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But, interestingly, while Instagram is the fourth most-visited social media platform in the country, it’s not a major source of news for Americans. India has more than 230 million users, and is also Instagram’s fastest-growing market, currently increasing its audience by 16% quarter-over-quarter.Ĭlocking in at a very respectable #2, the U.S. Congratulations and we hope you’ll be very happy together. What a twist! Marketers looking to tap into an engaged Indian audience: it’s clear that Instagram is the social platform for you. That’s right: India takes the lead, after the U.S. In terms of advertising reach, the top countries and territories with the largest audiences on Instagram are India, the U.S., Brazil, Indonesia, and Russia. In order to make this next segment into a multi-sensory experience, I invite you to cue up the Where in the World is Carmen San Diego? acapella theme song, only replace “Carmen San Diego” with “Instagram’s Global Audience.” Remember when they brought back chronological feeds? Make up your minds, you maniacs!) Instagram, however, did introduce the ability to list preferred pronouns in profiles back in May 2021 - perhaps a sign that more diverse gender options will be available in the data someday soon? (Though you never can predict what the folks at Insta HQ will get up to next. There are plenty of non-binary users on the app, too, who unfortunately are not measured in the stats that have currently been collected by Instagram. Of course, this is all a pretty binary way of looking at gender. (Though that isn’t necessarily the case in every age category for users aged 35 and up, for instance, women outnumber men.) The balance of male to female users is fairly evenly split, with total male users (50.7%) edging out total female users (49.3%) by just a hair. This gender balance for Instagram is unique among social media platforms - both Twitter and Facebook skew more heavily towards male users, while Instagram keeps things split almost down the middle (hey, ladies!). “Doesn’t Instagram require account holders to be at least 13 years old?” This is true, but younger users can run accounts managed by parents or guardians - good news if you want to impress some tweens with your engaging Instagram content. “How is that possible?” you may be wondering, out loud. parents say their 9-11 year-olds use Instagram. (35% say the same thing about Snapchat, while 32% list Youtube as their most-used social platform.)Īnd according to a poll by Pew Research Center, 11% of U.S. Wondering about even younger users? In a 2018 survey, 15% of teens reported that Instagram was the app they use most often. That’s a lot of growth on a platform designed for showing off, considering Gen X is a generation generally associated with irony. Last year, the number of 55- to 64-year-old males using Instagram grew by 63.6%. One note about Gen Xers, though: it’s the fastest-growing group of users on the app. Brush up on your Facebook marketing skills with our guide here. You’d be better off connecting with this group on alternative platforms. But if your target market includes Boomers, Instagram might not be the most effective place to reach them. That’s not to say there aren’t older users on the app as well: around 13% of Instagram’s audience is aged 45-plus. If that’s an age cohort you’re looking to reach (hey, kids!), Insta is apparently the place to be. Global internet users aged 16 to 24 prefer Instagram to other social platforms - yep, even ranking it above TikTok. In fact, overall, Instagram is Gen Z’s favorite social platform. The takeaway? As of 2022, the majority of Instagram’s audience are Millennial or Gen Z users. Here’s how Instagram users are broken down by age, according to our Global State of Digital 2022 report: Is the app still as teen-centric as it once was, or has TikTok siphoned off the attention of the youngest cohort of social media users, leaving it in the hands of tech-savvy grandmas? To understand Instagram user demographics, it’s important to take a look at Instagram age demographics first.

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Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.

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To minimize the risk of future obsolescence, the M33 comes with two MDC (Modular Design Construction) slots that allow for further expansion. It will meet the requirements of the most demanding users. BluOS, Dirac, HDMI and other are already fully integrated. The M33 is very complete with a wide range of inputs and outputs. The M33 also supports Dirac’s advanced ‘Bass Control’* feature with two independent subwoofer outputs. Each of the five Dirac memory slots can store a unique room measurement or different frequency target curves to suit a particular musical taste or genre. Even the most sophisticated loudspeakers can be markedly improved using Dirac calibration. Supplied with the M33 is a precision microphone to measure the room at and around the listening position so your system can be precisely calibrated for optimum performance. By optimizing the speaker/room interface, music sounds more natural and lifelike. Dirac, one of the most highly regarded Room Correction systems available, not only adjusts for frequency response, but unlike other room correction systems, it also optimizes the impulse response. "This is a breathtakingly competent piece of equipment that combines a comprehensive spec and excellent performance."Įxperts agree that room acoustics are the weakest link in most sound systems, with room reflections deteriorating tonal balance and dynamics. "The M33 combines state-of-the-art sound, power, and broad functionality in an elegantly conceived package."Įd Selly terms the M33 "Jack of all trades… Master of most of them to be honest," in his Decemreview for.

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"NAD's new Masters Series M33 is, quite simply, a work of art," notes Daniel Kumin, Sound & Vision, November 4, 2020. You can't do better than that, and for pristine audio performance from digital and analog sources, you can't do better than the M33. Writing about "the long-anticipated fade-away of physical media," Kal Rubinson says, "It takes this complicated ecosystem and makes it simpler than ever… The amplification technology inside the M33 – Purifi's Eigentakt – has the potential to win over even the most anachronistic audiophiles."īut that's not all! Stereophile also honored the M33 as Integrated Amplifier of the Year and as an Editor's Choice product. The M33 won Product of the Year honors from Stereophile. Operable with the BluOS app, the supplied remote control or through hands-free control with any Amazon Alexa or Google Assistant device, the M33’s front panel never needs to be touched. With BluOS, the M33 retains all the audiophile features and further adds a range of facilities that will expand its capabilities yet simplifies ease-of-use at the same time. Thanks to the latest BluOS 3.14 update, the M33 is now Roon Ready for music management and streaming.

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BluOS also supports over 20 free and paid subscription services as well as supporting locally stored music libraries. The only true wireless High-Resolution multi-room system available today, BluOS supports the new standard for High Res streaming, Master Quality Authenticated (MQA).

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With a minimum of 200W per channel on tap, the result is lifelike performance, exemplified by ultra-low distortion and noise.īluOS tightly integrates hardware and software for an exceptional user experience. As a BluOS enabled component, the M33 can be combined with other players in a BluOS ecosystem of wirelessly networked music players throughout the home for an outstanding whole-home audio system.Įmploying the new Purifi Eigentakt™ Hybrid Digital amplifier technology, the M33 follows NAD’s long-standing tradition in identifying and developing cutting-edge amplification technology. NAD's Masters M33 BluOS™ enabled DAC/amplifier is an ultra-high-performance streaming amplifier with superb audiophile sound. Integrated Amplifier of the Year 2020 – StereophileĪdvanced Features, Cutting-Edge Technology, and High Power NAD Masters M33 BluOS Streaming DAC Amplifier - Item # NAM33