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Coral Concepts LLC wishes all a merry christmas. Visit:https://coralwebconcept.com/ 

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Viist:https://coralwebconcept.com/ for more details.

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Viist:https://coralwebconcept.com/ for more details.

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Viist:https://coralwebconcept.com/services/search-engine-optimization/ for more information.

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Better traffic on your website cannot always be considered as a thing of success on the internet. Your website may be witnessing regular traffic but very less conversions or sales in the meantime.

Bounce rate is the percent of visitors who enter your website and go back without completing a purchase or conversion. This means that your website is not delivering a positive user experience. You can easily determine the bounce rate of your website with the help of Google Analytics. To make a website successful, you must make sure that the bounce rate is very low and the visitors spend enough time on your website to decide their proceedings.Visit:https://coralwebconcept.com/services/website-designing/

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SEO is one of the best methods for B2B companies to drive customer engagement. For B2B companies, the organic online presence across all kinds of channels is necessary to improve sales and the probability of potential conversions.

B2B SEO is used to generate organic growth for a company through specific SEO techniques. These techniques differ from that of the techniques in B2C SEO. Thus, you must use the right SEO strategies for your B2B service, to be more successful in the business.Visit:https://coralwebconcept.com/services/search-engine-optimization/

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For businesses with a localized focus, Google My Business Listings can generate high organic traffic to their websites. To optimize Google My Business profiles, adding UTM tags to website URLs that come within those listings have been found very effective to sort out the means of traffic.Visit:https://coralwebconcept.com/services/search-engine-optimization/ for more details.

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Performing a Professional Ecommerce Website Testing

With more and more eCommerce websites emerging now and then, there has been a boom in the eCommerce market nowadays. It is estimated that there are about 12 to 24 million eCommerce sites worldwide. This clearly conveys that the industry is highly competitive, and quality eCommerce website testing is necessary.

Ecommerce testing is basically the process of assessing and analyzing the functionality and performance of ecommerce websites and applications. This ensures the quality and reliability of the software, and the smooth functioning of your website, by identifying and solving the issues that restrict it. Since eCommerce testing is integral for improved customer engagement and business, we will look at some of the important aspects to be considered while testing an eCommerce website.

Homepage

The best-suited element for a home page is a hero image. A hero image is a large image, more or less like a wallpaper, which creates the first impression in your audience. Thus, the image should be an attractive one, with which the user can easily relate it to who you are.

Product Page

This is a very important area of any online business. When the user identifies the product they were looking for, they will straight away go to the detail page. This is where they decide on whether to proceed with the purchase or to drop it. Thus the landing page or product detail page should be designed attractively and should operate smoothly to ensure that the conversion is met. You can also approach an eCommerce website design company in UAE for expert opinion and guidance.

The product should be presented in the best fashion, with high-quality images and videos. They are viewing it online, so make sure you provide them the best viewing experience. Always include product details like specifications, colours, models, choices, price, shipping info, etc. Product reviews from previous customers can also urge your customers to go forward with the purchase. Also, include delivery and checkout options and stock status as the call to action.

Cart Facility

It is necessary to keep the shopping cart easily accessible and accordingly updated with the details of products that the customer adds. Timely updations can urge the customer to engage more by choosing and eliminating the products of their choice. Even if the customer decides to discontinue the shopping during checkout, the products should still be in the cart so that the purchase may take place in the future.

Search Algorithms

Most of the customers are here to purchase a specific product that they need. Thus, your search algorithm should function accurately to ensure that they find it faster. Searches should be made available based on the product, brand, and category, and should appear in the most relevant manner. Search filters should also be included so that the customers can be more accurate about what they are looking for.

The Checkout Page

The checkout or payment page is basically the edge of the cliff for any eCommerce business. Cart abandonment in the payment stage can be really heartbreaking, and thus, it is to be avoided by all means.

The first thing to do is to provide your customers with a variety of payment options so that everyone has at least a single option available. The security of the saved payment information should also be tested to ensure customer satisfaction. Other than this, emails and messages should be generated to ensure the purchase and provide more details about the status.

Recommended Products

Testing the algorithm that displays recommended products is also important to increase potential sales. Sometimes, a customer planning to buy a product may end up buying from the ones you recommended. In another situation, someone who has canceled a purchase may tend to purchase another product that appears before them as ‘recommended’. Thus, the display of relevant recommendations is very necessary.

Mobile Friendliness and Browser Compatibility

In this smartphone era, there is pretty much no use if your eCommerce platform is incompatible with smartphones. Testing mobile compatibility is thus necessary to ensure easier access for your customers. The website should also be tested on different browsers, both for desktops and smartphones.

SEO and Social Media

Testing SEO-related features can help you to get your eCommerce website to get ranked better in searches. Each and every content should be tested to meet the quality standards of SEO guidelines. In the same way, social media testing should also be done to boost the success of your eCommerce platform by driving in more traffic towards your platform.

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How to Test Front End Without Any Failure

For every mechanism that is related to various digital processes, testing is very important to ensure user-friendliness. In this fast digital era, providing the best and fast service through your websites is necessary to stay loud in the crowd. Front-end testing is basically the process of testing the UI of a web application by regularly analyzing its functionality. Through this, you get an idea of the minor issues and bugs that have to be sorted out so that the website is healthy as always. Being a complex process, front-end testing can be of no use if not done in the proper way. Thus, it is always suggested to approach a web development company in Dubai to ensure effective testing.

 There are basically 3 modes of testing

 Unit Testing: Testing each and every minor unit and interface in the application separately, to determine whether they provide the expected output.

 Integration Testing: Testing different units as a code, to determine their efficiency.

 End-to-End Testing: This is the complete testing of an application, which is done to analyze the user experience.Thus, without any manual testing, we get to improve the productivity of a web application, by making it error-free through front-end testing. But, there are some testing traps that we often fall into due to the errors in testing. Thus, there are some aspects to be noted to avoid testing failures.

Plain and Simple Tests

A test of any type should have a very minimalistic design, without not much logic and abstractions. Commands must be relevantly named and documented so that they will be acceptable for both the testers and developers.

 Automation Training

Automaton is a very necessary tool for successful testing. But if your team is performing automation for the first time, a transition from manual to automation may be time-consuming. You may also not be able to finish testing before the deadline.The best thing to do is to prepare your team with the automation frameworks much before a project begins. Ask your team to write test cases and resolve the set-up issues before the development team finishes their work.

 The Real World

In most cases, testers will not be able to guess how a real user interacts with the page. They cannot predict how the user will behave while using the page. This can be resolved by performing usability testing as a mandatory phase. Through usability testing, you will be able to get a direct idea of how a real user will perform their actions on the site. Performance testing is also necessary as it will show you how the application behaves when a lot of users perform it at the same time. This way, you can assure that your application can manage situations of high traffic and rush.

 Agile and Regression Testing

Agile provides flexibility to the client, as they can check the app and suggest changes in regular intervals. They can ask you to remove a feature or add a new feature. As the codes are changed regularly, regression bugs may increase. Thus, it is advised to perform regression testing using snapshot comparing tools or visual regression tools.In the technological era, the digital world is moving fast as ever. Even the slightest of errors can affect the reputation and acceptance of your company. All it takes is a simple click for a user to choose your competitor over you. Thus, front-end testing should be effectively done, so that you can stay loud in the crowd.

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The life of a graphic designer is always exciting and challenging. During the course of their process, they perceive the roles like strategist, salesman, marketer and many other roles which ultimately contribute to their result. Every designer has a unique workflow, and it helps them to be perfect in what they are. But still, there are some simple ways in which you will be able to provide a easier approval for your logos and other designs.

The success of logo designing, particularly, depends not only on churning out attractive designs, but also on the nature of your workflow that helps you do it. Here, we will discuss some of the aspects that help you to get your logos accepted easily.

Explain Yourselves

While hiring designers, all kinds of clients and companies equally consider the talent and workflow of the designer. Thus, it is necessary to explain your workflow to them, so that they get a clear idea of you as a designer. Basically, your process is something you have been following throughout your career, and it is the base of your expertise and productivity.

During the first meeting, explain this process to them very thoroughly. Convey the importance of your process, and give a detailed idea of the logo samples you provide, the further modifications you make, your correct payment expectations etc. When you have a transparent workflow, your client will trust you with the process.

A Creative Brief

A creative brief is not something you design based on your ideas. Instead, you have to collect as much information from your client, to have a specific idea of their vision. The best way to do this is by asking a lot of questions. This can include queries about the brand story, their targeted audience, the emotions to be evoked, their unique selling point, competitors, what they wish to be in the future, and so on. Shoot all the positive queries that come up in your mind, whether or not it affects your process. You can expect answers immediately or even as a detailed document within a few days. The more eager you are to know about all these, the better will be the client’s trust and impression in you. This is one of the best techniques that graphic designing companies in Dubai use.

Managing Creative Clients

Some clients don’t just give you details, but ideas and creatives too. They may at times work with you during your process and discuss with you their ideas and suggestions. The key is to be all ears to them, even if their suggestions aren’t fruitful. Understand why they think theirs might be a good idea, and suggest changes if any. A good creative client has ideas that they wish to contribute to your process, so that both parties get to perform better. Thus, respect them and consider it as a give and take process where you might get a fresh idea for a logo.

Presenting the Designs

Always present your concepts and designs in person or at least through a video conference. This is the best way to ensure the smooth flow of the presentation, and also convey the concept of your logo more effectively. Explain the merit of your solutions, and how these concepts will help in a successful branding or rebranding campaign. Instead of just presenting the final product, explain your whole process from the first ever component of your logo to the final design. This makes the process of approval a lot easier.

Out of The Box Always

Thinking out of the box is basically the best way to come up with unique ideas. A logo is the identity of a brand, and for it to be established, you always have to think big. Further, your designs should always be updatable, so that the client sees a bright future for the logo that you have come up with.

Apart from all these aspects, research is very important. When you have a complete idea about your client, you will be able to introduce the best logo designs that they have been waiting for!

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The Key to More Views on YouTube – Keywords

With about 2 billion active users and one billion hours of content streamed every day, YouTube is now the second-largest search engine on the internet. With the hottest social networking platform delivering such figures, we surely know that YouTube is the best place to upload any kind of video content.

But, many of us still aren’t aware of the mechanism of YouTube ranking. Most YouTubers have a feeling that the YouTube algorithm selects the most interesting video content, and delivers them in the first results. While this is a partial truth, there are facts and figures beyond that. As we discussed, such a mammoth range of content come into YouTube everyday, which makes mastering the YouTube algorithm a difficult task. Thus, there are some serious aspects that decide the ranking of your content in YouTube searches.

Another Version of Google

Most of us have an idea of how Google search rankings work, and how the pages can be optimized to improve the ranking. But we usually limit this idea into the so-called process of ‘browsing’. Basically, YouTube is also a search engine where we browse videos. So, these videos can also be optimized to have better audience attention and views.

The idea is to consider YouTube as a large library of videos, where you search for a particular video or solution, using a set of words. The first results that you get are the ones that YouTube finds most relevant to the set of words you searched with. These set of words are the YouTube keywords, which play an important role in ranking your content.

Mastering the Technique

The first step to optimize your videos comes before making it, that is, knowing your audience. You can entertain and engage your target audience only if you know what they are looking for.

Understanding your audience- why and what are they looking for – can help you to identify the most searched keywords that are relevant to your subject.

Keyword research can be simply done by randomly timing words in the search bar that are relatable to your content. Now, YouTube will give you a list of popular searches, from which you can select the specific keywords that fit right in your content. But some of these may have been highly used in the market, leading to a higher competition. The best way to identify them is to look for them in the other videos which have a huge number of views. This way, you can eliminate the keywords with a higher competition. Consulting a digital marketing agency in Dubai can also help you a lot more.

You can also compare your potential keywords through the ‘YouTube search’ option in Google trends. But, rather than the keyword volume or popularity, its perfect usage in your video is the most important aspect.

How To Use Keywords

Once you come up with a set of perfect keywords, it’s the time to attach them to your videos. The areas where you can add your keywords include video file name, title, transcript, description, tags and even in the video.

Using keywords in your file name is the first way of optimizing your videos.

Then comes a punchy title, where you can add your keyword at the beginning, which will drive in more attention.

In the description box, YouTube allows upto 5000 characters. So, include your keywords, relevant information about your video and a strong call to action to make it worthy.

The video transcript also entertains keywords, by providing the additional texts that are used by YouTube’s ranking algorithm.

The final step is tagging, where you add the most relevant tags to your video, which includes specific keywords and phrases, channel name, other popular keywords etc. But always keep these tags precise and clear, as too many general tags can make your video look ‘unspecific’.

Other than all these, you can also include the right keywords in your video presentation. The YouTube algorithm radars the audio contents too, especially when subtitles are also available for your video. Thus, you can add these keywords as part of your script to churn out better results. In such a way, your channel will have a unique identity, with which the algorithm will find it.

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Helps in identifying the best tips to get optimised for branded search.Please visit:https://coralwebconcept.com/services/search-engine-optimization/ for more

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Coral Web Concept offers best SEO services. We are a trusted SEO Company in Dubai who helps to grow your business online.Please do visit our website:https://coralwebconcept.com/ for more details

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There was a time when all we did with technology was gaming, writing, painting or browsing. Those days shopping was not even on the technology to-do list. But things have changed rapidly, resulting in a time when online purchases, specifically called E-commerce, is in a phase of ‘forever boom’. With the Covid 19 scenario ruling the world, the e-commerce market has been busy churning out trillions and trillions of business.Technology has definitely made things easy, but, using it to make your business easy is never easy. If it would have been easy, then why do every successful e-commerce business rely on a web development company for marketing? So, effective digital marketing is the key to success for every online business, which can only be carried out with the assistance of an e-commerce web development company.But, everything has a cheat code. So, let us have a look at some of the digital marketing strategies that can boost your e-commerce business.

 Showcase Your Product:The online world is much faster than we think, and any product should quickly grab the attention and interest of the customer for a conversion. An attractive and flexible display of your product through some high resolution photographs can literally glue your customers on it.

 Product Filtering:A majority of the customers in e-commerce platforms are looking for very specific products. So, always maintain an accurate product filtering feature, so that you don’t want them to lose interest in your business due to the complexity in finding their desired product.

 More Delivery and Payment Options:The most successful e-commerce websites never limit their delivery or payment options to a few. The more options you provide the customers with, the quicker will be their act of decision making. Thereby, you can reduce the situation of cart abandonment. In a city like Dubai, where a whole lot of different customers live, this can make a lot of difference in your business.But there are cases when the customer abandons the cart for some or the other reason, which may or may not concern your website. But the sure thing to do now is to send them a recovery email that navigates them to complete their transaction. Studies prove that almost thirty percent of recovery emails result in a purchase.

 Wish Lists Speak:When you have a wishlist on your e-commerce site, you get a clear idea of what the customer is looking for. This is the best way to generate personalised emails which can make the push for purchase easy.

 Friendly Chatbots:Another way of ensuring personalised experience to your customers is by using chatbots to navigate them. Immediate questions may need immediate answers, and chatbots can help you very well with it. Even the problem solving process upto a limit gets easy with the help of chatbots.

Promote User Generated Content:As it is said forever, the customer is always the king. Make sure you have a review space when someone scrolls through your product page. When you have a happy customer posting their experience, you get a whole lot of others who are ready to buy the product in no time.

Mobile Friendly:Customers nowaday are used to purchasing everything online through smartphones. If your e-commerce platform does not have a mobile friendly design, you are going to lose a large majority of online buyers. Thus, always have a mobile version which supports carting and purchasing in the simplest way possible. An e-commerce web designing company can help you come up with engaging mobile versions for your business.

Go Social:An e-commerce platform is not always the answer for a potential business. Social media is also emerging with a realm of new choices, which is why you should promote and facilitate the purchase of your products through social media platforms like facebook and instagram.Now that we have seen what digital marketing does to your e-commerce store, you should definitely realise that the countries like UK, UAE, USA host enormous possibilities for online business if executed in the perfect way. In a phase where we are waiting for a double boom in online business, be the one which stands out above all other e-commerce platforms!

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We are a UAE based digital marketing agency,we provide all services like seo, social media marketing, paid ads, e commerce website development etc. Visit:https://coralwebconcept.com/