creativecollarbationsami

[creativecollarbationsami]

Week 12

After doing the presentation and discussing it as a group, we felt that it went extremely well and we were very proud of the final outcome of all of our work and the feedback that they gave us. Seen as we had some issues with teamwork and communication from the halfway point, with me and Liv starting to feel like we were the only ones making effort and coming in for the seminars and to do work together, I feel like in the last couple of weeks the group really came together and managed to link everything together and create something that we were really happy with. Although it was a bit of a struggle to get the group to work well together at some points, I feel like having that setback helped the group in long the run as it made us all dedicated to make something that each other would all love and so would HOME. I think the whole thing linked together well as well and you could see that it was a campaign with each thing having different impacts. 

I feel like if I was to do the brief again, as a team we would need to start developing ideas and experimenting with it a bit earlier so that we could avoid the struggle we had half way through with none of us knowing what we were doing. 

If there was more time then we could have expanded the campaign, perhaps I could have done some more posters and they could have been targeted at different demographics, with different aims that we felt would be effective in getting each of them demographics interested in helping with what HOME do.

[creativecollarbationsami]

Week 11

This week we had to go to HOME to present our final ideas to them. For this presentation we all dedicated ourselves three slides to talk about. We all spoke about some research we had found, then I spoke about the concerns that we felt we should develop on and the poster design that I created and why I did it like I did. 

The three main concern that I spoke about was the sphere of influence, where we feel that people outside of HOME need to be reached as well as people inside of HOME. We felt this was important because people outside of HOME might not even know what HOME do or the values that they promote, creating talk about HOME and what they do will generate curiosity, hopefully making people want to find out more and how they can help. I also spoke about the scale of how much the employees at HOME know, compared to what the customers know, we feel like if the customers knew as much as the workers then they would have the same level of urgency and need to help as much as they do, this is why we wanted to introduce the carbon neutrality lessons for the customers so the scale would be equal. Finally, I spoke about the communication between HOME and the customer, we thought that they could use platforms like social media more to reach younger audiences seen as this is where they spend a lot of their time and would find out the most information, meaning they would be reaching a broader demographic. 

Then I spoke about the first bit of our campaign which was the poster, I spoke about why we used the colours, the hashtag, the iconography and the QR code and how it all linked together. Liv spoke about the loyality card, Will spoke about the app, and Matty spoke about the animation. 

At the end, HOME gave us their feedback, they seemed to really like our idea and enjoyed the visuals, especially having something physical like the loyalty card and the poster to look at. They liked the app for a future idea that could be used alongside tokens. They suggested that the animation could have done with some more information, including possible facts and statistics, and to give them a reason to download the app rather than just telling them to but giving customers not reason to or telling them why they would use the app and how it can be useful. 

For next week we need to do a 2500 word reflective essay between the four of us. In this wee need to cover the design context which should include an introduction that explains the brief and what HOME do, a user analysis including customer characters and how we have adapted the project, sources of inspiration with research, definition of requirement, design concepts including the ideation and why we did what we did, evolution detailing the development of what we presented, and the design proposal. 

We all gave ourselves a section to write so its an equal effort between us all.

[creativecollarbationsami]

Week 10

This week we needed to finish our presentation for HOME so that we would have it prepared to show to Mike as well. After showing Mike what we had done, he wanted us to look at different colourways and experiment some more. In the end we decided to go with a dual tone of red and green. The green is meant to symbolise the environment and reflect their eco-friendly values, the red is the same colour that they already use for their branding so that it is recognisable to HOME. 

Liv also changed the colours of the loyality cards, Matty and Will also did the same with the app and animation so that the whole thing linked together. 

[creativecollarbationsami]

Week 9

This week me, Matty, Liv and Will all met so we could decide who is going to do each thing seen as we have our final presentation to HOME in two weeks (4th December). My role is to create the advertising visuals, this includes a poster that could be used at tram stops and other public transport stops so that audiences have an understanding and knowledge about what HOME do before they get to HOME, creating a recognisable picture before they get to the venue. Matty will be doing the screen visuals which consists of HOME’s timeline, Liv will be developing an app prototype and Will will be prototyping the space at HOME using Blender. 

To give myself some idea of what most posters at tram stops look like, I started researching them so that I can give myself an idea of what works and what doesn’t so I have some inspiration for my design. 

When I was looking at the posters, they all seemed to have a simple design and layout which I think is because they want the audience to be able to read it and get all the information quickly. People are less likely to read or acknowledge a poster if its full of information and written text because it looks too busy and will make them feel like they can’t be bothered to read it all. Therefore, by keeping the poster simple it should initiate audiences to look at it, I need to portray information quickly in order to keep their attention, using info-graphics more than words.

I noticed that most of the posters also tended to include some sort of picture or illustration, I think this helps in catching the audiences eye rather than overwhelming them with loads of information, if they can get the same information from a picture then its more noticeable. 

A few weeks ago Matty had sketched a design that he thought would work for the poster, he uses a tree to suggest HOME’s eco-friendly goals and their sustainability. I agree with Matty that this is a good design that links well with HOME seen as they are so environmentally friendly, and that’s usually the initial thought that comes into peoples minds when they see the image of the tree. Although, I think if I use a design like this that we will need to include the tree imagery in what we do at HOME so it all links together, and the tree imagery will be something that audiences recognise outside and inside of HOME. 

I image traced a tree in Adobe Illustrator to be the centre design for the poster, I first tried it out black to see what it would look like and the started trying some other colours. The tree is meant to symbolise how the environment is our home and we need to start taking action to save it. 

Then I tried green to symbolise the environment and the eco-friendly aspect of HOME. 

Then I thought I would try the same colour as HOME’s logo so that it would all link together which I quite like. 

Me, Liv and Mike came up with the slogan ‘We are HOME, You are HOME’, which I need to fit onto the poster somewhere. I tried out a few ways that I could lay it out on the page to see what me and the rest of the team like the most. 

I think I like the first design the most as its spread out equal across the page and is easy to understand the message we are trying to put across. 

Liv is doing some printed loyalty cards that customers can use when they aren’t a member of HOME and don’t have the app, so they can come for a one off visit and still be able to give out information about their travel and still receive rewards. We feel like older people are going to be the ones most likely to use these, as they might not know as much about technology or have a phone to download the app, and they seem to quite like having something physical. We also thought about having the cards so that once one customer has used it, they can pass it on to someone they know so that that person can then use any points up and be able to receive any un-used rewards, it is also a way to get people to come if they have some initiative like having something as a reward. HOME already have a business card that they hand out to customers so we just want to develop on this, their card card includes some facts about carbon-neutrality too so that customers can get some information. 

Liv is basically re-designing these cards, I am going to link the poster in with these cards so the whole thing is connected and all comes together as a whole campaign. The cards will include the slogan ‘We are HOME, You are HOME’ which will also be on the posters, it means that people will see the poster, then perhaps get given a card of a friend or someone they know, or they will get one from a visit to HOME, and it will be something that sticks in their mind and they will remember, giving them more initiative to take action and make a change like HOME are trying to do. 

One side of the card will be red with white writing and the other will be white with red writing, I have imitated this in the poster. We have used the red colour as this is the colour that HOME already use across all their platforms and work. 

I’ve also now added a QR code that can take people to the app to try to promote that and link it together, and the hashtag ‘OurHOME’ which people can use on social media etc and it will spread the word about what HOME is doing and give them some more media recognition which should reach younger audiences as this is where younger people (teens) tend to find out information about events etc and interact with the most. 

I put some mock ups of the posters onto bus stop billboards to see what it would look like and check it would work, also to see how it would look in the environment around it and if you could see everything you need to see. 

After seeing the posters on the boards I realised that I should probably have the QR code on the bottom of the poster so its in a place where people can scan it and interact with it, as it being so far up will make people unable to do this and it also might be out of peoples initial eye sight. 

[creativecollarbationsami]

Week 8

This week it was only me that came in from our group, so I carried on with my research so that I would have it all ready for next week seen as we couldn’t have a face to face meeting to discuss what we had all done and where we are up to. 

When looking into data that we need to collect from the customer I was thinking about what HOME actually needs to know about each person in order to help them to know whats working for them and what isn’t. I also thought about what would help the customer, like the rewards system and it being personalised to them.

Mike suggested I look into a man called Olafur Eliasson, someone who installed 100 tonnes glacial ice bergs across London to make people aware of climate change and how quickly its happening. Most people haven’t been near an ice berg before and would never get the chance to, so it was a way of actually bringing it right in front of people in order for them to see it in a first hand perspective. The public can interact with the blocks and watch as the ice thaws in front of them, the exhibit coincides with the meeting of world leaders at the COP24 climate change conference in Katowice, Poland. It aims to inspire "really urgent" public action against climate change.

Mike wanted me to look into this as part of my research for artsitic ways to visualise data. It shows how its very effective to actually put something infront of audiences rather than just telling them about it as it gives people an example of what is actually happening so they can recognise and understand it rather than just hear about it but have no evidence. I think that having something that audiences can interact with and actually physically see is extremely helpful in getting them to connect with what they are seeing and think about what the underlying meaning of it is. This is something that I think we need to keep in mind for our final idea, as we don’t want to develop something that audiences have no interest in or something that doesn’t catch their attention and make them think like we want it to.

When I was looking at ways of visualising the idea, I looked particularly into the use of digital signage as it would have to be inside of HOME and it would have to connect to our app. A cool way that digital boards had been showed is a visual tree in the shape of digital screens, where information and images runs through the screens, creating an immersive performance for the audience that catches their attention and keeps it. As its in the shape of a tree as well, I thought it was good for something we can look at seen as one of our initial ideas was to create a tree shape out of digital screens, to provoke the idea of the environment and sustainability from looking at it.

A more clean cut way to display screens would be on a wall, where you can still oraganise them into a certain shape. HOME have a wall near the entrance where it would be ideal to put something seen as its where all customers will have to go past. 

Another person I looked into was Priestman Goodes and his Get Onboard: Reduce. Reuse. Rethink Project.

“This display presents a project by London-based design firm PriestmanGoode that aims to raise awareness of how much waste is generated through air travel. For instance, every passenger on a long haul flight generates more than a kilogram of material waste. The total impact on the environment is enormous. PriestmanGoode’s proposals examine how to rethink personal behavior patterns, and the infrastructure that makes up our journeys. Drawing on the latest sustainable materials, they explore how design can help us create more environmentally friendly products and processes for the travel industry.”

“The visible effects of climate change and pollution demand that we rethink our choices, both as consumers and designers. This is an exploration into how we can introduce new ways of thinking into a process-driven industry. While the focus of this display is on air travel, these ideas apply across the travel industry, with the hope of bringing society one step closer to a more sustainable travel sector.”

I think it was an effective method at breaking down to audiences the impact that what they actually use on planes has on the environment. I think people are aware of how much air travel has an impact on the planet but don’t necessarily think about how them personally impacts the planet by what they do whilst flying. 

[creativecollarbationsami]

Week 7

Today we arranged to have an informal meeting with some members from HOME, this is where we can present our ideas to them, alongside our research and development so far. Before this meeting we had some disagreements due to Matty feeling like he had taken on a large amount of the work, although the rest of us felt like we had been putting in just as much work as Matty. Once we had discussed some of the issues and resolved them, we planned out how we would present our ideas to HOME in a way that could make them understand our thought processes and why we have done each thing that we have done as we didn’t want the issues between the group to effect what HOME thought of ide, we wanted to be professional about how we presented to them. 

We all decided on a part we wanted to speak about, there was a section on the problems which I spoke about, this included the amount of information that the customer knows about sustainability and what they are doing at HOME compared to what the employees know, we feel like the scale should be more equal as customers are more likely to want to help and take part if they actually know whats being done and the impact they could have. I also spoke about the problem they have with transport to HOME, they have a massive car park next to the building but have hardly any space for bikes to go, meaning people are more likely to travel to HOME by car rather than using public transport that they want to promote and would increase their sustainable values. I also spoke about the communication from HOME to the customers, and how they need to reinforce their sustainable message and values throughout HOME but also outside of HOME, to make people want to come and give them some initiative to, plus using social media to reach customers as this is where they can find a whole demographic of customers seen as younger demographics spend a lot of their time on their phone and on social media so they are more likely to see it there than actually going out and looking for it like on their website. 

Some of the other things we spoke to them about was the exclusivity of HOME, in our app we thought about having a section where customers enter a pledge for the week, whether that be trying to use the bus at least twice a week or walking to work, it makes them feel more inclined to do it because they have actually written it down rather than just thought it to themselves, the app can also remind them and ask them questions about how they are getting on which should spark some initiative in them to actually follow through with what they have pledged. There is also the rewards scheme, where customers can earn rewards if they do certain things like use public transport, they could perhaps get a free drink or some money off their cinema ticket, customers would just have to scan their tram/bus ticket and then points can be added to their personal account, the rewards can change each time and they can be accustomed to each person depending on what they like and what they have bought in the past. We also suggested to them about having an event where the customers can be carbon-neutral trained like the members of staff are so that they can have similar understandings which in turn should mean they have the same end goal. We finally suggested the idea of having some sort of board or digital screen that comes up with peoples names and how they traveled into HOME if they used public transport, we thought of this idea because we thought people like to see that they have contributed and will perhaps see this as some sort of reward, and be proud that they are one of the people up on the board. 

These are the visuals that we had laid out in front of them so they had some way to understand it a bit more.

After speaking to the members of staff from HOME, they told us how they had of thought of the concept of having an app before but had never gone through with actually developing it, so they really liked the idea. However, they did suggest thinking about how we can include non-members and one-off visitors of HOME, seen as they have 3000 members and 25000 non-members. They also said we should think about other ways that we could represent peoples data for on the digital boards in case people don’t want there personal information out there for people to see. We also need to think about how the pledge idea actually links into the objective of what they are trying to do. 

At the end of the lesson we all went through what we can all do individually to bring back to next week, we made a board on Trello so we can all go on it and see what we need to do and add anything we think we need to do more on. For next week I need to research into visual ways of visualising data. 

[creativecollarbationsami]

Week 6

For this weeks lesson I had done some research into what other businesses are doing to reduce their carbon footprints. I had some key companies that took my interest but I found a lot of companies that were taking steps towards reducing their carbon footprint. 

Levi-Strauss: 

They are diminishing impact on their textile industry by launching a new Waste>Less collection; a line of jeans that are made from recycled bottles. 

Patagonia:

Committed to having at least 75% of its materials sourced from sustainable places and donates 1% of profits to groups cutting carbon emissions and helping the environment. 

American Express: 

Recently revealed their plan to roll out a credit card made from recycled ocean plastic. 

Coca-Cola: 

Dedicated to sustainable agriculture and working towards sustainably sourcing ingredients by 2020, reducing their carbon footprint by 25% by 2025. 

I found lots more businesses trying to make the effort to do this too, business to do with agriculture, automotive, travel, hospitality and government. I mind-mapped all of the companies that I felt were doing things that would actually make an impact in being sustainable so that it was visually easy to see and read. 

I also looked into the extinction rebellion (XR) as I felt this was something that linked quite well to what HOME are doing, even if HOME are on a smaller scale, their values and aims are still quite similar. The extinction rebellion is an international movement that uses non-violent civil disobedience in an attempt to halt mass extinction. XR wants the government to declare a “climate and ecological emergency” and take immediate action to reduce climate change. They also aim for a zero carbon 2025. To reduce CO2 emissions to zero in 6 years would mean restrictions on flying, diets would have to change (cutting back on meat and dairy) and a massive increase in renewable energy. This is why some people feel as if its a bit of a stretch to commit to a zero carbon 2025 with the components of what would have to be done in order to accomplish it. 

I found some pictures from some of the riots that they have done, to show how much they care about it and to show how extreme it is which emphasises how much of a crisis climate change is, which HOME and XR have in common as they both see how urgent it is.

As well as this I looked into why climate change is actually a crisis. The public have no idea on how badly global warming has been managed for the last 35 plus years that it has become out of our control for at least another 30-50 years with unavoidable consequences. One of the leading causes of human caused climate change is the meat, dairy and egg production, which is something that is a normal part of society and hard to cut down. 

[creativecollarbationsami]

Week 5

Today Mike did a keynote based around anthropology. We watched a video from Sarah Pink, a distinguished Professor at RMIT University. Sarah shows a video of a woman in Indonesia which she has used as part of her evidence to her  ‘Will my self-driving car kill me?’, the woman shows how she uses her washing machine as a way to dry her clothes rather than actually wash them, Sarah shows this in order to portray how people use technology how they want to rather than how you are meant to.

Sarah says that anthropologists have known for many years that people appropriate and improvise with technologies, using them at their own will and to fulfill their own needs, they also know that people improvise with technologies to achieve the ends that they need as well. She also says that anthropologists know people shape their uses of technologies socially and culturally and in relation to the contingencies of their lives but the dominant narratives continue to be led by the belief that technological solutions can solve societal problems.     

She also spoke about emerging technologies in the world, she said that in 2017, the Scientific American’s list of ‘10 emerging technologies to watch’ were described as ‘innovations that are on the verge of making a difference to society’. MIT technology review claimed its ‘10 breakthrough technologies 2017′ ‘will affect the economy and our politics, improve medicine, or influence culture because our culture was there waiting to be influenced by these ‘amazing’ new technologies. 

In the afternoon Mike went through feedback for our last presentation. This was extremely helpful as we needed to know what we can improve on and what was missing for our next presentation to make it as good as it can be. Some of the things he wanted us to do for the next presentation were including more info-graphics rather than writing, people will look at visuals more than they will read a paragraph of information. He also suggested us giving out handouts to the ‘audience’, this will make it easier for the audience to understand if they have something that they can physically see, possibly some sort of prototype of our idea. We also need to prove that our idea is effective and makes a positive contribution to what they are doing and what they want to promote at HOME. We also need to make it more prominent in our presentation that it is a ‘crisis’, with facts and proof to go alongside our research. We need to have a section of the presentation that we have each looked into in order to make the presentation more organised and so we all have something to speak about. 

After going through what we need to do for next time with Mike, all of us as a group devised a plan of what we all need to be doing for next weeks session. My part of the research is to ‘find facts on how it is a crisis – in depth and prominent research on why there is a crisis. Look into Extinction Rebellion – visual info-graphics on climate change. What are other people doing?’

[creativecollarbationsami]

Week 4

This week we pitch our presentation as a formative assessment as to where we are at so far and how our group is getting on as a team. 

We spoke about ours aims to change behaviors towards sustainable living before, whilst and after visiting HOME. 

We talked about what the aims HOME actually has an an organisation, this includes understanding and monitoring impacts of sustainability, being a zero single use plastic business by 2020, encouraging customers to make more sustainable choices in their travelling eg trams/buses. 

Then we looked into what HOME were already doing so that we could think of new innovative ways to improve and develop on what they have done, like the automatic doors and the windows that open/close depending on the temperature of the room. 

We thought that the space near the entrance of HOME is where we needed to put something interactive for the customers to see straight away and instantly know the purpose of what HOME does. We came up with the idea of a loyalty scheme app where customers get rewards for using public transport or other things that help promote sustainability. 

We had the idea of having some sort of digital tree in the entrance way, when you see trees it sparks the idea of the environment and being eco-friendly. 

[creativecollarbationsami]

Week 3

This week we went to visit home to get a tour of the building and speak to some of the staff their about the sustainability at HOME.

First we had a tour with Jenny, she showed us some of the cinema and theatre rooms. We wanted to know about how much the audiences know about HOME’s sustainability and their goals. She told us that they show a minute long short film before they play the film, the minute long video talks about the things they have done so far at HOME to be sustainable and achieve their goals. This includes information about the bees they keep on the roof and other facts and statistics that contribute to their sustainable journey.

Jenny also showed us the bins at HOME, although they may seem like a small part of the environmental impact compared to some of the other things at HOME, she told us how they no longer use plastic bin bags and the cleaners go through the bins by hand, plus no plastic on the actual bins.

The automatic doors at HOME are something you wouldn’t think twice about if you were just an everyday customer there, however, they have chosen to have two automatic doors either side rather than two together to reduce the amount of cold air coming into the building. So when customers walk in they go through one or the other rather than two doors always being opened. This reduces the amount of heating they need to use in the building but would be something unnoticeable to most people.

In this area of the building there is also automatic air con that comes on when the building is getting too hot and automatic windows that will open or close depending on the temperature. This means that they aren’t using excess energy on air con when its not needed. They also have lights that will come on as someone comes into the room rather than people having to turn them on and off, seen as people can easily forget to turn lights off, especially if its customers using them who aren’t aware, meaning they could be on all day, massively impacting their electricity use and increasing their impact on the environment. 

To make sure the staff are preaching what they teach, HOME gives out loans for the staff to get a bike so they can ride into work each day rather than adding to the CO2 emissions by driving in or using public transport like the trams and buses, the staff pay the loan back by taking it out of their wage tax free. They also have a digital screen in the entrance to HOME with train times on, this is to make it easier for HOME customers so that they will hopefully use public transport with ease. 

In the cafe area there are also plastic re-usable cups that can be used 100 times and then you can send them back to the manufacturer where they will then be recycled and made into something else. In the cafe they also serve vegetarian and vegan options to make sure they cater to all audiences.  

To reduce packaging and the amount that they have to get delivered to them, HOME also order powdered cleaning products that they can add water to when they receive in order to reduce the packaging they use.

Once we’d had the tour through HOME we had a presentation from one of the staff members. Since the opening of the doors of HOME, HOME has switched to a 100% renewable electricity provider, delivered 25 CL workshops, achieved 4* creative green, introduced 2 honeybee colonies and committed to become zero single use plastic by 2020. 

“We think that what we don’t do today we can do tomorrow”

“This mindset will no longer work” 

- Professor Kevin Anderson, Tyndall Centre for Climate Change Research.

HOME’s target is to become zero carbon in Greater Manchester by 2038 which would mean 15% carbon reduction every year. 

HOME’s carbon footprint in 2018/2019 is 1733 tonnes of CO2e, 1 tonne of carbon would be the equivalent of 5 double-decker buses filled with it. Therefore HOME produces 8665 of them, enough buses to line up one by one all the way to Leeds, and this is just the carbon emissions from one small business, let alone the rest of Manchester. The biggest impact of HOME’s emissions is the audiences travel which accounts for 42.35% of their overall impact, measuring at 734 tonnes of CO2e. 

I think this trip to HOME was extremely useful for our group because it allowed us to analyse what we felt was working for HOME and what wasn’t so that we could focus on these things for what we develop. I feel like HOME are doing a lot to be as sustainable as they can be, and they have a lot of goals to aim for so they can carry on improving, but I feel like a lot of customers walking into HOME wouldn’t know about what they are doing unless they are told about of it as a lot of it is behind the scenes stuff that customers might not pay attention to. 

[creativecollarbationsami]

Week 2

In our groups today we made a mind map about all the ideas that we have that would make HOME more sustainable and eco-friendly, plus ways that it could possibly be promoted to consumers.

Some of our ideas included giving people rewards like money off their ticket or a free drink etc if they comply with the sustainable values of HOME like if they bring in a reusable cup or if they bike to the venue. We also thought about having more bike storage at HOME with shelter so that people feel more compelled to cycle in, whereas at the moment there is very little space for people with bikes but a massive car park for people to drive in. 

We went to HOME and looked around to see what we could find, acting as a ‘customer’, to see what we could see right away that would promote their sustainability. After walking around, we spoke to one of the members of staff there who directed us to a wooden tree on the wall near the bathroom that had words on it relating to sustainability and being carbon neutral. Although this may provide some information to customers around HOME about sustainability, its unlikely that people will see it or take notice of it seen as its outside the toilet. We think that something like this needs to be moved to a more central area of HOME, possibly in the entrance, to make it more obvious to people walking around. As well as moving it, we think that they could make it more of an interactive part of HOME, like making it into an actual tree made out of recycled materials, making it more of an immersive experience makes it more interactive and educational for the customers so they would be able to understand HOME’s aims, values and what they are doing so they can also get involved..

We also spoke about having timelines in the building that demonstrate what will happen if people start being more sustainable like HOME and what would happen if they don’t, giving people a sense of urgency and initiative to actually help and change. Also having a way to show people how they have helped and the impact that they are having would be good to effectively make people want to commit to helping, because they can what they are doing is making changes and improvements, and people like to be given visual information or pictures of what they have done. We think this would be more immersive than the boards that they have there now, telling people about their sustainable values. 

The point of what we want to do is have it so that customers can’t avoid being immersed in HOME’s sustainable values, we want people to leave knowing about what HOME do rather than leaving without an idea like we feel audiences do now, as we wouldn’t know about what they do if it wasn’t for researching into it.

One other area we spoke about was the bins that they have there, they have the normal recycling bins that you see around a lot of places. We thought about possibly displaying the waste in a way that shows people the recycling that they are doing and how it will help. 

These are the bins that they have there now. 

This is the sort of idea we had with how they could display it. We thought it would increase shock value, for instance, people can see how much plastic or waste is being thrown away which is another way to stress to the customers how much of a crisis it is. 

We started to think about ways that we can all individually do out of lesson to collect research around HOME so that we can be gather all the information we might need in order to come up with a final idea, we need research into what they do, as well as finding ways that we can improve what they are already doing. 

I’m researching into the policies that HOME already has as well as finding interesting and interactive sustainable ways that other businesses or people have done in order to give ourselves some ideas or to see what works and doesn’t work in other places. 

[creativecollarbationsami]

Week 1

This creative collaboration brief is a brief where we are working with the business ‘HOME’, looking into their sustainable values and how they communicate them across to customers. HOME is a creative and social space in the heart of Manchester that offers a multitude of things to do like theatre productions, film screening, exhibitions, events and food and drink. They have been on a journey to a zero carbon future for over 10 years and are comitted to reducing their environmental impact year by year. Their vision is to be the best-practise arts and cultural venue, with environmental, social and economic sustainability at the heart of what they do. 

HOME recognises that meaningful action is needed across all sectors of society that culture has a part to play in reaching and influencing others, showcasing creativity and inspiring change. 

Working in groups, we need to investigate and propose innovative ways to promote, develop and engage HOME sustainable values to visitors and broader audiences. 

After going through the brief we got assigned into groups, i am with Liv, Matty and Will. We came together to discuss our initial ideas of what we could do to make HOME more sustainable and what they are already doing to do this. 

We also looked into the city Copenhagen who is one of the first carbon neautral capitals, they have reduced their CO2 output by 40% since 2005. In Copenhagen they have around 375km dedicated to cycling lanes, there are more than 5 bikes for every car. It is a truly green city, surrounded by water and parks, with climate friendly citizens living there. 

We also looked into the city Copenhagen who is one of the first carbon neutral capitals, they have reduced their CO2 output by 40% since 2005. In Copenhagen they have around 375km dedicated to cycling lanes, there are more than 5 bikes for every car. It is a truly green city, surrounded by water and parks, with climate friendly citizens living there. By looking into Copenhagen we could see how they are attempting to achieve this by transitioning their energy supply, waste management, public infrastructure.

We also looked at Joseph Beuys, a German Fluxus, happening, and performance artist as well as a painter, sculptor, medallist, installation artist, graphic artist, art theorist, and pedagogue. He famously locked himself in a room with a wild coyote for 72 hours, it was a performance entitled ‘I Like America and America likes Me’, attempting to look the coyote in the eyes directly while regularly performing symbolic gestures, such as tossing his leather gloves to it or gesticulating wildly at it with his hands and walking stick. Occasionally, he would assume the guise of a shepherd, cloaked in his felt with a hooked walking stick protruding from it. The powerful coyote represents both the possibility of transformation and the archetypal trickster. The reason for this conflict, although complex in its nature, is to do with difference. Rather than embracing what is unknown, American society has tended towards fear and rejection of it. But this is exactly what Beuys, a man who grew up in the surroundings of the Hitler Youth, the Berlin Wall, the Luftwaffe and World War II, was battling against. For him, art had the power to transform society. “Art alone makes life possible,” he once declared, taking a step on from the pure conceptualism of Marcel Duchamp. “Every man is an artist.”.

I thought that this performance was very interesting to express how communication is important, and that also the way that people (or in this case, human to animal) communicate and present themselves is important in how people receive what someone is saying to them.