contenuwriting

[contenuwriting]

Content Marketing Strategies that DO NOT work anymore

 Content Marketing Strategies that do not Work Anymore

Content marketing has evolved immensely since its foundation. The content marketing process has evolved and has been dynamic ever since, with trending strategies becoming obsolete quickly. What worked yesterday may fail today. The reason? The ever-changing consumer behavior.

And the content marketer that doesn’t adapt, dies. The only solution is to keep up with the changing pace of new strategies that show up every morning and discard the ones that are no longer acceptable. So, here is a brief compilation of strategies that are a recipe for a failed content marketing campaign. Avoid them at all costs.

Seemingly Duplicate Content

Following what is ‘in’ is a strategy that doesn’t work anymore. If you are still following the vibe around as a reference to your content, you would be just another pea in a pod. To stand out from the crowd, stop producing content that just seems a copy of someone else's successful write-up. Add value to your content to make it unique and shine.

Ignore Promoting the Content

Growing organically has been the aim for content marketers from day one. But those were the times of no competition. With a swarm of brands in every niche and more popping up every day, promoting the content to grab more attention is the need of the hour. Further, promoting the content to the target audience helps in saving time by not catering to an irrelevant audience.

Following a Generalized Posting Schedule

If you are still following a ‘best time to post’ schedule suggested by an expert analytics blog, time to discard the strategy. Every account’s audience has its ‘best posting time’ and it is when they are the most active. This may be based on factors like leisure hours of the country your audience is in, weekends or weekdays, et al. Following a generalized schedule worked when audiences were hyperactive about the fear of missing out, not knowing that the content would wait for them. Today the woke audience has preferred time to interact with their favorite brands.

Favoring yourself over your audience

And lastly, the strategy that is a passé is forcing your content on your audience without knowing their preferences. There was a time when it worked as the audience was naive. But with an audience smarter than ever, it is time to serve them just what they want. It is the only way to keep them glued.

[contenuwriting]

Content Marketing on Instagram - How to make it work?

       Content Marketing on Instagram- How to Make it Work? 

Instagram; a visually stunning social media platform that has become a major place to help the demand and supply forces meet. The brands are vouching for audience attention and the consumers are constantly looking for content that is appealing yet valuable for them. And with ever-changing Instagram optimization rules and dynamic consumer behavior, how do you create content in today’s time that works? Leading you to the path filled with engagement-worthy Instagram content rules:

Create a Theme

Just as your brand name is your identity for the real world, your theme is your identity for the virtual world on Instagram. Maintaining a theme with a unique style is a sure-shot way to get your content spotted out of your avid followers’ feed. 60% of top brands on Instagram maintain visual consistency on the Gram. It is also a way to prevent the current engagement rate from falling; a problem most of the content marketers are unable to fix lately. 

Visual over Text

The accounts that have high engagement on Instagram are the ones that produce visual content more than textual ones. A whopping 65% of information is retained by a human brain if consumed visually against a meager 10% retention in the case of text-form info. Thus, fit in your content in visually stunning images or videos rather than boring text.

Optimize every Word

Content is not just images or videos on Instagram. Instagram has become more like a search engine when it comes to writing text. Every word in your bio, hashtags, the caption of the posts, and the name of the account are optimized for the search section. Hence, optimize every word strategically to hit the sole aim: landing up on the top 9 posts on the ‘Explore” page. 

Post just apt number of times

The biggest mystery while marketing content on Instagram is about the frequency of sharing it. Some say more is good and some say less is better. But the right answer is to follow the rule of moderation as in the former case, the audience gets overwhelmed and in the latter, annoyed for not getting updated. Daily 3-4 stories, a single post, and a reel are a perfect recipe for keeping your followers happy.

Jump on the trend

And lastly, to connect both with your existing audience and prospective one, weave your content around what is trending. No marketing is better than joining the vibe when putting out your content. It’s a recipe for viral content if done right!

[contenuwriting]

Engagement on Linkedin using Content - How to begin?

  Engagement on LinkedIn using Content- How to Begin?

For most, LinkedIn is not social media. They still take it as their business card or CV. They can’t be more wrong given the undying popularity of supposedly ‘boring’ LinkedIn’s among the ‘visually appealing’ social media apps. When it comes to lead generation, LinkedIn beats Facebook and Twitter, as researched by HubSpot.

But not many have the key to drive engagement to their LinkedIn profiles. So, how do you begin gaining influence on LinkedIn with your content? Here are a few pointers that have been tried and tested as per recent trends on the platform:

Short Native Videos

This is the best way to bring tons of engagement to your LinkedIn profile. Short videos that are informative yet entertain your audience is a formula that would help you stand out from the boring feed of LinkedIn. Make sure to keep them native to keep the audience scrolling through your profile for long. 

Break the banner blindness

With all that ‘photo-bucket’ feed, LinkedIn audiences have been reported to get immune to the beauty of it all. To break the monotony of pretty banners, it is time to add text-only content to drive engagement. But make sure to combine aesthetics and information to catch the eye. 

Stop routing your Audience

Writing native articles on your profile is driving high engagements on LinkedIn lately. But why native? 'Coz people get miffed when you share your website article link and have to leave the platform to read it. Take them gone forever this way. The middle way could be to tweak your/any blog article and make it a short and interesting read. 

Give a face to your Business

There are humans on LinkedIn and, as we know, all humans are driven by emotions. Give a face to your LinkedIn profile pic, add a face to your stories, go live if and when you can. Introduce yourself or your team through short-form videos to let your audience know your efforts behind your business and see your engagement shoot up soon. 

Add Stats and Reports

Add reports and statistics to your LinkedIn. Why? 'CozLinkedIn audiences love them all. Find out some interesting trends and statistics about your niche and present them in the form of beautiful infographics. Make sure to stay authentic by mentioning the research company. It would add credibility to your brand/name.

Respond and Engage

Lastly, LinkedIn is not a celebrity-filled platform. It is all about staying connected to your audience. Hence, respond to every comment or message positively to let your audience feel that you are posting just for them and not for numbers.

[contenuwriting]

How to measure the effectiveness of your Content?

How to Measure the Effectiveness of your Content

 Statistically, more than 85% of marketers across the globe use content to generate revenue. But what about the rest of the 15%? They couldn't perfect their content marketing strategy. So, how do we know if our content is hitting the right chord? Do what every successful business does: measure content marketing ROI. Let's know it first.

 Why measure content effectiveness?

Businesses know if they are headed in the right direction when finding out the rate of return on every dollar spent. So when the return is not good, it is time to change the content and make it more streamlined to your audience's preferences. How to monitor your content quality?

 Content Marketing Measurement Metrics

Where most business coaches would throw heavy analytics and tools your way to do this task, we are listing the most straightforward metrics that need no degree to understand:

 Site Traffic: This is the easiest way to measure how effective your content has been to draw an audience. More traffic means good quality content. Monitor it constantly for a quick follow-up in case the traffic falls.

Bounce Rate: The number of people navigating away from the first page of your website determines your website's bounce rate. A higher bounce rate means a boring landing page.

On-site Time: These metrics extend the last one that determines how long a visitor scrolls through your website. A shorter on-site time implies that your content needs improvement.

Site Rank: A low site rank implies poorly written content. To increase site ranking in the search engine, optimize the content with relevant keywords weaved strategically.

Engagement: This is the most significant indicator to know the effectiveness of your content. It is honest and quick. A quick follow-up, thus, can save you almost instantly. Look out for the email list, the lead conversion rate, subscribers, comments, and interactions.  

Social Shares: The audience that doesn't share your content across the social media platforms is disinterested and might unsubscribe your mailing list soon - time to take action.

Inbound Links: More inbound links mean more people like your content.

Revenue: The last and the most significant way to measure your content's effectiveness is to compare how much revenue your particular content production cost generated. A zero or low return on your investment means the content hasn't drawn enough audience and thus, needs improvement to be effective.

[contenuwriting]

The Role of Artificial Intelligence in Content Marketing

Artificial Intelligence, or AI, is any machine which can mimic cognitive functions associated with the human brain- particularly, ‘learning’ and problem-solving. This technology has come a long way from its conception as a mere theory by Alan Turing in the ‘50s, to defeating chess grandmasters or even writing screenplays from scratch!

Machine-learning algorithms have taken over the realm of marketing- allowing one to sift through an overwhelming amount of data with ease, deliver better customer experience, and generate new content in a flash. AI has been a game changer in the realm of content marketing. In today’s age of content overload, AI is indispensable for streamlining the processes.

With the rules of content marketing changing every year (if not sooner), AI is an indispensable tool for content marketers to keep up with the ever-changing trends. Here are a few notable ways in which AI is changing the landscape of content marketing for the better:

Auto-generated Content

For simple stories like stock updates or sports reports, content marketers are using AI to auto-generate such content pieces.

This technology is being used so regularly and efficiently to write such content, it is almost impossible to detect the hand of an algorithm by the layman.

In fact, this has been going on for years and is hardly a recent phenomenon.

Companies such as Yahoo, Fox, and Associated Press, have been using machines to auto-generate content over the years.

Customised Newsfeed

Social networks like Facebook, Instagram, and Twitter, now use AI to customise news feeds, so their users only see posts of personal interest.

These algorithms analyse hundreds of variables to predict posts that a user will like or comment on, and the ones they would prefer hidden or marked as spam.

In fact, the advertisements that appear on your social media feed are related to your search or browsing history.

Information such as this helps marketers discern which sort of content their visitors find most engaging.

As a result, they can increase their social engagement by creating content of a similar kind.

Analysing the advertisements the target audience is most likely to click also helps content marketers tailor-make their own Facebook Ads.

Predictive Intelligence

The evolution of predictive intelligence has made content marketing so much more efficient.

Companies can now customise their content so it appeals to the individual needs and interests of their customers.

Lead-scoring is a points system that helps figure where your prospects are in the buyer journey.

Using predictive intelligence allows marketers to speed up their sales process by study buyer personas and customer behaviours and market accordingly.

This also helps marketers decide which content pieces are ideal for which a group of customers.

Content marketers can target specific styles of content that the customers suitable for conversion are most likely to engage with.

Better Content Curation

Content curation refers to scouting for, organising, annotating, and sharing, the most relevant and best quality digital content on a topic for your target audience.

It is hardly a cakewalk to regularly curate engaging and relevant content, however, there are a lot of algorithms which you can now use to make your process more efficient.

Right from researching trending topics to improving lead conversion rates – – AI has become a fairy godmother to solve all your content curation woes.

Algorithms allow you to collect a vast amount of data on your target audience- their reading habits, queries, concerns about your business, and so on.

As a result, you can create and curate such content that resonates with your audience and answers their questions- thus boosting engagement and the conversion rate.

Even the best technology isn’t a substitute for a good strategy. However, the evolution of artificial intelligence has made an effective content marketing strategy a plain sailing!

[contenuwriting]

A Step-by-Step Guide to Master the Best Content Marketing Recipe!

We always cook a meal with some intention in our mind – be it serving your guests the best food they’ve ever had in their life, winning the heart of your partner or maybe just to treat yourself with some greatness. Similarly, content marketing comes with a set intention – saying your brand’s story in an engaging and compelling way to interact with current customers and potentially attract new ones.

According to recent research on market trends, an important fact was uncovered – brands that publish 16+ blog posts a month generate as much as 3.5x more traffic than their competitors that publish 0-4 posts a month. That might be a reason sizeable enough to draw your attention to content marketing and we’re here to help you out.

Content marketing, as an art, is essentially like cooking. Here’s how to master the art:

Know what you really want to cook

The first step to start out with a great content marketing strategy is to really understand what aspects of your brand you want to market. Is it the brand as an entity, or just a certain product? The decision is on you.

Know your Customers

You might be the best chef in the world but if you serve the main course to the person asking for dessert, it’d be no good. In content marketing, you need to identify your brand’s target audience so you can specifically cater to their tastes with your posts. This makes sure you engage with the correct demographic your brand is intended to serve.

Add Fresh Recipes to the Menu

No one wants to have the same food every day. They will get bored. Make sure the content of your blog is unique and not repetitive. You might devise an editorial calendar to know exactly when to want to post an informative, descriptive or entertaining article.

Measure your ingredients

Add a bit more salt than required to your favourite dish, and it’s ruined. Keyword density might be important in a blog post for SEO but the quality of the post is by far the biggest factor to keep your customers hooked to your brand. Try not to jam keywords in your post. Keywords might boost your traffic in the beginning, but you’ll quickly start losing your audience.

Commit to Improvement

Constantly promote your post by building an email list and sending notifications soon as a new post drops on your blog. You should also tap into the potential that social media offers. Be it an unpaid or a paid promotion, a strong social media promotion strategy will make sure your content racks up a lot of attention from your target demographic. By monitoring the progress you’ve made, you can tweak your promotion strategy at regular intervals to make sure it’s always up to date.

Learn from your Mistakes

The reason some chefs are considered the best in the world is their years of experience. Your previous post might not have been liked by your audience or maybe you had misjudged your target audience in the first place. Always stay on your toes and assess whenever you make an error and apply that assessment to your next post.

Now that you’ have a well enough understanding of the art, go cook. Creating a long-term but engaging content strategy is no easy feat but if you are aware of your long and short-term goal, it’s certain to pay off well. Be confident and always be ready to evolve with the latest market trends. Be efficient content marketer and storyteller that your brand needs.

[contenuwriting]

Content Strategy for Social Media

Social media is a lot like that secret superpower that everyone has in their marketing arsenal but has a hard time figuring out how to fire the digital marketing machine gun.

Did you know that 22% of the world population is now on Facebook and 450 million LinkedIn profiles floating in the cyberspace making it easier to find your target audience sitting there waiting to be hit by the right brand at the right time.

If you’re wondering how can you achieve that, you need to master the art of social media management. Social media content is an art form in itself and you need to know the right brushstrokes to create a masterpiece.

In this article, we will discuss the five killer factors that can make or break yourContent Strategy for Social Media:

Social Media Goals and Business Targets Need to be Best Friends

Your social media campaign might go viral but if it’s not in sync with your brand image and your product, it will take you nowhere. This is why content strategy for social media must focus on telling the world that your brand is a wonderful story worth reading.

Your “audience” need to feel welcomed to your website through retweets, shares and interactive polls. This means that any content you create must focus on inviting the ever-so-distracted internet user to your virtual home- your website!

Which Social Network is the Best Fit for Your Business

You really need to know your target audience and their demographics like the back of your palm because your content strategy depends on the platform you choose.

For instance, if you brand caters mainly to women, Pinterest is what you should be interested in. If you cater to the millennial community, your content strategy for social media must have Instagram as its centerpiece.

Keyword is the Keyword

The internet is like a vast ocean where an audience has a lot to choose from. You need to anchor yourself and then lure them to your star cruise using your content strategy. You need to research extensively and figure out exactly what your target audience types into the search bar after they have had a long day.

Then you can create fun interactive posts using those keywords and in no time, you will be flooded with tones of enthusiastic and excited visitors. You need to carefully choose your hashtags and key phrases because they are the virtual traffic police that can guide your audience in the direction of your website.

Scheduling is Central!

Your genuine audience will love consistency.

Imagine watching the pilot episode of a show which starts off a thriller and then becomes a comic caper by the fifth episode.

The audience will get bored and start watching a different show. This is exactly what happens in the case of social media content.

The timing is everything and you must constantly cater to and live up to what your audience is expecting.

You also need to know the time period when your target audience is most active online because otherwise your content firing squad might as well as the fire blanks if the target is busy sleeping.

Go Organic!

Every social media content strategist worth his or her salt knows that you need to have a healthy mix of organic and inorganic promotion to make your content strategy work.

Organic is basically the promotion that happens naturally and inorganic promotion is the artificial boosting of your social media following by paying money. But just like in the case of vegetables, experts are advising that when it comes to content strategy for social media, organic is the route you should take.

In the case of paid promotion, your competitor might have more cash to shell out but it is the quality of your content that makes all the difference. This is why organic growth leads to more long term benefits and can even lead to a lot of cost cutting in the future.

It can also be an amazing testing ground for paid promotions before money is spent on an advertising campaign. If you truly want to unleash the marketing superhero in you, content strategy in social media is the bat mobile of choice. It can truly take your brand places.

[contenuwriting]

Content Marketing for eCommerce sites

One of the easiest ways to get customers running to your eCommerce store is well strategic and innovative content marketing. Most customers on the internet will form an opinion about your company after reading your content! Most consumers love reading blogs and articles more than advertisements and the best thing about content marketing is that it costs far less than conventional marketing.  However content is a competitive ballgame and the trick lies in making it engaging and fresh at the same time. Here are some tips that can help you ace eCommerce content marketing:

Know your buyers through and through

The biggest challenge in content marketing is to understand the buyer’s personality. You need to really know what your target audience needs and customize your content accordingly. You need to know specific details like location, income levels and age to determine how your content can be customized according to your focus demographic. You can create a focus group and conduct surveys to draw conclusions about what your content should communicate to them. You should have buyer persona templates in place to act as a guide for your content creators.

Understand your competition

You must reverse engineer your main competitors to figure out the source of their back links. This will also help you form an overall idea about the industry, market and sector you are working in. You have to identify the brands that have high rankings in the area you want to shine in and then use analytical tools to figure out what exactly is making their content work. Observe their blogs, landing pages and copy writing style to identify ideas that you can use for your own content marketing.

Define your type of content

Identify the type of content that will help you reach out to your target buyers in a convenient and effective manner. Here are some ways to do it.

Opt for case studies because they help in propagating brand awareness and highlight the benefits of your products and services.

Use a buyer guide which will help your organic search ranking nice and will also make readers trust your brand before making a purchase decision.

Utilize product comparison too as a content option, by putting similar products and services offered by other companies and contrasting them with what your company is offering.  

Publish infographics and podcasts to jazz up the information you are broadcasting.

This will help you reach out to a newer audience by simply switching the medium of content. Another type of content you can focus on is customer reviews since testimonials really help in increasing the credibility of your eCommerce store.

Make a content calendar

If you want your content marketing plan to truly shine you need to have a really well planned editorial calendar in place. It helps you allocate your time and resources wisely and systematically. The major information that you need to focus on are the publishing dates. These should be determined in accordance to your understanding of your target audience.

Make your content more visual

It is a well established fact that images and videos create more engagement when it comes to content marketing. This is even more important in eCommerce where a visual depiction of your product is often what makes the customer decide. Online videos aren’t that commonplace yet so if you use videos to promote your product it will automatically ensure that you are a cut above the rest.

Content is what will make your eCommerce site stand out and you must focus on making your content marketing plan as coherent and exciting as possible. When it comes to customers in the virtual world, content is part of their buying experience!

[contenuwriting]

Blogging Tips that can get you lasting results

Wondering how can you make a successful blogging routine and generate excellent audience engagement and drive desired results. Well, there is no shortcut to successful blogging, but some simple hacks will do the job for you. Our experts at Contenu have come up with some effective ways that can help you drive traffic to your website through blogs and get the results that your content marketing strategyseeks.

Find your target audience What is the demographics of your website visitors? What is the average time they spend on your site? Which are the most-visited sections of your website? With tools like Google Analytics, it has become easier for marketers to find all such information that defines their target audience. Once you know your audience well, you will be able to set the right tone of your blog and increase its readership.

Crowd-source content In order to make your blogs strike the right chord with your audience, it is important to include their thoughts into your content. Crowd sourcing can go a long way to connect your brand with your audience. Through surveys, forums, social media contests and page discussions, you can ask for opinions and ideas that you can quote within your blogs. If conducting a contest or discussion looks like a time-consuming activity, then you can always read your customers’ comments on your social media posts and get information about the topics that interest them the most.

Educate your readers Your blog readers invest their time and efforts to read something that you share. Have you ever wondered – what is it that you deliver to them? By reading what you have shared are they getting any useful information? When you provide something new through your blogs, you keep your audience hooked to your website’s blog section. This gives you more readers, a better website traffic and, ultimately, increased leads.

Incite action While providing meaningful, unique information does help to increase your blog’s readership, it would just be a futile task if it doesn’t lead to any action. State some clear-cut action points through your blogs. Help your readers know what is it that they need to do next. Calls-to-action (CTAs) can do the trick.

Leverage ‘Diversified Blogging’ When it comes to writing blogs, don’t let your content get stuck in a rut. Give a boost to your words through rich media. Images, videos, slides and infographics among others can give that much-needed impetus to your blogs in attracting more audience.

Smart Promotion Simply writing compelling content isn’t enough. Promoting it right is equally important. How will your readers find your latest blog post, if you won’t promote it well? Making your blogs accessible is important and this is what promotion helps with. Share your blogs on social media sites. An exciting introduction will help you attract more readers. Meanwhile, including social media plugins on your blog section contributes to social sharing with ease. Send emails about your latest blogs to customers who are your regular readers and who have subscribed to your website blog.

Consistent Blogging The importance of consistent blogging couldn’t be stressed enough. If you share a blog only when you feel like it, then it is never going to yield the right results. In fact, an abandoned, poorly managed blog section of your website shows your brand in a bad light. Create an editorial calendar and stick to it. The key is to share high quality, valuable content and being consistent with it.

[contenuwriting]

All you need to know about Infographics on your website blog

Did you know that you can remarkably increase your website conversions and click-through rates with infographics? That’s the power of infographics and Contenu can help you capitalize on it. Think of it this way: Our brains are hardwired for visuals. Visual information is quicker to process and synthesize by our brains. Infographics help by tapping into the optic nerve and absorbing visuals that are easily scanned as well as remembered by our minds. Because that’s what our brains crave for!

How can Infographics add worth to your website blog?

Infographics provide visually rich media, meaningful insights, and exclusivity – all packed into one. With the perfect trio of a compelling design, flawless text readability, and inclusion of accurate data, an infographic can add incredible worth to your website blog. From a business point of view, infographics are three times more likely to get viral on social media, which makes them an amazing tool to drive traffic to a website. This is because data becomes easier to understand when it is well-organized with illustrations, coherence, and clarity.

Here are some important rules-of-thumb that can help you make a haul of website visitors through infographics:

Don’t go overboard with information – While web users desire relevant information for their search queries, you should never go overboard with it. Infographics are used to condense innovative ideas and present them into comprehensible visual form. So, making them complex is a big no. If you really want to share your too many things, then divide your information and create a number of smaller infographics. This will ensure that the readers are not scared with information overload and will leave your visitors coming back for more.

Be sure of statistics –  As you go about including infographics to your content marketing strategy, remember that authentication is of supreme importance. So, when you decide to put the power of numbers to work for your website, don’t get fooled by inaccurate statistics. Whatever data you include in your infographics, should be true and reliable. Always take data from credible sources. Check and re-check it from different sources to make sure that you are providing correct and genuine information to your target audience.

Don’t skip citation – Infographics are all about sharing information in a fun way. While doing so, you shouldn’t forget about citing the sources. Try and use latest sources when finding data. With the ever-changing business scenarios, relying on old statistics could be a serious mistake. Share up-to-date information with your audience and always cite the primary sources within the infographics (usually at the bottom).

Whitespace can work wonders – No reader would like to run over an unreadable horde of characters, one that lacks a balance of visual elements. This is where whitespace helps by adding amazing effect through proper spacing that improves comprehension. Catching attention isn’t too difficult, after all! All that it takes is a deliberate, sensible use of white space.

These useful tips can help you create powerful infographics. Use them to attract visitors and also to maintain an awesome digital presence. The next time you plan your editorial calendar, think beyond content, videos, and slideshows, and rely on a content marketing firm that can help you make the most of Infographics.

If this is something that you’d be interested in, at Contenu, we develop amazing content for your infographics. You can drop an inquiry here to get things going.

[contenuwriting]

6 Universal Resume Writing Hacks for Professionals

For every single job opening today, there are hundreds of resumes being submitted daily. The competition is even tougher when you are a high-end professional in a sector such as IT. A lot then depends on your ability to come up with a creative resume which is informative and innovative at the same time. Here are some resume writing tips that will help you stay ahead of the lot if you are an aspiring high-end professional:

First impression is everything

Since an employer has to go through thousands of resumes, it is important that your resume grabs his or her attention in the first few seconds. Most employers won’t read a resume beyond half a page if they are not interested. This is exactly why your achievements should be succinctly highlighted at the beginning of the resume.

The Summary should be simple yet superb

A short job experience summary will often decide whether your resume stands out or not. These three or four lines will not have any details but will tell a story about who you are, what your achievements are and what are the job roles you will be great at.

Don’t make silly mistakes on your resume

You must be careful enough not to make common resume mistakes such as using personal pronouns or speaking in first person. You must remember that a resume is ultimately business communication so a telegraphic style must be followed. Articles and pronouns should be sparsely used.

Focus on Technical skill set

As an IT professional applying for a job you must provide a detailed account of IT education and work experience. You must mention all the specific aspects of IT you are acquainted with such as operating system, computer language and networking etc.

Use bullet points to drive your point home

The organization of your resume is important and all the information should be organized in a clutter free and hassle free way. Use bullets, heading and subheadings in place of long paragraphs to sustain interest in your resume.

The Right type of resume matters

If you have a good work experience history, then you should opt for the chronological resume. If you want the resume to highlight your skills, then a functional resume is a good choice. You must also ensure that the length does not go out of hand even though it needs to be detailed. Your resume should also have a proper cover to go with it.

Keywords are the key

You must ensure that your resume has the right keywords that hiring agencies are looking for. This will make your resume seem more pertinent to the field you are looking for a job in.

Employment history should be detailed

Employment history must include details about size, industry, sector and other essential facts which increase chances of your employability. There is tremendous competition between high end professionals and you must ensure that you “brand”yourself well to stand out.

A lot of people ignore the importance of their resumes and simply use a stock template. But this automatically ensures that half of their resumes are not read. So in order to be an IT professional who is valued in the market, you need to have a resume with great content.

[contenuwriting]

5 Ways to Declutter your brand content marketing strategy

Consider the amount of content a digitally active business creates every year. Social media posts, web pages, bylined articles, blog posts, research papers, PowerPoint presentations, e-guides, press releases, rich media, and a lot more.

While all these are essential elements of a stellar brand content marketing strategy, no business wants to get drowned in a digital detritus.

We know the amount of efforts that go into a brand’s content marketing efforts every quarter, and have come up with some simple tips to declutter the same.

If you are looking for some simple ways to declutter your content marketing strategy this year, then here you go.

Perform a Content Audit

Yes, content is king – but a large amount of content doesn’t necessarily mean high success rate and improved ROI.

Quality over quantity is the key when it comes to content, which is why a strategic audit of your brand’s content marketing tactics would be called for.

By conducting a thorough audit of your brand’s published content as well as content marketing strategy, you will know where all your content has reached and how different content formats are performing.

Above all, it will provide you with key information about the content you can keep, the content you need to get rid of, and the content you must create for stepping up your marketing efforts.

Discard, Reuse and Repurpose Old Content

Every business has some content which has either gone unpublished, turned irrelevant or had never served any purpose in the first place. Reviving useful, quality content in your content marketing strategy can help you gather more traffic instantly.

Take a detailed look at your brand’s entire content repository and figure outposts that are irrelevant, not-so-engaging and haven’t performed well. Discard them.

Similar, identify content that is still relevant to the current industry trends. Reuse them by reposting or republishing it on social media sites.

Just as importantly, repurpose content which needs some tweaks here and there. You could try creating informative videos or interesting infographics from older content.

Create Meaningful Content Categories

Listing all of your content on a single page is a huge mistake when it comes to smart content marketing. It creates more on-screen clutter, rather than promoting traffic and site clicks.

You should try categorizing your entire published content using article tags and topics, group related content in separate sections.

Doing this will ensure that your audience isn’t bombarded with multiple pieces of content. This helps your site visitors easily find what they are looking for, and most importantly, find your site structure visually appealing.

Create a Content Calendar

Speaking of decluttering your brand’s content marketing strategy also includes having an organized system to create and publish content. Create a content editorial calendar, and you will get an easy way to eliminate chaos.

A successful content marketing strategy also calls for a better organization and scheduling of the content publishing plan. First of all, a unified content marketing plan help align people and processes and acts as a team mental model.

So, plan, organize and schedule your content across multiple platforms in advance to bird’s-eye view of your strategy, as well as to identify and fix any loopholes well in advance.

Don’t Go Overboard

Remember that when it comes to your brand content, less is more. Studies reveal that churning too much content is bad for your brand’s engagement.

All you need to do is stop creating too much content and publishing it everywhere you can. Instead of creating emotionless and dull content, focus on creating meaningful and inspiring brand stories that help connect with your audience.

If you wish to declutter your brand content strategy, then you need to think strategically and with a clear mind. Declutter your content by decluttering thoughts, words and random statements. Create content that Matters by getting down to the crux of the matter and surprise your audience with relevant content.

[contenuwriting]

10 Tips to Writing SEO-Optimized Product Descriptions for your Ecommerce Business

If you want your ecommerce business to work wonders on the internet, you to ace the magic spell called SEO. No matter what your product is, it’s the SEO friendliness of its webpage content that will have people flocking to buy it. But you cannot simply put in keywords to drive more traffic. People have thousands of tabs open when they are online shopping, so if your product description is not engaging, they wouldn’t think twice about buying. Here are ten tips that can help you to strike the right balance while describing what you are selling:

Key selling points are the key- Make sure you highlight the major benefits that the product offers and adequately showcase them in the description. Online shoppers have very short attention spans and they are only interested in the core features of your product.

Understand the product well- If you are writing the product description on your e-commerce site you need to know it through and through including the technical details. Good research is reflected in a SEO friendly description and prevents you from getting into the loop of the same generic sentences.

Know who you want to sell it to- A brilliant product copy always depends on an awareness of the target readership. You need to understand the persona and behavioural pattern of your potential buyer to know the kind of product description they would be interested in.

Lucidity is important- The word selection of a product description can make or break the quality of the content. A common user should be able to understand what you are trying to communicate and therefore the language should be simple, accessible and yet interesting.

Information over keyword stuffing- There are good SEO optimized product descriptions and there are descriptions stuffed with keywords and grand phrases like “most promising” and “bestseller”. An audience is not interested in scattered praises, they want to know concrete information about your product.

Have an original voice- The uniqueness of your content will make your product stand out. Previously marketers would just use stock templates for writing copy for ecommerce sites. But now an audience is only interested when you have something new to say or at least a new way to say it.

Use smart keyword tactics- The idea should be to not cramp keywords wherever you want in the product description and instead focus on intelligent SEO optimization techniques such as using LSI keywords, using keywords in subheadings of a landing page and using it in image file names.

Be Realistic! – Exaggeration does not seat well with the virtual audience. They have also done extensive research online so it’s important for you to focus on what is real instead of pretending that your product is the best in the world.

Tonality matters- A friendly tone might be able to engage readers more into reading about the product than a cold, formal description which they can find on every other ecommerce site.

Prioritize the product itself- It’s very easy to get carried away and focus on writing to garner traffic from search engines when writing your product copy. But it’s your product that should be the centrepiece of your content and SEO optimization should come in later. There’s no point in getting traffic to your product page if they are not interested in buying it.

E-commerce is a tough playing field but if your product speaks for itself and in the most eloquent SEO optimized manner possible, you can cross the finishing line before anyone else does!

[contenuwriting]

10 Tips to Developing Marketing Content for Doctors, Pharmacists and Medical Practitioners

Healthcare is a tricky subject when it comes to creating quality and marketable content. If you are a doctor, pharmacist or medical professional, chances are that you might have a hard time figuring out the right words for your blog or website. Here are ten tips you need to keep in mind:

Strategize:  You need to keep three things in mind while developing your healthcare content marketing strategy. Your target audience, the purpose of your piece (whether it’s a though provoking article or a call to action post) and the possible promotional avenues for the content.

Make it enriching- It should be a great read. No matter how much information you are cramping in, your content should be able to resonate with people and make their reading time worthwhile. This is especially true because people traditionally find medical articles drab.

Think of Promotional Processes- You can’t possibly waste time waiting for search engines to notice your content, especially because there are tones of healthcare marketing articles vying for people’s attention. You need to focus on placing and promoting your content through online health magazines, mailers and also informal platforms such as instagram.

Don’t hesitate to spend- Use social media offers like discounts on facebook advertisements to make sure your content is getting the right attention from your target demographic

Experiment with mediums: Think about the variety of content you can possibly create with new internet trends like infomercials, vlogs and listicles with GIFs, all of which will make your healthcare marketing content look and feel jazzier.

Know what people search for: People search for symptoms and conditions way more than treatments and procedure. So keep that in mind while choosing the right keywords for your content.

Skip the boring stuff: For example, do away with frequently asked questions because that’s archaic and no one really pays attention to it anymore. Precision is the key.

Tap into their hearts- Share heartwarming anecdotes about your patients or about patients from around the world and talk about how their stories inspire you to do better

Stay in touch with the news: Your content should feel relevant and topical and it should constantly reference the times we live in even if you are speaking on something generic. For instance an article on communicable diseases should definitely focus on the ebola virus.

Analytics are everything: Know your targets and campaign goals and constantly look at the analytics to figure out how well your blog is faring. You can use this data to figure out what exactly is working out for you and vice versa.

Writing about health and marketing it isn’t exactly one of the easiest things to do in the internet, but as a doctor, pharmacist and medical practitioner, you already have people’s trust on your side. You just need to master the art of virtual articulation.

[contenuwriting]

10 tips to create kickass SEO-optimised website content for your brand

Looking for improving the search engine rankings for the website of your brand? Then think about revamping your website’s content and making it SEO-optimized. Confused? You simply have to get fresh content created and published for your brand’s website, which is search engine friendly. This means that the content should be ranked well by all the major search engines such as Google, Bing etc.

So let’s look at how to go about it. First step is to write new content, which is SEO-optimised for the brand’s website, blog, articles etc. Though, only good quality content does not promise better SEO ratings, this still remains the pre-requisite because if the content is not there or is not good enough, how will any search engine rank your brand? Other than that, a brand needs to make sure to issue and circulate some or the other content regularly. You could also share your content on social media and networking sites like Facebook, LinkedIn, Twitter, etc.

Thinking from an SEO perspective, it is imperative to be best-in-class in terms of written content. You need to ensure that all you content pages include some keyword(s), have proper header structures, and also have optimized topic title and meta information. For this, it is important to hire a professional content writer who is an expert in SEO. You also need to know your customers or audience well so that you can customize the content accordingly.

So here are 10 tips to create kickass SEO-optimised website content for your brand that you can keep as a checklist:

Have a defined objective of your webpage

Stick to the topic; don’t digress

Give detailed information, but ensure it is interesting enough

Research about the keywords and then ensure to incorporate them in the text

Don’t forget to optimize for the longer phrases

Always use headings, sub- headings and bullet points to organize the content

Have important hyperlinks and links to all the pre-existing pages

Answer all the queries that your customers might have

Be accessible through your content

Ensure that your webpages load fast

The thumb rule to remember while creating SEO-optimised content is to try and be better than anyone else in the same field. Have you heard about Rand Fishkin’s 10X theory? It says that you should create content which is 10 times better than what your competitors have; only then you can go beyond them in terms of a search perspective.

[contenuwriting]

10 Useful Hacks To Write Great Contents For Project Management Blogs

Individuals are getting inclined towards project management lately as an independent topic and even as a career. That is the reason you can see several project management blog topics surfing up online. But, if you want to stand out from the crowd and create the best project management blogs, then you must follow these tips and gain insight.

Knowledgeable Content – Do not goof up with project management blog posts as they are the gateway to get people to use your project management services. Publish content on your site with the help of professional blog writers.

Regular Updates - Top 10 project management blogs have not reached that position without hard work. Especially IT project management blogs must be updated periodically. Minimum one post in a month is a must.

User-friendly – These means don’t clutter your best agile project management blogs with images and infographics only. Write exact details and also ensure your site will allow people to navigate quickly.

Useful contents – Say, for instance, you publish construction project management blogs, and then the content must provide some useful information to the reader. Never write contents to increase your site traffic alone.

Language Consistency – As far as the project management professional blog is considered there is a specific need to maintain uniformity in the language.

Content Variety – You must generate project management blog ideas providing different types of content. Yes, few how-to tutorials, news roundups, and expert opinions.

Improve Rapport With Readers – Do not write essay type project management software blog. People in this industry will skim through the details and focus on connecting with them by writing contents in conversational tones.

Be Truthful – Give real information and also back them with the fact. Where ever possible provide referral links from where people can get educated from statistics.

Do Not Copy – The most vital tip to prove yourself the best is not to steal others idea. Come up with unique ideas and present blogs about project management.

Stay Aligned With The Market – First, read 2018 best project management blogs and understand audience interest to write relevant content.

[contenuwriting]

10 Tips to Developing Content for Motivational Ebooks and Blogs

Writing an ebook or a blog that can inspire someone and touch a chord seems like the most difficult thing to do. How do you pen down the right words for your motivational ebook or blog post? How do you make sure that you make people see the world from a different perspective? Here are ten tips for writing something that motivates your readers:

Be Passionate: The topic you are writing about should be oozing with raw and unadulterated passion. Your passion can be infectious and can really make people feel that you are telling them something you really believe in.

Make it Relatable: Use examples and moments from everyday life to ensure that your content connects with your readers. Focus on the little things that people often ignore in life and you are sure to win your reader over.

Develop Trust: You need to make your reader feel like you are their friend and they can listen to you. Your writing needs to be comforting and not pompous, self indulgent and arrogant.

Share real life anecdotes: Share actual news items or interesting anecdotes about people who were able to change their lives when they followed the path you are activating. Nothing inspires people more than actual examples.

Give them the freedom of choice: Excellent motivational books are never didactic or preachy. They don’t try to shove their ideology down their reader’s throats. Your ebook or blog should be open to the idea that what you are suggesting is only one possible way of doing things out of millions.

Emphasize on short term goals:  No matter how motivational your ebook or blog is, it’s impossible for people to change their lives overnight. Don’t make the goals you are advocating seem to difficult. Talk about small steps and little changes they can make. People are inspired by things that seem plausible by ordinary people.

Focus on tangible problems: It’s important to point out actual problems before you jump into offering solutions. Talk about problems which affects your readers in their daily lives be it in home, office or school. It’s a known fact that people bond over shared problems and they will feel like your book is reaching out to them.

Tell them it will be okay: The best motivational books in the world don’t look down upon you and say that the way you have been living life is wrong. The tonality of your book and blog shouldn’t be aggressive and should offer empathy and understanding.

Don’t alienate your readers: It doesn’t matter whether you are a believer or an atheist, if your motivational book is not about religion you shouldn’t alienate either readership by mentioning god or the lack of his or her existence in every second sentence. This is just one example. Let every reader irrespective of caste, creed, race, gender and religion feel at home.

Make it a compelling read: More than often mediocre motivational ebooks forget the main purpose behind people reading a book: Entertainment! Don’t compromise on engaging content. People have to be interested in how you are saying things before they can be interested in what you have to say.

Now that you have enough motivation to write your motivational ebook or blog, don’t wait and keep staring at the blank document on your laptop screen. Start writing!