contentwritinguniverse-blog

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WHO IS THE RIGHT GHOSTWRITER?

Ghostwriting services is a largely growing industry. From celebrities to aspiring authors, the need for a ghostwriter has become everyone’s requisite. To many it might not seem to be the fairest option, but with the way things are taking a turn, it has become an unavoidable necessity.

To be a ghostwriter, one needs to be passionate, compassionate, and selfless. Things seem fine and dandy, as long as the client delivers the idea, and the ghostwriter delivers the content with precision. But like every other business niche out there, ghostwriting services too has its own set of pros and cons.

But here’s the fact that must be noticed, as long as you hire a good and an experienced ghostwriter, who’ve been in the arena for quite a long time, then the sail would be smoother and satisfying. But cons begin to evolve when your hire an ineffective writer who may prove to be hazardous.

So how to distinguish between a good one and a bad one?

`A good ghostwriter possesses the following qualities:

They do not breach the contract. When a ghostwriter signs a contract with you, they’d not breach the agreement, and will keep up with the deal that’s spoken about. This includes maintaining anonymity, refraining from republishing the content and other specific details.

They do what you ask. Sure, as a writer, each one us possess exclusive talents and skills. But when a writer provides ghostwriting services, they need to tone down their tone, and replace it with your voice. Right from the tone to the writing flow, they keep up with the standards you’ve mentioned.

An ineffective ghostwriter on the other hand has the following qualities:

They alter the idea. You both seem to have a lot of disagreements, and they remain targeted on altering the content altogether. Somehow, your voice and your tone is no more a priority, even though it’s your book.

They speak about your work. Most of the times, the contract mentions that the work shan’t be spoke about to anyone, but immoral ghostwriters do. They talk about the projects they’re working on, and who they’re working for too! If you find them publicizing the project on social media sites and other places, then be sure to disrupt the contract at once.

This is the biggest red flag that you’d notice!

Wondering where to find the perfect ghostwriter? Then look no more! Contact Inksplore to get the best content writing and ghostwriting services!

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SEO CONTENT DEVELOPMENT- DEVELOPING IT RIGHT

SEO content development is all about balancing. Imagine a circus entertainer on a rope, performing his famous trick, walking from one end to another. Midway, he comes across various hardships, but two of them remain prominent: 1. He has to please the audience. 2. He needs to keep his head straight, and protect himself from losing his balance. Only when he strikes a balance between the two elements will he manage to thrive.

In the same manner, when you develop an SEO content, you need to please the audience, and secondly, protect yourself from drowning in the ocean called internet. So, how do you achieve this feat?

Forget about SEO

It may sound ironic to you. How can anyone go about SEO content development if they forget the element of SEO? As nonsensical that sounds, it remains true. You need to primarily focus on creating user-friendly content. Why? Because keywords, and key phrases can be inserted, somehow the SEO’s finer points can be incorporated, but if you don’t write an engaging content that hooks and retains the readers, then chances for you to fair well is pretty slim.

Know where to put keywords

A good SEO content developer knows the keyword game, and let’s say, they master it all. It is necessary to insert the right keywords in the right quantity. But ‘where’ in the entire content matters too. Ensure that you insert the suitable keyword for your business on the headlines and title, that way, you get double bonus- more people, and better SEO rankings.

Mix it all, and why not?

Mere bland plain SEO/web content isn’t what’s going to bring audience swarming to you. Rather, alluring content that blends various factors together is what would bring more people. This can be achieved by putting the info in bullet points, keeping the important phrases bold, linking other informative articles on your site within the content, and including other media such as videos, pictures and GIFs.

Be original.

At Inksplore, our content writers always keep this in mind. No matter how frequent your content is, they all need to be original. The topic could have been spoken about and written about everywhere, the sources to plagiarize can amount to thousands, but regardless of anything, maintaining originality is the prime factor. Ask the web content writer to speak for your company, make your words the character of your brand

Develop a schedule

To keep the SEO content development game going, you need to channel your growth towards the right direction. Create various write-ups for various social media channels, and schedule them accordingly. Are you going to post these on a daily or weekly basis? Figure out what’s best for you and your target audience.

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How to effectively use content to amplify the results of your SEO campaign?

High-quality and SEO friendly content writing is crucial to give your website a boost in search ranking and drive organic traffic. However, many fail to either understand the importance of content or fail to use the written content in the right manner. To achieve the desired results, you need to first create the meaningful SEO content and then find ways to amplify it through social media and other channels to capture user attention.

If your SEO strategy is failing to take off, then there’s a high chance that you’re doing it all wrong. Read on to know how you can leverage the power of SEO friendly writing and make the most of your campaign:

#1) Define your goals   

Take a look at your goals. What do you want to achieve? If you’re aiming for a traffic rise, then make sure your content is aligned to achieve it. How? Focus on keywords with high volumes and tailor your content development accordingly.

#2) Look for gaps

In your quest to be visible for the high-converting keywords, do not sideline the research phase. This is where most of your conversions happen. SEO friendly content writing is all about being there at every stage of the buyer’s journey, and this includes developing content that answers their queries before they make a purchase.

#3) Social listening

Do not blindly put out fresh content for the sake of putting out. Instead, content writing for SEO should adapt to the changing needs of your target audience. Be active on social media, find out how the trends are changing and revamp your content to suit the present needs of your audience.

#4) Social amplification

Simply hitting the publish button on your blog post isn’t going to do the trick. No matter how well written and how SEO friendly the content is, you need to send the word out for it to be noticed. Social media channels can be leveraged to a large extent, where shares and endorsements can further extend the reach of your content piece.

#5) Paid social

Devising a strategy, availing SEO friendly content writing services and slowly making your way up to the top may seem like a long drawn out process. Test the waters of paid social to drive instant traffic and grab attention to high-priority content such as a sale announcement or a location shift.

SEO friendly content can empower your business in more than one way! So, it’s important that you avail top-notch content writing services in India from Inksplore and make sure your first step into the fray, is the right step!

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3 reasons why content writing services in India are the best in the world

Back in 1947, India attained independence from British rule after over centuries of rule. Despite breaking free from the rule, its aftermath still lingers on in the subcontinent. Today, most of the schools and colleges teach in English – and although a land of diverse languages, it’s English that has become the missing link for communication gaps arising out of language differences. The result? India’s English literacy is soaring, and the nation has produced renowned novelists and authors in the past. Another budding industry that has seen a phenomenal growth is that of content writing services in India.

Today, the bustling industry has grown to an extent where the land is now considered the hub for anyone seeking content development solutions. So, if you’re looking to hire professional content writers for your blog or website, you’re better off hiring from India, and we’ll tell you why:

#1) It’s cheap

Yes, do you need any other reason? As opposed to other countries where native writers charge a bomb for professional writing, you’ll get equivalent work done at a fraction of the cost. Most top content writing companies charge around $10-15 /hour as opposed to the $25+/hour charged by native writers.

#2) Quality is great

If you thought content writers in India can’t emulate the work of a native writer, you thought wrong! They’ve got a pretty good grasp at the language, and have a versatile style of writing. So, if they write for a local tea shop in their home land, they can also write for a multi-million dollar enterprise in US. Check out these samples by an Indian content writing company. We bet you’ll think it was written by a native writer.

#3) Dedication is at its peak

No disrespect to other writers, but Indians by nature are a dedicated lot. So, if you’re hiring content writing services in India, you can be sure that you get the work done on time, get unlimited revisions and receive a well-written, well-researched article/blog post in return.

If you’re short on budget, yet would want professional content writers on your time, then hire them from the land of spices. A recommendation is to choose a reputed company like Inksplore to work with so you don’t have to worry about shoddy quality!

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Why should you blog?  4 benefits of blogging for your business

Almost everyone runs blogs; people have them up on their personal websites, and most company websites have a blog section stuffed in somewhere, almost as if it were mandatory. So, what’s the point? Why bother going through all the trouble of hiring blog writing services, finding relevant images and publishing it painstakingly on the web, ever-so-often? We’ll tell you exactly why!

Here are the top five benefits blogging will bring to your business:

#1) Drive traffic

How do people find you on the web? If you were Apple or Nike, they’ll type the name directly, but for SME’s and MSME’s, the same is not true. Blogging will allow your customers to find your content, when they search the web with queries. Let’s just say a user is looking for ‘Why hire blog writers?’, and assume you own a content writing firm that delivers just that. Giving them an answer to the query will indirectly lead them down to your brand.

#2) All about SEO

What does Google love? Content. And the best way to ensure that you give the search engine giant, fresh, engaging and relevant content? Blog posts! It’s as simple as that, yet, many fail to understand the importance of blogging towards releasing SEO friendly content. The more valuable information you put out, the more your site is valued. That’s why never get stingy about hiring a blog writer or two.

#3) Shows that you’re the boss

Imagine you sell pink umbrellas. Your competitor sells the same. Now, the competitor doesn’t gloss it over, nor does he have supportive information for it. You, on the other hand, have a dedicated blog post on how the pink umbrella will look great on various outfits, showcasing to your audience that you’re the boss when it comes to all things umbrella! Simply put, blog/article writing with relevant content will help your audiences identify with you as a domain expert.

#4) Boosts conversion rates

Let’s take the example stated above: pink umbrellas (you might think we’re obsessed, don’t you?) for all you know, people will drop by, take a look at the product and bounce. Now, try selling the same through a blog post, maybe a detailed review or so, and you’ll find them selling like hot cakes! In other words, you’ll get a big boost in your conversion rates, provided you chose to loosen your purse strings and invest in blog writing services.

The bottom line: keep blogging, and don’t just push out content for the sake of it, rather seek to add value through your blog posts.  If you need a little ‘outside’ help, you can always bank upon Inksplore, a leading company offering content writing services in India, US and several other regions. Get in touch with them for affordable solutions!

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BURNING QUESTIONS FOR WEB CONTENT DEVELOPMENT SERVICES

Your website is your lifeline, and when we say that, it isn’t just words or an idea. Rather, a reality that many of us often don’t comprehend. Consider running an online business, whether it be a hub that sells products, or provides services, your site is the home to it all. If it isn’t working in the finest of ways, then perhaps your lax attitude towards it is the cause for your not-so-successful business.

Reconsider the structure of your site, the website content, the extent of navigation that you provide your customers with, are they all doing well? If not, it’s time for officially revamping your site, and know more about web content development. After all, content is everything!

Here are a few things that you need to ensure that your web content development service provider is doing right.

Do they write content for the customers?

Your end goal is to convince the customer. If the website content writer isn’t writing an article that would end up calling the reader to action, then maybe the person isn’t doing the right job. ‘Call to action’ is one phrase that every writer must keep in mind. By the end of the article, the reader should be left with a piece of information, and with an internal argument to avail your services/products or not.

Inksplore has been in the field of web content development for years, and our team ensures that it follows this rule religiously as it’s the binding factor for everything else.

Is it informing or is just wordy?

Too often, web content writers get carried away to showcase their refined vocabulary and vast knowledge. Here’s the bitter truth that the experienced content writers at Inksplore learned: People don’t care about all the wordiness and oceanic knowledge. All that the readers want is information about your company, and how you can help them. For that, you need to keep your language simple and clutter-free.

How original are they?

When many website content writing companies are given a task, the writers usually browse through the internet to follow the best website content formats out there. Some go to a far extent and copy the exact content. Ensure that the web content writers are original in all the ways. The last thing you want is to be sued or thrown out of the SEO rankings. Don’t risk your worth by giving the project to amateur writers. If there is one thing that Inksplore cannot comprehend doing, then it has to be delivering unoriginal content to the clients.

Looking for web content development services? Hire the experienced content writers of Inksplore to feel the difference!

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5 blog and article topics that you must stop using now

When it comes to blog/article writing, writers often find themselves running out of ideas. And so, they do what they do best – stick to a formulaic method of writing that ultimately winds up in disaster. In fact, blog content writers rarely realize how important it is to stay fresh and relevant, and yes, this includes the titles. Coming up with newer and better ways to engage your readers is the only way you can reap rewards, be it in the form of increased traffic or greater conversions or higher rankings.

Here we’ve provided a list of five topics that are so overused that you need to stop using them right now, if you want to refresh your content marketing campaign:

1)      The 10 Best X

Can any blog post title be any more clichéd? The 10 best ways to become a blog content writer, the 10 best ways to eat ice cream – such posts often have no explanation on what makes them qualified to be in the top 10 spot.

Alternate:  Instead of a top 10 post, pick one thing from the list and elaborate on it, with a title like ‘The one best X for Y’

2)      How X is like Y

Another overdone topic is a comparison post that finds similarity between two concepts and links them up. For example, how blog/article writing is like story writing, how your business is like a gamble. While it does sound like a great idea, such posts rarely carry any substance for the reader.

Alternate: Demonstrate a finding such as ‘What we learnt by comparing X with Y’

3)      Why X is Wrong/Bad/clichéd

A lot of blog content writers like to grab user attention by making heavy statements like ‘X is bad for you and here’s why’. For instance, why hiring freelance content writers, is bad for your business?

While opinions are always appreciated, blog/article writing professionals fail to back their bold claims up with substantial evidence or facts, making such posts tricky to write.

Alternate:  Make bold claims by showcasing the facts. For instance, ‘How we tested strategy A against B and what we think’. Case studies can provide real insight to readers.

As a blog content writer, you need to put these practices behind you and move on - because the key to success in relevance! If you need forward-thinking and highly talented professional content writers, you can always opt for Inksplore’s blog/article writing service. The firm has earned exceptional fame in delivering premium quality content writing services at affordable prices.

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3 lazy SEO strategies that will kickstart your customer acquisition campaign

SEO has varied meanings. To some it means focusing on SEO friendly content writing rich in keywords, to others, it focuses on building backlinks. In reality, it’s a much broader concept, with varying levels of complexity and can be time-consuming on a large scale. However, it doesn’t always have to be as tough as it seems. Instead of driving a tough-to-understand SEO strategy, you can get incredible results simply by following a few simple hacks that can get you started on customer acquisition.

Here are three lazy SEO tactics that the professional content writers at Inksplore highly recommend:

Compress your keyword research

Keyword research requires a lot more than selecting relevant terms based on your business, rather you need to analyze competition, search volumes and more. Doing a thorough job and going in-depth into keyword research can be time-consuming. There’s an easier way: use Moz’s Keyword Explorer. Instead of manually researching and arriving at the numbers, it represents all the information you need on a single page, thus making it easy for you to arrive at keywords to use for SEO friendly content writing.

Improve existing content

Be realistic, you’re trying to rank for a keyword, say ‘blog content writers’, yet your website content has only 0.1% of relevant content and the rest is all branding. Stuffing keywords in your web pages randomly isn’t going to work. What you can do is scout for topics you’ve already written, go back to it and repurpose it to make it unbranded. Fatten up the content, add to it and improve your existing content to see quicker results.

Equate link building to marketing

An endless SEO friendly content writing campaign for link building might seem frustrating, and often fruitless, however combining them with your marketing campaigns can work out. Instead of building thousands of low quality links, focus on building few from high quality sources. Club your marketing efforts. For instance, if you’re announcing a sale, you can get high authority sites to write about it. This doesn’t just market your site, but also adds valuable backlinks.

There you go! These are the easiest hacks you can implement in SEO. There’s an easier way still –hire Inksplore – a company offering content writing services that’s known for providing comprehensive SEO friendly content writing packages. With Inksplore, all you need to do is invest, wait and reap the reward – it’s as easy as it can get!

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A STEP BY STEP GUIDE TO SEO CONTENT WRITING

So you want to write SEO content for your site? Don’t know how? Didn’t have any luck with amateur SEO content writers? If you ticked all those questions, don’t worry, we’ve got your back. This is quite a common scenario that most of the website owners face. While many can create a viable platform, not everyone has a knack for SEO content writing.

However, Inksplore aims to help others by providing a glimpse of its expertise, and moreover, it is always ready to serve you in the finest manner by offering top-notch SEO content writing services. Here are a few basic steps that we follow while writing SEO content for our clients:

•    A Chunk for the Beginning

Before writing anything, you need to understand the eye movements of your readers. They are often going to focus firstly on the top, so keep your title and opening phrase catchy and informative. Outline the information in your article in a few lines in the beginning itself.

•    Be a Keyword Master

Find out the keywords and key phrases that your audience would search for relating to your business. List all of them, and now construct your articles and general content based on those keywords and key phrases. This way, your site traffic will shoot up!

•    Find Related links

For sure, you’d have written content related to what you’re writing at the moment. Collect all those articles, copy those links, and keep them in the draft to eventually link them within the current article while you publish it. SEO content writing is to make people stay, and what’s better than luring them with further hyperlinks?

•    Write now!

Now you have got all your foundational materials, and it’s your time to do the magic now! Begin writing, let your creativity flow, know what makes the readers tick, double check your grammar and wrap it up by calling them to action. After all, SEO content writing is to eventually convince them about something, so why not do it all?

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5 reasons your website deserves a Google Penalty

Do you want your website to be penalized by Google? Do you want to throw away all your investments into web development down the drain? If so, then this article is for you! We’ll give you the best ways you can earn yourself a Google Penalty and find your website off the search listings. Excited (sarcasm intended)? Read on.

#1) Duplicate content

There’s no greater sin that can get you on Google’s hit list than adding copied content on your website. Don’t invest in website content writing. All you need to do is copy paste content from your competitor and bang, you earn yourself a penalty.

#2)  Keyword stuffing

Think you can fool Google into accepting your keyword stuffed content and rank you for it? Think again! We’re aiming to rank this for website content writing, so if that were the case, we’d probably add it in every sentence to get away with it, but no, we don’t want to be penalized!

#3) Buying links

On the web, the ones who make it to the top invest thousands of dollars in website content writing, marketing, and other promotional campaigns.  Why go through all the hassle when you can simply buy links at cheap rates and get your site banned forever?

#4) Spinning content

When tools like Spinner Chief and WordAi exist, why invest in professional content writers who demand way much more? Google absolutely hates spun content and can figure it out, so if your goal is to piss the search engine off, then be our guest.

#5) Swapping links

Doesn’t it seem innocent to exchange links? After all, it’s an ethical practice, right? But Google doesn’t think so! Exchanging lots of links with clients could be witnessed as a manipulation attempt and is a sure-shot way to be penalized.

There you go, that’s our pick of the five best ways you can get penalized. If you don’t want to find your spot on Google’s hit list, then simply don’t try this out. Instead, invest in a professional website content writing services. You can always contact Inksplore for content development!

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5 easy ways to write a great academic essay

As a college or school student, being able to write a strong, compelling and engaging essay is critical for your performance. Academic writing is also a vital skill to master if you plan on pursuing a career that involves engaging in writing for others. As such, honing this skill and evolving to become better can prove useful in more than one way. Writing an essay is not just about putting a bunch of text one after another, rather it demands cohesion, structure, value and presentation.

Have you always struggled with writing academic essays? Then this post is for you. Read on:

#1 Follow the instructions precisely

Before you commence an academic writing assignment, be clear about what is needed. Pay attention to the topic, citation style, formatting requirements and always ask your professor/teacher for clarifications if any. Being clear about what is needed is the first step to writing a winning essay.

#2 Research like a researcher

Yes, indeed. You can’t proceed with half-baked information. Get deep into the topic, read everything you can on it and research until you’re sure you’re the expert and know everything there is to the academic essay. Organize your collected facts, references, and points in a notepad, if needed.

#3 Build your essay

Create an outline first, where you’ll prescribe the structure of your academic writing essay. Write a compelling intro, state your thesis, and present your argument in detail. Support everything you state with relevant facts and evidence. Don’t make it look choppy. Instead your essay should flow smoothly from one section to another.

#4 Refining it

You can’t expect to produce a masterpiece at the first try. No, it simply doesn’t work that way. Once you’ve written the piece, it’s important to polish it up. Read through multiple times to spot grammar errors in your academic writing or to identify paragraphs that could be framed better or rewritten entirely. Do this iteratively multiple times to improve the quality of your academic essay!

#5 Get second opinion

This is important. Before you submit it for grading, you can always gather second opinion from a parent, a friendly teacher or even your friends. It’s always great to have someone else’s perspective on it to identify areas that need improvement.

When all else fails, and grades matter the most, you can always fall back on professional content writers who excel at academic writing. Find such writers at Inksplore – a premier content writing service in India, US, UK and other regions – who can help you write a compelling essay for a small fee that will fetch you an A+.

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HOW TO BE BETTER AT WEBSITE CONTENT WRITING?

There are a lot of articles that talk about how website content is written for the audience, but not for some showing-off orchestra of the company itself. And I agree. But just not totally.

When people stumble upon your website, they need to know who you are first and then get to know what you can do for them. While your website content writing must be user-friendly and aesthetically pleasing to your viewers, the users need not know that you are making it all about them.

Seems like a new theory? Well, let’s break this down:

Have good Vibes

Confidence. Your confidence on your company is what the readers are looking for, and if you can’t find to say how much you’ve done so far via your website content, and how passionate you are about developing your company, then your customers are likely to feel off about it.

Have your aura, let your good vibes attract others and feel the goodness. They need to trust you.

Do make it about them, but subtly

The ultimate goal of your site is to attract customers and avail your services, or buy your product. Hence, the website content writing on your site should be pleasing to them. However, too much of cheesiness doesn’t work well. Be raw, or at least try to be. Talk about how you enjoy serving them, and how you design products and provide services with passion, but also customer friendly. Key is to study your customers’ mindset.

Be Humanly Human

Your business is made with people, and it is about people. Gone are the days when a business was considered to be an entity of its own and hence it has to be uptight and professional. Stay cool, and write cool website content. Have a humanly element when you speak, and speak to an average human who understands the language, not the dictionary.

Are you looking for website content writing services? Hire a professional from Inksplore today!

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5 reasons why your website content is more important than its design

There’s a saying that might sound clichéd now, “Content is king”, but still rings true to this day. Compelling design, interactive animations, vibrant colors and suave navigation isn’t the only thing that will guarantee you success in the online space. Your content is a crucial facet, which if ignored, can spell doom for your online endeavor, thus making website content development a crucial part of your website setup.

What is it?

This includes:

•           Written text

•           Media elements

How they go hand-in-hand?

Good design with a poor content backing or vice versa is the perfect recipe for disasters. Missing out anyone will completely jeopardize your online business. The design is the first thing that hits a visitor’s eye and if it’s compelling enough the visitor will stay on long to read what you’ve written. If your content isn’t written by a professional website content development team, then even the most intriguing designs can’t retain their attention. You need both or nothing! As simple as that!

What’s written text?

Basically, it refers to any text on your website pages. This includes everything in the main pages as well as in image blocks. Taglines, headers, blogs, or anything that carries text is classified under it. It gives readers a means of knowing you and your business. This can include anything as straightforward as the ‘About us’ page or something that’s constantly updated such as a blog post or Press Release.

Media web content

Anything beyond plain text written by your website content development experts comprises the media elements. This includes using visual cues to convey the message such as interactive animation, images, videos or in some case audio content. Media web content manages to deliver what you have to say in a quick and impactful manner.

The ideal approach: Use a combination of both!

If you have more questions or need expert assistance with refining the content on your website, you can always ask Inksplore – a leading website content development company with a presence in Asia, US, UK and other regions.

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7 title ideas for your next blog post

With your ongoing SEO strategy, it might be hard to come with a spree of ideas to write your next blog post on. Thankfully, this post is just what you need to rescue you. When it comes to blog content writing, no one knows it better than the experts at Inksplore. Before we get down to our listicle, here’s what you need to know.

What’s in a title?

You might find yourself wondering this. After all, they don’t exactly give you sufficient substance to work with. However, titles are important because it imparts clickability, shareability and provides tremendous SEO benefits, besides giving you a direction to proceed with blog content writing.

Without further ado, here’s our list of ten ideas that will help you come up with compelling blog post titles:

1)    How to ___

First, add the how to and then figure out what exactly you could after that. Be specific and simple, even though you might be tempted to choose high-level topics.

2)    N steps to _____

These are generally short guides with steps that let readers accomplish something. For instance, 10 steps to effective blog content writing is a title that will find many takers.

3)    N secrets you didn’t know about ___

The title in itself is enough to spark curiosity and get readers to click through your blog post. The word ‘secrets’ adds that sense of suspense that’s bound to prompt readers into reading your post.

4)    What ____doesn’t want you to know

This is a powerful headline to increase your click-through. However, make sure you provide something meaningful to your readers, instead of clickbait blogs that will damage your reputation.

5)    The beginner’s guide to ____

No one’s an expert in everything. One might be an expert at content writing, but fail miserably at playing the guitar. These kinds of titles let a beginner know that the blog is directed straight at them.

6)    N myths/misconceptions about ___

The trigger words used here imply that the reader believes something he/she shouldn’t which is likely to cause the reader to probe further into it, thus making your blog content writing effort worthwhile.

7)    The ultimate checklist for ____

Readers are always on the scout for blogs that fundamentally act as reference materials they can use to get things straight. An effective checklist is likely to be bookmarked by readers for later use.

Don’t know how to improve your website’s blog? You might now, but we at Inksplore certainly do! You can always avail our blog content writing service in India, US, and other regions and leave the worry about picking the titles to us!

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5 SECRETS OF PROFESSIONAL WEB CONTENT WRITING

If there is one thing that you need to know about web content writing, then it is to know that you are writing for scanners, not readers.

When you are writing for a website, always remember that it isn’t poetry, novel, an essay or even an article! It is plain information that the customer is hunting for and wants to get his hands on immediately.

So how exactly do you write for scanners?

1.       Information First

The most important and the primary information must be on the top. What does the website sell? What is the website for? Where can the customer avail the service you are talking about? This information must be on the top, because scanners hate searching for information. Web content writing is all about prioritizing information over inspiration.

2.       So being fancy, eh?

How many do you think search up for things like ‘cost-effective services’? Or…even, ‘inexpensive services’? According to statistics, searches as such are highly rare when compared to ‘cheap services’. If 10, 000 people search for cheap services, barely 100 would go for cost-effective. So stop being fancy, and focus on key words that people use and Google knows.

3.       Be bold like Bullets.

Scanners scan for the most important information. So if you have got one long boring article talking about everything under the sun, expect them to leave your website in a jiffy. Put your info in bullets, keep the sentences small and incorporate bold type while writing important phrases.

4.       May your keywords be in your headers

Ensure that the target keyword is on your header, which will in turn, attract a huge readership to click on your site immediately. Why? Because that’s how you get your site to rank up in SERPs. Web content writing is all about being efficient.

5.       Be ready, anywhere at all

People find your website when they search for something in Google or through social media. These links can redirect your viewers to any of your site’s pages. It can be the homepage, or the about page, or even the contact us page. So you need to write content for scanners in all these pages, and most importantly, every page must have a link to achieve the end goal.

Web content writing is to gain customers, so calling to action subtly but convincingly must be your goal.

[contentwritinguniverse-blog]

Academic writing 101: 5 tips to writing an effective essay

Whether you’re a college grad or a high school student, writing essays can be a nightmarish experience. We won’t be exaggerating when we say that they’re the cause of several sleepless nights, anxiety and poor grades. Not everyone excels at academic writing. However, it’s not entirely an impossible endeavor. If you master the nuances, then you too can excel at essay writing. Want to know how? Then read on.

Here are five tips recommended by expert content writers to help you better your academic writing:

Tip 1: Organize your thoughts

Before you put your pen down to the paper, you need to spend some time to collect your thoughts, ideas and organize them. Take substantial time to carry out research on the topic handed out for essay writing. This is essential if you want to write better.

Tip 2: Write down the thesis

A thesis gives your readers an idea of what they’re about to read. In other words, it sets the stage for the readers and also allows you to be clear on what you’re planning to write.

Tip 3: Quality over quantity

You can stretch on a simple description to one page when it could be aptly put in a paragraph. Most students, when they’ve got a word count to adhere to, end up stretching things to fill in the pages. This approach is not going to fetch you good grades. So always put quality over quantity in your academic writing.

Tip 4: Content editing

Never be overconfident of what you’ve written. Even the most experienced academic and content writers make mistakes – so can you. It’s vital to take time out to go through everything you’ve written. Using tools like Grammarly can also help in fixing common grammar errors and proofreading.

Tip 5: Practice makes perfect

You can only become better at essay writing with practice. If there’s a test coming up, there are lots of sample questions available on the internet for you to write on. Writing consistently will help you cut short the time required to write and reduce the pressure involved in it.

Running out of time? Got an essay that needs to be turned in within the week? You’ve always got the option of hiring professional content writers from Inksplore. The firm provides superior academic writing services that are assured to give you an A+.

[contentwritinguniverse-blog]

Why proofreading is important for your SEO strategy?

With search engines constantly updating their algorithms, SEO is not what it was before. The strategy that might have taken a website to the top spot might no longer be relevant today. With Google’s latest update, it’s evident that content remains the king; a king that will mercilessly cut your website down should you choose to ignore it. As such, your SEO content is the driving force behind your rankings. Badly done, and you’ll find yourself lagging behind on the SERPs. Despite hiring external SEO content writers, most skip out on proofreading and publish content that fails on grammatical and contextual correctness.

Here are a few reasons why proofreading the work manually is important for SEO:

·         Your reputation is on the line:

Using ‘effective’ instead of ‘affective’ might not seem like a huge mistake. However, readers who’re quick to spot the error might get the wrong impression. Poorly done content can tarnish your reputation, resulting in lower conversions and thus, lesser traffic.

·         You might get penalized

At its very extreme, if your content is badly done and has not undergone proofreading, there is a high change search engines might penalize you for it. If you don’t want that to happen, you need to hire the best SEO content writers and proofreaders to ensure content quality.

·         Tools don’t work

Some content publishers rely on the basic error-fixing capabilities of MS Word and other word processing software. Others rely on advanced tools like Grammarly to refine their writing. However, no tool on earth can replace manual proofreading. Reduce dependency on such software.

It’s necessary, so why don’t you do it?

Proofreading is necessary; nothing can dispute that! But most businesses don’t do it. Why? They fear the added costs it might invite. Think of it this way – you spend thousands of bucks on strengthening your SEO efforts. Do you want it all to go to waste by cutting corners in the wrong place? If not, you need to set aside an investment to hire professional SEO content writers and proofreading services.

For cost-effective solutions, count on Inksplore, a leading company providing content writing services in India, US, and other regions.