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Corporate Identity

Corporate Identity

Every business has characteristics. When you think about big brands like Apple, BMW or Coca-Cola, you don't just think about their products, but above all you have a concept of these brands - in color, emotions, images, feelings. We said a position of this brand and find it in a place that we remember - they have a position in our head compared to the type / similar product, we know immediately if we like them, We appreciate the price and quality. All of this comes from corporate identity. Company characteristics describe all the characteristics of a company that make it an individual brand. Besides the internal purity of the company's principles, the company's characteristics include organizational structure, communication and culture (corporate culture), and external and internal communication (corporate communication). In addition to the visual aspect of corporate design, CI deals with brand communication that represents the company as a whole. Corporate identity is the geographical area that comes together to form a brand's corporate image.