coreyfuson-blog

[coreyfuson-blog]

We offer custom web design and responsive website development solutions for your business. We design websites with easy navigation, impressive user interface and are search engine friendly.

[coreyfuson-blog]

6 Things you should do when Launching a Website

A successful business is more than having a brick and mortar store. A website is necessary for a business to be successful. But building and designing a website is only the first step. To ensure that your website is a success, launching your website determines how it will take off. This post will help you determine a game plan to launch your website and avoid some issues many have:

• Setup a pre-launch page

Even if your website isn't ready you can still start promoting it. Promoting your site with a launch countdown can generate interest and enthusiasm. A launch countdown page can include a signup box for the visitors for them to get notified when you launch your website.

• Create high-quality content

Promotional strategies rely heavily on content. Excellent content according to your niche is highly valued by the visitors and if they don't see that, chances are that they'll never visit the site again. Before launching, write several pieces of amazing content. For the best chance of ranking in the search engines, it is advised that you shoot for more than 1200 words per piece.

• Incentives to join an email list

Email listing can help you connect with your visitors. Email marketing service like MailChimp provides pre-designed templates so you can easily add an opt-in box to your site. Incentives like a free eBook or a guide to offer valuable information can further assist in your visitors joining your list.

• Set up online alerts for your blog name

Stay up to date with when and where your site is being mentioned online. This will help you focus your efforts and strategize accordingly. To get notified for any mentions, sign up for Google Alerts.

• Upload an XML sitemap

An XML sitemap allows Google to crawl the site efficiently and thus making it easy for the content to be indexed quickly.

• Learn the basics of SEO

A few basics SEO can help you rank your website and you don't have to be an SEO expert. A few important elements to remember:

 Use keywords in strategic areas of the page.

 Use words instead of numbers or symbols in your URLs.

 Make the website mobile-friendly.

Enterprise Web Cloud provides custom-made web design in Mississauga. Our team develops website and help you in every step of the way to launch the website with ease.

[coreyfuson-blog]

Enterprise Web Cloud is a leading e-commerce website design company in Mississauga. We offer website design & development, social media marketing and digital marketing services.

[coreyfuson-blog]

Dos and Don’ts of Pay Per Click Campaign

PPC or Pay Per Click is the new buzz word in the digital marketing town. And why not? This strategy provides the most correct results when it comes to the online marketing and general promotions. Though a paid strategy, PPC helps a specific company to target the precious traffic to the website resulting in higher sales and eventually, great turnovers. In this marketing strategy, the digital marketing company bids on the high ranking, high competition keywords related to the business niche and targeted audience and the PPC ad is instantly there on the search engines, be it Google, Yahoo or Bing.

PPC is a time-tested way to bring the required traffic to the website, but it certainly comes with several pitfalls. And you need to know the essential dos and don’ts of PPC to run a successful PPC campaign for your business or for your clients. So, in this post we are going to discuss these dos and don’ts. Dos

o Do the keyword research thoroughly, check your competition and look out for the keywords that is ranking. For this, you can take the help of Google’s Adwords Keyword Planner. They bring you the accurate results, thus increasing the chances of a successful campaign.

o Do categorise your targeted audience and then assign the keywords according to the categorised. This will ensure higher click through rates, thus increased sales.

o Do good preparations before starting the campaign. Though PPC ads will fetch results, but make sure that your websites as well as landing pages are in top notch conditions. User friendly and engaging website as well as content will bring traffic and eventually high ROI.

o Do keep an eagles’ eye over the campaign. Many people just leave the PPC campaign after launching it. And this is the biggest mistake. You can easily use Conversion Tracking to see how the campaign is performing. Don’ts

o Don’t spend money over generic keywords as the users are smart these days. They know what they want and know how they will get the desired outcomes.

o Don’t stop yourself from using negative keywords. Negative keyword is a raging trend these days and they can surprisingly bring a huge amount of traffic.

o Don’t immediately send all the prospective clients to the home page. At least, give them a chance to explore the website.

o Don’t simply leave the campaign alone. Keep a tight check over the conversion rates, bounce rates and other stats.

With that said, an effective Pay Per Click campaign is all about how well you do the research and how close you monitor the results. For the desired results, you need experts who have sufficient experience to turn the campaign into a huge success. And one such experienced team of experts is Enterprise Web Cloud. With us an ally, you are assured of a successful ad campaign.

[coreyfuson-blog]

Enterprise Web Cloud provides unique and consistent content for websites in Mississauga. Our experienced writers communicate your message to deliver a good quality content to improve your search engine ranking.

[coreyfuson-blog]

Enterprise Web Cloud is a custom web design and IT solutions provider in Mississauga, Brampton, Toronto. We offer best graphic designing & internet marketing services.

[coreyfuson-blog]

Enterprise Web Cloud is a leading E-commerce website developer in Brampton. Our expertise in Magento, BigCommerce, Shopify, and WooCommerce gives you flexibility and independence to trade online with ease.

[coreyfuson-blog]

The SEO Basics for Bloggers

Recently, SEO has become more popular in the past few years. Many bloggers are understanding the importance of optimized website and the concept of visibility. A content that can be easily found by search engines can help you save money. But how do search engines like Google SEO work?

To simply put, Google has developed algorithms to rank your site. They check over 100 indicators to determine if the site is useful or not. The search engine "crawl" through your site to look for indicators like backlinks, traffic, domain age, etc.

SEO can get a quite complex as it is constantly changing but there are a few constants that remain the same. These are:

1. Domain and hosting

Getting your own domain and hosting may feel tedious for beginners but a free blog setup won't do you any favor. Google only prefers to point out the website that are serious about their work. So, the first thing you've got to do as a blogger is getting your own domain and hosting setup.

2. Original context

A useful content that actually helps and provide relevant information is vital from an SEO point of view. The content should be original whether it's a blog post, video or if you can tools and plugins too. The better the content the more sharing and fast result. The idea here is to engage the readers and help attract more links.

3. The right keywords

Choosing the right keyword can be perplexing. What article to write about? After choosing the right topic for your article include the keyword in a these places as well: • The page title and headline • Your URL • The article • And also in the Metadata

4. Link-building

Links help in the growth of your search rank and if others link to your site, that makes it even better. Link building can be done easily in these three ways:

• Use anchor text (Embed links directly into the text) with your keyword to link out to similar articles.

• Branch out and ask others to link to you.

• Link to other articles by using anchor text.

5. Metadata Metadata is a data that describes and informs about other data. This won't be visible to the reader but that doesn't mean it is any less important. Metadata makes your blogs to find with an ease and explains briefly what the document is about.

These are just a few SEO basics for blogging. If you want to rank your blogs, it is imperative to create great content. If you still feel a little confused about SEO or you've just started blogging, visit Enterprise Web Cloud for all your queries.

[coreyfuson-blog]

We focus on fast load speed, intuitive, seamless transitions and excellent features for our designs. We make sure that our designs take your needs into consideration and stay consistent with the branding you have worked so hard to build.

[coreyfuson-blog]

Are you sending too many emails?

You are all set to begin your Email Marketing endeavour. But did you consider if your email is going to reach the masses or not? Is it going to strike a chord with the target audience or not?

There is a huge gap between sending a mail and having it read and getting the purpose solved. This gap comprises of open rates, click rates, soft and hard bounces and spam filters. So getting an email in the inbox is one thing and making sure it gets read is a different deal altogether. Before you begin, let’s consider these factors which are imperative in deciding the success rate of your email campaign.

● FREQUENCY OF THE MAILS

Sending regular emails is a good strategy but the tricky part is how much is too much. This frequency is different for different people so it’s likely that some are not gonna like their accounts to be bombarded with your mails resulting in cancellation of subscription and even being marked as spam.

Before jumping onto a conclusion, it’s better that the consumer is asked how often one wants to receive the emails. It can be asked at the time of subscription or in the footer section of the welcome mail. There could be an online performa attached with the welcome mail asking about the frequency preference.

● GETTING IN THE INBOX

This is by far the trickiest part. The open and click through rates, soft and hard bounces and spam filters get into play in this factor. Soft bounces are when your email does not get through due to temporary suspension of the email ID. Sending it again after some days should solve the problem. But if the repeated attempts fail, it’s a hard bounce. That means either the receiver has changed the email ID and you have been sending the mails to the one that is discontinued or you have been spammed.

It’s important to keep in touch with the subscriber through renewed subscriptions that inform about the possible change in ID.

Also, the faulty keywords, too much use of exclamation marks can land your mail in the no man’s land (spam folder). Therefore it’s important how you compose the mail.

Enterprise Web Cloud is such one email marketing company that takes care of these things in an efficient way. What’s more is an expanded consumer database that readily opts-in for receiving your business mails so can just forget about the whitelist and blacklist for good.

● KNOW YOUR CONSUMER BASE.

Honestly, what’s a reader of Twilight series to do with Julia Kristeva? Not much I suppose. So how’s that gonna do for your business if you offer special discount on the books by the latter? Not much either.

It’s important to know your consumer base, what they asked for, what they click the most and so and so. The related suggestions are likely to get noticed.

Also, according to statistics, the maximum no of open and click through rates pertained to ecoupons (after religion). So once you know what the consumers want, it should be no herculean task to figure out the rest.

● TRACKING THE CAMPAIGN IN REAL TIME

Enterprise Web Cloud’s Wifi marketing platform offers a complete insight into the open and click through rates and even on the coupon redemption which allows you to track the success of your email marketing campaign in real time. This enables you to measure the success of the endeavour immediately rather than a delayed analysis.

According to consumer feedback, they would rather hear about the offers and schemes through email rather than sms or any other mean. Thus a careful analysis of the consumer base and marketing strategy can help you use email marketing in the favor of your business.

[coreyfuson-blog]

Enterprise Web Cloud provides a leading mobile app development service in Toronto. We deliver customized apps according to your requirement for the growth of your business.

[coreyfuson-blog]

Which is Better Custom or Third Party Theme Based Web Design?

Let us throw a hypothetical situation at you: you are planning to purchase your first ever house. What will be of utmost importance and would your priorities match somebody else’s as well? Maybe you are considering a cute, little picket fence, a long driveway and a beautiful backyard; in short, you are looking forward for a home that reflects you and your personality. Well, same goes for the website design. Your Website Design should reflect the true sense and purpose of your business.

While handling the matter of company’s website, you need to pinpoint the things you want to include and what else can be excluded. You need to make a website that is unique, easy to navigate, user friendly and above all, a true reflection of your business. Though the design of the website is important, but not the whole sole point of focus. Now with this, let us discuss the various pros and cons of custom as well as theme based web design that would surely help you to make a good and smart decision.

Theme Based Website Design

Pros:

1. With theme based design, you can preview, alter the functionalities and can have an exact idea as to how would your final page look like. You have a fair idea about the working of website, even before making it live.

2. Now you have plethora of themes that are customized according to the requirements of a particular niche. So, no more hassles with font size, colours, portfolios, content layouts. You just have to customize it.

3. If you don’t have a team of developers for the backend support, then don’t fret. Now when you work with theme based web design, you automatically have their support team with you that helps you with any kind of complication that may arise before, during or after the launch.

Cons:

1. When you opt for a theme based web design, there are high chances of stumbling on a website using the same theme. There is a lack of sense of originality.

2. With the pre-structured themes, there is a very less space of customization of pages. These themes come with set pages format and you have to work according to the theme.

Custom Website Design

Pros:

1. The basic advantage of custom web design is that it would be only yours. If you are into baby products, you can have a homepage with soft colours. But to make the custom web design your ally, you need a good team of developers.

2. You have the control over every small detail of the website, be it colours, fonts, layouts, social media integration or plugins. It can enhance the quality of the website but can also affect the overall productivity.

Cons:

1. You have to understand the fact that when you opt for Custom Website Design, the developers have to work on it from the scratch. In other words, it is a green project and it would cost you more as compared to the theme based web design.

2. Sometimes, you may have to face the situation of ‘too many cooks spoil the broth’. Designing a website is a creative and artistic work and everybody has their own views and perceptions that can lead to decreased productivity and long waiting time.

But before taking any decision pertaining to the website design, you need a website agency like Enterprise Web Cloud that understands in and out of any business as well the concepts of website designing. When you hire one such agency, one thing you assure yourself is a seamless, user friendly and creative website for your brand!

[coreyfuson-blog]

Great design doesn’t happen by accident, they are created by a team of professionals. All this is possible through an effective branding, website design, e-commerce, website development, marketing, and strategy.

[coreyfuson-blog]

Enterprise Web Cloud offers SEO services to organically increase traffic and visibility. Our SEO team provides different parameters of digital marketing for a result-oriented integrated approach.

[coreyfuson-blog]

We focus on fast load speed, intuitive, seamless transitions and excellent features for our designs. We make sure that our designs take your needs into consideration and stay consistent with the branding you have worked so hard to build.

[coreyfuson-blog]

Great design doesn’t happen by accident, they are created by a team of professionals. All this is possible through an effective branding, website design, e-commerce, website development, marketing, and strategy.

[coreyfuson-blog]

Today, people search for everything on internet. From hairpin to plane tickets, there’s a broad spectrum that spans people’s search behavior across the globe.

In that case, digital marketing plays a great role in helping a product or service reach masses.At present, all major or minor brands are harnessing the power of internet marketing to reach target audience. Statistically speaking, nearly 50% of the users come to know about a service through internet first. It could be an online advertisement or a social media post announcing a sale. Digital marketing packages by Enterprise Web Cloud have been availed by renowned real estate players in Brampton and have benefited from it.

So how digital marketing works for real estate sector. It’s basically a service provider like any other, dealing in sale, purchase, and lease of properties which can benefit from digital marketing in the following ways: Building an Ad campaign from Conversion point of view Ads and posts designed specifically for conversion purpose can escalate real estate business growth. There’s a thing about conversion rates which are reached through two pathways. One is click through and the other is view through. Click though conversion is when a consumer clicks on the ad and conversion follows. View through conversion is when a viewer does not click on your ad but views it and comes back for the services you offer by visiting your website. Out of 100 conversions, 70 will be click through while 30 will be view through conversions.

Many ways to get in touch with clients

Digital marketing offers a multitude of ways to get in touch with prospective clients. Email marketing, email blasts, social media marketing (Twitter, Facebook, Instagram, Pinterest), and through various blogging platforms where you can answer their real estate queries. When you’re always in their news feed and emails, you can expect a positive response sooner or later. Basically, if they like what they see, they’ll give in.

Listings on real estate websites

When anyone looks for a property, they first head over to the popular real estate websites that have all the current property listings. If you can register yourself with websites such as Realtor.ca or Zoocasa.com, you can reach the target audience faster.

Here SEO deserves a special mention. Real estate is such a sector where one person won’t invest twice at a given time. So whoever reaches the customer on time before everyone else, ends up making the cut. If the property deal you’re offering matches requirements of the consumer, he/she is most likely to prefer your deal. Given you’ve put forth your offer in a lucrative manner. That’s the part where strategy planning comes in.

These are few of the many ways digital marketing helps real estate sector. Strategy planning, target audience analysis, ad campaign strategy, in crux of all these attributes lies internet marketing. If yours is a struggling real estate firm, go for digital marketing packages offered by Enterprise Web Cloud. You’ll see the benefits for yourself.