also work with many influencers to strengthen the trust. Influencers are those whom many people follow and trust them, and when they talk about you or give you backlinks, their followers will listen.

Content has unimaginable power. It can build or destroy based on what you create and what you show. We are using this strategy in many ways to get our clients to reach their goals. If you need expert advice on how to plan and proceed, reach us.

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Why is Content Marketing Important? Build Trust with your Audience, Improve Conversions, Connect with your Customers, and Generate Leads