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Cori Ann Russell Talks About a Common Mistake Killing Sales

In this episode, Dr. Cori Ann Russell shares the biggest mistake people make in sales—talking too much. She explains why listening matters more and how being curious can lead to better conversations and more trust. Learn how to connect with people and improve your sales without sounding pushy.

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Cori Ann Russell Talks About Financial Tips for Small Business Owners

Dr. Cori Ann Russell shares smart, real-world financial tips every small business owner can use—like tracking expenses, preparing for slow months, and investing wisely. Learn how she built Finish Strong CPR with focus, intention, and practical money habits that help keep any business steady, even in uncertain times.

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Cori Ann Russell Explains the Importance of Business Networking

Building solid relationships can be just as valuable as offering top-notch products or services in a competitive business world. According to entrepreneur and business strategist Cori Ann Russell, networking is one of the most powerful tools professionals can use to spark growth, boost learning, and reach their goals.

Whether you’re a seasoned business owner or just starting, here are 7 reasons why business networking is essential, explained by Cori Ann Russell.

1. Opens the Door to New Opportunities

When you network with other professionals, you expose yourself to new ideas, projects, and partnerships. Cori Ann Russell emphasizes that many business deals and collaborations start with a simple conversation. By meeting the right people, you might come across opportunities that wouldn’t have appeared through job boards or online searches.

Pro Tip: Attend local business events, industry meetups, or even virtual networking sessions. You never know who you’ll meet!

2. Builds Strong Professional Relationships

Networking goes far beyond simply swapping business cards or adding connections on LinkedIn. According to Cori Ann Russell, it’s about building real, lasting relationships. These relationships often lead to trust, referrals, and long-term partnerships.

When you consistently show up and offer value, people are more likely to think of you when they need help—or when they hear of an opportunity that matches your skills.

3. Boosts Your Business Visibility

The more you network, the more people become familiar with you and your brand. Cori Ann Russell points out that this increased visibility can lead to better recognition in your industry. Over time, people will start associating you with your area of expertise.

This is especially important for small business owners and freelancers who rely heavily on word-of-mouth marketing.

4. Offers a Chance to Learn from Others

One of the best parts about business networking, according to Cori Ann Russell, is the opportunity to learn from other professionals. Whether it’s new strategies, market trends, or helpful tools, every conversation has the potential to teach you something valuable.

By surrounding yourself with knowledgeable and experienced people, you stay ahead of the curve and keep growing professionally.

5. Gives You Access to Mentors and Advisors

Having mentors can fast-track your business growth. Cori Ann Russell highlights how networking events often attract experienced professionals who are open to sharing advice. These mentors can help you avoid common mistakes and make smarter business decisions.

You don’t need to ask someone to be your official mentor. Sometimes, ongoing conversations and support can naturally turn into a mentoring relationship.

6. Provides Emotional and Professional Support

Let’s face it—running a business or climbing the career ladder can be tough. Cori Ann Russell believes that having a strong professional network can help you feel less alone. Talking to people who understand your challenges can provide encouragement and practical support.

Networking groups can act as your cheerleaders during tough times and celebrate with you when things go well.

7. Helps You Stay Motivated and Accountable

When you're surrounded by ambitious and goal-driven people, it’s easier to stay focused. Networking encourages you to keep pushing forward. Cori Ann Russell often says that being part of a motivated community keeps her inspired and accountable.

It’s easier to reach your goals when you share them with others who cheer you on and check in on your progress.

Final Thoughts

Business networking is more than just a professional activity—it’s a vital part of long-term success. As Cori Ann Russell explains, “Networking is about people, not pitches. When you focus on building genuine connections, the opportunities naturally follow.”

Whether you’re networking online or face-to-face, remember to be yourself, offer value, and listen more than you talk. Over time, you’ll build a strong network that supports your business and career in ways you never imagined.

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Cori Ann Russell Reveals a Controversial Business Strategy

Cori Ann Russell, a well-known entrepreneur, has sparked heated debates with her latest business strategy. Some call it groundbreaking, while others see it as risky. Whether you're an aspiring business owner or a seasoned professional, this strategy could change the way you think about success. Let’s dive into the key aspects of this bold approach.

1. Prioritizing Profit Over Customer Satisfaction

Many businesses put customer satisfaction at the top of their priorities. However, Cori Ann Russell’s strategy challenges this norm by focusing more on maximizing profit. While she acknowledges the importance of customer service, she believes that profitability should come first. Critics argue that this could lead to short-term gains but long-term losses if customers feel undervalued.

2. Eliminating Middlemen Completely

Cori Ann Russell is a strong advocate for cutting out intermediaries. By dealing directly with manufacturers, suppliers, and customers, she claims businesses can significantly reduce costs and boost profits. This direct-to-consumer (DTC) model has worked well for many brands, but some argue that eliminating middlemen can cause logistical challenges and disrupt traditional supply chains.

3. Using Controversial Marketing Tactics

From aggressive social media campaigns to viral stunts, Cori Ann Russell’s marketing strategies are anything but conventional. She believes that pushing boundaries and stirring up conversations—even negative ones—can increase brand visibility. While some admire her bold approach, others warn that this could damage a brand’s reputation if not executed carefully.

4. Emphasizing Employee Output Over Work-Life Balance

Another striking element of Cori Ann Russell’s strategy is her focus on employee productivity. Instead of promoting a work-life balance, she encourages a results-driven work culture. Supporters claim this leads to high efficiency and better performance, while critics argue that it could cause burnout and high turnover rates.

5. Setting Unreasonably High Pricing for Exclusivity

One of the most debated aspects of Cori Ann Russell’s strategy is her pricing model. By setting high prices, she creates an aura of exclusivity around her products and services. This premium pricing strategy works well for luxury brands, but some experts warn that it could alienate potential customers and limit market reach.

6. Leveraging Public Controversy for Brand Growth

Cori Ann Russell isn’t afraid to step into the spotlight—especially when it’s controversial. Whether it's engaging in heated debates or making polarizing statements, she uses controversy as a tool for brand awareness. While this strategy has gained her a massive following, it also brings criticism and negative press.

7. Rapid Expansion Without Stability

Instead of taking the traditional slow-growth approach, Cori Ann Russell advocates for rapid business expansion. While this can lead to fast success, it also comes with high risks. Without a strong foundation, businesses that expand too quickly may struggle with sustainability and long-term growth.

A Bold Move or a Risky Gamble?

Cori Ann Russell’s business strategy is undeniably bold, but is it sustainable? Some of her tactics have proven effective, while others remain highly debated. Whether you agree or disagree, there’s no denying that her approach challenges traditional business norms.

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Cori Ann Russell - 7 Digital Marketing Trends in 2025

Digital marketing is changing fast! In this video, Dr. Cori Ann Russell shares 7 key marketing trends to watch in 2025. Whether you're a business owner, entrepreneur, or marketer, these insights will help you stay ahead of the competition.

AI-powered personalization

Voice search optimization

Short-form video content

Interactive content

Sustainable and ethical marketing

Influencer collaborations

AI-generated but humanized content

Stay updated with the latest marketing strategies and grow your business online. Don’t forget to like, comment, and subscribe for more tips!

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Cori Ann Russell: The Road to Success Is Never Crowded

Success comes to those who refuse to quit. Cori Ann Russell believes persistence, dedication, and resilience separate winners from the rest. Challenges may arise, but those who stay committed will achieve their goals. Keep pushing forward, outlast the competition, and embrace the journey. Stay strong, stay focused, and never stop believing in yourself.

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Cori Ann Russell Reveals What Business Schools Don’t Teach You

Business schools equip you with a solid foundation of theories, case studies, and the latest management trends. But as Cori Ann Russell, a successful entrepreneur and business consultant, points out, there’s much more to building a thriving business than what’s taught in the classroom. From practical skills to real-world insights, there are critical lessons that traditional education often misses.

In this blog post, we’ll explore the key points Cori Ann Russell highlights about what business schools don’t teach you, providing valuable insights for aspiring entrepreneurs and professionals alike.

The Gap Between Theory and Reality

What You Learn in Business School

Business schools focus on strategic planning, marketing principles, financial modeling, and leadership theories. These are undeniably important, but often they remain abstract concepts until you enter the real business world. Cori Ann Russell emphasizes that while these subjects are essential, they don’t fully prepare you for the everyday challenges of running a business.

What’s Missing: Problem-Solving and Adaptability

One of the biggest gaps is learning how to adapt quickly and solve problems on the go. Business environments are dynamic, and challenges come up unexpectedly. Business schools teach you how things should work, but they rarely dive into how to pivot when things don’t go as planned. As Russell mentions, the ability to make quick decisions and think outside the box is crucial to success.

The Importance of Emotional Intelligence

People Skills Matter More Than You Think

Emotional intelligence (EQ) is another area that business schools tend to overlook. Many students graduate with a strong understanding of analytics but lack the interpersonal skills needed to lead a team effectively. According to Cori Ann Russell, understanding how to connect with people, motivate your team, and manage relationships is often more important than the technical knowledge you acquire.

Building trust, negotiating with clients, and maintaining a positive company culture are key elements of long-term success. These “soft skills” can’t be learned from a textbook but are developed through real-life experience.

Risk Management and Failure

Business Schools Gloss Over Failure

While business programs teach risk management, they often fail to prepare students for the emotional side of dealing with failure. Cori Ann Russell stresses that failure is an inevitable part of any entrepreneurial journey, yet many graduates enter the workforce with an idealized vision of success. Business schools may teach you how to analyze risks, but they don’t teach you how to cope with setbacks or how to bounce back after a failure.

Learning From Failure

In the real world, setbacks are valuable learning experiences. Russell advises that embracing failure and viewing it as part of the process will help entrepreneurs grow. Business success isn’t about avoiding failure altogether, but about using those failures to refine your approach and improve over time.

The Value of Networking and Mentorship

Networking Goes Beyond Classmates

In business school, you’re encouraged to build connections with classmates and alumni, but real-world networking is much broader and more complex. According to Cori Ann Russell, expanding your network to include industry experts, mentors, and even competitors can open doors and offer guidance that formal education cannot provide.

Mentorship is Crucial

Russell also highlights the importance of mentorship. A good mentor offers insights and advice that you won’t find in any textbook. They can help you navigate challenges, avoid common mistakes, and provide a perspective that comes from years of experience. If you haven’t found a mentor yet, it’s never too late to start looking.

Conclusion

Business schools provide a valuable foundation, but as Cori Ann Russell points out, true success comes from what you learn outside the classroom. By focusing on real-world skills like adaptability, emotional intelligence, and networking, you’ll be better equipped to handle the ups and downs of the business world. Take these lessons to heart and start building your business with a fresh perspective today!

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Cori Ann Russell Talks About Common Challenges for Entrepreneurs

Entrepreneur Cori Ann Russell shares insights on overcoming challenges like self-doubt, cash flow issues, work-life balance, and adapting to change, offering practical advice for long-term business success.

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Cori Ann Russell Talks About the Biggest Threat to Small Businesses

Small businesses struggle most with financial instability. Cori Ann Russell says cash flow issues, rising costs, and poor financial planning can lead to failure. Learn how to protect your business and grow successfully!

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Cori Ann Russell Reveals the Dark Side of Being Your Own Boss

Being your own boss sounds like a dream. You set your own schedule, make your own decisions, and build something from the ground up. But what many people don’t see is the hidden struggles that come with entrepreneurship. Dr. Cori Ann Russell, founder of Finish Strong CPR, knows this all too well. With over 20 years of experience in empowering communities through life-saving skills and estate planning services, she has faced the harsh realities of running a business firsthand.

The Pressure of Responsibility

One of the biggest challenges of being your own boss is the weight of responsibility. When you work for someone else, you have a clear job description, and your role is well-defined. But as a business owner, everything falls on you.

Cori Ann Russell explains, “There’s no safety net. If something goes wrong, it’s on you to fix it. If a client is unhappy, you have to handle it. If bills pile up, you have to figure out how to pay them.” The constant pressure can be overwhelming, and many entrepreneurs find themselves working longer hours than they ever did in a traditional job.

Financial Uncertainty

Another tough reality is financial instability. Unlike a steady paycheck, running a business means income can fluctuate wildly. Some months bring in great revenue, while others can be slow, leaving you stressed about making ends meet.

Russell points out, “No one tells you that even when you’re successful, you can still feel financially insecure. You might have a great month, but what about the next one? You always have to think ahead.” This uncertainty requires strong financial planning and a willingness to adapt to changing circumstances.

Work-Life Balance Challenges

Many people dream of entrepreneurship for the flexibility it offers. However, the truth is that business owners often struggle to step away from work. There’s always an email to answer, a call to return, or a problem to solve.

Russell admits, “I thought I’d have more freedom, but in reality, I’m always thinking about the business. It’s hard to shut it off.” Without clear boundaries, business owners can find themselves burned out, exhausted, and unable to enjoy the personal life they were hoping for.

Loneliness and Isolation

Another aspect of being your own boss that people rarely talk about is the loneliness. In a traditional workplace, you have colleagues to collaborate with, bounce ideas off, and rely on for support. But when you’re running a business, much of the decision-making and problem-solving falls on you alone.

“It can feel isolating,” Russell shares. “When things get tough, there’s no boss or manager to turn to. You have to make the hard decisions on your own.” Finding a support system, such as a mentor or a network of fellow entrepreneurs, can be crucial in navigating these challenges.

Handling Setbacks and Failures

Every business faces setbacks, whether it’s losing a big client, dealing with unexpected expenses, or struggling with competition. The reality is that failure is part of the journey, but that doesn’t make it any easier.

Russell believes resilience is key. “There have been moments when I’ve doubted myself, wondering if I made the right choice. But learning to push through and adapt is what makes a strong business owner.” Having a growth mindset and being willing to learn from mistakes can help entrepreneurs overcome these difficult moments.

The Reward of Making an Impact

Despite these struggles, Russell remains passionate about what she does. Her work at Finish Strong CPR allows her to empower others with life-saving skills and estate planning knowledge. She acknowledges that while being your own boss is tough, the ability to make a real difference makes it all worthwhile.

“Yes, there are challenges, but there’s also an incredible sense of fulfillment,” she says. “I know that what I do matters, and that keeps me going.”

Final Thoughts

Being your own boss isn’t just about freedom and financial success—it comes with serious challenges that require resilience, discipline, and a strong support system. Cori Ann Russell’s journey proves that while entrepreneurship isn’t easy, it can be incredibly rewarding when you’re passionate about your mission.

If you’re considering starting your own business, go in with open eyes. Understand that the road will be difficult, but with persistence and a clear purpose, you can navigate the challenges and build something meaningful.

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Cori Ann Russell Shares How a Small Change Made Millions

Cori Ann Russell transformed a small business adjustment into a multimillion-dollar success by refining the customer experience. Her story proves that small, strategic changes can drive massive growth. Learn how simple refinements boost retention and profitability.

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Cori Ann Russell Explains a Simple Hack to Double Your Profits

Running a successful business isn’t just about working harder but working smarter. Dr. Cori Ann Russell, a seasoned entrepreneur and health advocate with over 20 years of experience in sports medicine and teaching, shares a simple yet powerful strategy that can help business owners double their profits without adding more stress to their daily routine.

The Power of a Focused Business Strategy

One of the entrepreneurs' biggest mistakes is trying to do too much at once. According to  Cori Ann Russell, businesses often spread themselves too thin, chasing every opportunity instead of focusing on what brings the most value. Her simple hack? Identify your most profitable activities and double down on them.

"Many business owners believe they need to expand their offerings to grow revenue," Dr. Russell explains. "But in reality, refining what you already do best and optimizing it can be far more effective."

Step 1: Identify Your Most Profitable Revenue Stream

The first step in doubling your profits is understanding where your money is coming from. Not all products, services, or clients are created equal. Some generate significantly more revenue and profit than others.

Analyze your past sales data – Look at your numbers and identify which products or services have the highest profit margins.

Evaluate customer demand – Which services or products do your customers keep coming back for?

Assess operational efficiency – Which parts of your business run the smoothest and require the least effort to maintain?

Once you identify what’s already working, you can shift your focus toward maximizing those areas rather than spending resources on less profitable ventures.

Step 2: Optimize and Scale What Works

After identifying your most profitable service or product, the next step is to scale it. But scaling doesn’t necessarily mean hiring more employees or spending more money. It means finding ways to improve efficiency and increase the output of your most profitable activity.

Automate repetitive tasks – Whether it's marketing, customer follow-ups, or order fulfillment, automation tools can help you handle more business without extra stress.

Enhance your customer experience – Happy customers return and bring referrals. Small changes like better communication or improved packaging can have a big impact.

Streamline your sales process – Ensure customers can purchase from you easily, whether through a simplified checkout process, better sales scripts, or more effective online marketing.

Step 3: Increase Your Prices Strategically

Raising prices is one of the fastest ways to increase profits, but many business owners hesitate to do so out of fear of losing customers.  Dr. Cori Ann Russell suggests businesses focus on the perceived value of their products or services.

“If you provide exceptional value, customers won’t mind paying more,” she says. “People aren’t just paying for a product; they’re paying for a solution to their problem.”

To successfully increase prices:

Improve your branding and messaging – Ensure your customers understand the true value of what they’re getting.

Offer premium options – Create a higher-tier version of your product or service for customers willing to pay more.

Bundle services for added value – Instead of increasing prices outright, offer package deals that make higher spending more attractive.

Step 4: Build Stronger Customer Relationships

Loyal customers spend more over time and refer new business. Instead of always chasing new leads, focus on strengthening relationships with your existing customers.

Follow up consistently – A simple email or call to check in can lead to repeat business.

Offer loyalty incentives – Discounts, exclusive deals, or priority service can encourage repeat purchases.

Ask for referrals – Happy customers are your best salespeople. Encourage them to spread the word.

Step 5: Eliminate Wasteful Spending

Doubling profits isn’t just about making more money—it’s also about keeping more of what you earn. Many businesses waste money on things that don’t bring a return on investment.

Review your expenses regularly – Are there subscriptions, tools, or services you’re paying for but not fully using?

Negotiate better rates – Whether it’s with suppliers, vendors, or service providers, there’s often room to cut costs without sacrificing quality.

Outsource strategically – Some tasks might be better handled by freelancers or agencies rather than full-time employees, saving money on salaries and benefits.

The Bottom Line

Dr. Cori Ann Russell’s approach is refreshingly simple: Do more of what works, and cut what doesn’t. Instead of feeling overwhelmed trying to grow your business in every direction, take a step back and identify your strongest revenue streams. By focusing on the right areas, optimizing efficiency, and building strong customer relationships, you can double your profits without doubling your workload.

"Success isn’t about complexity; it’s about clarity," Dr. Russell reminds us. "When you know where to focus, everything becomes easier."

So, if you’re looking to take your business to the next level, start today by identifying what’s working best—and do more of it!

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Cori Ann Russell Shares the Biggest Mistake People Make in Emergencies

In emergencies, one mistake can cost lives! Cori Ann Russell shares the biggest mistake people make and how to stay prepared. Learn simple, life-saving tips to stay calm and act fast when it matters most. Don't wait - be ready to help in any situation!

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Cori Ann Russell Talks About Attracting Customers on a Budget

Learn how to attract customers without overspending with insights from Cori Ann Russell. Discover budget-friendly strategies like leveraging word-of-mouth, optimizing social media, collaborating with businesses, and enhancing your online presence. Smart marketing isn’t about spending more—it’s about making the right moves to grow your business efficiently.

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Cori Ann Russell Shares How One Founder Made $1M in One Year

Success stories can inspire and teach us valuable lessons. Dr. Cori Ann Russell, an experienced entrepreneur and health advocate, shares how one business owner turned an idea into a million-dollar company in just one year. This journey shows that with the right strategy and mindset, great success is possible.

Starting with a Simple Idea

Every business begins with an idea. The founder in this story did not start with a large budget or a big team. Instead, they found a problem that needed solving and focused on providing real value. They believed that helping people with a great product or service was the key to success.

Dr. Cori Ann Russell explains that many people overcomplicate business. "You don’t need a perfect plan or endless resources. You need to start with a strong idea and be willing to learn along the way."

Choosing the Right Market

One of the smartest decisions this founder made was selecting a specific market. Instead of trying to serve everyone, they focused on a smaller group of people who needed their product the most.

Dr. Cori Ann Russell believes that understanding your audience is crucial. "When you truly understand your customers, you can serve them betterr. You create products and services that truly help them."

By narrowing their focus, the founder was able to:

Create marketing that spoke directly to their audience.

Build a community of loyal customers.

Stand out in their industry.

Managing Money Wisely

Many new businesses fail because they spend too much too soon. This founder was careful with their money. They kept expenses low and reinvested profits into growing the business.

Dr. Cori Ann Russell highlights three smart financial habits:

Keeping costs low – Only spending on things that truly mattered.

Reinvesting profits – Using earnings to improve the business instead of spending on luxuries.

Tracking results – Paying attention to what worked and adjusting when needed.

This careful money management helped the founder scale their business without running into financial trouble.

Using Online Marketing to Grow

A big part of this success story was the smart use of online marketing. The founder knew that to grow quickly, they needed to connect with people online.

Dr. Cori Ann Russell explains, "Marketing is about building relationships. When people trust you, they will buy from you and tell others about you."

The founder focused on:

Social media storytelling – Sharing real experiences and customer success stories.

Search engine optimization (SEO) – Creating helpful content that brought people to their website.

Email marketing – Staying connected with customers and offering valuable information.

These strategies helped the business grow rapidly without spending a fortune on advertising.

Facing Challenges and Staying Strong

The road to $1 million was not easy. The founder faced many obstacles, from slow sales to unexpected problems. But instead of giving up, they stayed flexible and kept learning.

Dr. Cori Ann Russell says, "Every business faces challenges. The difference between success and failure is how you respond to them. Keep moving forward, learn from mistakes, and never stop improving."

When one marketing strategy did not work, the founder tried another. When a product had issues, they fixed it and listened to customer feedback. This ability to adapt and stay positive made a huge difference.

Lessons for Future Entrepreneurs

Dr. Cori Ann Russell believes that anyone can achieve success by following these principles:

Find a real problem to solve – The best businesses help people in a meaningful way.

Focus on a specific audience – Serving a smaller, dedicated group can be more effective than trying to reach everyone.

Be smart with money – Avoid unnecessary expenses and reinvest wisely.

Use online tools – Digital marketing is a powerful way to grow a business.

Stay resilient – Challenges will happen, but success comes to those who keep going.

Reaching $1 million in one year is not just about luck. It takes planning, persistence, and the willingness to learn. Dr. Cori Ann Russell’s insights provide a roadmap for anyone looking to build a successful business from the ground up.”5 hashtags simple words

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Cori Ann Russell Shares 5 Simple Ways to Reduce Muscle Pain

Struggling with muscle pain? You don’t always need medicine to feel better! In this video, Dr. Cori Ann Russell, health advocate and founder of Finish Strong CPR, shares five simple and effective ways to reduce muscle pain naturally.

Learn how to:

Stay hydrated to prevent muscle cramps

Stretch and move to avoid stiffness

Use heat and ice for quick relief

Get enough rest for better recovery

Eat the right foods to heal faster

Try these easy tips to keep your muscles strong and pain-free!

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Cori Ann Russell Explains a Simple Hack to Double Your Profits

Growing your business doesn’t always mean big changes or spending a lot of money. Sometimes, a small and simple idea can make a huge difference. Dr. Cori Ann Russell, an experienced entrepreneur and health advocate with over 20 years in sports medicine and teaching, shares an easy trick that has helped many businesses double their profits.

Focus on Your Best Customers

Cori Ann Russell says that focusing on your best customers is a simple but powerful way to grow. Instead of trying to reach everyone, pay more attention to the people who already love what you sell. These loyal customers are more likely to buy again and tell their friends about your business.

When you strengthen these relationships, you can boost your sales without spending a lot on advertising. Cori says, “Your best customers are your biggest asset. When you focus on them, you not only sell more but also build trust.”

Keeping Customers Is Better Than Finding New Ones

Cori points out that keeping your current customers is cheaper and more effective than finding new ones. Loyal customers tend to spend more over time and are easier to sell to.

Simple things like loyalty programs, special deals, or even a thank-you email can make a big difference. Cori says, “A small gesture makes your customers feel appreciated. When they feel valued, they’ll keep coming back.”

The Easy Trick: Upselling and Cross-Selling

Cori’s simple hack is all about upselling and cross-selling. This means offering customers extra products or upgrades that go well with what they’re already buying. For example, if someone buys running shoes, you could suggest adding premium insoles or special socks.

“Upselling and cross-selling aren’t about being pushy,” Cori explains. “It’s about helping customers get the best experience.”

How to Use This Trick

Know Your Products and Customers: Understand which products work well together and who might want them.

Train Your Team: Teach your staff how to suggest extra products in a friendly way.

Use Technology: Online stores can show related products at checkout to make it easy.

Create Bundles and Discounts: Offer product bundles or small discounts for buying extra items.

Why This Works

Cori explains that when customers are already buying something, they’re more open to suggestions. A well-timed offer feels natural and can improve their shopping experience.

“People love convenience and value,” Cori says. “If you make it easy for them to get everything they need, they’ll be happy to buy more.”

Success Stories

Many businesses have doubled their profits with Cori’s advice. She shares how a small health store started offering bundles, like protein powder with a shaker bottle and a meal guide. Sales quickly went up, and customers were happier.

Another example is a fitness studio that added personal training plans to class memberships. Clients loved the extra value and paid more for the complete package.

Track Your Progress

Cori recommends tracking how well your upselling and cross-selling work. Look at sales data and ask customers what they think. This helps you see what’s working and what needs improvement.

“Always keep learning,” Cori advises. “Every business is different, so tweak your approach to find what works best.”

Conclusion: Small Changes, Big Results

Doubling your profits doesn’t have to be hard. By focusing on loyal customers and offering them extra value through upselling and cross-selling, you can see real growth. Dr. Cori Ann Russell’s simple trick shows that small changes can lead to big results.

So, take a closer look at your customers, think about how you can make their experience better, and watch your profits grow. A little extra effort can make a huge difference.