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Pins

27.10.21

I designed two pins based on the simple car sticker assets I had produced, and quickly put them into a mockup files as my Tactile collateral.

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Car stickers

22.10.21

I struggled alot trying to find the perfect rear-window photo from a car. All of the assets that looked the best online were ones you had to license and pay for, so I went out to take my own photos.

Unfortunately I couldn’t get rid of the shine on the window, and even if I took a photo of our car inside the garage it just didn’t have great lighting. I went to Unsplash and found this great free photo by Christian Wiediger in which I used and put my assets on the image.

The cloud looks a bit like a flower which is bothering me.

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Finalised Triptych Posters

20.10.21

I needed one more type of poster to put in the centre of my triptych. I didn’t want to follow the same style I had done with the other two, so I figured it would be the perfect place to list important information ie. how asthma works or what it is triggered by.

My final triptych posters! I’m super happy with them. I decided to keep the same link and logo at the bottom of the page for the middle poster to keep the theme going. I would’ve used blue for the text in the middle poster, but decided that the dark grey was a lot more striking and easier to read.

After this prototype, I then went back in and added more dust particles to the scorners of the middle poster.

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Better logo designs

20.10.21

After thinking over it for a while, I wanted to redraw my logo. I’d always known that it would be the word ‘breathe’, as it’s a great linking work to both directions of my campaign, and that it would be in a handwritten font. After testing it out before traditionally on paper, what I was doing just wasn’t looking right so I took matters into Clip Studio Paint to draw up some ideas.

In red is the first sketchy style of how I wanted to works to be, and testing which pen tool to use. In black is the final written work I did immediately after doing the other one, which I think looks really eye catching and pretty much the perfect style I wanted for a grungy logo. I used the ‘design pencil’ tool then went over the edges again to define them a little bit more. I really like the grungy effect this logo applies to my posters, as I tested them out in a triptych I’d been working on.

Each poster has that same logo in the bottom which I think really makes a nice contrast between it and the digitally-made text and images. I’m pleased I finally got the logo working after so long.

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New Assets

11.10.21

I recoloured those same assets of the two inhalers with the same colours used in my new colour scheme. I would’ve used that same dull-black colour, but as the outlines were already that colour I decided against it.

Using that same grey colour I created little smoke clouds to possibly use in some of my campaigns. I even made them shaped like lungs for more symbolism and replaced them temporarily in my already designed inhaler posters.

My next exciting step was to create some possibly fun ideas for car stickers (ooo, or bumper stickers-). Usually they’re of stick figure families and sometimes maybe little decals, but would be the perfect opportunity to market something on the back of cars where people look at every day when driving. This especially would be perfect for my campaign, as it is about air pollution - problems being from the cars itself.

Below, I started drawing up thick-lined styles of inhaler drawings that would look appropriate enough to put on the back of cars. An inhaler by itself would also be a bit boring, so what if there was smoke coming out of it too? or the words?

Heres the transparent PNG I had of my final car sticker inhaler drawing. At least it looks like an inhaler.

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New posters + assets and redesigning

10.10.21

After considerable thought regarding my previous poster designs, I knew that photography just wasn’t my strong point despite the photos actually looking quite nice. I knew that since my superpower was illustration (digital and analogue) I would just have to incorporate them in no matter what.

I set to work figuring out a simple colour scheme based on greys (and duller blacks and whites to look less striking) and similar blue colours to normal inhalers.

(Not pictured, white — pretty self explanatory)

All I really needed in my point of the journey was a striking visual asset. I already had a good photography one, but I was just reusing the same images and felt pretty bored at the same colour schemes and inability to do much with them.

At first, I tried highlighting the area of the two inhalers and erasing the backgrounds so that I could easily move and transform the image around. That was simple to do, but I was still stuck at how and where to put them on a blank canvas, so I tried working traditionally.

I then had the idea to create a hand-drawn inhaler myself with awesome squiggles coming out of it to represent air. I figured I could entwine words with the smoke and incorporate both that digital and analogue feel to my work. It would be a great metaphor of someone breathing in not just air but smoke/pollution instead.

I drew them bigger this time on paper with vivid and started working on them through multiple artboards on Photoshop. (UNFORTUNATELY the image was deleted, it was pretty much the top left image ^^ but digitally mastered. I didn’t like it and scrapped immediately without much thought afterward). It was hard to fit onto a page and hard to look at without other colours or other lines in the background, which made it far too busy and didn’t fit with any words.

I knew that this wasn’t working as I’d intended, so I went back into a blank canvas to try come up with a new and easily recognisable visual asset.

Here, I had the revelation to trace over my previous photographs with solid colours and lines that represented that colour scheme I had previously chosen and wanted to use. I realise now as I am writing this that not only can I use just grey, but I can make that inhaler actually blue or black as well and it will still look great. I think this new asset looks super cool and I am really happy that it turned out this way, because my style of designing does feature a lot of digital-friendly illustration based work that photography just wouldn’t really compare.

This new asset also doubles as looking a bit more hand-made as the edges I didn’t bother erasing stick out in some places, which I think make it look a bit more scratchy and illustration-y rather than having flat straight lines.

I put these into Photoshop and was super happy at the result. I also used another texture for the background which was a scratchy dusty transparent PNG file I had already saved on my laptop. The writing is in white rather than light grey as to stand out more, and the blue is to represent the colour of normal inhalers.

I really like the use of the scratchy texture overtop because not only does it add a bit more to a flat background, but gives that atmosphere of dirtiness that I wanted from the beginning (from pollution). At the bottom of the page, I wrote a rhetorical question which begs the audience to think for themselves — and to furthermore follow the link written below (which is link to a website centered around a popular NZ asthma campaign) and take action into their own lives.

I tried the same assets again in different methods and billboard sizes. This time, I changed the colour of the background, the text, and the texture of the background to be that of a crumpled piece of paper I had scanned. I really like this texture as well, and even used it hand-in-hand with the scratchy texture as you can kind of see in the corner.

Overall, I can safely say that I have finally surpassed that point of creative block that I had on the visual assets. I think creating more assets of the same style I had done (ie. the flat colour with the outline) will be really exciting and an easy way to create more collateral. 

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Billboards, posters

Social media, apps/instagram/website

Leaflets/booklets

Inhaler cans

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26.09.21

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Possible logo ideas

22.09.21

Here I just did some quick doodles for possible logo ideas. I liked the use of the word ‘breathe’ because it was a good keyword in my campaign. I wanted a flowy cloud-like texture for the design of the logo but I’m not sure if the cursive lowercase text is really doing it for me. I probably want a more dirty/traditionally made logo using paints and smudges in capital letters.

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WIPs

16.09.21

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New works - photography

14.09.21

I never thought that I’d be using photography in my campaign because I’m not great at it and didn’t know what to use. However for SDL I decided to just take pictures of anything around my house that represented asthma itself and anything to do with cars.

I actually quite like what I did here with the inhalers. For the first image, it was just a normal inhaler on a white background. I feel like that just in itself could be powerful in a campaign poster or the such. The second picture had two different types of inhalers that another member in my family uses - good to show some of the different types - and in the shape of a pair of lungs which works really well because of the shape. I had originally intended to draw the lungs itself but this works out perfectly. I might actually use these images for my campaign in the future.

Here are more photos I took of parts of our car. I really like the petrol meter picture the most

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The prevalence of asthma is estimated at between 1 and 18%

Accumulated evidence suggested that air pollution cannot only aggravate asthma symptoms but might cause new-onset asthma as well.

A recent estimation on the basis of data from 194 countries concluded that, each year, 4.0 million (95% CI 1.8–5.2) new cases of paediatric asthma might be attributable to NO2 pollution, accounting for 13% (5.8–16) of global incidence

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7503605/ 

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In the United States, about 25 million people live with asthma.

1 in 12 people live with asthma.

file:///C:/Users/Charmaine%20Paton/Downloads/CDC_Asthma_Final.pdf 

334 million people worldwide have asthma

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While I was searching for more ideas based around air pollution campaign posters, I came across the same album that had first inspired me: Your City Gave me Asthma. this time, it was fan-drawn posters using the same colour scheme and title which I thought was super cool.

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New Ideas - ‘Greetings From...’ postcards

08.08.21

I had an awesome new idea playing on the pathos side of campaign persuasion and the greeting cards found in USA tourist shops. I thought it’d be pretty funny and ironic to have a joyous campaign tagline with the images in the letters of the word being smog and polluted cities.

I took these ideas into Illustrator and created some funny place names relating to air pollution, asthma, and smog. My next steps are taking the following 3D text into Clip Studio and drawing pictures and adding photos into the letters. I’ll also be lining the edges and making it a bit more cartoony, and writing in cursive ‘Wish you were here!”.

I used Catamaran typefacing and a red 3D shadow in Illustrator. I would’ve outlined these letters in an Adobe program but I didn’t necessarily know how to do that and wanted my handmade lining to be on a separate layer when I do it on Clip Studio and do my drawings.

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Assets and Process

04.08.21

I wrote out the taglines on a piece of paper to try get that smoky, messy, pencil feel but when I tried using the magic eraser tool in photoshop it really didn’t cut around the edges of the letters like I’d hoped it would. I’d probably have to use a pen but it wouldn’t give the same pencil smoky effect I want.

Fortunately I had an awesome custom pen tool I had made in Clip Studio Paint which had a great, inky, chalky texture to it so I wrote out my taglines multiple times and had great success.

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Based on these, my campaign will be playing with the audience’s emotions (pathos) to create and manipulate a mindset. 

beacuse i feel like the more important and meaningful, scarier ads

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Testing and Poster Iterations

29.07.21

From a quick iteration process, I created this poster using an image of a blue-tinted city with ‘Breathe’ put in big letters across the front. It has a basic call-to-action which I think doesn’t actually suit the campaign I want to achieve. 

From this poster it seems as if people’s lifestyles are causing air pollution, which it is, but my campaign is more about air pollution causing asthma and not about people’s actions causing air pollution. I don’t think I’ll go image-based for my poster but strive for more illustration-based instead.